SPEAKER SERVICES http://speakerservices.com Newsletter, April 2001 #30 Get Listed in the Directory: http://speakerservices.com/adv_pkt.html Content: 1. New & Renewing Speakers 2. Promotions/Advertising 3. From the Publisher 4. Streaming Video, Susan Levin 5. How Many Ways Can You License Your Informational Tips Booklet, Paulette Ensign 6. Tips and Advice __________________________ New & Renewing Speakers for Free & FEE http://speakerservices.com Linda Blakeley: Psychologist's management and leadership seminars offer survival skills for success Sally Boehm & Amber Sullivan: Fashion consultants transform employee images and enhance performance Emerson Fersch: Certified Financial Planner demystifies finance and investing Holli Hume: Business and personal development coach reveals secrets of using thought to create a more prosperous reality Martha Lambert: A whole team of experts rolled into one dynamic speaker--with a message that will jump-start your creativity and problem-solving abilities! Michael Lennox: Psychotherapist brings wisdom of dreams into light of day Joel D. Levitt, Jo Ann (Atma) Levitt, Marjory Levitt: Sibling authors offer insights for healing brother-sister relationships Patti Regan: One-stop promotions and marketing shop offers innovative, fully integrated marketing solutions _______________________________________ PROMOTIONS/ADVERTISING My NSA customer John Alston, CSP, gets REQUESTS from bureaus and clients for MORE copies of his newsletters. My NSA customer Kevin Davis got a MAJOR BOOKING from his newsletter. Need help with your newsletter? Turnkey services -- writing, editing, design, printing, mailing. Great sample packet. Jeff Rubin 877/588-1212; jeff@put-it-in-writing.com http://www.put-it-in-writing.com ___________________ Turn Your Speeches Into Booklets Turn your speeches and expertise into best-selling booklets to use as an income stream, a marketing tool or both. Paulette Ensign has personally sold over 500,000 copies of her own booklet without spending a penny on advertising. Discover how to surpass her results as many of her clients and students have done. Visit www.tipsbooklets.com for free and fee-based products and services to guide your success...TODAY ! ___________________ You talk. I'll type. Specializing in Transcription for Speakers. Contact Adele (Ask for NSA references.) "Adele is fast, efficient, reliable and affordable. Who could ask for more!" Dan Janal, author of "Dan Janal's Guide to Marketing on the Internet." Toll-free: 877-Type-4-You (877/897-3496). http://www.type4you.com ___________________ FREE to planners, www.MADSearch.com(r) in an interactive information venue that focuses on the meeting and incentive markets of the hospitality industry. MADNews and MADBlasts are part of the Marketing Partnership Program which provides cost-effective advertising for industry related suppliers (i.e. hotels, convention centers, speakers, transportation AV & destinations) Contact Madeline@MADSearch.com or Click the URL and speak tome personally http://www.madsearch.com/_help.cfm ___________________ Before you launch your e-mail newsletter, create a website or an evaluation of your site or your speaker marketing presentation packet or whatever you need coaching on run it by Susan Levin of Speaker Services and make sure you're heading down the right path. Telephone consultation or in person in Los Angeles. To book an appointment call 310-822-4922. Satisfaction guaranteed. ____________________ Got an idea for a book or magazine article? You can get published when you know the secrets and shortcuts professional writers use. Learn how to pitch your idea the right way to agents and editors so you look like a pro. Create a step-by-step game-plan that will make you a published writer. Taped message: 310-285-3009. ___________________ Need new clients? Want to increase your business? Get support on utilizing speaking as a marketing tool for your business, presentation skills, sales training, speech development and communication skills. Heidi Parr, internationally recognized seminar leader and executive coach offers individual and customized packages in person in Los Angeles or telephone consulting. Call 310-915-0094 or e-mail heidiparr@aol.com for more information. ___________________ Graphic Designer with 20 years experience and great references. Website design, Flyers, Catalogs, Brochures, Newsletters, Stationery, CD, Audio, J-Card Packaging, Book Cover and Text Design, Corporate Identification and Logos. Free 30-minute consultation: Dotti Albertine, 310-450-0018, http://www.dotdesign.net, dotdesign@earthlink.net ___________________ Inspire others to excellence! AvidLearn is seeking experts to present live, online seminars. Enjoy tremendous exposure and unparalleled convenience. To find out more, register for our free "How To" course at www.avidlearn.com. For further information, contact an Account Executive at (888) 493-2100 or experts@avidlearn.com. ___________________________ Speakers Professional Development Conference Wizard of Ah-Ha's - Presented by the National Speakers Association - Greater Los Angeles Chapter.How To Make Money Through Speaking Skills Speak Your Way To Success! Learn how to use speaking to boost your business. Discover the secrets of successful professional speakers as they share what really works. This 2 day conference is designed to grow your business, improve your platform skills and increase your market share. May 11 & 12, 2001 at Long Beach Hyatt Regency 8:30 - 4:00 for only $199, $249 for both days. Call the NSA office to get a complete brochure @ 714-289-1448 or visit the NSA-GLAC website @ www.glacnsa.org ___________________________ CAN STREAMING VIDEO BUILD YOUR SPEAKING BUSINESS? Susan Levin, Speaker Services, susan@speakerservices.com Wouldn't it be wonderful if potential clients could instantly see your speakers' video demo on your website and book you in the moment? Talk about instant gratification! It's actually possible. The concept is called streaming video. Here's how it works. Your 3-5 minute video is digitally encoded and streamed and posted on your website. Yes, and meeting planners are able to view you with a variety of media players. Speaker, Chip Eichelberger reported on SpeakerNet News, "I recently made the investment to put my entire demo video streaming on my Website with excellent results so far. Many of the speakers bureaus I work with are using it to send clients to or link to from their site." According to a recent Nielsen report, 51% of today's Internet users view streaming video. Arbitron reports that streaming media users have grown from 21 million in 1999 to 37 million in 2000. There are many applications in addition to streaming speaker video demos. For example: Product Demos, Author Introductions, Resumes, Navigational Guides, Customer Testimonials, Mini Commercials, News Clips, Video Conferencing, CEO Introductions and Actors Demo Reel. Whether you use the web to inform or educate or sell the use of streaming video on your website can significantly enhance your business and increase your revenues, prospect new clients and up sell exisiting customers. Speaker Services has a Video Production Center which produces video demos for speakers as well as video spots for any professional who has a website. Take a look at our website for samples http://speakerservices.com. Streaming video is here to stay and with lots of new features in the next 6 months. Susan Levin is the owner/publisher of speakerservices.com an online directory which brings speakers and audience together. 310-822-4922, e-mail: susan@speakerservices.com. _______________________ HOW MANY WAYS CAN YOU LICENSE YOUR INFORMATIONAL TIPS BOOKLET aka Getting Your Clients to Do All The Production by Paulette Ensign, booklets@compuserve.com You've been thinking about writing a tips booklet. After all, it's shorter, faster and easier than writing a book. And you don't have to keep writing all the time like a newsletter. A single manuscript of a tips booklet can be recycled over and over again, developing a new income stream with each and every deal. The booklet can be created from a book you've already written, a newsletter that is part of your ongoing world, or from sound bites you continually share with clients, audiences or anyone who will listen. When that booklet is done is when the fun really begins. It can be sold as single copies or as large quantities that you produce for your clients. Or, you can sell the rights to the contents, on a non-exclusive basis, in lots of ways. Think about all the languages in the developed nations of the world. That can be one starting point. Find someone who is interested in licensing the right to your material to translate into another language. They get to do the translating, editing, production, marketing and distribution...and pay you for that right! You could also license the rights to your information to a company who wants to purchase a very large number of booklets from you. They can generally buy print less expensively than you can sell it to them. You will again license them the right to do all the work, and pay you for it. You may also find there are other venues where your manuscript can go. What about an audio tape publishing company? Either you can hire yourself out to record the program as part of the licensing deal or the audio tape publisher can bring in someone to do the recording of your material. What about licensing the use of your content to a catalog company to pepper their catalog pages with your tips? Or a public relations firm can bring your booklet manuscript to a client of theirs to use as a radio, television or print commercial... "This organizing moment has been brought to you by XYZ Office Supply Company". Do your tips work individually on posters, coffee mugs, tee-shirts, screen savers, or computer mouse pads as advertising specialty items? What about a tip a day on a calendar or as a CD ROM or even as the premise of a board game? Would some tips work as a needlepoint design? These are just some of the many ways one single manuscript of informational tips in your area of expertise can be recycled over and over again, reaching a larger audience and generating tons of dollars for you, with your client doing all the production. Think of what other ways you can license your booklet content. The possibilities are endless! Paulette Ensign has never taken a business course in her life. She taught string instruments in public elementary schools for eleven years, and did all her computer online work with no hard drive and a 2400 baud modem until recently. She has a complete how-to manual/video/booklet package and by-phone Tele-classes for the do-it-yourselfer, consulting services for those who prefer partnering, and full writing and production services for the delegator. Paulette Ensign, Founder, CEO and Chief Visionary, Tips Products International, 858-481-0890 booklets@compuserve.com, http://www.tipsbooklets.com ______________________ TIPS FROM SPEAKERS Corporate selling tip -- Mitchell Gooze (mgooze@customermfg.com) If you want to sell to the corporate market, you need to decide who should be interested in your topic. If it is a large company, then you need to decide whom within the company. Many speakers approach the HR department because they hire lots of trainers and speakers on behalf of lots of other departments. That's fine, but consider instead approaching a specific department who could benefit from your topic. The number of "competitors" will be fewer and the manager can usually make his/her own decisions. _______________________________ Shep Hyken (shep@hyken.com) ExpertArticles.com are looking for articles of any length from business speakers and authors. Once you agree to their guidelines, which are very speaker-friendly you submit your articles and a bio. They will be marketing to all types of publications, big and small. The publishers pay a small fee to ExpertArticles.com for use of our articles and we get the exposure. The publishers using our articles are required to print our bio as is. There doesn't seem to be a downside, unless you don't want your articles used by others! _______________________________ PROMOTIONS/ADVERTISING RATES: Get your message out to speakers 2,500 plus and meeting planners in this fast growing newsletter. $50 a month, 25-50 words of text and a link to your website, or 6 months for $275 paid in advance. Terms: Deadline is one week before the end of each month Payment must be received in advance To get started: 1- Email your advertising copy to susan@speakerservices.com 2- Provide payment by credit card-specify length of time ************************ Previous issues are available at http://www.speakerservices.com/nl/index.html To contribute information to this newsletter send via e-mail to: susan@speakerservices.com. Letters and comments are happily accepted. To remove yourself from this newsletter send an e-mail message to susan@speakerservices.com with remove in subject. ************************ Book Speakers: http://speakerservices.com. Get Listed in the Directory: http://speakerservices.com/adv_pkt.html Workshops: http://speakerservices.com/services/la.html Video Production Services: http://speakerservices.com/videoprod.html Speaker Audio Tapes/Books http://speakerservices.com/products/index.html ************************ Speaker Services Susan Levin 4023 Meier Street LA, CA 90066 310-822-4922 FAX: 310-822-9025 Toll free- 877-773-2800 e-mail: susan@speakerservices.com website: http://speakerservices.com