THURSDAY,  OCTOBER 5
READY- Gather all the elements of your presentation in one succinct package, sharpen the point.

9am-11am

Jack Barnard 
Get to the Point

11:30am-1:00pm

Jill Lublin
Guerilla Publicity - Practical Strategies to Increase Visibility

Everyone needs effective public relations techniques to reach the next level of success. This is a presentation that will help professionals get the word out.  Jill will share her in-depth knowledge of public relations and low cost, powerful, practical and original publicity secrets.

- Identify the belly of your message for the mass market appeal
- Craft a stellar angle that the media will embrace it
- Discover how to pull, hold and pitch 'em in 30 seconds or less
- Prepare a powerful press release that will get guaranteed response
- 7 must knows to developing a guerrilla campaign
- What  the press says when they speak out - 15 things they love and hate

Attendees will have the opportunity to become part of the guest list on a live radio show, Jill and Friends.  Jill's "guests" will be interviewed on a radio show to find their unique talent and message.  Audiences never forget this one of a kind experience.

Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses) and Networking Magic (which went to #1 at Barnes and Noble).  She is a renowned strategist and international speaker. As the CEO of the strategic consulting firm, Promising Promotion, Jill has created successful techniques that implement bottom line results.  Jill is founder of GoodNews Media, Inc., a company specializing in positive news.  She is currently the host of the nationally syndicated radio show, Do the Dream, where she interviews celebrities who have achieved their dreams.   Jill has recently been featured in the New York Times, Woman’s Day, and Entrepreneur Magazine, as well as on ABC, NBC, CBS radio and TV national affiliates.  Jill is currently working on her third book, Connecting From the Heart, and has a new TV show called The Connecting Minute. www.jilllublin.com

2:30pm -5pm

Raleigh Pinskey
Maximize Your Biz-Ability through Viz-Ability™
 
What if they didn’t see the article, or hear the radio show? Don’t despair. Raleigh Pinskey will show you no cost – low cost, easy to implement strategies to take the media attention you have and will get and make it work for you, over and over again.  Learn how to:
 
- Build on your existing or future PR 
- Create the most effective marketing materials to support your efforts
- Develop creative alliances to broaden your sphere of influence and expand your outreach
- Apply audio & video to build your brand
- Utilize your website to attract PR
- Make money from your visibility
- Design your No Fluff-Grab Em by the Throat 8-Second Pitch
           
Raleigh Pinskey is a Visibility Marketing strategist, media consultant, author, speaker and a Train the Trainer for many well known marketing and PR professionals. She is a co-host of the nationally syndicated TV Show “No Limits”, host of the Business Success Internet radio show, and the creator /host of the popular 90’s Pipeline to Profits ™ audio program on Mid West and America West Airlines. Her client history includes Sting, KISS, Blondie, McCartney, and the first publicist for the Chicken Soup for the Soul series. Raleigh Pinskey is the author of 5 best selling books on self promotion and media tools, including the internationally successful 101 Ways to Promote Yourself. Tens of thousands of businesses use Raleigh’s strategies to Maximize their Biz-Ability Thru Viz-Ability™.  www.PromoteYourself.com

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7pm-8:30pm

Dave Barrett & Pat Lynch
From Concept to Cash...the Power of Web Broadcasting

Personal broadcasting tools like podcasting, video blogging, and online radio are reshaping modern life.  The Internet has made it possible for almost anyone to create their own web-based, online radio station or podcast or blog.   Podcasting has become one of the fastest, most cost effective and efficient ways of delivering a message to an audience or prospective customers.   The information is being  delivered many different ways, from Web to satellite to cell phones, mp3 players and IPods. Listeners no longer have to tune in at a certain time, and within range of a signal, to catch a show or training. Dave Barrett and Patricia Lynch, founders of Women's Radio and AudioAcrobat & VideoAcrobat are at the forefront of the industry — they have learned it from the ground up and can make your journey easier.  They will share the tools of the trade with you so that you can tell the world about your services or products.

- Increase responses to your online marketing from 10 to 40 percent 
- Reach a larger audience over a broader area
- Increase your visibility and credibility with prospects and clients (whether as a for-profit or not-for-profit)
- Create greater results in making product and service sales 
- Expand your profile, revenue and profits
- Gather cost-effective digital tools for Web broadcasting
- Create audio that sounds like "real" radio
- Sell your audio content to a large consumer base.
 
David Barrett and Patricia Lynch are pioneers in the niche online, streaming content and member-based information business. As co-owners of Women’s Online Media and Education Network, a eleven-year-old company that produces WomensRadio™ and WomensCalendar™, they offer media services, including PressYourPoint press release service and AudioAcrobat (a unique Web-based, audio recording and streaming service), and training for professionals, entrepreneurs and non-profit organizations.
http://speakerservices.audioacrobat.com

9am-10am

Maureen O'Crean
The Media Matchmaker:  Find your Perfect Match
 
Understanding the needs and interests of the media is the first step in opening Opportunity’s Door. Having your message is good; learning how to craft it for media that is your perfect match is great. Maureen shows you how to look at your story from the eyes of the reporter covering it and the reader who will reading it. Having the right strategy before you approach the media makes all the difference in your results.  The media is searching for thousands of experts everyday just like you.  Learn how to:
 
- Lead with your knowledge, not your product
- Attract the perfect media match for your strategic plan
- Become a valuable asset to reporters and position yourself as a media’s expert
- Tips for getting reporters excited about your story
- Pitch your ideas to show producers
- Strategies for getting booked on Oprah

Maureen O’Crean, MBA, is an international business strategist and CEO of Maureen O’Crean PR An award winning Internet consultant her work has been featured on Good Morning America, Entrepreneur Magazine, Cosmopolitan, Grace Magazine, radio and newspapers. This Harvard grad is co-author of I Am Diva, Every Woman’s Guide to Outrageous Living (Warner Books), and publisher of www.distinctivelydiva.com, an international online community of 9,000 women. Maureen works with individuals to be have their dreams come true, focusing on results.  Her clients include the famous–#1 New York Times Best Selling Author, Sarah Ban Breathnach (12 time Oprah guest), Colgate-Palmolive and soon to be famous people like you. Her media clients reach millions of readers through placements in Entrepreneur Magazine, Star 98.7, The London Observer, Hooters Magazine, EDGE publications, radio, newspapers, trade journals and more.  www.mymediamatch.com

10:15am-11:15am

Gayl Murphy
Interview Tactics: How to Survive the Media
Without Getting Clobbered!

View Gayl's 2 min video

Working with the press and the media, and getting the word out about who you are and what you do on TV, radio. print and online is about as good as it gets! One hot story can being you a windfall of new clients and even more media coverage.

...And having an arsenal of winning INTERVIEW TACTICS to get you there is even better!

In today's highly competitive time-crunching media world, having Interview Tactics! is about knowing the lay of Media Land and being a STAR in any situation that requires steeping up, responding to questions, telling your story, peaking your listener's interest and wrapping it up in 30 seconds or less...because sometimes that's all the time you're gonna get. 

So, are you prepared to go one-on-one with the media – or any gatekeeper for that matter - and be successful?

Learn REAL insider techniques and tactics so you can confidently pitch yourself, your product and service, craft winning soundbites and give a killer interview!

- Master the art of meeting the press.
- Know the special demands of each media – TV, radio, print and online.
– Knowing in advance what the media wants so that you can give it to them.
- How to pitch to reporters, producers and bookers with confidence.
- Why listening is as important as speaking -- and what reporters are listening for.
- How to translate your story into the language of the media.
- How to get your message across succinctly and how to staying on topic. 
- Creating powerful soundbites why they’re crucial when the clock is ticking.

Gayl Murphy is a veteran Hollywood Correspondent, Media Consultant, Speaker and the Author of Interview Tactics: How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview.

As a Correspondent for ABC News and the BBC, she's conducted over 14,000 celebrity interviews in her on-air career. Murphy knows that being interviewed is a give-and-take process and that you've got to PITCH TO PROMOTE IT, so you can TELL IT TO SELL IT! www.InterviewTactics.com

11:30am-12:30pm

Media Coaching Panel
Jack Barnard, Jill Lublin, Raleigh Pinskey,  Lance Webster, Ann Convery, Nancy Greystone, Kevin McMahon

Do you know how to grab the attention of producers and editors – or is lack of experience and “know-how” keeping you from generating media coverage? Learn the secrets of taking your media visibility from low to high without taking your savings from high to low, master the craft of "Topic To Topical" and become media savvy– the key to your success. Learn how to:

-  Craft stellar angles
-  Make your pitch hard to resist
-  Be your own agent
-  Tie your topic to what’s topical and gain maximum exposure
-  Understand where you and your topic fit into a show's big picture
-  Think like a talk-show producer
-  Read newspapers and magazines with an eye for the connections that make you a
   viable guest
-  Entice the media to write about your new product or service
-  Discover how reporters build news stories and what they're really after

2pm-5pm

Breakout Sessions with Media Coaches
Gain hands on experience

Ann Convery is an author and media trainer who works with top professionals in a wide range of fields including politics, medicine, law, business, health, beauty and entertainment.  "Learn the secrets to booking yourself on Oprah, Time, NPR and other media. Discover how to be instantly charismatic in 5 minutes or less; 10 secrets to becoming a valuable "edutainer"; 12 misconceptions about the media and you; over 20 media training secrets, how to find 5 story angles for any pitch and more." For over seventeen years she has prepared executives, professionals, speakers and authors for media such as CNN, 60 Minutes, Oprah, The Today Show, the New York Times, The Los Angeles Times, Vogue, and People. Ann taught "Presentation Skills" at UCLA Extension. Her "PR Power Panel" seminars with Anthony Mora have been offered in New York, Los Angeles, San Francisco and other cities. She has been featured in numerous media such as Elle, Cosmopolitan, ABC-TV, and Entrepreneur, and has written several columns on presentation skills for the L.A. Business Journal. Ann’s second book will be published by Harper Collins in May 2006. www.annconvery.com

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Lance Webster, head of LW Communications, specializes in media training, speech writing, training and consulting, and personal life coaching for productivity, accountability and effectiveness. He is Executive Director of the Television Publicity Executives Committee; board chair of Equality Source; administrator of Earth Communications Office; and has been head of west coast PR for PBS, Executive Director of Broadcast Promotion & Marketing Executives (now Promax International), board member, officer and conference chair for the Entertainment Publicists Professional Society; VP of PR for Eco Expo, and VP of the Business Alliance of Los Angeles. He is principal author of Broadcast Advertising, Promotion & Publicity: A Handbook for Students & Professionals (available at Amazon.com); and Media Training for Executives and Professionals (self published). www.LanceCoach.com

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Kevin McMahon is an author, speaker and parenting expert who has developed a highly effective system for booking himself on national TV. As a result, he now serves as a media coach, helping others define their Media Hook and book TV interviews without an agent. His parenting game, That's The Ticket has been so successful at inspiring kids to set goals, it's now distributed by the US Military to the wives/kids of soldiers serving in Iraq. thatstheticketgame.com , www.kevinmcmahon64@earthlink.net

____________________

Nancy Greystone is a Media & Message Trainer whose work with clients gives them the tools needed to convey their message clearly, concisely and with impact wherever they go, whenever they want and to whomever they meet.

A writer and former talk radio producer, she works with corporations, non-profits and individuals to find the power behind their message and bring it to the public

7pm-8:30pm
Evening Speaker

Mark Austin Thomas
Broadcast/Media Relations

Do you suffer from information overload - but still feel uninformed? Whether we tune in the nightly news, study the morning paper or admit that we're talk show junkies, it's easy to slide into information overwhelm. These days, the line between “news” and “entertainment” is thin. So how do we know that we're getting the “rest of the story” (as broadcaster Paul Harvey would say) - let alone the real story?

In his lively talk, Mark Austin Thomas takes you behind the scenes for an inside look at news media today. Whether you prefer print or broadcast media, he'll give you a rare glimpse of how stories are reported, shaped and edited, hidden angles and agendas, and how to know if you're getting 'spinned,' “Though we're inundated by information from a variety of sources, “says Thomas, “most of us are still uninformed.” Currently a co-host of an NPR affiliate in Los Angeles, he's been a radio broadcast journalist for over 27 years, working in cities across the country, and he's served as news director in several markets, including Clear Channel giant KFI, where he was also Assistant Program Director.

Mark Austin Thomas is a seasoned veteran of both commercial and public radio. He's been Senior Editor for the Tavis Smiley Show (NPR) and continues to write commentaries for that program. He's served as a consultant for top talk show hosts, including nationally syndicated “Heloise.” He's won numerous news industry awards and is featured in Who's Who Among Black Americans

SATURDAY, OCTOBER 7
PITCH- Present yourself like there is no tomorrow. 

9am-10am

Jacquie Jordan
BECOME A “GUEST-PERT”:
THE INSIDER’S GUIDE TO PITCHING TV PRODUCERS

Want to become a hot TV “Guest-pert”? Emmy-nominated TV producer Jacquie Jordan gives you the top 10 insider secrets that will make you a guest in demand. The author of Get on TV!: The Insider's Guide to Pitching the Producers and Promoting Yourself, she’ll show you how to follow in the footsteps of former TV Guest-perts Dr. Phil, Martha Stewart, Suze Orman and many others!

Jacquie Jordan talks about The Hierarchy of a Television Show and what you should know about it if you want to get booked!

Getting on TV has never been easier, if you know how. Getting on TV can mean a stream of new PR and profit for your business or career, it can raise your profile, or get your message out.  You’ll learn how to:

-  Advance your career by becoming a Guest-pert
 - Create a personal brand that makes you unique
 - Connect with producers, pitch them successfully and make them want to book you now
 - Build a “platform”
 - Target the shows that are right for you
 
Jacquie Jordan is a twice Emmy-nominated television producer, media coach/consultant and author. Known for her ability to get to the heart of any story, she started her own boutique production company and media consulting firm – Jacquie Jordan, Inc. – whose primary mission is to educate, enlighten, and entertain with the highest level of integrity. She’s the Co-Executive Producer for AMC's Sunday Morning Shootout, starring Peter Bart and Peter Guber, and featuring celebrities such as Denzel Washington, Charlize Theron, Bruce Willis and Nicolas Cage. Jacquie has been responsible for producing and overseeing 10,000+ guests on TV.  She is the Executive Producer of Square-Off - the TV Industry's show about themselves on the TV Guide Channel and www.TVGuestpert.com "where producers go to find their next guest" Jacquie is the author of Get on TV: The Insider's Guide to Pitching the Producers and Promoting Yourself.  www.jacquiejordan.com

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12:15-3:30pm
MEET THE MEDIA & PITCH-FEST read more

Pitch your ideas, service, products or expertise to the media
in a two minute pitch

Bring your press packets, business cards, press releases, etc .

Partial list of media folks for the Pitch Fest

Radio:

Michael Raffety is the former producer for the Peter Tilden Show with Ashley, KZLA radio in Los Angeles.  michael@michaelrafferty.com

Phyllis Chase, Shrink Rap is a drive time talk show on public radio's KCSN 88.5 FM,
hosted by Phyllis Chase, MA, MFT and James Walton, PhD, MFT.  They interview experts who educate, entertain and enlighten over 100,000 of LA's public radio listeners along with it's worldwide Internet audience about psychological issues.  http://www.shrinkbuzz.com

Fran Halpern hosts the lively, often funny Beyond Words, a show for literary
toilers and word lovers which airs Saturday at 2 P.M. on KCLU, an NPR affiliate:  88.3 in Ventura County & 102.3 in Santa Barbara County, on the web: http://www.kclu.org

Gina Salvati, Producer of the The Aware Show with Lisa Garr - KPFK 90.7fm.  The show focuses on alternative health, personal growth, empowerment and socially conscious issues. gina@theawareshow.com

Bradley Quick, Help Your Self - For Recovery, Positive Change Motivation and Life Enhancement, KRLA AM, host and producer. The Nations premier "Self Help" radio talk show based in Los Angeles is broadcast live once a week nationwide. The radio show carries a message of positive change, recovery, motivation and life enhancement. Celebrity guests, Authors, and Specialists of all kinds like Wayne Dyer, Melody Beattie, John Bradshaw, Guy Finley, Don Miguel Ruiz and many others are interviewed and interact with on-the-air callers and listeners who desire to participate in recovery processes for their own individual positive change. Listeners are also introduced to many outside assistance opportunities and professionals. http://www.bradleyquick.com

Andrew Reeder, Hispanic Business Radio, syndicated/bi-lingual, Co-host and producer.

Moira Shepard hosts "MidLife Miracle," a lively talk show dedicated to guiding listeners in turning their midlife crisis into a MidLife Miracle. The show airs live at 2 p.m. Pacific Time on Mondays at www.HealthyLife.net  and archives can be heard 24/7 at www.MidLifeMiracleRadio.com

Jacqueline Marcell, B.S., Author & Publisher of the best-selling book, Elder Rage http://www.ElderRage.com ; Host of the Coping with Caregiving Internet Radio Program http://www.wsRadio.com/CopingWithCaregiving; and national speaker on Caregiving, Alzheimer’s, and Eldercare Awareness and Reform.  J.Marcell@cox.net

Paul and Sarah Edwards have been writing and speaking on the subject of how to go into business for over twenty years. They are award-winning co-authors of Working From Home, the first commercially published book on the topic and fifteen other books.  Their most recent is  The Best Home Businesses for People 50+. Excerpts of their books are available at www.workingfromhome.com . A mini-version of Home Base Businesses for Dummies may be found at check out counters. They are regular columnists for Entrepreneur Magazine and Costco Connection and co-host Entrepreneur’s Home-Based Business radio show http://www.wsradio.com. They co-hosted Working From Home with Paul and Sarah Edwards on HGTV for two years. They have recently founded the Post-Corporate Career Institute and were recognized as the U.S. Small Business Administration's (SBA) Region IX "Small Business Journalists of the Year" for 2006.
 
Susan Marque, Kitchen Coaching Hour, Karma Air
Susan is a dynamic food coach. Her weekly radio show focuses on food and health and how that effects our everyday lives.  How to create more energy, looking fantastic, clearing up common concerns from better sex to healing to looking 10 years younger.  She has four cookbooks and currently writes for publications such as Yogi Times, The Wild Divine Project with Dr. Deepak Chopra and Dean Ornish, Macrobiotics Today. http://www.karmaair.com  or  www.SusanMarque.com

Coach Rori, BigMediaUSA.com
CoachRori - Have the Relationship You Want radio show.Rori interviews experts who can help you attract and keep a great relationship - Feng Shui practitioners, therapists, hypnotherapists, online dating experts.
http://www.coachrori.com

Pat Lynch is a pioneer in the niche online, streaming content and member-based information business.  She is co-owner of Women’s Online Media and Education Network, a nine-year-old company that produces WomensRadio™ and WomensCalendar™, her company offers media services, including PressYourPoint press release service and AudioAcrobat (a unique Web-based, audio recording and streaming service), and training for professionals, entrepreneurs and non-profit organizations. WomensRadio produces a rich Website and syndicates web-based programming for women. www.womensradio.com

TV:

Jacquie Jordan is a twice Emmy-nominated television producer, media coach/consultant and author. Known for her ability to get to the heart of any story, she started her own boutique production company and media consulting firm – Jacquie Jordan, Inc. – whose primary mission is to educate, enlighten, and entertain with the highest level of integrity. She’s the Co-Executive Producer for AMC's Sunday Morning Shootout, starring Peter Bart and Peter Guber, and featuring celebrities such as Denzel Washington, Charlize Theron, Bruce Willis and Nicolas Cage. Jacquie has been responsible for producing and overseeing 10,000+ guests on TV.  She is the Executive Producer of Square-Off - the TV Industry's show about themselves on the TV Guide Channel and www.TVGuestpert.com "where producers go to find their next guest" Jacquie is the author of Get on TV: The Insider's Guide to Pitching the Producers and Promoting Yourself.  http://www.jacquiejordan.com

Dr. Letitia S. Wright, D.C, is the host of the Wright Place™ TV Show. The Show is now in it's 6th season with over 125 broadcast on television to over 5.8 million homes. Viewers from all over the world can watch the show on the website each week also. The Wright Place ™TV Show is the fastest growing women's show about business on air today. Each week guests discuss  information, strategies and new technology that women can use to grow their businesses. http://www.wrightplacetv.com

Gregory Mantell: The Gregory Mantell Show is a weekly half-hour TV talk show that focuses on experts, the entertainment industry, and health & fitness.  The program airs on cable TV in New York and LA.  It can be also be seen worldwide on Google Video and in the Apple iTunes Store under podcasts / Movies and Television Shows / Gregory Mantell Show. http://www.gregorymantell.com

Joshua Fredenburg:  Speak On It is an award winning thirty-minute television show that is geared towards Generation X and Y. This is an urban flavored show that deals with several social issues relatable to this younger generation. Topics discussed on the show are edgy, intriguing, and very different from the norm of television, which makes it that much more catchy for this new group of viewers from both Generations X and Y. Various shows throughout the year are held on college campuses across the nation. For show times, listings, and more information, click here. http://www.visionxy.com

Ninon de Vere De Rosa is the Founder of KidsTalk Foundation, Inc. and CEO for KidsTalk Productions Inc. She is the producer and host of Voices of Tomorrow TV Show- issues-oriented programs aimed at youth from 12 to 18 years. Each of the episodes concentrates on one subject relating to today's issues, and brings it into your living room. Ninon has won 68 awards and The Gracie Allen award for 2005. http://www.kidstalk.org

PRINT:

Ken Miller, Managing Editor of the Los Angeles Sentinel, an African-American owned newspaper that focuses on concerns of the community. ken@lasentinel.net

Stephen McCrory is the senior features writer for Mystic Pop Magazine, freelance writer for Awareness and Vision Magazine He is a co-producer for the socially conscious film RevoLOUTion, currently playing at selected theaters nationwide. Among the many interviews he has conducted are Uri Geller, George Noory and William J Birnes.  http://www.thebusinessmuse.com
 
Ron Arias is a staff correspondent for People magazine in its Los Angeles bureau, specializing in news-related and human interest stories. He has also written the novel, The Road to Tamazunchale [sounds like "Thomas and Charlie"], which was nominated for a National Book Award, and is author of Five Against the Sea; Healing from the Heart, with Dr. Mehmet Oz [the Oprah doc]; Moving Target: A Memoir of Pursuit, and White's Rules: Saving Our Schools One Kid At a Time, with Paul White (Random House, early 2007).   ron_arias@peoplemag.com

Paul Ruffman is the publisher of the Malibu Chronicle. Malibu Chronicle is a  Divine blend of humor, art, life and inspiration, a Tonic for the soul. We are committed to make our readers aware of the potential we have to raise our consciousness and to move forward in synchronicity to heal this world. To see where our priorities should be as the human race and to improve human rights, the ecology, and for all of us to reach our potential for experiencing joy, peace and contentment in our lives.   www.malibuchronicle.com

La Opinión is the leading Spanish-language daily newspaper in the U.S. with an audited circulation of 125,624 copies, which is sold throughout the five-county Southern California area and reaches over 495,000 readers everyday. La Opinión was founded in Los Angeles in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest.  http://www.laopinion.com

The Learning Annex, program director Tracey Wise & Program Director, Jessica Cox.  America's leader in adult education since 1980.  Pitch your workshop ideas to the Annex, leave behind a short proposal of your workshop concept along with your bio/credentials. http://www.learningannex.com

Anne Stockwell is the Executive Editor for the  Avocate Magazine.  National news and lifestyle magazine for the nation's gay and lesbian community.  www.advocate.com