Speaker newsletter for June, 2000 SPEAKER SERVICES http://speakerservices.com Advertising Packet: http://speakerservices.com/adv_pkt.thml We bring speakers and audiences together Issue 20-June 2000 For best reading print this newsletter out and read it at your leisure. CONTENT: New Speakers A Word from the Publisher Articles: 1. Be There! by C. Mike Jousan 2. Use Your Stuff by Tom Antion Misc. Tips for Meeting Planners /Speakers __________________________ SPEAKERS FOR FREE Sandra J. Jacobson: Financial management and investment service offers strategies to generate stellar results Linda Clements, C.Ht.: Hypnotherapist offers practical techniques for self-transformation SPEAKERS FOR FEE Martha Lambert: A whole team of experts rolled into one dynamic speaker--with a message that will jump-start your creativity and problem-solving abilities! BUREAU SPEAKERS: Mort Crim: Mort Crim delivers perspective, optimism and hope. In a world filled with negative messages. The Raspyni Brothers: Hundreds of corporate clients have enjoyed their customized headline comedy show, keynote presentations, and witty, improvisational style as masters of ceremony Larry Chase: Author, consultant offers expert online marketing strategies and shares information on the future of the net. ****************************** Our Sponsor: AvidLearn.com: Explore the latest and most exciting way to present topics. AvidLearn.com is seeking experts for seminars via the Web. Presentations will be made to a live, interactive audience. Enjoy tremendous exposure and unparalleled convenience. Contact Avid Learn for further info and to book your topic. Ask for Katie Dougherty at (888) 493-2100 or KDougherty@AvidLearn.com ****************************** A WORD FROM THE PUBLISHER Susan Levin Are you interested in practical tools for improving your voice- the medium of your presentation? I am offering a one-time series with William Hanrahan, Training the Speaker's Voice Workshop in Los Angeles, 3 Wednesdays, July 12, 19 & 26 $120 total for 3 evenings, 6:30-9:30pm. It's an interactive class intended for all levels of speakersÐÐfrom the beginner to the seasoned professional. Class format will include demonstrations, group and individual coaching, presentation exercises, explanation of vocal techniques, and vocal exercises for enhancing the sound, power, and strength of your voice. Learn how to create a rich, dynamic sound! There are still several openings. William Hanrahan is a nationally known professional singer and trainer with a B.A. in Vocal Performance and an M.A. in Applied Psychology. He is the founder of Vocal Integration Concepts* and has professional credentials in business, education, psychology, and voice. His work in voice development and communication is utilized by professionals in business, law, psychology, music, education and theater. We had a very successful video demo showcase day in May in Los Angeles and are planning another for October 15th. If you are speaker in need of a video demo or wanting to add footage to your existing video do get in touch with me. It is a three camera shoot with a live audience and a rehearsal. Do you need products? Are you interested in learning how to produce, script and organize your own audio tapes? We'll be offering a workshop in the Fall which will give you the step-by-step details on production and hands-on experience at an audio studio in the local area. Let me know if that interests you. Many of you know that I have added the Healthy Lifestyle Fair as an additional service for practitioners and corporate clients. To date we have done six Fairs in the Los Angeles area. MGM Plaza, Watt Plaza, Century City, Pacific Corporate Towers, El Segundo... June 15th we'll be at the Mellon Bank Building, downtown and 6500 Wilshire Building, July 21, August 2 at Arco Center in Long Beach. The public may attend. We go into a building with 10-20 vendors and set-up tables over an extended lunch hour and educate, inspire the employees with our services. If you have a service or product and would be interested in participating or if you are a company interested in sponsoring an employee benefit programÐÐThe Healthy Lifestyle Fair or a Healthy Boutique Fair please contact me at 310-822-4922. Or perhaps you know folks who might be interested. This month I have two short articles that you'll find of interest for growing your speaking business. C. Mike Jousan discusses how to deal with your customers. Whether you are making a presentation, being interviewed by the media, conducting a meeting, or entertaining a customer... Be There. Tom Anition brings us a great marketing tipsÐÐ a method has virtually tripled his product sales when doing public seminars. Check out the great resources of organizations that will be helpful to your growth. Wishing you all the best, Susan Levin speakerservices.com ______________________ BE THERE! C. Mike Jousan: mike@clearcommunication.com Pike Street Market is a wonderful tourist attraction in Seattle. Directly behind the statue of the pig is a fish market. There you can be witness to what is becoming a legend in Customer Service. You will see fish being thrown, orders shouted in unison, and customers being hugged. They are a model of service - and they also sell fish! They are featured in a film called Fish which is being used in conferences and management courses around the world. One of their four principles is Be There. In every contact, relationship, or connection you must be present - totally in that moment. This is not a new thought. We use the phrase, "Live one day at a time." When we deal with customers, we must deal with one customer at a time. Pay total and perfect attention to what you are doing. This kind of intentional behavior should not be limited to customer service moments. Whether you are making a presentation, being interviewed by the media, conducting a meeting, or entertaining a customer... Be There. One of my clients always introduces me as the person who will help put you into your presentations. That's exactly what I do. The good presentations I see are ones where the presenter is there - at the heart of the presentation. The energy level is high. The words are clear and direct. The presenter is excited about and committed to the product or the idea. The connection between presenter and audience is lively. How do you do that? Be enthusiastic and show it! Keep your energy level up. Don't droop or sag - with your posture or your voice. Pay attention to others with your eyes - look at people when you talk to them. Share your message with everyone. Remember that every audience is thinking, "What's in it for me?" Do everything you can to engage the audience in their situation meeting their needs and solving their problems. Can what you do be compared to how they work in that fish market? Absolutely! What we want from each other in the transactions of life and business is the same no matter what our business. Talk to us directly. Pay attention to us. Make us feel comfortable. Treat us personally. In a few brief moments you must establish a feeling of trust and belief. Then we will buy what you're selling Treat everyone you encounter like your grandmother, your best friend, or the most important person in the world. Be There! This article is brought to you by: Clear Communication Company _________________________________ USE YOUR STUFF by Tom Antion Great Speaking: greatspeaking@oaknetpub.com This method has virtually tripled my product sales when doing public seminars. I use the product I am trying to sell during the presentation. Another benefit is that you don't have to say a word about product sales from the platform. Most speakers are not good at this anyway. The same technique works in corporate or association settings where hard selling from the platform is forbidden. Here are two methods I use. 1. When I am doing a communication skills keynote or workshop I give each audience member a book. They have a little note in the book that says they don't have to buy the book. It will however be used during the seminar. I then do the speech or seminar and refer to the book (without going overboard) to teach the point and also to show the value of the product. . . . Since I started using this technique I sell three times more books without even saying a word about sales from the platform. Method 2. I have a new CD that has 50 short Internet Marketing training videos. When doing my ButtCamp Electronic Marketing Seminars I use about 15 of the videos as part of the training during the day. When people see how great the 15 videos were they naturally want the see the other 35. The whole thing boils down to showing people the value of your educational materials rather than trying to "sell" them your "product." You'll be doing them a favor and making more money too. _________________________________ TIPS AND RESOURCES The Thought for Today Quotation Archive http://webpages.ainet.com/gosner/quotationsarch Papers. Speeches. Presentations. Stuck for ideas? Sometimes it just takes a quote or phrase to spark your creative initiative. Here's a great resource of gathered quotations with over 250 topics, ranging from the standard to the outrageous. One of my favorites: "When a thing has been said and said well, have no scruples. Take it and copy it." - Mark Twain _____________________ Society for Human Resource Management: http://www.shrm.org Site for the leading voice of the human resource profession, representing the interests of more than 100,000 professional and student members from around the world. SHRM provides its members with education and information services, conferences and seminars, government and media representation, and publications that equip human resource professionals for their roles as leaders and decision makers within their organizations. _____________________ American Society for Training and Development (ASTD): http://www.astd.org The Website of the world's premier professional association in the field of workplace learning and performance. ASTD represents more than 70,000 members in the field of workplace learning and performance, who come from every area of the growing industry and from more than 150 countries across the globe. To assist both members and non-members with their professional development, ASTD convenes a number of specialized events throughout the year and provides a myriad of valuable products and services. _____________________ Meeting Professionals International: http://www.mpi.org MPI is the premier educational, technological and peer-interaction resource in the meeting industry. Information and services include: a calendar of industry events, a resource center with an online bookstore and information about the MPI library, online meeting resource directories and the Supplier Showcase, online conference registration forms as well as information on upcoming educational opportunities. _____________________ American Society of Association Executives: http://www.asae.org Site represents ASAE, the world's leading membership organization for the association management profession. The site provides a wealth of resources designed to enhance your professional performance, including that of the organizations you work for. ASAE also serves associate members -- individuals from for-profit companies that provide products and services to the association community. _______________ SPONSOR THIS NEWSLETTER! Get your message out to speakers 2,000 plus and meeting planners in this fast growing newsletter. $25 a month, limit to 6 lines of text, 60 characters per line issues $125 paid in advance. E-mail susan@speakerservices.com for number of subscribers, payment information etc. Previous issues are available at http://www.speakerservices.com/nl/index.html To contribute information to this newsletter send via e-mail to: susan@speakerservices.com. Letters and comments are happily accepted. To remove yourself from this newsletter send an e-mail message to susan@speakerservices.com with remove in subject. ************************ Meeting planners looking for speakers for free and fee or entertainers for your programs check out our Internet Edition of Speaker Services: http://speakerservices.com. Speakers and entertainers great rates for photo listings for the Internet Edition of Speaker Services: http://speakerservices.com/adv_pkt.html Presentation skills and marketing workshops offered in the Los Angeles area. http://speakerservices.com/services/la.html Customized training , Online Bookstore http://speakerservices.com/products/bookstore.html Audio Tapes Grow Your Business Through Speaking Soul of Speaking, Jack Barnard Storytelling, Jack Barnard Mesmerize Your Audience, Jack Barnard Market Yourself as a Speaker , Susan Levin Books: Market Yourself as A Speakers Resource and Study Guide, Susan Levin We Get Our Cue From You: The Communion Approach to Public Speaking, Jack Barnard http://speakerservices.com/products/index.html ************************ Speaker Services Susan Levin 4023 Meier Street LA, CA 90066 310-822-4922 FAX: 310-822-9025 Toll free- 877-773-2800 e-mail: susan@speakerservices.com website: http://speakerservices.com ____________________________ Speaker Services: http://speakerservices.com Get Listed in the Directory http://speakerservices.com/adv_pkt.html Susan Levin, publisher/owner Los Angeles, CA 310-822-4922, FAX: 310-822-9025 Seminars, Customized Training, Audio Tapes & Books Private Consultations: Speaker Marketing http://speakerservices.com/products/index.html Healthy Lifestyle Fair http://speakerservices.com/services/healthy.html Free monthly E-Mail Newsletter and past issues for speakers and meeting http://speakerservices.com/nl/index.html Visit our Online Bookstore with over 200 Titles http://speakerservices.com/products/bookstore.html