 |
 |
 |
 |
||||||||
 |
 |
 |
 |
 |
|||||||
 |
 |
 |
 |
 |
|||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
SPEAKER SERVICES NEWSLETTER, March 2003
To unsubscribe:
Remove in subject line
Get Listed in the Directory:
http://speakerservices.com/adv_pkt.html
Content:
1. New & Renewing Speakers
2. A Note from the Publisher, Susan Levin
3. Promotions/Advertising
4. Tips and Advice
5. Articles:
1.
Power to the Panelist, Jack Enyart
2.
Too Soon Book, Rennie Gabriel
*****************************************
New &
Renewing Speakers for
FEBRUARY '03
See Entire List of Speakers
http://speakerservices.com/categories/allspeak.html
Frances Barry: http://speakerservices.com/free/barry_f.html
Discover the SMART
way to get from where you are today to where you want to be
Estee Beinstock & Susan Pomerantz
http://speakerservices.com/free/bienstock_pomerantz.html
Advisers on aging issues offer
solutions to the senior crunch""
Shannon Farley: http://speakerservices.com/free/farley_s.html
Paralegal services offer
do-it-yourself access to legal system while slashing costs
Teri Fisher: http://speakerservices.com/fee/fisher_t.html
Consultant demystifies "unspoken
rules" of business and personal success.
************************************************
A Note
from the Publisher, Susan Levin
I want to call your attention to the
new services that we've added. Authors Speak Direcotry on our website at http://speakerservices.com.
In addition to the thousand or so meeting planners who I reach out to every
month I will be adding community relation folks at bookstores who are looking
for authors.
Secondly on March 15 we are kicking off
Authors Speakeasy Workshop in LA for authors to learn to speak their
books and to be charismatic presenters at mini seminars and or media interviews.
The workshop will be offered every other month. See http://speakerservices.com/calendar/index.html
for details of all of our classes.
For your convenience we have added an
Interactive Monthly Calendar so that you can plan your workshop activities for the year
http://speakerservices.com/calendar/index.html.
A reminder that the Video Demo Showcase
is June 7 in Los Angeles. April
1 is the deadline to receive a $100 discount. See http://speakerservices.com/videoprod.html
for details.
I invite you to visit the expanded Speaker Services Recommended Resource List http://speakerservices.com/resources/index.html.
Here you will find resources for Graphic
Designers, Radio Promotion Info, Custom Chocolates, Photography , Presentation
Graphics (powerpoint and posters), Book Mentoring , Book Shepherding, Credit Card Processing, Book/CD cover design, Editorial/Publishing
Services, Ghostwriting, Media Training, Videos/CD/DVD Duplicating Services,
Presentation Skills Trainers, Video Production Services, Web Design and Web
Hosting, Transcription/Secretarial
Services, Tips Booklet information, Organizers,
Newsletter Services, Audio Production and Recording Studio and Public
Speaking Success.
I know these folks and highly
recommend their services. I will
be adding new vendors every month.
Keep checking back and let them know that you found them through Speaker
Services.
I'll be exhibiting at 2003
Book Mega University with Mark
Victor Hansen at the end of March in Los Angeles see http://www.megabookmarketing.com
or call 1-800-433-2314. For further information. Please stop by and say hello.
Regards,
Susan Levin
________________________________
Get Listed in the Directory:
Deadline for listing 15th of each
month for the following month
http://speakerservices.com/adv_pkt.html
Speaker Services since '92 supports
professional people in growing their business through speaking.
_________________________________
PROMOTIONS/ADVERTISING
Your clients can transform old
habits. Mission
Control has developed approaches that will enable your clients to become the
author of their life and feel powerful in the face of everything there is to do
and handle in life! Join our licensed partners team of high-caliber
speakers! Click now to learn more
about our partner program or give us a call at 888-793-8323
http://www.missioncontrol.com/salespartners
_________________________________
"People appreciate our newsletter,"
says John Alston, CSP, CPAE. "They say it's of value to them. It
adds to our professionalism. It's more of an investment than an expense. It
generates good will and bookings." Hire Jeff
jeff@put-it-in-writing.com
/ http://www.put-it-in-writing.com
**************************************
TIPS and ADVICE
Meeting Planner International
Speakers Database
From the home page go to Conferences
and Education then Speaker Opportunities there you will find two forms: Speaker
Form and Presentation Example Form.
These can be filled out and submitted right there. Once they are in the database they may
be considered for any
of out conferences and events. They will remain in the database for
three
years. Here is the link to the website. http://www.mpiweb.org
_________________________
Say
it with music…tra la la…um booga booga…
A
dynamite musical opener will set you apart from the gang.
Jack
Barnard
oobidoobi13@msn.com
The
way a speaker is introduced can make a significant difference in the way his or
her message is received. Probably you already know that a speaker should
prepare their own introduction so that the host or emcee can present them in
the best light possible. But instead of being introduced by another person,
what if you were introduced with a short musical recording that not only said
what you wanted but also did it with the kind of energy and excitement that
brought your audience to the edge of their seats!
Lately
I've been offering these kinds of ditties and songs to some of my clients.
In the A+ version, the song is recorded in a sound studio with a full musical
and vocal background. If you feel you have what it takes, you can write your
own lyrics, and/or you can find a local songwriter or a band to help put together
your unique musical intro.
Whatever
you do, having a dynamite musical opener will set you apart from the gang.
Hey, if it's good enough for Tony Robbins, it's should be good enough for
you
_________________________
Reach
Literary Agents
See
http://www.absolutewrite.com for a list of more than 180 agents who
are seeking manuscripts.
_________________________
Join a Networking Group
Greg Mooers gmgm@gte.net
The reason for this may not be what
you expect... I thought that joining a networking group was a sales
opportunity, but it's not.
Networking groups work terrific if you use them to refer business to
other people that you were hoping needed your business but it turns out that
they don't.
So how does that get you business?...
because it takes the pressure off you and allows you to listen to the other
person without worrying if they're going to use your business and allows you to
fulfill their need and that's what makes them remember you and what you do, so
they refer business to you later on. The result has doubled my business every
time I attend a few meetings.
_________________________
Be Flexible and Friendly working
with meeting planners
Mike Moore mikemoore@speakforprofit.com
The two most important qualities for a
speaker to possess when working with event planners and organizers are
friendliness and flexibility. Never forget that the people planning an event
are stressed and anxious about the success of the day. They don't need a
speaker to add to their anxiety. If you, as a speaker, can be friendly and
flexible when the inevitable problems arise the organizers will appreciate it
immensely and want to work with
you again. They will also spread the word that you are one speaker who is a
pleasure to work with.
_________________________
Common Sense Approach to Cutting Your Stress in
Half
Mack Dryden
http://speakerservices.com/fee/dryden_m.html
I’ve determined that all stress fits into
one of only two categories:
1. "Things You Can Do Something About,"e.g.
, get gas when you're not in a hurry, buy that anniversary present early,
take the nail gun away from the child; and
2. "Things You Can Do Nothing About,"e.g.,
the weather, morons on the freeway, air traffic control, that hideous mole
your aunt refuses to remove.
When you determine that your stress is a Category
Two, deal with it the same way you invest your money: If you're not getting
anything back for your efforts—that is, burning up millions of perfectly
good brain cells, raising your blood pressure, and dripping unhealthy chemicals
into your system—then you have to do the only thing an intelligent person
can do—let it go! Otherwise you're violating Rule One. You're
investing in something for which there is absolutely no chance
of a positive return.
____________________________
Myths about books
Judy Cullins, M.A Cullinsbks@aol.com
The myth continues-that a real book
must be in print and it must be over 160 pages. Rethink the premier approach:
Write a short book to getting more bookings, getting your word out to
thousands, gaining credibility, as well as vast virtual promotion and an
ongoing increased stream of income.
1. Write your short (10 pages to 100
pages) print and eBook at the same time using the same word file.
Speakers need to know that business
people's reading hours are down from 123 hours per hear in 1999, to 109 hours
in 2001, and in 2003--the figure is even lower.
Speakers have the edge over other
businesses because you already
have past talks, cassettes, or articles you've already written. Just dust them
off with a new angle for each audience. This approach creates even more
product.
2. If you don't get a book out, you
don't get the bookings, your word out or ongoing income..
3. To get started:
Take just a few hours a week to get
your book written in less than a
month. Watch your speaking business thrive!
_____________________
Advice for any encounter (planned or unplanned) you have with
the media:
Lance Webster lancecoach@al.com)
Whether you are speaking to print,
radio or TV media -- in a planned or unexpected circumstance -- remember the
interviewer's needs as well as your own. You, of course, will have worked with
your PR consultant or media training to shape and hone your key message points
and will have practiced them. In the process, remember that for many busy
interviewers, the quick way to a
juicy story is controversy. Don't
be side-tracked. There are other ways you can provide them with their real need
- audience-interesting material.
Prepare human interest stories that
relate your key points to real people and their everyday concerns, needs,
wishes, hopes, dreams. Carefully craft words that paint vivid pictures, evoking
sights, sounds, smells, tastes, feelings -- whatever is appropriate. In this
connection, remember the advice of British novelist Dorothy Sayers: "I always
have a quote prepared for everything important. It saves original
thinking." And it is that
original thinking' that can get you in serious trouble. Right, Trent Lott?
___________________________
Speaker Services Recommended
Resources
http://speakerservices.com/resources/index.html
Do you need a Graphic Designer?
Do you need Radio Promotion?
Do you need Custom Chocolates?
Do you need a Photographer?
Do you need Presentation Graphics?
Do you need Book Mentoring?
Do you need Book Shepherding?
Do you need Credit Card Processing?
Do you need Book/CD cover design?
Do you need Editorial/Publishing
Services?
Do you need Video, CD or DVD
Duplicating?
Do you need Media Training?
Do you need Presentation Skills
Training?
Do you need Video Production Services?
Do you need Web Design and Web
Hosting?
Do you need Transcription/Secretarial Services?
Do you need Tips Booklet information?
Do you need an Organizer?
Do you need Newsletter Services?
Do you need an Audio Production and
Recording Studio?
Do you need a Public Speaking Speaking
Success?
Click on this link http://speakerservices.com/resources/index.html
to find these services
_____________________________
I welcome you tips and advice and
short articles please send via e-mail to .
******************************************
Articles
Power to
the Panelist!
Jack Enyart "Man About Toon"
manboutoon@aol.com
You've been invited to be on a panel.
Yes, you! One of the chosen ones...an expert outstanding in your field...to
whom an audience will look for answers or, at least, some entertainment value.
Before you get carried away by the grandeur
of it all, I have a bit of advice. It's the result of a lot of time I've spent
behind panel tables, as well as on those hard seats in the audience. I offer
it because I'm amazed at how ineptly I've seen some so-called experts disport
themselves on panels.
It doesn't have to be that way! Nothing
should spoil your moment of glory.
Here's three no-nos that I've seen again
and again:
- Don't push a different agenda than
what the panel is about. The audience is there to be enlightened on a specific
subject; they'll rightly resent it if you try to twist things to your own
ends. If there are aspects of the subject you're unfamiliar with, bone up
a bit; you're there to serve the audience's interests. Do that right, and
your interests will be served as well.
- Don't let yourself become the designated
villain. It's possible that you'll represent a minority viewpoint on a panel.
In the heat of discussion, it's possible to get cast as the bad guy, and be
ganged up on by panelists and audience alike. Don't take that bait; don't
get defensive. If you're cool, detached, and articulate, your views may be
seen as the most
fascinating of all.
- Don't treat your audience with contempt.
Does that sound obvious? Apparently it isn't, because I constantly see panelists
who give a very clear impression that they're too good for the room. If you
don't really want to be there, if you don't see such an appearance as deserving
of your best professional effort, then don't do it. The audience--any audience--deserves
better.
Now that we're past the negatives, let
me share the particular approach that's worked for me. By that, I mean I average
one new client per panel appearance--which in my business is a very good return
on effort.
I run a consulting service for artists
(cartoonists especially) to help them plan their careers and sell their projects.
Since I advertise myself as doing what agents, lawyers and managers don't
do, I very often find myself in that minority position on a panel--with those
agents, managers and/or lawyers.
What to do? How to avoid the no-nos? I
found my best strategy was simply to
relax. Relax!
Most panelists, I realized, are so anxious
about the experience that they lose their awareness and receptivity to what's
going on around them.
So I found that if I really listened;
really considered; then really prepared what I was going to say before I said
it, I could "steal" the panel, like an actor stealing a movie with
a few choice scenes. (Plus I do get my own agenda across, subtly.)
A primary duty of the panelist, I'd say,
is never to bore the audience.
That's a pretty good cue for me to wind
this up--
But wait! What if you're the moderator
of a panel??
Hmm. That's something else again. Let
me get back to you, in another article.
Jack Enyart has had a twenty-five year career in the cartoon industry as writer, story editor, and development specialist. He now runs a consu l"toon" ing service to assist students and professional artists. For more information, see his website at
http://www.Toonshoppe.com
/JackEnyart
______________________________
Too Soon Book by
Rennie Gabriel
Too Soon Book is not the name of anyone from Asia.
It describes a fellow UCLA instructor who came into my office recently. He
wanted to discuss publishing the workbook he wrote for his financial class.
While he recognized the superior credibility that comes from being a published
author, he was not ready. He was not sure of the business direction he wanted
to pursue beyond his teaching. This is step one of five steps in creating a
successful book.
Often a business owner, speaker, or other professional
will speak about publishing their manuscript, and it's premature. What's missing
is the big picture, or BIG purpose, for publishing their work. Most authors
think their purpose is to educate, stimulate or entertain the public, sell
many books and earn large sums of royalty income.
This is not the case for a non-fiction book. If the
author is a businessperson, speaker or other professional, the book can be
their most powerful marketing tool. The purpose is your marketing reason for doing the book. Examples would be
having corporations hire your company for employee training. You might want
homeowners to list their homes for sale with you. You might want entrepreneurs
to buy into your franchise. You may want to sell investment products to a
higher end group of clients, or you might want people to consult with you for a
fee. These are your marketing reasons, or BIG purpose.
You could have all the other ingredients that will
educate the public and miss the most powerful leverage a book provides;
marketing you or your business. Unfortunately, most authors miss this
opportunity. They are not business people and they write a book primarily to
generate royalty income.
You have a couple of choices as an author. Which
would you prefer to have?
A. $1.50 royalty income for each book sold at
retail.
B. $1500, $15,000, $150,000 or more, of business income from a book given away.
(Actually, there's a third choice; you could have
both A and B.)
Having a clear purpose will allow you to produce
more results like choice B; which is a tremendous increase in business income.
Please write the purpose for your book here:
This is point one of five points to creating a successful
book. If you would like all five steps in the four page document, "How
to write a book" please send a request to Rennie@GabrielBooks.com
***********************************************
PROMOTIONS/ADVERTISING RATES:
Get your message out to speakers 6,000
plus and meeting planners in this fast
growing newsletter.
$50 a month, 25-50 words of text and a
link to your website, or 6 months for $275 paid in advance.
Terms:
Deadline is one week before the end of
each month
Payment must be received in advance
To get started:
1- Email your advertising copy to
2- Provide payment by credit
card-specify length of time
************************
Previous issues are available at
http://www.speakerservices.com/nl/index.html
To contribute information to this
newsletter send via e-mail to:
. Letters and comments are happily accepted.
To remove yourself from this
newsletter send an e-mail message to
with remove in subject.
************************
Book Speakers/Authors:
http://speakerservices.com.
Get Listed in the Directory:
http://speakerservices.com/adv_pkt.html
Workshops:
http://speakerservices.com/calendar/index.html
Video Production Services: http://speakerservices.com/videoprod.html
Speaker Audio Tapes/Books
http://speakerservices.com/products/index.html
************************
Speaker Services
Susan Levin
4023 Meier Street
LA, CA 90066
310-822-4922
FAX: 310-822-9025
Toll free- 877-773-2800
e-mail:
website: http://speakerservices.com
|
|
|
|
|
||||||||
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
|||||||
|
|
|
|
|
|
|
|
|
|
|
|
|