JANUARY 2002
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CONTENT:
1. New & Renewing Speakers
2. Promotions/Advertising
3. A Note from the Publisher, Susan Levin
4. Tips and Advice
5. Articles: 1) Top Seven Tips for Writing Internet Articles, Judy Cullins
2) Spinning a Yarn, David Ghitelman
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New & Renewing Speakers for Free & Fee
Entire List of Speakers
http://speakerservices.com/categories/allspeak.html
1. Frank Adamo: Tech pro shares wide-ranging solutions for greater business
efficiency and profits
2. Brenda Arnold: "Excellence Strategist" offers unique approach
to mental transformation
3. Vicki Caiati: Business consultant shares strategies for exceeding
customer
expectations
4. Joanne Cotto & Bob Cotto: Avoid lawyers and save money with legal
document preparation services
5. Teri Fisher: Consultant demystifies "unspoken rules" of
business and personal success
5. Robert Ginsburg: Your health can be restored without surgery, drugs
or hospitalization
6. Victoria Loveland-Coen: Author-mother inspires parents to help children--and
themselves--reach their full potential
7. Karen Shepard-Grimes: When it comes to customer service, KISS (Keep
It Sweet and Simple) is the secret
8. Fred Miller: Author-coach attunes audiences to life treasures that
money can't buy
10.Judith Searle: Enneagram consultant offers a fresh approach to personality
patterns and relationship difficulties
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A Note From the Publisher, Susan Levin
Happy New Year ya all. I sure hope the 2002 proves to be a prosperous and healthy
year for you.
I am enclosing our workshop and video demo schedule for your review. If you
are in the S. California area and would like to be in the audience (free) and
support our speakers on Saturday, February 2 just e-mail me and I will give
you the details.
2002 Saturday
Series with Jack Barnard
Please e-mail me for further descriptions of each workshop
All workshops Saturdays, 10-5pm, $129, Westside of Los Angeles
January 19 Once Upon
A Time: Storytelling: Spice up your presentations through storytelling
January 26 Improv,
Creativity & Spontaneity for Speakers & Presenters
February 16 Branding
Blitz
March 23 Mesmerize
Your Audience
Additional Seminars
Market Yourself as a Speaker,
Susan Levin, 7-10pm, $69, Jan 29 or Feb 27
Details: http://speakerservices.com/services/la.html
Video Demo Showcase, Feb 2
Details: http://speakerservices.com/services/la.html
To register: 310-822-4922 or 877-773-2800
Susan Levin
Speaker Services
___________________________________________
PROMOTIONS/ADVERTISING
You talk. I'll type. Specializing in Transcription for Speakers. Contact
Adele (Ask for NSA references.) "Adele is fast, efficient, reliable and affordable.
Who could ask for more!" Dan Janal, author of "Dan Janal's Guide to Marketing
on the Internet." Toll-free: 877-Type-4-You (877/897-3496).
http://www.type4you.com
___________________
Improve your historical, telecommunications, multi-media, and/or
platform presentations. Diane Howard, Ph.D., is a performance studies/communication
artist, professor, and presenter and an expert in distance communication
and historical presentations. Available for onsite or distance coaching/consulting.
Be enhanced by communication/media technology, not diminished by it. Resumes/Vitae/Videostreaming:
http://www.dianehoward.com, email:
dhoward@vvm.com, (254) 939-6082.
___________________
Laughter=Longevity. In work and in life. FunnyWorks creates "productive
humor" for businesses and individuals. FunnyWorks founder Claire Berger has
20 years of motivational speaking, stand-up comedy and improvisational experience
and she's waiting to hear from you! FunnyWorks is YOUR department of humor resources
for comedy customized for YOUR presentations. www.FunnyWorks.com
FunnyWorks toll-free number is 877-50FUNNY. E-mail:
FUNNY1234@aol.com
___________________
Want to stay in touch with clients and prospects more regularly? Send
a professionally written and designed newsletter like John Alston, CSP, CPAE,
Kevin Davis and Lynne Tully. Theirs bring them increased visibility and more
business. My services include writing, editing, typesetting, design, printing
and mailing. Call/e-mail for great samples. Jeff Rubin 877/588-1212;
jeff@put-it-in-writing.com -- http://www.put-it-in-writing.com
___________________
SPECIAL REPORTS
#1 Speaker Bureau List compiled by Susan Levin, Speaker Services. Includes phone numbers, e-mail address, website. Over 160 bureaus including Europe, Canada, Asia and Cruise Ship Contacts. $39 via e mail#2 Trade and Professional Associations with Conferences and Meetings Vol 1 & 2. Over 450 contacts, phone numbers, e-mail addresses and websites $59 each, via e mail each, $100 for both. Associations from education, health, nursing, libraries, human resources, business and more plus a list of industry magazines
To order: e-mail or call 310-822-4922.
#3. Storytelling Report. 57 pages, articles, worksheet, 53 copyright free stories that illustrate Relationships, Choice, Creativity, Making a Difference, Celebration compiled by Jack Barnard and Susan Levin, $39 sent as a PDF file
To order special reports online: http://speakerservices.com/products/index.html
________________________________________________________
TIPS AND ADVICE
FROM PARA PUBLISHING, DAN POYNTER'S NEWSLETTER
TO SUBSCRIBE: http://ParaPub.com/news.html
BOOKS ON SPIRITUALITY, WOMEN, MIND/BODY/SPIRIT WANTED BY FOREWORD magazine for
a special edition of ForeSight articles. Send your lead titles to the following
editors:
Spiritual books: Dan Pierson, 491 Prestwick Dr. SE, Grand Rapids, MI
49546
(616-956-5044).
Women's books: Karen Wyckoff, 4630 S. Lakeshore Dr., Tempe, AZ 85282
(480-777-1928).
Mind/Body/Spirit: Holly Spaulding, 9283 S. Novak Rd., Cedar, MI 49621
(231-228-5489)
___________________
FREELANCEWRITING.COM HAS LAUNCHED
THREE NEW DISCUSSION FORUMS (www.freelancewriting.com/forums.html)
and is seeking three forum moderators to moderate its BOOK PUBLISHING, SELF-PUBLISHING,
and ELECTRONIC PUBLISHING forums. Moderators will start new topics, manage the
flow of discussions, reply to writers¡œ posts, etc. These are voluntary
positions. Payment is in exposure. Moderators are required to moderate their
forums at least 1-2 times per week (about 10-15 minutes per week).
Contact Brian Scott at bskcom@visto.com if interested.
________________________
INFORMATION ON COPYRIGHT: http://www.copylaw.com/
________________________
NEED TESTIMONIALS FOR YOUR BOOK? Need addresses? The 2002 Celebrity Address
List contains more than 13,000 mailing addresses. See
http://www.Celebrity-Addresses.com
________________________
TIPS from Speakernet News:
http://www.speakernetnews.com
Ideas for bargaining in contract discussions -- Andrea Reynolds
(agent@ExpertsWhoSpeak.org)
When a group's budget is smaller than a speaker's fee, I try to negotiate for
something else of value to make it worthwhile for the speaker. Here are nine
ideas to consider as possible contract requirements when their top fee is not
what you'd hoped:
• An additional night in a luxury hotel or bed and breakfast so
you can enjoy a vacation day
• Travel and accommodation for your spouse
• Vouchers for an exclusive restaurant
• Front-seat tickets to a desired theater performance or ice-level
hockey tickets
• A $100 gift certificate redeemable at a favorite bookstore
• A year's membership in the organization if it's one you wanted
to join
• A year's subscription to the organization's newsletter or magazine
• Your expenses paid if you arrive a day early to appear on television
or radio to promote your book
• Having your accommodation paid an extra day to allow you to hold
your own seminar or workshop at the conclusion of the conference
Think about what you want and get creative.
________________________
Hints on hiring a virtual assistant -- Shannon Parish
(shannon@creativevirtualoffice.com)
Free up your office staff from struggling with learning curves or minimal resources
by delegating specific tasks to a virtual assistant on a pay-per-project basis.
When hiring a virtual assistant, be sure to ask for samples and references as
well as preferred payment method. Then when discussing your project, provide
complete information and be specific in your needs, deadlines and expected delivery
method for your project. Do you want hard copies of work completed, or are electronic
files sufficient? Above all, communicate clearly! Remember, your virtual assistant
doesn't have the benefit of understanding your personality or unique expectations
as your home office employee might.
________________________
Radio show info -- Donald Cooper (donaldcooper@donaldcooper.com)
You may have received a phone call recently from a radio company offering you
your very own one-hour talk show. In case you didn't get the details, they are
selling a 13-week show for $9,100 US, up front. They apparently have stations
in Phoenix and Boston. They begin by presenting the information in such a way
that you think you're being invited to appear on a talk show, or are being hired
to do so. Only after much time on the phone do you realize you have to pay for
it, up front.
________________________
Report from responses for recording from phone -- Bill Johnson
(bjcsp@aol.com)
I received the following responses from my request for a good phone pickup for
recording into regular digital or analog recorders.
• Radio Shack
- The best telephone recorder I have found is the Radio Shack Handset Recorder
(part number 43-1237). The sound level of both parties is excellent and it allows
you to record any call regardless of which phone line they call in on if you
have a multi-line phone system.
• Clear Day Radio Shack has a unit that is excellent and
works like a charm. It's the model "43-1236 Multi-Phone Recording Control"
that plugs directly into the wall phone socket. It also has a remote control
plug which works for most cassette recorders. This allows the unit to activate
"record" whenever the phone rings, if you need that. If you have two
lines, you might have to purchase a splitter that will break the lines into
a 1+2, 1, and 2. This will allow you to record whichever line you want and still
be on the phone. I believe the SRP is around $30+.
• Best tool I've found is a TLP-102 telephone logger patch
P/N 39041 available from DynaMetric www.dynametric.com
cost $47. It's fantastic!
• The Marantz PMD 200 series has had a direct connection
to phone for years. This eliminates the "pick up" issues of all the
various kinds of phones available today.So far as I know, no pick up will work
on all phones. Too much diversity.
• We use a device called a THAT-1 (for Telephone Handset
Audio Tap) and is available for $150 from JK Audio. The exact page is http://www.jkaudio.com/swf/that-1.htm
________________________
Recording from phone to minidisc -- Pat Wiklund (pat@patwiklund.com)
To record from your phone to a minidisc, you can plug your handset into a phone
coupler device like the Gentner Microtel and a headset/mic and you'll have about
a professional setup as you would ever need. The Genter Microtel is about $270
from places like http://www.markertek.com.
The suction cups found at Radio Shack are fine for recording for your own
use, but probably not high enough quality to sell the tape.
__________________________________________________
Top Seven Tips for Writing Internet Articles
Judy Cullins (Judy@bookcoaching.com)
Bring new visitors to your book-selling site through the opt-in ezine lists.
Online readers love information, but be sure your information is crisp, clean,
clear and concise.
1. Keep your paragraphs short, even a line or two. Online readers will ignore
long batches of words in long paragraphs, whether in an ezine or at a Web site.
That costs the author a lot of book sales. Respect readers who want material
short and sweet.
2. Write tips in their correct format. First, use a verb as a command. Follow
it by the cost of not doing it. Then, end with a positive comment. Use this
three-sentence formula to bring the curious to you.
3. Make your heading compelling. If you haven't tested it on associates, or
haven't edited it at least five times, it says "lackluster." People
will delete it or click on to something new. Which one will you read? "How
to Write an Article," or "Sell More Books by Writing a Short Article?"
4. Get to the point quickly-in the title and the first line. Keep your introduction
down to a sentence or two, the same for a conclusion.
5. Tell your readers what you want them to do. They are waiting for your magic
formula to make them richer, healthier, or enjoy great relationships. Make your
copy strong, clear, and direct.
6. Target your article to your preferred audience. Not everyone will want your
information, so include your audience in the title or introduction. When you
focus your information, you write more compelling, focused copy that your readers
will love. They will reward you by checking to where your book is sold.
7. Eliminate all superfluous words such as adjectives and adverbs like "ly"
and passive verbs. Because of a lack of effort, novices ruin their work with
sentences full of "is" and "was" linking verbs instead of
bold verbs. Neither books, nor articles will sell with these "slugs."
Keep these tips in mind, so that your article will bring folks to you, your
service, your Web site, and your products.
Judy Cullins: author, publisher, book coach. Subscribe to FREE ezine "The
Book Coach Says... mailto:Judy@bookcoaching.com
__________________________________________________
SPINNING A YARN, David Ghitelman
Once upon a time there was a corporate executive who lived in fear of public
speaking. And with good reason: He was an incredibly boring speaker.
Once his weakness was discovered. the company did a good job of keeping this
executive far from the podium. Then one day his new CEO said she needed him
to make a very important presentation to a very, very important audience. The
horror! Hoping to drown his sorrows, he headed for the coffee machine. There,
grabbing a quick cup, was a woman he had often seen working late into the night.
Distraught, the executive poured out his problems to this virtual stranger (who
was, of course, the corporate meeting planner). She listened attentively and
smiled. "Tell them a story," she said.
He sadly shook his head. "It's a great idea, "he admitted, "but
I don't know how to tell a story."
Communications experts agree with the planner's advice. Speakers should use
stories "so that the information makes sense, so that presentations don't
become data dumps and so that you can elicit emotional responses from the audience,"
says Peter Giuliano, founder and chairman of the Englewood, N.J.-based Executive
Communications Group (www.ecglink.com), a communications and leadership consultancy.
Experts also agree that anyone can learn to tell a story. Giuliano starts by
asking clients to recall their childhoods. "I ask them to remember the
first story that comes to mind. Sometimes it's a fairy tale. sometimes a cartoon.
When I snap them out of that, their faces all have this whimsical. emotional
look."
A good storyteller, according to Giuliano. "is someone who really connects
with an audience and uses her body language and voice to paint the story."
Good eye contact with the audience helps, too.
"Audiences like stories," notes Michael Egan, president of Michael
Egan & Associates (www.unix.oit.umass.edu/~mee),
a Narragansett, R.I.-based management consultancy, and author of Would You Really
Rather Die Than Give a Talk? The Comic-Book Guide to Brilliantly Surviving Your
Next Business Presentation (Amacom, New York City). "In addition, a narrative
with a point that can demonstrate an idea has much more impact than merely stating
the idea."
He recommends casting stories in a popular plot format, the tale of "a
heroic individual who overcomes challenges and triumphs in the end - the Rocky,
Rambo, Star Wars formula. It has the effect of enlisting the support of an audience
that is accustomed to sympathizing with a heroic central figure." He adds,
"The value of this formula is that it can be adapted to almost any situation
without looking formulaic."
So our poor executive consulted with Giuliano and read Egan's comic book. Then
he gave a presentation woven around a story so compelling that people are still
talking about it. And six months later, when the new CEO was fired, guess who
took her job?
COPYRIGHT 1998 Cahners Publishing Company
http://www.thewritingworks.com/memos.html for articles
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