THURSDAY, OCTOBER 11
READY- Gather all the elements of your presentation in one succinct package, sharpen the point.
9am-11am
Jack Barnard
Get To The Point
"It's one thing to truly know what you want to say. It's quite another to say it so that we truly get it."
The
"Point" is not just your message, it's your purpose, it's your mission
and it better be the grail the audience is looking for. In his
informal, inimitable way, Jack will pull back the covers and let fly
the basics of brilliant media communication.
- Communicate the exact message you want – exactly the way we want to hear it
- Deliver your message in juicy, succinct, sound-bit language
- Learn your Niche-Pitch, selling proposal in a sentence or two
- Mesmerize audiences through the use of humor, interaction exercises, dynamic openings and closings.
- Identify compelling and memorable stories that paint a vivid picture and inspire immediate audience buy in
- Know what an audience really wants, and how to give it to them. Touch us, don't just teach us!
- Understand the value of engagement over information
Jack Barnard-the
emcee for this singular event and one of its featured speakers — is a
presentation and branding coach and media trainer, a true maverick in
the business. He has an eclectic and substantive career in the media.
In his twenties, he had a daily radio talk show on the ABC station in
Kansas City, soon moved over to management, and by the time he was
twenty-seven he was president of a 6 station radio chain. Since then he
has touched on just about every aspect of creative expression: as a
director, performer and author of scripts, plays and books...a musician
and singer, writer of hundreds of songs, facilitator for some 400
workshop events.
Today he works with speakers, authors and entrepreneurs, both one-on-one and in group settings. Jack is the author of We Get Our Cue From You: The Communion Approach to Public Speaking and three CDs: The Soul of Speaking, Mesmerize Your Audience and Storytelling. www.speakerservices.com/about.html
__________________________
11:45am-1:00pm
Jill Lublin
Guerrilla Publicity - Practical Strategies to Increase Visibility
Everyone
needs effective public relations techniques to reach the next level of
success. This is a presentation that will help professionals get the
word out. Jill will share her in-depth knowledge of public
relations and low cost, powerful, practical and original publicity
secrets.
- Identify the belly of your message for the mass market appeal
- Craft a stellar angle that the media will embrace it
- Discover how to pull, hold and pitch 'em in 30 seconds or less
- Prepare a powerful press release that will get guaranteed response
- 7 must knows to developing a guerrilla campaign
- What the press says when they speak out - 15 things they love and hate
Attendees
will have the opportunity to become part of the guest list on a live
radio show, Jill and Friends. Jill's "guests" will be interviewed
on a radio show to find their unique talent and message.
Audiences never forget this one of a kind experience.
Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses) and Networking Magic (which
went to #1 at Barnes and Noble). She is a renowned strategist and
international speaker. As the CEO of the strategic consulting firm,
Promising Promotion, Jill has created successful techniques that
implement bottom line results. Jill is founder of GoodNews Media, Inc., a company specializing in positive news. She is currently the host of the nationally syndicated radio show, Do the Dream, where she interviews celebrities who have achieved their dreams. Jill has recently been featured in the New York Times, Woman’s Day, and Entrepreneur Magazine, as well as on ABC, NBC, CBS
radio and TV national affiliates. Jill is currently working on
her third book to be published by McGraw Hill in 2008. She also
has a new TV Show called The Connecting Minute. www.JillLublin.com
2:30pm-4pm
Jacquie Jordan
Become A “GUESTPERT”:
The Insider's Guide to Pitching TV Producers
See Jacquie's Video
Want to become a hot TV “Guestpert”? Emmy-nominated TV producer Jacquie
Jordan gives you the top 10 insider secrets that will make you a guest
in demand. The author of Get on TV!: The Insider's Guide to Pitching the Producers and Promoting Yourself, she’ll show you how to follow in the footsteps of former TV Guest-perts Dr. Phil, Martha Stewart, Suze Orman and many others!
Jacquie Jordan talks about The Hierarchy of a Television Show and what you should know about it if you want to get booked!
Getting on TV has never been easier, if you know how. Getting on TV can
mean a stream of new PR and profit for your business or career, it can
raise your profile, or get your message out. You’ll learn how to:
- Advance your career by becoming a Guest-pert
- Create a personal brand that makes you unique
- Connect with producers, pitch them successfully and make them want to book you now
- Build a “platform”
- Target the shows that are right for you
Jacquie Jordan is
a twice Emmy-nominated television producer, media coach/consultant and
author. Known for her ability to get to the heart of any story, she
started her own boutique production company and media consulting firm –
Jacquie Jordan, Inc. – whose primary mission is to educate, enlighten,
and entertain with the highest level of integrity. Most recent credits
include Showrunner for AMC's Sunday Morning Shootout, starring
Peter Bart and Peter Guber, and featuring celebrities such as Denzel
Washington, Charlize Theron, Bruce Willis and Nicolas Cage as well as
Executive Producer of Square-Off - the TV Industry's show about
themselves on the TV Guide Channel . Jacquie has been responsible for
producing and overseeing 10,000+ guests on TV, and is the founder of www.TVGuestpert.com "where producers go to find their next guest" Jacquie is the author of Get on TV: The Insider's Guide to Pitching the Producers and Promoting Yourself. www.jacquiejordan.com
4:30pm-6pm
Ellen Sandler
Pitching to Hollywood
Want to turn your ideas into a screenplay or a TV pilot? As the Co-Executive Producer of the Emmy winning hit series, Everybody Loves Raymond,
Ellen knows how and why ideas get bought. In this participatory
workshop she will identify the real purpose of your pitch, and tell you
how to position yourself and your material for greatest appeal.
She shows you the appropriate format for a TV or film proposal, then
reveals what goes into an effective one, and even more important, what
gets left out.
You’ll learn:
- Crucial elements necessary to adapt existing material for film and TV programming.
- Create a simple log line that has a “hook,” without which no Hollywood executive will hear you.
- Why you are the most important element in your proposal and what to do about it.
- Get your material noticed if you don’t have an agent or even if you do.
Ellen Sandler
received an Emmy nomination as Co-Executive Producer of the CBS hit
“Everybody Loves Raymond.” She has worked as a writer/producer for many
other network television comedies including ABC’s long running series,
“Coach.” She has sold, written and produced original pilots for
ABC, CBS, NBC, Fox Family, Disney Channel, and Oxygen Network, which
starred Kathy Baker, Katey Sagal and Megan Mullally. Her new book
“The TV Writers Workbook: A Creative Approach to Television Scripts”
has just been published by Bantam/Dell and is available at bookstores
and on her website www.SandlerInk.com .
__________________________
FRIDAY, OCTOBER 12
SET- Receive meaningful media coaching, learn tricks, tactics & techniques.
9am-9:45am
Jack Barnard- Roundup
9:45am-11:30am
Michael Dresser
Sell Books on the Radio, TV or any other Public Venue
Listen to an interview with Michael- How to Sell Your Services on the Radio
“It’s about Radio and TV interviews creating emotional triggers
that result in buying responses…how to convey your message in a manner
that the entire audience can relate to…It’s not what the guest or the
spokesperson says that has influence and effect with an audience… It’s
what that audience hears that makes or breaks your
presentation…” Michael Dresser
- Generate your message in a way that the “entire” audience relates.
- Use your words to connect with the audience in such a way that they personally experience your presentation.
- Identify your core message and how to stay on target.
- Make sure the “intent” of your message matches the “effect” it has on the audience.
Michael Dresser has utilized his 25 year of experience and knowledge
that gives people the ability to bring their message home with
confidence, clarity and the relevance needed to intrigue the buying
public.
You’ll walk away with the tools you need to create a solid presentation
loaded with emotional triggers to cause buying responses. You will know
how to sell more books on Radio, TV, whether you are talking to one
person or one million.
Bonus:
Practice your interviewing techniques with Michael and get your message
across in a concise, succinct manner that draws the radio listener,
television watcher or newspaper reader into the heart of the
story.
Michael Dresser is a
Nationally Syndicated Radio Talk Show Host on LifeStyle Talk Radio
Network and Health Radio Network 5 days a week as well as a nationally
recognized Media/Communications Coach.
Michael's show has evolved over the years into an open educational and
informational forum featuring daily guests from all over the country.
The purpose of his show is to present timely and newsworthy subjects or
issues for discussion as well as thought-provoking talk.
He is known for being able to discover and get to the heart of an
issue; the longevity of his show attests to his knowledge and ability
and the show's popularity. http://www.michaeldressershow.com
and http://www.michaeldressermediatraining.com
Noon-1:15pm
Gayl Murphy
Interview Tactics: How to Survive the Media
Without Getting Clobbered!
View Gayl's 2 min video
View # 2 video with Gayl
Working
with the press and the media, and getting the word out about who you
are and what you do on TV, radio. print and online is about as good as
it gets! One hot story can being you a windfall of new clients and even
more media coverage.
...And having an arsenal of winning INTERVIEW TACTICS to get you there is even better!
In today's highly competitive time-crunching media world, having
Interview Tactics! is about knowing the lay of Media Land and being a
STAR in any situation that requires steeping up, responding to
questions, telling your story, peaking your listener's interest and
wrapping it up in 30 seconds or less...because sometimes that's all the
time you're gonna get.
So, are you prepared to go one-on-one with the media – or any gatekeeper for that matter - and be successful?
Learn REAL insider techniques and tactics so you can confidently pitch
yourself, your product and service, craft winning soundbites and give a
killer interview!
- Master the art of meeting the press.
- Know the special demands of each media – TV, radio, print and online.
– Knowing in advance what the media wants so that you can give it to them.
- How to pitch to reporters, producers and bookers with confidence.
- Why listening is as important as speaking -- and what reporters are listening for.
- How to translate your story into the language of the media.
- How to get your message across succinctly and how to staying on topic.
- Creating powerful soundbites why they’re crucial when the clock is ticking.
Gayl Murphy is a veteran Hollywood Correspondent, Media Consultant, Speaker and the Author of Interview Tactics: How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview.
As a Correspondent for ABC News and the BBC, she's conducted over
14,000 celebrity interviews in her on-air career. Murphy knows that
being interviewed is a give-and-take process and that you've got to
PITCH TO PROMOTE IT, so you can TELL IT TO SELL IT! www.InterviewTactics.com
2:45pm-6pm
Media Coaching Panel & Breakout Sessions with Media Coaches
Jack Barnard, Jill Lublin, Gayl Murphy, Michael Dresser
Do you know how to grab the attention of producers and editors – or is
lack of experience and “know-how” keeping you from generating media
coverage? Learn the secrets of taking your media visibility from low to
high without taking your savings from high to low, master the craft of
"Topic To Topical" and become media savvy– the key to your success.
Learn how to:
- Craft stellar angles
- Make your pitch hard to resist
- Be your own agent
- Tie your topic to what’s topical and gain maximum exposure
- Understand where you and your topic fit into a show's big picture
- Think like a talk-show producer
- Read newspapers and magazines with an eye for the connections that make you a
viable guest
- Entice the media to write about your new product or service
- Discover how reporters build news stories and what they're really after
____________________
SATURDAY, OCTOBER 13
PITCH- Present yourself like there is no tomorrow.
9am-9:45am
Roundup with Jack Barnard
9:45am-10:45am
Publicity 2.0: Online PR
Vanessa Besack & Dr. Letitia Wright
There
has been a revolutionary shift in the PR world. PR is no longer a
one way communication channel. People talk back to brands and companies
on blogs, discussion boards, and an ever-evolving array of social media
formats. The Internet is one of the most influential ways
to get your message across in today’s marketplace. Vanessa and Letitia
will show you how to implement strategies for integrating online PR
that will expand your reach, develop relationships and increase your
sales.
- Increase visibility and rank by distributing information online
- Discover how MySpace and social networks can increase your business
- Navigate new tools and techniques for online PR ie: Online news
sources and RSS- Personal and business blogs - Podcasts and video -
online press releases …
- Create talking points that excite the new media gatekeepers
- Develop great interviews through Podcasting and other new mediums
Vanessa Besack
is a professional who takes a realistic, no-nonsense approach to public
relations, marketing and media relations. Her counsel is based on years
of experience both as public relations and marketing strategist and a
journalist. Vanessa specializes in helping organizations and small
business owners raise their visibility and increase profits by
providing them with innovative strategies, media exposure and resources.
www.besackandassociates.com
Dr. Letitia S. Wright, D.C,
is the host of the Wright Place™ TV Show. The Show is now in it's 8th
season with over 193 shows broadcast on television to over 3.8 million
homes each week in Southern California. The Wright Place ™TV Show is
the fastest growing women's show about business on air today. Each week
guests such as Mark Victor Hansen, Stedman Graham, Robert G. Allen, T.
Harv Eker, Marie Diamond ( The Secret), Rieva Lesonsky John
Assaraf (The Secret), D.C. Cordova , Teri Hatcher, Marla
Gibbs, and Christina Ferrari, discuss information,
strategies and new technology that women can use to grow their
businesses.
Dr. Wright is the Co-Author of the new book, The Power of Mentorship for the Woman Entrepreneur.
Wright Place Productions in association with Real Life Teaching is
in production on their first film due out in December of 2007 called
The Power of Mentorship Movie. In March of 2007 Dr. Wright was
mentioned in Fast Company Magazine. Dr. Wright was part of the all
female faculty for Wonder Women of the Web in February 2007. www.wrightplacetv.com
Noon -3:30pm
PITCH FEST
Meet the Press - Partial List
Radio:
Phyllis Chase, MA, MFT, Shrink Rap is a drive time talk show on public radio's KCSN 88.5 FM, www.kcsn.org/programs/shrinkrap.html
hosted by Phyllis Chase, MA, MFT. She interviews experts who
educate, entertain and enlighten over 100,000 of LA's public radio
listeners along with it's worldwide Internet audience about
psychological issues. http://www.phyllischase.com
Joan I. Rosenberg, Ph.D. , Women's Inspiration, KCSN 88.5 FM
Women’s
Inspiration, hosted by Joan I. Rosenberg, Ph.D. and Erika Yomtobian,
Psy.D., is the distinctive Friday evening drive time talk show to cap
the end of your week. Women’s Inspiration is a program by, for and
about women and the people who care about them.
On occasion, we will highlight women and men who have inspiring stories
to tell by showcasing individuals in the community who have faced and
overcome significant life challenges, obstacles and adversity.
Our mission is to enrich, enlighten, and inspire you by addressing
serious and stimulating issues that help promote a culture of
positivity, health, and transformation. www.kcsn.org/programs/womensinspiration.htm
Michael Dresser, THE MICHAEL DRESSER SHOW, Health Radio, & Lifestyle Radio & Business Talk Radio. Guests interviews from health and lifestyle related issues, eldercare, relationships, marketing and business.
Gina Salvati, Producer of the The Aware Show
with Lisa Garr - KPFK 90.7fm. The show focuses on alternative
health, personal growth, empowerment and socially conscious issues.
gina@theawareshow.com Nita Vallens, Host of InnerVision Radio Show,
KPFK 90.7fm . InnerVision is your lunch time spot for health and
spirituality! Past guests have included Caroline Myss, Deepak Chopra,
John Edward, Bo Lozoff and many more. www.nitavallens.com
Andrew Reeder, Hispanic Business Radio, syndicated/bi-lingual, Co-host and producer.
Fran Halpern hosts the lively, often funny Beyond Words, a show for literary
toilers and word lovers which airs Saturday at 2 P.M. on KCLU, an NPR
affiliate: 88.3 in Ventura County & 102.3 in Santa Barbara
County, on the web: www.kclu.org . Calls and e-mail responses are welcome during and after the broadcast at 805/493-9200.
Dr. Meg Haworth, host of Life Lessions From Your Soul, BigMediaUSA
What significant life lesson led you to become who you are today?
That's the question Dr. Meg, Spiritual Psychotherapist and author, asks
all of her guests. If you have a story that transformed you into
living your life to help others then this is the show for you.
Dr. Meg has had authors, publishers, spiritual teachers, money experts,
and even a cookie company owner on her show. For an in depth
conversation about who you really are and how you are sharing that with
the world, Life Lessons from Your Soul is the show for you.
Bradley Quick, Help Your Self - For Recovery, Positive Change Motivation and Life Enhancement, KRLA 870AM , host and producer.
The Nations premier "Self Help" radio talk show based in Los Angeles is
broadcast live once a week nationwide. The radio show carries a message
of positive change, recovery, motivation and life enhancement.
Celebrity guests, Authors, and Specialists of all kinds like Wayne
Dyer, Melody Beattie, John Bradshaw, Guy Finley, Don Miguel Ruiz and
many others are interviewed and interact with on-the-air callers and
listeners who desire to participate in recovery processes for their own
individual positive change. Listeners are also introduced to many
outside assistance opportunities and professionals. http://www.bradleyquick.com
John Seeley, Get Unstuck! & Write On!, Big Media USA .
Get
Unstuck! is about breaking free from all that has kept you from your
dream life. Covering a myriad of topics from financial freedom, to
relationships, to business, each show is dedicated to finding ways of
overcoming obstacles and moving forward in business, relationships and
life. www.getunstuck.com . John is the host of Write On!
sponsored by the The Independent Writer's of Southern California,
IWOSC. Write On is a resource for writer's of all kinds."
From aspiring writers to seasoned professionals, Write On! Offers
discussions, tips and information on writing, publishing and expanding
your writing career.
Alicia Haywood, Associate Producer for the Satellite Sisters, ABC Radio Networks www.satellitesisters.com
The Satellite Sisters are five real sisters: Julie, Liz, Sheila, Monica
and Lian Dolan. After growing up in the same Connecticut house with two
parents, three brothers and one black lab, they went off to lead very
different adult lives, only to come back together in their 30’s and
40’s to create The Satellite Sisters. The Dolan sisters have been
married, single and divorced. They have older kids, little kids and no
kids. They have worked as teachers and nurses, Fortune 500 business
leaders and major university admissions directors, school auction
chairwomen and team moms. They are news junkies, People Magazine
subscribers and lovers of great books. They have lived in big cites and
small towns, in America and abroad. It is these lives and experiences
and knowledge and opinions that the Satellite Sisters bring to their
radio conversations every day from their posts in three very different
cities. E-mail- alicia.haywood@citcomm.com
TV:
Darice Fisher, Project Manager, TVGuestpert.com
Darice
works as a producer on various projects under Gold/Jordan productions.
Additionally, you’ll find Darice working on guest expert development,
client media management, branding and materials development and show
segment pitches.
Darice is also TVGuestpert.com’s Project Manager – serving as liaison
between television producers, network executives and Guestperts,
overseeing the website and working with the IT staff.
Darice’s specialty is in knowing how to place a product, talent or
message in the public eye, which she has done successfully for many
politicians, companies, individuals and organizations. She knows how to
dance with grace around "sticky" situations and how to celebrate and
publicize the clients who the world needs to know, hear and see.
Email: Darice@tvguestpert.com - Website: www.tvguestpert.com
Joshua Fredenburg:
Speak On It is an award winning thirty-minute television show that is
geared towards Generation X and Y. This is an urban flavored show that
deals with several social issues relatable to this younger generation.
Topics discussed on the show are edgy, intriguing, and very different
from the norm of television, which makes it that much more catchy for
this new group of viewers from both Generations X and Y. Various shows
throughout the year are held on college campuses across the nation. For
show times, listings, and more information, click here. http://www.visionxy.com
Ninon de Vere De Rosa
is the Founder of KidsTalk Foundation, Inc. and CEO for KidsTalk
Productions Inc. She is the producer and host of Voices of Tomorrow
TV Show- issues-oriented programs aimed at youth from 12 to 18
years. Each of the episodes concentrates on one subject relating
to today's issues, and brings it into your living room. Ninon has
won 90 awards and The Gracie Allen, LA Business
Journal Rising Star Award 2007. http://www.kidstalk.org
Internet:
Chenoa Smith is CEO of Living Spirit Center and Channel ( www.livingspiritchannel.com
which works with independent authors, artists, musicians, and
filmmakers to assist them in the development and distribution of
products that help recreate lives to support one's ultimate joy,
happiness, and creativity. Living Spirit Channel features authors,
artists, speakers and experts who focus on "Living Out Loud", giving
people the tools for self-expression, non-toxic and sustainable living,
wellness, healthy sexuality, relaxation, and how to create a joyful and
holistic lifestyle for self, family, and community.
PRINT:
Beverly Berwald is the Editor-in-Chief at Journal of Longevity, a
magazine that provides the latest health information to the mature
audience, 55+. Her initiation into the world of publishing came
via book assignments, having penned A New Justice, A New Voice
(biography of Supreme Court Justice Sandra Day O'Connor) for Ballantine
books; 1001 Pick-up Lines for Penguin (she created the word portraits
of male subjects who lipped the lines); and has just co-authored two
screen projects, The Christmas House and My Favorite Felon. Ms.
Berwald is open to submissions from writers who have published; and,
can easily jockey between the world of nutritional science and
lifestyle interviews. E-mail: bberwald@jolmgt.com . www.journalof longevity.com
Ken Miller, Managing Editor of the Los Angeles Sentinel, an African-American owned newspaper that focuses on concerns of the community. ken@lasentinel.net
The Learning Annex, Gigi Grose, Program Director.
America's leader in adult education since 1980. Pitch your
workshop ideas to the Annex, leave behind a short proposal of your
workshop concept along with your bio/credentials. http://www.learningannex.com
