SPEAKER SERVICES NEWSLETTER, FEBRUARY 2002

SPEAKER SERVICES NEWSLETTER, May 2003

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Content:

1. New & Renewing Speakers

2. A Note from the Publisher, Susan Levin

3. Promotions/Advertising

4. Tips and Advice

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New & Renewing Speakers for May '03

See Entire List of Speakers

http://speakerservices.com/categories/allspeak.html

Alexandria Brown: author http://speakerservices.com/free/Brown_alexandria.html

Boost business by publishing your own e-mail newsletter!

Kevin Catlin: http://speakerservices.com/free/catlin_k.html

Former fish salesman turned successful entrepreneur reveals how

to overcome the self-destructive and self-imposed restraints we place on ourselves and bring confidence, achievement and self-worth to our lives.

Seymour Englander: http://speakerservices.com/fee/englander_s.html

Business leader offers principles of long-lasting success

Michael Hingson: http://speakerservices.com/fee/hingson_m.html

Guide-dog user who survived 9-11 reflects on trust, teamwork, ethics, animal-human bonds, and human values

Keith Ivey: http://speakerservices.com/free/ivey_k.html

Simple 60-day plan brings career recognition, appreciation and rewards

P.K. Odle: http://speakerservices.com/free/odle_pk.html

Elegant Feng Shui remedies create beneficial environments to support your health, relationships, creativity, productivity and prosperity.

Forrest Miller: http://speakerservices.com/free/miller_f.html

Humorous presentation adds "lite" years to your life.

Byron Walls: http://speakerservices.com/free/walls_b.html

Actor brings a light touch to his life-saving program on personal safety and crime prevention

Christy Waters: http://speakerservices.com/free/walls_b.html

Let "coaching" approach's powerful tools give your organization the competitive edge

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A Note from the Publisher, Susan Levin

Thanks again for all your wonderful tips and advise for the May Newsletter. This issue is chock full of tips and advice thanks to you.

Want to learn how to Mesmerize your Audience or perhaps learn how to put your talk together how bout adding some spice by using stories? Are you an author/writer who needs to learn to speak your book? We have the classes for you! Mesmerize Your Audience, May 13 and Speak Like a Pro on May 19 in Los Angeles. Both of theses classes are taught by speech and presentation coach Jack Barnard and are probably the most reasonable priced classes you will find to accelerate your speaking. 4 hours for $99! Authors Speakeasy is this Saturday, May 3 and Market Yourself as a Speaker taught by me will be May 21. See http://speakerservices.com/services/la.html for details.

A few reminders: When you need a referral check out Speaker Services Recommended Resource List: http://speakerservices.com/resources/index.html. We have over 20 services that I recommend from Credit Card Processing, Photography, to Book Marketing, Presentation and Media Coaching, Custom Chocolates to Meeting Space in Santa Monica, CA and TV/Radio Interviews Lists.

3 camera Video Demo Showcase is June 7 in Los Angeles See http://speakerservices.com/videoprod.html for details you may be in the audience please e-mail me for directions.

We will be at the Publishers Marketing University May 28 and 29 in Los Angeles as vendors. If you are attending please stop by and say hello.

Regards,

Susan Levin

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Get Listed in the Directory:

Deadline for listing 15th of each month for the following month

http://speakerservices.com/adv_pkt.html

Speaker Services since '92 supports professional people in growing their business through speaking.

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PROMOTIONS/ADVERTISING

Become an Affiliate Partner of Mission Control Productivity.

Simply place a banner ad on your website or e-newsletter. Every person who clicks on the ad and then registers for a Workshop or Webinar will earn you a commission. Guaranteed!

Mission Control® Productivity provides an effective approach to organizing and managing everything there is to do and handle in life.

For more information, please call 1-888 793-8323 or email us at educoin@missioncontrol.com

_________________________________

"People appreciate our newsletter," says John Alston, CSP, CPAE. "They say it's of value to them. It adds to our professionalism. It's more of an investment than an expense. It generates good will and bookings." Hire Jeff

Rubin to get similar results from your newsletter. Great sample packet. Jeff Rubin, 877/588-1212;

jeff@put-it-in-writing.com. http://www.put-it-in-writing.com

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TIPS and ADVICE

When you email an article out to ePublishers

Judy Cullins, M.A. Judy@Bookcoaching.com

Your 5-7 line signature file at the bottom of each article you send out to opt-in ezines or top 30 Web sites is more important than your article's message. Put some thought and time into it. Be willing to edit it at least 5 times. Remember your resource box (sig file) is a call to action. Write it so your reader takes action. That action should be either to send you an email, subscribe to your free ezine, receive a free report, or visit your Web site. You can do a lot with those captured email addresses. Not a place to sell your products so

make a free offer to lead the reader to your site.

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Paul Kovatch kovatchp@yahoo.com

When depending on power point projections and/or live internet access for you speech 'always' make back-up transparencies for an overhead projector. Have a plan 'B'...the show must go on!

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Presenting Like a Pro

Tom Bunzel tbunzel@earthlink.net

Many presenters begin their PowerPoint Show by opening PowerPoint (the program). Inevitably this gives the audience a glimpse of the presentation before it even begins – especially if they’re in Slide Sorter View.

You can avoid this "Faux PowerPoint" by creating a shortcut to the file on your desktop, right-clicking the shortcut, and clicking "Show". This launches the presentation without ever opening PowerPoint -- it keeps your material fresh, saves time, and probably saves RAM (memory). It’s also important to differentiate between the PowerPoint program (for editing), and the PowerPoint Show. The PowerPoint Show has no menus or toolbars, but it’s the best way to present your slides. And it still has ways to accomplish some very useful tasks. And when you’re showing don’t forget:

You can go to any slide by entering the slide number and hitting Enter on the keyboard. You can go to the next Hidden slide by pressing “H” on your keyboard (but you need to be at the beginning of a slide).

You can locate slides by Title by right-clicking, selecting Go – By Title – and scrolling through your slides and selecting the one you want. (Hidden slides will be in parenthesis).

Finally, explore all of the right-click options during the Show. Besides annotating with the pen (the John Madden feature), you can access your Speaker Notes, and use Meeting Minder to create Minutes and Action Items during your talk.

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Does your website have a "User database?

Colby Smith colby@webedge.net

On your website be sure you have a "User database" (client, prospects, media) and an email tool. So that when you are going to be speaking in a particular local you can pull all the people near that local and send them a friendly email to advise them you will be speaking in their area. Can stir up expanded attendance, and media opportunities.

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Business Card CD-ROM

Kevin R. Catlin Scalif@aol.com

Nowadays it is possible to put a multi-media and interactive presentation onto a card the size of your business card. Your prospect can simply put the card into their standard cd-rom player and there you are in all your glory. Hint make the card look just like your business card.

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A few news items from Adobe

Mitch Krayton (mitch@1stKIOSK.com)

1 Get a free eBook from Adobe about creating -- what else -- eBooks.

Download at http://www.adobe.com/epaper/tips/acr5ebook/main.html

2 Acrobat Reader has been renamed Adobe Reader. Most speakers will only require Acrobat 6.0 Standard which provides all the same functionality as the current full version of Adobe Acrobat. For the Mac OS X user, Distiller is finally OS X native and the document scanning has returned to the Mac. You will need Professional version if you wish to create Forms in the PDF format, which can be completed with Reader. Both Standard and Professional versions will allow you to create eBooks that can be sold securely over the Internet and still protect your content from duplication. A product comparison chart can be found at http://www.adobe.com/products/acrobat/matrix.html.

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Think Big and Aim High

Hazel Palache HazelCoach4U@aol.com

There are no limits other than those we set for ourselves. When you are speaking, remember that your audience doesn't know if you make a mistake!

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10 Steps To Stay Motivated In Times Of Change

Linda Coleman-Willis lindaspeak@aol.com

1. Embrace change – See it as a challenge

2. Anticipate/Initiate change

3. Be flexible – change is necessary

4. Know what motivates you

5. Develop yourself - Engage in a life-long self-improvement program

6. Add joy everyday - Discover what brings you joy in your work and personal life

7. Know Yourself - Admit we are human beings with limitations and weaknesses

8. Live In The Moment – let go of past failures and disappointments

9. Develop an attitude of gratitude

10. Build a Dream Team – Surround yourself with people who support you

11. Bonus – Laugh, have FUN!

Take work seriously, but don’t take yourself too seriously

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Be prepared to adjust your speech on the spot

Pat Burns speakr@aol.com

On more than one occasion the meeting planner of a large conference has asked me to extend my talk or to cut it in half. If you have a PowerPoint presentation prepared I would HIGHLY recommend creating three versions of each talk. The ideal time, the shorten version and one stretched.

With an audience of over 1500 attendees I was incrementally asked to cut my keynote address from 90 minutes to 30! Because I adjusted and kept it in humorous perspective the audience loved it and gave me a rousing standing ovation!

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Offer to submit an article in their association newsletter or E-zine

Pat Burns speakr@aol.com

With every booking and prospect offer an article on your favorite topic for publication in their company and or association newsletter, E-zine or conference promotional materials. The exposure will help them promote both the event and your professional ability.

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Did I mention there was food being served?

Pat Burns speakr@aol.com

Keeping in mind that the "speaker" is only one part of the conference/convention package. Even if you are the only keynote presenter there are many, many other events planned. You'll be placed between the presidential opener, company/association announcements, food, awards, contests, reports. Did I mention food? You'll be placed in the midst of numerous agenda items. Remain humble.

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On Getting Booked

Sandra Schrift sandra@schrift.com

Successful speakers build their careers on having thousands of people know them. They understand that it is WHO knows what you know, NOT who do you know or who knows you. They quickly define their audience and their ultimate destination. They design a program to teach what they want people to know, to do and, how they want people to change. Simply put. . .. you get booked when you find a solution to a group‚s challenge and problems. You must be a speaker who is providing a professional service that provides an outcome. People need what you have. The Coach sez meeting planners don't buy prevention, they buy the cure.

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"Keep in touch with people you have touched."

Adam Christing adam@cleancomedians.com

Handing out your business cards after a presentation is a good idea. Here's a better one: COLLECT AS MANY of your listener's business cards as possible! When an attendee has your business card, you can hope that they will call you. When you have their card, you can be SURE that you can reach them! After you were a hit at the event send them:

-A personalized greeting card or a personal email note. Key: Don't try to sell yourself at this point, just keep the connection alive and warm.

- (Then a week after that) send them a brochure/sales piece about your services

-Follow up with a call and/or email

Keeping in touch with people you have touched can be invaluable! At the minimum, add these folks to your e-list and send them your speaking E-nnouncements.

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Ask your client for a complete itinerary

Jacqueline Marcell j.marcell@cox.net

Ask your client for a complete itinerary the day before you leave that you can print out on one sheet of paper--which includes every detail, day by day, of what you are doing when you arrive there. Make sure it has home and cell phone numbers for everyone you will be working with, as well as all sponsor names, numbers and emails so you can personally thank them

afterward. Suggest that your client get exact directions from www.mapquest.com if you are being taken from one venue to another so you are not late to live interviews. Remind them to get parking instructions and to know which entry doors to take you in. Even if a professional service is driving you!

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5 Tips to Increase Income from Hand-Outs–Jerome Weidmann

submitted by Susan Allan susanallan@thedivorceforum.com

1. Include a "Call to Action" on every piece of material that you create

2. Research demographics, buzz words, hot buttons for each group you address and include in talks and all marketing materials

3. Highlight free consultations and invite the audience to discuss their specific problem/project with you after your talk/in brochures

4. Include a "bounce-back card" for feedback with each hand-out including request for an email address or contact info

5. Include a benefit/promise in the headline of each hand-out

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Manifesting Your Ideal Speaking Engagements

Jayme Barrett JaymeBH@aol.com

Do you have specific desires and goals for where and to whom you want to speak? Creating a "Manifestation Board" helps you to brainstorm, visualize your specific outcomes and provides you with a blueprint for your speaking destiny! On a corkboard, place a collection of inspiring pictures from magazines, sayings, quotes, pictures of successful speakers you'd like to emulate. Most importantly, type out in red ink all of the companies, organizations, cruise lines etc. you'd like to speak at. Place your flyer, brochures and business on the board as well.

Additionally, find a couple pictures representing success and wealth, such as a dream vacation or home, that you will be able to manifest with all these speaking opportunities. Place this board where you can see it every day so the images will become imprinted both consciously and unconsciously. Remember, you become what you focus on!!

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Staying in bounds

Bob Lodie rlodie@thecatalystgroup.com

If you have a restricted area of movement during a speech because of a camera shoot or to stay clear of the power point projection area, put strips of masking tape on the floor to show you the boundary.

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Leave your audience with an exit gift

Marcy Anderson SignatureChoco@aol.com

Speakers, meeting planners... always leave your audience with an exit gift

that's as memorable as your presentation or event, like a gourmet chocolate

bar custom-designed with your photo, logo and message!

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Women Wear Red While Speaking

Elizabeth Gilhooly egilhooly@rogers.com

This will enliven your audience ( particularly useful at early morning events). It also gives you an aura of energy and cheerfulness and energizes you

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Tip for writing your sales letters

Burt Dubin burt@burtdubin.com

Write letters that match how people read them. They first scan the greeting or headline. Next, they skip to your signature. Then the P.S. (Always include a P.S. Let it intrigue the reader. Make it carry the reader back into the body copy.) If your subject line/headline are not grabbers, your letter may be tossed. Key: Let your first paragraph be short, crisp, exciting. Packed with alluring benefits. One line will do it. Let your signature be bold and confident. These techniques can double your returns.

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Work the Room

Len Wood TrnShoppe@aol.com

A helpful technique to lessen speaker anxiety is to engage participants in conversation as they enter the room. Experienced speakers try to have a brief conversation with participants prior to the beginning of the session. They exchange pleasantries and even joke. While doing this, speakers impart information about themselves and gather important information about the

participants -- their backgrounds, experiences and expectations. These polite discussions help the speaker determine why people are attending and if they know each other. This technique is very soothing. A presenter fully engaged in meeting people as they come in the door finds that anxiety quickly dissipates.

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Productivity Tip

Edward A. DuCoin educoin@missioncontrol.com

I learned a great productivity tip from a company called Mission Control Productivity. I now can completely focus on the task at hand because I schedule appointments with a verbal description of what I want to accomplish. For example, instead of scheduling two hours to contact speaker bureaus, I now schedule an occasion to "contact 16 speaker bureaus in the next two hours resulting in at least 4 interested parties that want to see my media kit and plan to schedule me to speak within the next six months. Now I can be fully present and know why I am doing what I am doing and live into the expected outcomes.

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If you are in business you can not afford not to accept credit cards ?

J.J. Flizanes jj@homebodiesla.com

The ease of running some numbers through a machine that dumps money directly into your bank account is SO MUCH EASIER then bugging people to send you a check, waiting for it to come and then making a trip to the bank to deposit it! Evelyn Siegel of Cash Flow Services, (310~826~4847) cashflowservices@yahoo.com can help set you up PAIN FREE and CONFUSION FREE. She is professional and gets the job done! By the way as soon as I accepted credit cards my business tripled!"

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Public libraries have free databases available that you can hook up to

without leaving your office

Ellis Levinson consumerguy@earthlink.net

Libraries provide the names of thousands of businesses and associations that speakers can contact for possible speaking gigs.

Here are the steps:

1. Go to your local library and get a library card. This will give you access to its web site.

2. Log onto the web site via the Internet.

3. Find "Databases" on the library web site.

4. For nonprofit associations, look for the "Associations Unlimited" data

base. You can search for what your looking for by region, keyword, etc.

5. For businesses, look for "Reference USA Company Directory" or "Rich's

Guide", which covers Northern California companies. I'm not sure if they make guides to other areas.

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Increase Your Speaker Services & Product Sales!

Carolyn McCormick SpeakerCoach@charter.net

Speakers--Know your top 5 Key Brand Words that describe your service and/or

product and use them often in your speech or seminar. It is especially

important to anchor these key brand words to your products and their

benefits. When you make this a habit in every talk you will influence your audience both consciously and subconsciously to BUY your products and

services.

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Winning Over Your Audience -- When They Are Afraid Of Your Subject

Bari Hochwald moneymatters@barihochwald.com

When speaking to individuals about money or any subject where they may have personal fears that will "put them to sleep" during your seminar -- wake them up immediately by doing two things:

1) Align yourself with them. The first thing you say should let them know you understand them, and any problem they may experience around the subject of your speech. Do it with humour, specificity and authority using direct questions followed up with facts.

2) Legitimize yourself. Once they feel you "get them" reel them in with who you are. Let them know your experience and what compels you to stand before them. List your credentials clearly and simply and end with letting them know why you are the perfect person to guide them on this particular issue.

If you do these two things confidently and with finesse, you will have "captured" one of the most difficult audiences to win over.

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Upsell When They Are Happy

Romanus Wolter Romanus@kickstartguy.com

Don't wait until you are safely back at home to sell your next speaking date or upsell your book/consulting service. When the organizer or an attendee says, "It was wonderful to hear you speak."-upsell them! Just say, "It was great to be here. From the audience's reaction, I think my

(other topic "XXXX", my XXXX service, my book XXXX) would be a great fit for your organization. Should we schedule that soon?" It will stick in their minds! PS: It is even more powerful to get an audience member to tell the organizer about the applicability of your future services.

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Tips for Making Your Presentations More Interesting

Jerry Shulman GDShulman@aol.com

Subscribe to free Internet services that provide cartoons and funny pictures (also, some joke services also provide cartoons and funny picture). Select and save images to make your point or to make your point memorable. This also provides humor which keeps up the level of participant interest.

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Find the Stories in your Life

Judith Parker Harris jph@healthesteem.com

The most powerful moments in presentations come from sharing life changing moments in our lives. Take a little rear view journey through your life and write down all of the major turning points that you can remember. Turning points are those Take Path A or Take Path B kinds of times when something big happens that requires you to make a choice -- a change. You will normally find your pivotal stories 6 months to one year after the turning point as your actions and reactions to the event distill into change.

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Don't Read the News - Be the News

Anthony Mora amora@mindspring.com

A successful speaker understands the importance of promoting him or herself. Learn how to utilize the media to create credibility and legitimacy. If you believe what you do is important, than it is of equal importance to let others know about it, otherwise you're not serving your business, yourself, or the public. You may be an expert at what you do, but if you are not utilizing the power of effective media placement, your career or business will assuredly suffer. Effective media relations should be as integral a part of your business as paying your bills, or buying your office supplies.

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A tip on giving tips to your audiences and readers

Paulette Ensign Paulette@tipsbooklet.com

Tell people what TO do instead of what not to do when providing how-to information. Use positive action words instead of words like 'avoid' or 'don't'. Providing the positive form prompts people to action. Negative words keep people stuck, without guidance on what TO do.

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Developing Your YES Cards

Curt Tueffert tueffert@aol.com

How are you collecting information from your audience? One easy way is to develop a YES card. This card has boxes to check for YES, I want your newsletter. YES I want you to speak at my event. YES I have someone that would be interested in hearing you speak. YES, I want your free gift.

The idea is that you have these on the chairs and all they have to do is fill them out and give them back to you at the end of your session. Fast, easy, and you are building your database for future business.

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Reduce Pager & Cell Phone Interruptions With Humor

Chuck LeFever tpgadmagic@aol.com

Show the audience your cell phone and/or pager and explain that you always put yours on vibrate during your presentation and suggest that they do the same. Explain that the good vibrations always make you smile and their cell phone/pager vibrators will probably do the same for them. Why will you smile? Because you're get a free mini-message and nobody knows it but you.

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Tip for generating buzz

Sharif Khan sharif@herosoul.com

Create a humorous or controversial Top Ten Reasons to Read Your Book

list and email it out to friends and associates with a reminder to

forward the email. Example:

"PSYCHOLOGY OF THE HERO SOUL" by Sharif N. Khan