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SPEAKER
SERVICES NEWSLETTER, September 2003
http://speakerservices.com
To
unsubscribe:
Remove in subject line
Get Listed in
the Directory:
http://speakerservices.com/adv_pkt.html
Content:
New &
Renewing Speakers
A Note from
the Publisher, Susan Levin
Promotions/Advertising
Request for
Info, Tips and Advice
Article: What
Feels Better -- Promoting Yourself or Helping Others Solve Problems? Ari
Galper
*****************************************
NEW &
RENEWING SPEAKERS/AUTHORS FOR
September 2003
See Entire
List of Speakers/Authors
http://speakerservices.com/categories/allspeak.html
Winton
Churchill: E-mail pioneer reveals
secrets of maximizing sales and profits
http://www.speakerservices.com/free/churchill_w.html
S. California
(inquire about fees for other areas)
Nikkea
Davida: Belief-change expert helps
you turn goals into results
http://www.speakerservices.com/free/devida_n.html
S. California,
SF Bay Area
Phil Goldberg:
Best-selling author harnesses universal spiritual principles for outer achievement
and inner happiness http://www.speakerservices.com/free/goldberg_p.html
S. California,
(inquire about fees for other areas)
Michelle Howe:
Retool your business communication skills--discover the "Howe Write You
Are" approach to writing and speaking
http://www.speakerservices.com/free/howe_m.html
S. California
Sam Khoury:
Discover time-tested formulas and principles of successful CEOs
http://speakerservices.com/fee/khoury_s.html
S. California,
Nationwide
Maureen
O'Crean: "Savvy" business strategist, author and radio personality
leaves audiences inspired and 'laughing all the way"
http://speakerservices.com/fee/o'crean_m.html
S. California,
Nationwide
************************************************
A NOTE FROM
THE PUBLISHER, SUSAN LEVIN
Do you need a
speaker marketing plan? Do you need help organizing your speaker presentation
packet, creating products for the back of the room or how to customize for your
audiences? Then please call me I
can help you. I am a speaker
marketing consultant, Susan Levin, 310-822-4922. Allow me assist you. See http://speakerservices.com/marketing.html for
various services.
Perhaps you
prefer a class setting. We have
classes monthly in Los Angeles.
September 23, Speak Like a Pro: learn the steps to structuring a talk
from opening to closing with master coach Jack Barnard. Market Yourself as Speaker with Susan
Levin, the overview of the lecture circuit is September 30. For full
descriptions of our seminars and to register go to
http://www.speakerservices.com/services/la.html.
At the time of
writing I have a few openings for the 3 camera Video Demo Showcase with a live
audience on October 4th in Beverly Hills, CA.. Please call me or e-mail me for a sample demo so that
you can see our outstanding work.
Samples in real player are on the
website see
http://speakerservices.com/videoprod.html. If you would like to be in the audience please let me
know-it's FREE, educational and fun and an opportunity for us to meet you.
Do you have a
book in you? Have you signed up for the
Dan Poynter workshop November 1 in Los Angeles? The 4 hour workshop is
called There is a Book In You.
Dan will offer tricks, tips and techniques on writing, producing and promoting
your book. Jack Barnard will talk
about speaking your book in an hour presentation. This is the first of our
Expert Series and it will only be $99 for the day or $125 at the door. For our out of towners it will be at a
hotel near LAX that has a shuttle.
This will sell out quickly so register soon. Please look at the calendar of events for more details.
http://speakerservices.com/services/la.html.
Don't forget
our Recommended Resource List of vendors:
http://speakerservices.com/resources/index.html. This might be the best kept resource list in town and when
folks discover the wealth of services that I have organized they are
thrilled. We have resources for
book designers to copy writing, duplicating services and credit card
processing, PR/Marketing and more.
We just added a new photographer Starla Fortunato. Look for my new photos next month by
Starla.
I am off to
Alaska on a cruise with my 84 year old mom and her cousin for a week and will
be back in the office on September 8.
I will not have access to my e-mails or phone messages however, please
leave me a message and I will call or e-mail you on my return. By the way one of our speaker friends
Kate Adamson will be on the cruise speaking and I am thrilled about that and
look forward to hearing her talk about her book Kate's Journey.
Have a happy
holiday weekend and be safe.
Susan Levin
Speaker
Services
310-822-4922
________________________________
Get Listed in
the Directory:
Deadline for
listing 15th of each month for the following month
http://speakerservices.com/adv_pkt.html
Speaker
Services since '92 supports professionals/authors in growing their business
through speaking.
"At first
I thought of speaking as part of an overall marketing plan. Through your speaker service listing, I
have presented to a multitude of audiences and have discovered a true love and
passion for this craft.
Additionally, you have been an invaluable part of this process,
providing resources and tips and tools and techniques for professional speakers. Thank you, thank you, thank you
for helping me to launch my speaking career and for being a staunch supporter
of my work and an advocate for the speaking community."
- Dina Weinberg, Speaker, Mind Light
Group, LLC
__________________
Just a short
note to thank you for helping me
to transition painlessly from an author into a public speaker. My goal was to keep the stakes as low
as I could for myself -- so I signed up for the speakers for free section of
Speakers Services. I figured that
my worse case scenario would be that a company would get exactly what they paid
for my presentation -- nothing.
This zero for zero trade-off scenario I could at least live with.
Much to my
surprise and relief --slowly but surely (very slowly) the companies began to
get a lot more than zero. In
fact, one major corporation liked my free presentation so much that they
invited me back for six more presentations and this time they insisted on
paying me -- thousands of dollars.
Bless you for
your huge heart and a creative and important service that you keep providing.
- Al Secunda , Speaker & Author
"The 15 Second Principle"
Request
Speakers Guidelines for posting a listing.
_________________________________
PROMOTIONS/ADVERTISING
COMMUNICATE
with Presence, Ease and Flow.
Develop your "Art of Full Presence" in a unique, natural
approach to authenticity and connection with SPEAKING CIRCLES
INTERNATIONAL. Founder Lee
Glickstein facilitates workshops at the L.A. Athletic Club on Fri-Sat-Sun,
October 17-18-19. For Life
Coaches, Professionals, Beginners.
To register and for info, see http://www.speakingcircles.com or call
1-800-610-0169.
______________________
"People
appreciate our newsletter," says John Alston, CSP, CPAE. "They say
it's of value to them. It adds to our professionalism. It's more of an
investment than an expense. It generates good will and bookings." Hire
Jeff Rubin to get similar results from your newsletter. Great sample packet.
Jeff Rubin, 877/588-1212; jeff@put-it-in-writing.com.
http://www.put-it-in-writing.com
**************************************
REQUEST for
INFO
PLANNING KITS
FOR PROGRAM CHAIRPERSONS
Godfrey
Harris
hrmg@aol.com
Step-by-step
instructions along with easy-to-use forms insure that you will be prepared for
every activity, keep track of every detail, visualize every moment, and plan
for every contingency of any function, project, move, or trip--on time, without
stress, and within budget. For details on The Essential Planning Kits,
discounted 15% to readers of this
e-zine during the month of September, Go to www.americasgroup.com, or call The Americas Group on 800
966-7716.
___________________________
TIPS and
ADVICE
Mark Victor
Hansen's new Building Your Mega
speaking Empire Mega-Event for speakers and those who want to
speak! October
17th - 19th in Los Angeles, California.
Mention Speaker Services.
We'll be there as exhibitors. Get the full details:
http://www.megaspeakingempire.com
___________________________
The Shared
Vision Network Los Angeles announces our first LA Networking Event
Melanie Benson
Strick
losangeles@sharedvisionnetwork.com
The Shared
Vision Network Los Angeles announces our first LA networking event with
Alexandria Brown ñ the Ezine Queen ñ with HOT Internet
Self-Promotion Secrets! On September 16, 11:30 ñ 1:30 at the Doubletree
Hotel in Santa Monica. This
organization supports success-oriented entrepreneurs who want to make a
difference with opportunities to expand their network and strengthen their
business success. To register for
the event and learn more about Shared Vision Network, http://www.sharedvisionnetwork.com/Public/Events/allEvents/index.cfm?semID=1031&view=1&requesttimeout=600
or www.sharedvisionnetwork.com today! Or contact Melanie Benson Strick, the Los
Angeles Director of Shared Vision Network, (819) 981-3149 or
losangeles@sharedvisionnetwork.com.
___________________________
31st Annual
Cancer Control Society Convention
Shelley
Kramer, Helthcom@aol.com,
http://www.healthy-communications.com
31st Annual
Cancer Control Society Convention, http://www.cancercontrolsociety.com, Aug 30 to Sept 1, 2003, Sheraton
Universal Hotel, Universal City, CA. Dr. Sam Epstein, Keynote
Speaker-"Stop Cancer Before it Starts" (Sat 8-30-10am), and Dr.
Thomas Slaga, "Calcium D-Glucarate" (Sun,8-31-9:30am) Hear well-known medical doctors,
researchers, authors and others speak on Prevention and control of cancer and
illness through nutrition, non toxic therapies. See movies, exhibits, booths
and bookstore. Hours Sat, Sun, 9am to 10 pm, Mon, 9 am to 5 pm. Sept 2- Tues,
Doctor's Symposium. Sept 3,6-Tour
of Mexican Cancer clinics.
________________________
Get over 100
FREE articles by autoresponder on eBooks, how to write and publish, online
marketing and promotion, and Web site marketing by Judy Cullins, 20-year book
coach. Go to
http://www.bookcoaching.com/freearticles.shtml
FREE book and
business writing, promotion, and marketing tips. Just write "YES tip of the month" in subject line
and send to mailto:judy@bookcoaching.com.
___________________________
SPEAKER
SERVICES RECOMMENDED RESOURCES
http://speakerservices.com/resources/index.html
Do you need a
Head Shots?
Do you need a
meeting/workshop space in Santa Monica, CA?
Do you need
Book Marketing/Promotional Services?
Do you need
help with Book Writing/Ghostwriting
Do you
need Book Mentoring?
Do you
need Book Shepherding?
Do you need
Editorial/Publishing Services?
Do you need
Tips Booklet information?
Do you need
Newsletter Services?
Do you
need Transcription/Secretarial
Services?
Do you need a
PR/Marketing Consultant?
Do you need
Media Training?
Do you need
Presentation Skills Training?
Do you
need Public Speaking Success?
Do you
need a Graphic Designer?
Do you need
Book/CD cover design?
Do you want to
be booked Radio and TV?
Do you need a
Business/Intellectual Property Attorney?
Do you need
Accounting Services?
Do you need
Credit Card Processing?
Do you need an
Audio Production and Recording Studio?
Do you need
Video Production Services?
Do you need
Video, CD or DVD Duplicating?
Do you need
Web Design and Web Hosting?
Click on this
link http://speakerservices.com/resources/index.html to find these services
_____________________________
What Feels
Better -- Promoting Yourself or Helping Others Solve Problems?
Ari
Galper, ari@reverse-selling.com
Why is it
that, when people ask us what we do, we immediately launch into a
"mini-presentation" or an "elevator speech" about the
solutions we offer? Have you ever thought about what your listeners may be
thinking as you're talking?
Well, how
about if I ask you to put yourself in your listener's shoes? What would your
instinctive reaction be? Maybe, "Hmm, what she does really doesn't apply
to me, but she's seems to enjoy describing her services so I do feel obligated
to pretend to be responsive."
Or, "I
think I might need what he has to offer, but he's so enthusiastic that I'm
afraid to show any interest, because then he'll start really trying to 'sell'
me. And I hate that because it makes me feel pressured and uncomfortable."
The same thing
happens at networking meetings when people stand up to present their solutions
to everyone else in the room. You can almost feel people cringing as they
listen to pitch after pitch. And people feel uncomfortable having to pitch
themselves, too.
The question
is, how can you eliminate the discomfort of feeling that you're always
"selling" yourself?
The best way
is to shift your frame of reference -- stop making it about you and start
making it about others.
How about
taking a few minutes to think about the specific problems your product or service
solves for people?
This can be a
harder task than it appears. Why? Because in traditional selling mode, we've
been trained to start by offering our solution and hoping it will trigger a
conversation that involves the other perso
on's problem
or issue.
Take
cold-calling, for example. Most of us have learned to start with, "Hi, my
name is... I'm with... We are a....and we do..."
The core of
the Reverse Selling™ mindset, on the other hand, is to shift our focus
and pay attention 湯祬琠
only to the
specific problems or issues of the person we're talking with. This can involve
a learning curve, because when I ask my private coaching clients what problems
they solve, their initial replies are typically along these lines:
Speaking: ìI speak about leadership and
motivational topics.î
Technology:
"I help people by providing software
that automates their work environment and makes them more
productive."
Financial:
"I provide financial solutions that help people better plan and secure
their financial future."
Insurance:
"I provide a full set of insurance solutions so people don't have to worry
about their insurance needs."
Coaching:
"I help people through issues that relate to their career and business
growth by providing them with guidance
and support."
Consulting:
"I help improve the efficiencies of running a business to improve cash flow and growth."
But are these
really "problems" -- or simply other ways of describing the solutions
you have to offer? Instead, try these alternatives on for size and see if they
feel more about the other person than about yourself:
Speaking:
ìI address specific issues that are happening in your organization
related to leadership and motivation and customize the presentation so that
people leave with solutions, not just a temporary high from a motivational
speech.î
Technology:
"I help people solve the problem of lost employee records due to manual paper-based
procedures."
Financial:
"I help people identify and fix the hidden financial gaps they may unknowingly have, that will
eventually come back to 'bite' them later when they least expect it."
Insurance:
"I help people to ensure that each specific area of their lives is
protected in the event of a crisis or catastrophe."
Coaching:
"I help people prioritize and commit to open issues in their lives that
they know are holding them back, but aren't exactly sure how to solve them and
move themselves forward."
Consulting:
"I help people diagnose gaps in their businesses related to lost sales and
hidden expenses."
Give yourself
this homework assignment: Make a list of the three core problems that your
product or service helps people solve. Then, when you talk with people, talk
about them rather than yourself and what you have to offer.
You'll find
that your conversations will flow more easily.
Also, you'll
feel good about your ability to help others, and the people you talk with will
feel comfortable and not as if they're being "sold" to.
"Reprinted
with permission from Ari Galperís Rever
rse
Selling™ http://www.reverse-selling.com.” (Copyright, 2003, Ari
Galper.)
***********************************************
PROMOTIONS/ADVERTISING
RATES:
Get your
message out to speakers 6,000 plus and meeting planners in this fast growing newsletter.
␍〵愠洠
$50 a month,
25-50 words of text and a link to your website, or 6 months for $275 paid in
advance.
Terms:
Deadline is
one week before the end of each month
Payment must
be received in advance
To get
started:
1- Email your
advertising copy to
2- Provide
payment by credit card-specify length of time
************************
Previous issues
are available at
http://www.speakerservices.com/nl/index.html
To contribute
information to this newsletter send via e-mail to:
. Letters and comments are happily
accepted.
To remove
yourself from this newsletter send an e-mail message to
with remove in subject.
************************
Book
Speakers/Authors:
http://speakerservices.com.
Get Listed in
the Directory:
http://speakerservices.com/adv_pkt.html
Workshops:
http://www.speakerservices.com/services/la.html
Video
Production Services: http://speakerservices.com/videoprod.html
Speaker Audio
Tapes/Books
http://speakerservices.com/products/index.html
************************
Speaker
Services
Susan Levin
4023 Meier
Street
LA, CA 90066
310-822-4922
FAX: 310-822-9025
Toll free-
877-773-2800
e-mail:
website:
http://speakerservices.com
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SERVICES NEWSLETTER, September 2003
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