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SPEAKER
SERVICES NEWSLETTER, June 2003
http://speakerservices.com
To
unsubscribe:
Remove in subject line
Get Listed
in the Directory:
http://speakerservices.com/adv_pkt.html
Content:
1. New & Renewing Speakers
2. A Note from the Publisher, Susan Levin
3. Promotions/Advertising
4. Tips and Advice
5. Articles:
1. 22 Inexpensive Speaker/Author
Marketing Ideas, Susan Levin
2. Are You Backing Up Your
BIGGEST Asset?, Alexandria Brown
*****************************************
NEW &
RENEWING SPEAKERS FOR June '03
See Entire
List of Speakers
http://speakerservices.com/categories/allspeak.html
Rebecca
Bascom:
http://speakerservices.com/free/bascom_r.com
Independent
mortgage broker shatters real estate myths and shares inside secrets of buying
property
Dana
Ehrlich:
http://speakerservices.com/free/ehrlich_d.html
Consultant and
Marketing Coach provides action steps that separate businesses from their
competition
J J
Flizanes:
http://www.speakerservices.com/free/flizanes_jj.html
"The Trainer of the trainers"
solves your exercise equation
Dr. Chuck
Greenwood: http://www.speakerservices.com/free/greenwood_c.html
Spiritually-focused
chiropractor helps audiences and patients reconnect to their inner sources of
healing
Scott
Hunter: http://speakerservices.com/fee/hunter_s.html
Organizational
coach-trainer has proven track record of creating extraordinary business teams.
Mary Lou
Kenworthy:
http://speakerservices.com/free/kenworthy_m.html
Hypnotherapist
harnesses the power of thoughts for life-changing results
Naz
Keynejad:
http://speakerservices.com/free/keynejad_n.html
Marketing
whiz's do's and don'ts maximize direct-mail results.
Johnny
May:
http://speakerservices.com/fee/May_J.html
Identify theft
expert shows how to protect your credit, your money and your good name
Heidi
Parr:
http://speakerservices.com/fee/parr.html
Renowned
international expert teaches how to present like a pro and get professional
results
Jill
Place:
http://speakerservices.com/fee/place_j.html
Lighten up
about nutritional supplements and get lighter about your weight with the
internationally.
recognized
Supplement Savvy RD
John
Santangelo:
http://speakerservices.com/free/santangelo_j.html
NLP
specialist, Clinical Hypnotherapist, and success coach reveals secrets of
successful communication
Susanne
Shapiro: http://www.speakerservices.com/free/shapiro_s.html
Graphologist
saves you time and money by analyzing your job applicants' and employees'
handwriting
Margaret
Shepherd: http://speakerservices.com/free/shepherd_m.html
Create your
ideal future through VisionBuilding™
************************************************
A NOTE FROM
THE PUBLISHER, SUSAN LEVIN
Are you a
professional or an author who recognizes the value of marketing your business,
services or book through speaking?
I'm Susan Levin and since 1992 my business Speaker Services has been
supporting professionals in growing their businesses through speaking. How do we do that? Through our online
directory http://speakerservices.com which brings speakers and audiences
together and through our workshops and private consultations in Los Angeles.
We have helped
thousands of folks the past 11 years.
Here's what some of our speakers are saying about our services.
My very first
speaking engagement was just 10 minutes from my home. Although the group was
small, (15 women), I was able to get a client account that has brought me in
nearly $2,000 in one month. I also discovered a new industry that is ripe for
the picking. I plan to build on this success story to generate more clients.
Thanks so much. Speaking is the best way to get new business.
Michelle Howe
, "Howe Write You Are" Business Communications, Speaker
________________
This year my
speaking opportunities in the area of maximizing effectiveness with Body
Linguistics and advanced communication have nearly quadrupled compared to last
year. Speaking for free with Speaker Services is leading to paid corporate
training opportunities! I have had
the opportunity of speaking at Century 21, ACPA (Personal Assistants for Celebrities), XMA (Xerox Management
Association), and Sunrise Rotary Club, to mention a few. Thanks for Speaker
Services,
Dr. Whitey
Brewer, Personal and Business Coach, Body Linguistics Specialist
_________________
Thank you for
creating such a simple and essential 'marriage' between speakers and venues...
Thank you for launching me on what I hope will be a thriving speaking
career. You rock!
Dina Silver,
Coach, Speaker
__________________
To find out
how you can get listed in http://speakerservices.com (new section Authors
Speak) click on this link http://speakerservices.com/adv_pkt.html and please feel free to call me at
310-822-4922 to learn more.
On June 7 in
Los Angeles we will be doing a 3 camera Video Demo Showcase is see
http://speakerservices.com/videoprod.html for details you may be in the
audience please e-mail me for directions.
Next showcase is October 4.
Get out your
calendars and plan for June and July. Here's what we have planned for you: Market
Yourself as a Speaker, the overview of the lecture circuit on June 23 with
Susan Levin, Jack Barnard teaches, Authors Speakeasy, Saturday, June 28, learn
to speak your book, July 12, Storytelling the heart of your talks, July 14,
Mesmerize your Audience and Speak Like a Pro on July 23. See
http://speakerservices.com/services/la.html for details.
Not in our
area? We offer privates and also
have CDs and workbooks see http://speakerservices.com/products/index.html and
ask me about the Power Pak. Buy 6
products and get one free.
Remember when
you need a referral check out Speaker Services Recommended Resource List:
http://speakerservices.com/resources/index.html. We have over 21 services that I recommend ie: Business/Intellectual Property Attorneyto Professional Organizers, Book Cover Design, Book Marketing, Mentoring and Writing,
Transcription Services, Web Design and Hosting, Accounting Services, Corporate Gifts, Credit Card Processing, Photographers
to Meeting Space in Santa Monica, CA and TV/Radio Interviews Lists.
In this issue
I have included 22 inexpensive ideas for speaker marketing and a terrific
article by our speaker the E-Zine Queen, Alexandria Brown on Are You Backing Up
Your BIGGEST Asset?
Regards,
Susan Levin
________________________________
Get Listed
in the Directory:
Deadline
for listing 15th of each month for the following month
http://speakerservices.com/adv_pkt.html
Speaker
Services since '92 supports professional people in growing their business
through speaking.
_________________________________
PROMOTIONS/ADVERTISING
Become an
Affiliate Partner of Mission Control Productivity.
Simply place a
banner ad on your website or e-newsletter. Every person who clicks on the ad and then registers for a
Workshop or Webinar will earn you a commission. Guaranteed!
Mission
Control® Productivity provides an effective approach to organizing and
managing everything there is to do and handle in life.
For more
information, please call 1-888 793-8323 or email us at educoin@missioncontrol.com
_________________________________
"People
appreciate our newsletter," says John Alston, CSP, CPAE. "They say it's of value to
them. It adds to our professionalism. It's more of an investment than an
expense. It generates good will and bookings." Hire Jeff
Rubin to get
similar results from your newsletter. Great sample packet. Jeff Rubin,
877/588-1212;
jeff@put-it-in-writing.com.
http://www.put-it-in-writing.com
**************************************
TIPS and
ADVICE
Headline
Email Tip Judy@Bookcoaching.com
To Get
People to Open your Email Include a Benefit-Driven Headline
Make sure your
headline includes a benefit for the product, the teleclass, the seminar or
service you are promoting. Over
50% of
outgoing messages are never opened
because the subject line doesn't
inspire or stimulate the audiences' curiosity.
So many
speakers, authors and other
professionals just put an announcement in the subject line such as
"Upcoming Programs."
Not specific
enough, nor motivating enough to make potential clients want to open the email.
Here's a few
winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report
with title, Online Marketing is 10 Times More Powerful than Traditional, or for
an ezine, don't just put its name
in subject line, put its feature article first followed by an abbreviated ezine
name adding ...
_____________________
Speaker
Services tips-
Poynter's Stat
Bank: a Must-Read!
Fascinating
statistics about book publishing:
http://parapub.com/statistics/
______________________
Directory
Resources for Speaking Engagements
National Trade
and Professional Associations Directory, Columbia Books at 888-265-0600,
www.columbiabooks.com
The Directory
of Association Meeting Planners, and the Directory of Corporate Meeting
Planners. Douglas Publications at 800-223-1797,
www.douglaspublications.com
Directory of
Associations in Canada,
Micromedia, 800-387-2689, www.mmltd.com
Directories of
Corporations for 100 countries, Kompass International.
Encyclopedia
of Associations, Gale Research, Inc., 800-977-4253
____________________________________
22
INEXPENSIVE MARKETING IDEAS FOR SPEAKERS
Susan
Levin, Speaker Services
1. Give Free
speeches to target audiences
2. Teach adult
classes through University Extension or Adult Education
3. Print
handout and an evaluation/referral form on the same sheet
4. Free
Reports. Give audience members a
reason to give you their business cards by offering a free special report or
document
5. Write
"tip sheets" for your audience
6.
Constant, relentless networking
7. Ask for
referrals from past clients
8. Develop a
website, post your electronic presentation packet on your site
9. Make your
website a source of free items like screen savers and e-zines
10. Create web
resources sheet listing the best 10 web sites. Include a two or three
line synopsis
of why you think they're good
11. Develop a
video demo and stream it on your website, get booked quickly
12. Publish an
electronic newsletter
13. Develop a
database and do e-mail marketing. Create your database by having
drawings at
your programs. Ask for business
cards and give away free subscriptions.
14. Use e-mail
to send valued information to others and daily send out one thank-you
notes or notes
of encouragement to someone
15. Build
relationships with the media before you need them
16. Provide
your sponsors with press releases outlining your key points to send out to
Newspapers etc
as well as a list of contacts and fax numbers, e-mail addresses
17. Create and
grant an annual award
18. Do
something crazy and newsworthy once a year
19. Send books
or tapes to the decision-maker. It gets through better than any media kit
20. Send out
your products for review
21. Write
articles and place them in article archives and newsletters around the net
22. Write
articles for magazines and plug one of your books or tapes in the article
___________________________
Are You
Backing Up Your BIGGEST Asset?
By
Alexandria K. Brown, 'The E-zine Queen'
Have you ever
accidentally lost an important file on your computer? Perhaps your computer
crashed (again) or your cat
gone for good?
OK, now
imagine losing your entire e-zine subscriber list. Did that pang just get a bit
more intense? (Ouch!)
'Master List
Builder' Joel Christopher asked several Internet marketing gurus the question,
'If your office was burning down
The unanimous
answer among all of them was, 'my list '!
Your list is
your goldmine. It's your pool of warm prospects and clients with whom you've
taken months to build a level of
It can take
years to build a large collection of opt-in subscribers. But they can disappear
in a flash if they're not protected.
So, are YOU
backing up your list on a regular basis? (Be honest!) If not, let's get you started today.
If Your List
Resides on Your Computer...
If you send out
your e-zine or e-mail promotions from your own computer, you MUST make backing-up
your list a daily habit. And
to:
1) a Zip disk
(you'll need a Zip drive)
2) a CD
(you'll need a CD burner)
3) a floppy
disk (these don't hold much data though)
4) an external
hard drive (these are less expensive now than they used to be)
5) a secure,
Web-based file storage service.
I currently
use option 5 for my computer files. The service I use is called I-Backup (http://www.ibackup.com/)
and there are many
If you use
a type of list management software that resides on your computer or your own
Web server, such as Broadc@st or
If You Use an
Online List Service...
Even if you
host your list online with a listserve (such as Topica) or an autoresponder
service (such as GetResponse) that
Consider
Purchasing a Battery Backup System
Southern
California is known for its frequent power outages, and they were wreaking
havoc on my computer. So I purchased a battery backup unit. (I chose APC's 650
model.) It's about the size of a breadbox and keeps my computer going for
another hour or so in the event of
a power outage. This gives me ample time to back up any files I'm working on
and shut down my computer properly. It also functions as a surge-protector to
keep my computer safe from electric surges. You can buy units like these at any
large office supply store, and they range in price from $100 to $500.
Don't Put
It Off Any Longer!
I know that
backing-up your files seems like another irritating addition to your busy
schedule. But remember that you've worked
(c) 2003
Alexandria K. Brown
Alexandria
K. Brown, 'The E-zine Queen,' is author of the e-book, 'Boost Business With
Your Own E-zine,' available at
http://www.ezine-queen.com.
For *hundreds* more great tips like these, visit her site and sign up for her
FREE biweekly
newsletter,
'Tips from the E-zine Queen.' Don't miss the next issue - subscribe today!
_____________________________________
SPEAKER
SERVICES RECOMMENDED RESOURCES
http://speakerservices.com/resources/index.html
Do you need a
meeting/workshop space in Santa Monica, CA?
Do you need
Book Marketing/Promotional Services?
Do you need
help with Book Writing/Ghostwriting
Do you
need Book Mentoring?
Do you need Book Shepherding?
Do you need
Editorial/Publishing Services?
Do you need
Tips Booklet information?
Do you need
Newsletter Services?
Do you
need Transcription/Secretarial
Services?
Do you need
Media Training?
Do you need
Presentation Skills Training?
Do you need a
Public Speaking Success?
Do you
need a Graphic Designer?
Do you need
Presentation Graphics?
Do you need
Book/CD cover design?
Do you want to
be booked Radio and TV?
Do you need a
Business/Intellectual Property Attorney?
Do you need
Accounting Services?
Do you need
Credit Card Processing?
Do you need an
Organizer?
Do you need an
Audio Production and Recording Studio?
Do you need
Video Production Services?
Do you need
Video, CD or DVD Duplicating?
Do you need
Custom Chocolates?
Do you need a
Photographer?
Do you need
Web Design and Web Hosting?
Click on this
link http://speakerservices.com/resources/index.html to find these services
_____________________________
I welcome you
tips and advice and short articles please send via e-mail to
.
***********************************************
PROMOTIONS/ADVERTISING
RATES:
Get your
message out to speakers 6,000 plus and meeting planners in this fast growing newsletter.
$50 a month,
25-50 words of text and a link to your website, or 6 months for $275 paid in
advance.
Terms:
Deadline is
one week before the end of each month
Payment must
be received in advance
To get
started:
1- Email your
advertising copy to
2- Provide
payment by credit card-specify length of time
************************
Previous
issues are available at
http://www.speakerservices.com/nl/index.html
To contribute
information to this newsletter send via e-mail to:
. Letters and comments are happily
accepted.
To remove
yourself from this newsletter send an e-mail message to
with remove in subject.
************************
Book
Speakers/Authors:
http://speakerservices.com.
Get Listed in
the Directory:
http://speakerservices.com/adv_pkt.html
Workshops:
http://www.speakerservices.com/services/la.html
Video
Production Services: http://speakerservices.com/videoprod.html
Speaker Audio
Tapes/Books
http://speakerservices.com/products/index.html
************************
Speaker
Services
Susan Levin
4023 Meier
Street
LA, CA 90066
310-822-4922
FAX: 310-822-9025
Toll free-
877-773-2800
e-mail:
website:
http://speakerservices.com
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