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SPEAKER SERVICES NEWSLETTER,
December 2002
http://speakerservices.com
*** Important Note for Subscribers
***
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address like Hotmail
or Yahoo, PLEASE put our reply address
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If not, future issues could be accidentally
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their efforts to block unsolicited commercial
e-mail. As you know, our
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unfortunately some e-mail services will not deliver them unless our reply
address is included in your address book.
We apologize for any inconvenience, and appreciate your help.
To unsubscribe:
Remove in subject line
Get Listed in the Directory:
http://speakerservices.com/adv_pkt.html
Content:
1. New & Renewing Speakers
2. A Note from the Publisher, Susan Levin
3. Tips and Advice
4. Promotions/Advertising
5. Article: "7 Ways to Promote Yourself as a Speaker With an E-mail
Newsletter"
Alexandria K. Brown
*****************************************
New Speakers for December
'02
Entire List of Speakers
http://speakerservices.com/categories/allspeak.html
Susan Allan: http://speakerservices.com/free/allan_s.html
Secrets of love, sex, relationship and divorce from columnist
Susan Allan
David Evans: http://speakerservices.com/free/evans_d.html
Mediator's creative solutions triumph
over organizational crises
Ari Galper: http://speakerservices.com/free/galper_a.html
Contrarian's Reverse Selling™ mindset turns traditional sales approaches
inside-out
Alice Aspen March: http://speakerservices.com/fee/aspenmarch_a.html
"Attention Factor" galvanizes
communication, bonding and life transformation
Marc Tow:
http://speakerservices.com/free/tow_m.html
Versatile attorney's presentations range
from corporate strategizing to sports careers
Dr. Tessa Warschaw: http://speakerservices.com/fee/
warschaw _t.html
Renowned psychologist reveals secrets
of perfect communication, negotiation and collaboration
************************************
A
Note from the Publisher, Susan Levin
This is the time of Thanksgiving and I am grateful and very appreciative
for my life. I am especially
honored to be offering a service that is a win-win for all involved.
For the past eleven years
the vision for Speaker Services has been to support professional people in
growing their businesses through speaking.
There is no greater joy for
me to work with the folks who catch the vision and are open to the unlimited
possibilities of speaking.
Looking back on the past eleven months I've witnessed lots of growth
in our clients. Thank you for
allowing me to be your guiding light.
I've been posting speaker success
stories for the last several months.
Enjoy and my hat is off to ya all for your achievements.
Whether you are just jumping
on the speaking trail or have been at it for sometime we can assist you.
Just give me a call and let me design a customized program to suit
your needs. 310-822-4922
February 8 is the next Video
Demo Showcase in Los Angeles. Do
you need a demo that is professional, a three camera shoot with a live audience
and includes an hour of coaching for under $1,000? See http://speakerservices.com/videoprod.html.
Do you know anyone who could
benefit from speaking audio tapes or books? We have wonderful products and reasonably priced. http://speakerservices.com/products/index.html
I expect to see you in 2003
at one of our many workshops. Remember
January 18 is Improv Day for speakers, and coaches who want to come out and
play. http://speakerservices.com/services/la.html
I wish you a happy holiday
season, lots of joy, prosperity and happiness.
Susan Levin
Speaker Services
________________________________
Get Listed in the Directory:
Deadline for listing
15th of each month for the following month
http://speakerservices.com/adv_pkt.html
Speaker Services since
'92 supports professional people in growing their business through speaking.
_________________________________
Speaker
Services Success Stories
Dina Silver: http://speakerservices.com/free/silver_d.html
Thank you for creating
a simple and essential 'marriage' between speakers and venues Last week I
spoke at Pendleton Marine Base as the keynote speaker at a team building day. As a result of the classes I have taken
through you, and the private session I had with Heidi Parr, I was able to
spread my wings and really fly!
____________
Linda Thurman: http://speakerservices.com/fee/thurman.html
Linda Thurman has been
appointed to the Tom Biglar Endowed Chair in Media, Wilkes University School
of Communication, Willkes-Barre, Pennsylvania starting in January, 2003. She will be teaching two classes for the
spring semester.
*************************************************
PROMOTIONS/ADVERTISING
"People appreciate our newsletter,"
says John Alston, CSP, CPAE. "They say
it's of value to them. It adds to our professionalism. It's
more of an
investment than an expense. It generates
good will and bookings." Hire Jeff
Rubin to get similar results from your
newsletter. Great sample packet. Jeff
Rubin, 877/588-1212; jeff@put-it-in-writing.com.
http://www.put-it-in-writing.com
*************************************************
TIPS and ADVICE
Print-on-demand book
publishing for professionals
Many professional
speakers are also writers
Mark M. Tamer,
Ph.D., conducts business workshops on communication and management throughout
the world. He lives on commercial airliners and at home in Denver.
He has also
published a book titled "Virtual Teams: Working Together Apart"
with Unlimited Publishing LLC, due out early in 2003.
Meanwhile,
advance copies of the book have been helpful in booking speaking engagements,
even before it is publicly released.
"Currently, the book is doing exactly what I wanted it to do,"
he says. "It has helped
me secure 14 workshops in 2003."
Unlimited
Publishing LLC works with a variety of authors and publishers worldwide, but
professional speakers enjoy special advantages, due to their greater exposure
to the
public. For details and examples, please see http://www.unlimitedpublishing.com/speakers.htm
_________________
Recycling
information into product - Paulette Ensign
(Paulette@tipsbooklets.com)
Use those
sound bites you say over and over again to audiences and consulting clients
to create informational tips booklets. Sentences starting with verbs (like
what started this paragraph) are the beginning of tips. Add one or two more sentences to explain why
or how, and you are on the road
to a product that serves as a marketing tool for your speaking, and a new
profit center for your business.
_________________________
Speakers,
Watch Out for: Predictable Sales Words & Phrases - Ari Galper
http://speakerservices.com/free/galper_a.html
Words and
phrases are everything when you present or selling yourself. But the words
and phrases you are using right now, might trigger sales pressure, causing
your prospective clients to retreat.
Do you say
things like:
"I’m
just following up with you"
"How does the proposal look so far?"
"Have you been able to make a decision?"
"Just
checking in to see where things are at"
What do these
phrases imply? Forward sales movement created by you, without the consent
of your prospective client. It’s about your personal goal to move things
forward. These phrases give the impression that you have your own sales process
that may or may not overlap with your prospective client’s buying process,
creating possible tension.
Reverse Selling
clients are keenly aware of subtle words and phrases that are “salesy”
and trigger pressure. Diffusing pressure, while still moving things forward,
is the core of Reverse Selling.
Most of us
have only been exposed to traditional sales language, which unfortunately,
triggers “sales alarms” in the minds of our prospective clients.
Reverse Selling Language™ delivers the same message in a gracious manner
helping your prospective clients feel you are in sync with their buying process.
________________________
Want more
traffic to your Web site - Judy Cullins
Judy@bookcoaching.com
Now that you
have your order-pulling Web site designed and all your links to your products in order, you wonder where are
the sales?
A Web site
won't help your business if no one visits it. Experts say that for every dollar to design and maintain your site
you spend $10 to promote it.
If it cost $1000 to get your basic site
pages up,
that would me $10,000 to promote it.
An entrepreneur
for 20 years, I still don't have that kind of promotion budget and neither
do you. Instead of a lot of money, put some time into Online promotion. It's practically free,
and
takes far
less time to implement than traditional. Since you already can write, write
articles to share with your targeted audience by the thousands through high-traffic
Web sites. These
articles have
other plusses. They also boost your ratings in the search engines as well
as bring you new ezine subscribers.
__________________
Tired of
SPAM? - Mike Lattimore:
lattimm@earthlink.net
Protect your
email address from *harvesting* by email spiders that collect email addresses
for spammers . If you post your email address online (like on a website) try
this: write your email address as myname(at)mydomain.com or myname@mydomain(dot)com
and let your
potential clients know in a brief statement what you've done so they can record
your address correctly and you won't have to worry about those daily SPAM
messages flooding your e-mailbox!
Afraid
of viruses?
There is a
great new product out that will protect your computer from unknown trojans,
worms, viruses and malicious code attacks by stoppiong them before they launch.
You can download an evaluation copy at http:///www.finjan.com. I had a client who kept reinfecting her computer every time she
opened her Outlook mailbox. After she installed FinjanPro she was able to
open the mailbox, delete the infected mail and reinstall her anti-virus software
(which the worm had disabled!)
___________________
Dianne
M. Daniels : (http://speakerservices.com/free/daniels_dianneM.html)
Here are a
few tips on effective use of business cards...
1. Avoid a
cheap first impression - your business card is a reflection of you and your
business. Spend a few dollars more to get a high-quality card that will help
you be remembered for the right reasons.
2. Set a daily
goal for distributing your cards - put 5 or 10 cards in your pocket or purse
every morning, and set a daily goal to give them away to people who can either
hire you, recommend you, or help you in your business. Don't forget to collect
cards from the people you meet so that you may do the same for them!
3. Do you
have a logo? If it's distinctive and easy to reproduce at a very small size,
by all means use it on your business card, otherwise, pick a distinctive typeface
instead. Remember to check and make sure it's readable at the size you'll
use on a business card, which usually eliminates ornate or script fonts. You
don't want your card to look like an ink blot!
____________________
Greg Mooers:
(http://speakerservices.com/free/mooers_g.html)
The greatest
tip I've learned is to muster up the courage to ask one of the people you
most admire as a Speaker if they will let you buy them lunch. What you will
learn from the face-to-face experience during that lunch will be invaluable.
A great way
to start out this conversation is, "Hi, I live in Los Angeles area and
I'm a professional speaker. I
really admire your work and I was wondering if I could buy you lunch and find
out what projects you're working on and what your ambitions are for the future."
My personal belief is: don't ask them how they got where they are, people
that are accomplishing much don't have much time for looking back, but everyone
is looking forward.
*************************************************
"7 Ways to
Promote Yourself as a Speaker With an E-mail
Newsletter"
by Alexandria K. Brown, "The E-zine Queen"
http://speakerservices.com/free/Brown_alexandria.html
Publishing an e-mail
newsletter, or "e-zine," is a fabulous way
to market your speaking
services.
Publishing an e-zine
helps you:
- gain credibility and trust as an expert, attracting more and better-qualified
speaking opportunities.
- keep in touch with all of your clients, prospects, and associates
- on a regular basis.
- spread the word about your speaking business - if you write a decent
e-zine, your readers WILL pass it on to others.
- capture your Web site visitors, gaining permission to contact them
over and over again.
- save thousands of dollars in design, printing, and distribution costs
by producing your newsletter online instead of printing it.
When you write your
e-zine, it's important to realize that it WON'T attract and keep subscribers
without offering practical content. If you only drone on about how wonderful
you are, your readers won't stick
around for long.
But you CAN toot your
own horn, as long as you don't drown out the useful content your readers are
looking for. This careful balance is the key to increasing your response rates
and
increasing business.
Here are my top 10
tips on how to accomplish this:
1) Make sure your MAIN
ARTICLE always provides information that your readers will find valuable.
By having a main article
as the foundation of your issue, readers will feel they got what they signed
up for - helpful information. Try a "how-to" article, a list of
resources, your top 10 tips, a
tip of the week, a
review of a trend in the industry — any info that relates to your topic
of expertise.
2) Begin each issue
with an "EDITOR'S NOTE" or "PUBLISHER'S NOTE."
I have found this is
the perfect place to let readers know about what's happening with me and my
business, give them a taste of my personality, and pump up any upcoming events
or workshops. Because this is a personal message from you to them, and because
it's NOT your main
content, you have more leeway in being direct and self-promotional.
3) In your article,
throw in LINKS to related articles you've written or been featured in, when
appropriate.
Your readers will appreciate
the additional information and resources, and it's one more chance for you
to demonstrate your expertise and credibility.
4) Make sure your links
are "clickable."
If a reader is interested
in learning more about your services or products, make it as easy as possible
for her to reach you or your site. To ensure your links come through as hyperlinks
(clickable links) on
your reader's end, make sure you put the "http://" prefix before
them. And to make any e-mail address clickable, insert the prefix "mailto:"
before it, with no space
between the colon and
the e-mail address.
5) Directly after your
article, give a quick PROMO BLURB, mentioning your services, workshops, books,
or reports.
Why right after the
article and before anything else? If someone reads your article and says to
themselves, "Gee, that was great information!" They'll be ready
to hear what else you have to
share on that subject.
A great lead-in for
your blurb is: "Did you like today's article? If you did, you'll LOVE my [workshop, services, book, report,
etc.]..."
6) In each issue, offer
a TESTIMONIAL or success story from one of your speaking clients.
This lets your readers
know they won't be the first to hire you or try your services! After your
article and promo blurb, put a small section that says "What My Clients
Are Saying." In each
issue, feature a brief,
raving testimonial from one of your speaking clients.
7) Tell us what YOU'RE
all about!
At the end of your
e-zine, take at least 10 lines and give a concise description of YOU, WHAT
you have to offer, and WHY they should hire you to speak at their next event.
(Remember, your
reader is always thinking,
"What's in it for me?")
8) End your e-zine
with a CALL TO ACTION.
What would you like
your readers to do next?
- Call you for a free
consultation?
- Visit your online
press kit?
- Call your speaker's
bureau for more info?
- Buy your book at
your Web site?
Tell them what to do,
and they'll be more likely to do it.
9) Don't forget all
your CONTACT INFORMATION!
This may seem like
a given, but it's amazing how many e-zines I see that don't tell me how to
contact the publisher. Give us your name, title, business name, phone number,
e-mail address, Web site URL, and street address (optional). The phone number
is important, because some folks will want to speak with you instead of writing
you, especially if they're having e-mail trouble.
10) Occasionally, make
a special announcement in a SOLO MAILING.
If you have something
very special to announce, send it out separately from your regular issues
as a solo mailing. This will gain it extra attention.
A solo mailing is any
mailing you make to your e-zine subscriber list that is NOT a regular issue
of your e-zine. Keep these to a minimum of two a month, and make sure your
announcements are
truly newsworthy. Perhaps
one of your special discounts is coming to an end, you need your readers'
help, or you're offering a last-minute workshop and need to fill seats.
Get the Idea?
By carefully balancing
useful information that your readers will love, along with information about
how YOU can help them, your e-zine will gain you many new speaking clients
in the coming year!
(c) 2002 Alexandria
K. Brown
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning
manual, "Boost Business With Your Own E-zine." Learn how to write,
publish, and promote an e-mail newsletter that increases business for YOU.
Learn more now and sign up for her FREE how-to tips at http://www.boostbizezine.com/
***********************************************
PROMOTIONS/ADVERTISING
RATES:
Get your message out to
speakers 4,000 plus and meeting planners in this fast growing newsletter.
$50 a month, 25-50 words
of text and a link to your website,or 6 months for $275 paid in advance.
Terms:
Deadline is one week before
the end of each month
Payment must be received
in advance
To get started:
1- Email your advertising
copy to
2- Provide payment by
credit card-specify length of time
************************
Previous issues are available
at
http://www.speakerservices.com/nl/index.html
To contribute information
to this newsletter send via e-mail to:
. Letters and comments are happily accepted.
To remove yourself from
this newsletter send an e-mail message to
with remove in subject.
************************
Book Speakers:
http://speakerservices.com.
Get Listed in the Directory:
http://speakerservices.com/adv_pkt.html
Workshops:
http://speakerservices.com/services/la.html
Video Production Services:
http://speakerservices.com/videoprod.html
Speaker Audio Tapes/Books
http://speakerservices.com/products/index.html
************************
Speaker Services
Susan Levin
4023 Meier Street
LA, CA 90066
310-822-4922
FAX: 310-822-9025
Toll free- 877-773-2800
e-mail:
website: http://speakerservices.com
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