2. A Note from the Publisher, Susan Levin

3. Request for Info, Tips and Advice

4. Article: Free Product and Service Promotion with Big Results for

Speakers and Coaches by Judy Cullins

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Hypnotherapist harnesses the power of thoughts for life-changing results

Daughter of Martin Luther King offers inspirational presentations ranging from diversity issues and socio-political concerns to areas of personal growth and change.

Coach with high-powered business background solves management challenges and reveals keys to a fulfilling career that reflects who you really are.

Debra Mandel, Ph.D. Author, S. California, Nationwide

Psychologist/author/columnist helps individuals and couples heal emotional wounds, build inner strength and find the love they deserve.

Life Coach with business savvy shows how to always reach higher, transform self-limiting beliefs into positive change and find the path to your life purpose.

Soft addiction expert shows how shifting our everyday habits — such as watching too much TV, overeating, overshoppping and gossiping — can give us more time, more money, more energy and more meaning in each and every day.

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Be sure to read Judy Cullins article on Free Product and Service Promotion with Big Results for Speakers and Coaches. She says free information that gets people to know who you are is the way to go. It turns out it's not who you know, it's who knows you. Submitting your free articles answer the call. Judy will be offering a 2-part teleclass series on How to Submit Articles to E-Zines on March 25th and April 8th. I will post the information via e-mail and let me know too if this interests you.

How would you like to do your own digital recordings and editing and make CD's? Probably don't know which equipment to buy right or thinking it is too hard? Rob Schultz is offering a workshop in LA on February 28th, CD's and Streaming Audio Seminars and we have a few openings. We've booked another date for your convenience March 27. It is also offered as an Audio Streaming Seminar for your convenience especially for those of you not in Los Angeles. Let me know either way what interests you and I will put you in touch with Rob. See full workshop description at the end of the newsletter.

I welcome all tips and advice for the newsletter. Please send via e-mail.

Best regards,

Susan Levin

Speaker Services

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SEPTEMBER 11, 2001. THERE WERE MANY HEROES THAT DAY. THIS IS THE STORY OF ONE OF THEM,

my Guide Dog ""Roselle"."

"Roselle" and I were in our office on the 78th floor of Tower One when terrorists attacked on September 11th. It was "Roselle" who became a hero to me that day. Despite enormous obstacles, she guided me to safety. Through all the noise, falling debris, and panic "Roselle" kept her poise and focus. She typified the value of a strong trusting team relationship. The lessons I learned on trust and working together from "Roselle" and my four previous Guide Dogs saved "Roselle", others and me during the attacks. I want the chance to share those lessons with your company.

I was employed as a regional sales manager for Quantum Corporation at the World Trade Center in New York City. Since that time, I left my job in New York to join the staff of Guide Dogs for the Blind, the school who provided me with "Roselle." I have traveled the world telling our story... offering lessons on the importance of teamwork trust and hope to help people move on from the losses of that difficult day. "Roselle" and I show first hand the value of a strong trusting relationship. Our experiences serve as a back ground for the points I discuss on building trust and stronger teams at work and at home. As a successful corporate manager who happens to be blind and who is blessed with a close Guide Dog colleague, I teach from personal experience how to build a good working team relationship and how to keep it going.

I AM A KEYNOTE SPEAKER WHOSE FEES GO TO HELP OTHERS

In this new career, it is my continuing pleasure to offer my services as a keynote speaker. It is my way of giving something back to the organization, which has provided me with Guide Dogs for 40 years.

The story of our escape has touched the lives of many, and "Roselle" and I have appeared several times on Larry King Live, The CBS Morning Show as well as on Regis and Kelly Live. Our story also has been told in Dean E. Murphy's book, September 11, An Oral History. This past year alone, I have spoken at more than 50 events. Those in attendance come to not only meet "Roselle," a true canine hero, but to hear our story and the messages of how we all can work to develop more trust and teamwork in our personal and professional lives.

The fees which I receive go directly to Guide Dogs for the Blind to further the school's important mission of providing highly skilled dogs as guides for people who are blind.

If your company holds sales meetings or other events requiring a motivational or keynote speaker, please consider calling me and permitting me to share what I have learned. If you know others within your organization or at other companies who may also benefit from my services, I would appreciate you forwarding my information to them as well.

OPEN MY EYES, OPEN MY SOUL is an impassioned collection of heartfelt stories  encouraging an appreciation for the commonalities, differences, shared triumphs and challenges of the human spirit.  The stories acknowledge the diversity and multiculturalism of our humanity, furthering the legacy of Dr. King’s message that no matter how different we are in race or religion, beneath the skin we are all the same. 

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1. DO YOU KNOW OF ANYBODY ACCUMULATING HORROR STORIES based on personal experiences with the (civil) justice system in rural America? I really want to awaken America to how the justice system works in small one Judge counties, as I have uncovered the inside perspective.

www.HeidiRichards.com

5. AUTHOR HORROR STORIES WANTED for a book on writing nonfiction books, Roger C. Parker is interested in hearing your worst author horror stories--low or missing royalties, hourly wages far less than minimum wage, impossible revision schedules, uninformed editors, "missing"

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Do you need a Head Shots?

Do you need Book Marketing/Promotional Services?

Do you need help with Book Writing/Ghostwriting

Do you need Book Mentoring?

Do you need Book Shepherding?

Do you need Editorial/Publishing Services?

Do you need Tips Booklet information?

Do you need Newsletter Services?

Do you need a PR/Marketing Consultant?

Do you need Media Training?

Do you need Presentation Skills Training?

Do you need Public Speaking Success?

Do you need a Graphic Designer?

Do you need Book/CD cover design?

Do you want to be booked Radio and TV?

Do you need a Business/Intellectual Property Attorney?

Do you need Credit Card Processing?

Do you need an Audio Production and Recording Studio?

Do you need Video Production Services?

Do you need Video, CD or DVD Duplicating?

Do you need Web Design and Web Hosting?

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How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that

much.

No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your word out. And you'll reach thousands, rather than just a few.

Guru Peter Drucker said that only marketing and promoting produce results in business. The rest are costs. I agree. Do you want better results too?

Some Promotions Work Better than Others

While press releases, book reviews, post cards, business cards, networking, appearances on radio and TV, and selling products from the back of the room brought me some success, it was slow and small. Like you perhaps, I was unsatisfied with the number of clients. And, it was getting to be too much work to sell my books.

There must be a better way I thought. I reached out first, to research how I could promote Online. During that time, I wrote three eBooks, which I also sell in print. They are quality, with full content and resources, so they took about 4 months to write. I learned that print books can actually be sold through eBooks and other Online promotions. I also got a new client straight from my emails, and another one from my Web site.

What I learned:

Free information is the key. I set up my virtual marketing machine.

I gathered e and URL addresses of ePublishers and Web sites who wanted free information. I started writing new articles,

dusting off old ones. After subscribing to these ezines, I was allowed to submit once a day. Within eight months, I was #1-3 in Google and 35 other search engines. I also increased my targeted ezine subscribers 100+ a month.

In the meantime, I set up my computer files with articles to submit, added new publishing addresses into my book so I could

just push a button and send to many thousands of subscribers.

I also decided that I could spend less time on promotion. While the saying goes that we should promote 90%, I now had my virtual marketing machine. My new Web site's sales in August of 2001 were only $75, and by December they were $2265. The next two years, sales were over $3000 each month.

That proved to me that these new efforts were worth their small time and price (nothing).

I realized that without the right promotion, those useful products, teleclasses, and services would remain mainly untapped. I remember the old days when author friends suffered after spending thousands of dollars and many hours of time–only to

see few results.

Another advantage of submitting articles to ePublishers is that you won't have much competition in cyberspace. So many

businesses are Online, and every one of them needs inspiration, information, and entertainment. Opportunities abound for you who coach and speak in personal growth, business, career, and other subjects.

Remember, it's free information that gets people to know who you are. It turns out it's not who you know, it's who knows you. Submitting your free articles answer the call.

Judy Cullins: 20-year author, speaker, book coach. She helps entrepreneurs manifest their book and web dreams

Ph:619/466/0622

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Digital Audio dominates the headlines of today's business publications. And there's no reason to be left out of the windfall! Learn to leverage the same technology that companies like Apple, Musicmatch and Napster use to reap millions of dollars from the sale of online music, to create your own powerful profit-centers for your self-produced information programs.

• Scripting formats to smooth the production of your first program

• Three crucial structuring tools to hook your listeners from the beginning, and keep them captivated till the end.

• Saving money by using equipment you already own

• The benefits of going digital, and how to know when to make the leap

• Maximize your talents to create your own unique production process

• Real Audio and MP3: using compressed formats to distribute programs on the web.

• Phone Power: Recording and marketing blockbuster Teleclasses and Phone Forums

• Where to turn for technical advice when you're a newbie

• Duplication and packaging options, to ensure a professional finished product

• Using tapes, CDs and streaming audio to attract clients to your more lucrative programs and services

• Semi-passive revenue: the profit powerhouse most novice producers ignore

• The power of repurposing: How to create multiple products from a single idea

• The power of repackaging: Bundling the same product with other services to boost your customerbase

• Creating multi-part Mega-Programs: the key to pushing your revenue through the stratosphere.

• The 130-page Audacious Audio eBook and Tutorial, including over 15-pages of links and resources.

• Powerful worksheets and budgeting guidelines, to plan your expenses and structure your most successful programs

• A FREE 3-month streaming audio hosting trial with PlayStream

If you thought creating powerful audio programs was strictly for the big wigs with massive budgets, think again!

ROB SCHULTZ turns entrepreneurs into Audiopreneurs, helping professionals catapult their profitability and

profile through self-produced, highly distinctive, ingeniously marketed CDs, cassettes and streaming audio programs.

He leverages his dynamic creative background to help clients to create breakthrough products. He learned the

art of writing and production while a radio sports director, and a sports reporter anchor at ABC affiliate KBAK-TV. He honed his marketing skills as a concept designer and presentation artist for such major ad agencies as McCann-Erickson. And he maxed out his creative and digital skills working on the visual effects of major motion pictures, including Vanilla Sky, X-Men,

Face/Off, Broken Arrow and The Relic.

His talks and classes are always provocative. Rob is a Graduate of Coach University, the founder of Not the Same Old Cow Coaching Company, past host of the West LA Chapter of Coach Inc, and currently runs the Speaker

Recording Program for the monthly meetings of the International Coach Federation Los Angeles Chapter.

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Get your message out to speakers 6,000 plus and meeting planners in this fast growing newsletter.

$50 a month, 25-50 words of text and a link to your website, or 6 months for $275 paid in advance.

Terms:

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Payment must be received in advance

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2- Provide payment by credit card-specify length of time

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