Are you thinking too small when it comes to your brand? “Your brand has the power to boost sales, ignite profits and increase shareholder value,” says award-winning Fortune 500 business and branding strategest Howard A. Lim. “It’s the visual foundation of your company. From first impression to last touchpoint, your brand is a key factor in building your business for long-term success.”

In his game-changing presentations, Howard reveals the secrets he’s used to generate billions of dollars in profits for corporate clients including Apple, Honda, Disney, DreamWorks, Acura, Xerox, Oracle, ATT, Cirque du Soleil, HP and many more. The author of Authentic Branding, he shares real-life examples of winning strategies he’s devised for these corporate giants that have added value to their brand and company equity, and he shows how these tips can work for your business, too.  

You’ll learn how to define your UBP (Unique Buying Proposition) to customers, strategic partners, and investors and how to leverage your brand and business—regardless of what product or service you sell—to gain a competitive edge and maintain a winning strategy for months and years to come. Drawing on over 30 years’ experience, Howard walks you through the most common branding mistakes that cost businesses thousands of dollars each year. You’ll learn specific tactics, such as sequencing your online and offline media for greater ROI, and uncover ways to create a brand and culture that attracts customers and employee talent, as well as opening doors to increased revenue streams. “When you discover how to brand your business the right way, it can help your company stay relevant and unique in the marketplace for the next 5, 10, or 15 years,” says Howard.

An award-winning business and branding strategist, sought-after speaker and organization advisor since 1987, Howard Lim has earned his reputation as a “disruptive innovator,” and his boutique firm, HOW Creative, partners with CEOs and business leaders worldwide to develop and execute powerful and influential global Authentic Brands®.

Each presentation is customized for your audience, and Howard makes sure that every story is applicable to the challenges your company is facing right now. The result? An eye-opening experience packed with business and branding lessons that take each audience member to the next level as Howard shows how any size company can accelerate growth, profit and value while attracting quality employees and increasing shareholders’ value.

Takeaway
You’ll learn Fortune 500 branding secrets that help you create a relevant brand that ignites profits, increases your company’s value, and turns your business into a hub of fierce customer loyalty that has staying power in the marketplace.

Fast Facts

• For over 30 years Howard A. Lim has represented a vast array of start-ups, entrepreneurs, small to mid-sized businesses and Fortune 500 brands, including Apple, Honda, Disney, DreamWorks, Acura, Xerox, Oracle, Cirque du Soleil, Lakeshore Entertainment, Mattel, Jakks Pacific, Northrop, ATT, Paramount Pictures, and HP.
• Howard created the presentation kit for investors in Disney’s award-winning Broadway musical, The Lion King, which has grossed over $6.2 billion worldwide, making it the biggest box office hit of all time in any medium.
• He designed a new brand identity and culture for WSS, in which the first four stores remodeled saw sales increase by 100% in 7 months, and the company grew from 52 stores to 87, and from local to national in just 3.5 years.
• Howard rebranded the Los Angeles Marathon, which drew a record-breaking turnout of 23,000 participants, resulting in an increase in city revenues
• He rebranded the StarPower campaign for DreamWorks, which increased conference attendance by 25%—something that had never previously been achieved

What people are saying…
“Your presentation on branding and business strategy was instrumental in making the seminar a success. You provided the audience with extremely valuable and accessible information, which will be useful by many as they pursue their business aspirations.”
– Anthony Knight, Associate Commissioner for Innovation Development, United States Patents and Trademark Office

Best-fit Audiences

• Conferences, Conventions, Trade Shows
• Expos, Fairs, Retreats
• Corporations, Non-Profits
• Parties, Events of all types
• CEOs, Executive Managers, HR Professionals
• Team Leaders, Sales Reps
• Business & Civic Groups
• Women’s Groups, Career Women
• Baby Boomers, Millennials
• Community Organizations
• Colleges, Universities, Schools, Youth Groups
• Attorneys, Financial Planners, Investors
• Military, Police, Firefighters, Paramedics
• Emergency Preparedness, Risk Management
• Entrepreneurs, Business Owners, Small Offices
• Tech/Electronics Specialists & Hobbyists
• Travel Companies, Cruise Lines
• Therapists, Psychologists, Counselors and Coaches
• Political & Historical Groups/Associations
• Churches, Synagogues, Religious Groups
• Christian Groups
• Libraries, Museums
• Entertainment Venues
• Hospitality Organizations, Restaurant Associations
• Health Care Groups, Hospitals, Medical Offices
• Health Workers, Healers, Caretakers, Cancer Survivors
• Nursing Programs, Medical Centers
• Health Spas, Fitness Centers
• Realtors, Real Estate Associations, Property Owners
• Rehab Centers, Recovery Support Groups

Presentations

Offered as keynotes, breakouts, seminars or workshops, retreats, trainings and webinars. TK is also available as a panel guest or moderator.

How to Build Your Brand to Build Your Business

Are you thinking too small when it comes to your brand? As the visual foundation of your company, your brand has the power to influence sales, shareholder value, and relevancy. From the first impression to the last touchpoint, your brand is a key factor to build your business for long-term success. Fortune 500 branding and business expert Howard Lim will show you how to define your UBP (Unique Buying Proposition) to customers, strategic partners, and investors. You’ll gain insights on how to leverage your brand and business—regardless of what product or service you sell—to give you a competitive edge and maintain a winning strategy for months and years to come. Armed with real-life case studies from Howard’s experience building Fortune 500 brands, you can turn your business into a unique brand that provides a memorable experience.

Brand it Right: Ignite Your Profits

If you want to see profits in your business, it’s time to pay attention to your brand. A company cannot afford to waste its budget year over year with trial-and-error branding. By undergoing a deeper consideration of your brand, you can create a lasting positive impact that increases sales, customers, loyalty, value and overall compelling experience. In Howard Lim’s presentation, he’ll walk you through the most common branding mistakes that cost businesses thousands of dollars each year. You’ll discover how branding your business the right way can help your company stay relevant and unique in the marketplace for the next 5, 10, or 15 years. Explaining specific tactics such as sequencing your online and offline media for greater ROI, Howard will help you uncover ways to create a brand and culture that attracts customers and employee talent, as well as open doors to increased revenue streams.

Is Your Brand Killing Sales?

Is your business suffering from stagnated sales? You may not realize it, but the culprit could be your brand. Fortune 500 branding and business expert Howard Lim has worked smarter, not harder, to bring his clients from a stalled profit plateau to year-over-year revenue growth by strategic branding and business structuring. You’ll learn the importance of building an Authentic Brand, avoid common branding mistakes, and learn to streamline your brand’s channels into one authoritative voice. Using real before-and-after case studies, you’ll see how your brand can engage customers through smart touchpoints without losing them to your competition.

Meet Howard Lim…

Howard A. Lim is an award-winning business and branding strategist, sought-after speaker, organization advisor, and the author of Authentic Branding. His clients include entrepreneurs, innovators, small to mid-size businesses, and Fortune 500 brands including Apple, Disney, Mattel, Oracle, Viacom, HP and HBO, to name a few. Since 1987, Howard Lim has earned his reputation as a disruptive innovator, and his boutique firm, HOW Creative, has partnered with CEOs and business leaders to develop and execute powerful and influential global Authentic Brands®.

While presenting for audiences—whether in a seminar or conference—Mr. Lim believes in the power of lessons from experience. He presents actual before-and-after case studies that have influenced billions of dollars in revenue, value and brand equity for companies he has served.

Mr. Lim tailors his talks for the audience and uses real-life case studies from over 30 years of experience, making sure every story is applicable to what the audience needs and to help take each person to the next level. The result is an eye-opening presentation packed with business and branding lessons demonstrating that through strategic business planning blended with branding, any size company can accelerate in growth, profit and value while attracting quality employees and increasing shareholders’ value.

What people are saying…

“Not only have we hired Howard Lim to rebrand our company and to teach our team to rebrand ourselves, but I have also invited him to be a guest speaker for several of our events where he has taught branding concepts, strategies, tactics and ideas to our audience. Howard Lim has just blown them away with his content and the manner in which he delivered it. He gives audiences ideas they can implement immediately to positively impact their businesses and brands. He takes audiences to a whole new level so they may create masterpieces with their businesses and their brands. The biggest compliment I could give him was to hire him and his firm to rebrand our organization.”
– John Assaraf, CEO, NeuroGym

“I’ve worked with Howard Lim for several years now. The audience finds great value in his presentations because of his unique insights and because of the strategic importance of branding in all industries home electronics and home appliances. Howard fills the room. I would highly recommend Howard Lim as a speaker at your event. He is not only informative, he is a pleasure to work with, a professional, and his programs are entertaining.”
– Vicki Matranga, Design Programs Coordinator, International Housewares Association

“We always welcome back Howard Lim to INPEX, the largest inventors’ trade show in the country as a speaker, judge, and co-chair. He is a great person to have because of his solution based perspective. He provides answers attendees can take away and implement in their everyday lives whether they are inventors, entrepreneurs, or business owners. Howard Lim always gets the greatest evaluations from his seminars and is rated consistently as the top speaker.”
– Nicole Lininger, Director of Corporate Communications, IINPEX–The Invention Show

As founder of one of the first branding firms in Los Angeles, California, HOW Creative®, Howard A. Lim has been building Authentic Brands® for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients’ profits, brand value and equity.

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