SPEAKER SERVICES NEWSLETTER, March 2004
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Content:
1. New & Renewing Speakers
2. A Note from the Publisher, Susan Levin
3. Request for Info, Tips and Advice
4. Article: Rules of the Speaking Game by Burt Dubin
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NEW & RENEWING SPEAKERS/AUTHORS FOR March 2004
See Entire List of Speakers/Authors
http://speakerservices.com/categories/allspeak.html
Rachel Caplin:
S. CaliforniaBody image expert challenges you to confront your addiction/recovery and self-esteem issues and resolve them NOW!
Body Image, Eating/Exercise Disorders, Self-Esteem
http://www.speakerservices.com/speakers/detail/88
Gina Cloud: S. California
Honor and celebrate your menstrual cycles and the rhythms of your feminine nature.
Women's Issues, Self-Esteem, The Sacred Feminine
http://www.speakerservices.com/speakers/detail/89
Sabrina Gibson: Author, S. California
Business consultant shares proven marketing solutions that can produce million-dollar sales in record time.
Business Building, Business Solutions, Marketing
http://www.speakerservices.com/speakers/detail/95
Linda Landon: S. California
Business and life coach inspires you to unleash your creativity, accelerate your business to the next level and live the life of your dreams.
Inspirational, Leadership, Success
http://www.speakerservices.com/speakers/detail/91
Rory Lipsky:
Author, S. CaliforniaAuthor/acupuncturist/entrepreneur trains you to tap into Natures powerful secrets for building and maintaining radiant health of mind and body.
Wellness, Stress Management, Chinese Medicine
http://www.speakerservices.com/speakers/detail/87
James Malinchak: Author, Las Vegas, Nationwide
America's Hottest Young Speaker! Motivates and inspires teens, college students and businesses.
Leadership, Success, Motivational, Teamwork
http://www.speakerservices.com/speakers/detail/94
Judith Marty: S. California, Nationwide
Attorney, mediator and communications expert offers skills for life long probelm-solving.
Diversity, Leadership, Relationships
http://www.speakerservices.com/speakers/detail/48
Marianne Matheis: S. California, Nationwide
Aerospace exec with 20 years experience in training and development reveals how to survive the shockwaves of corporate change.
Business, Change, Leadership
http://www.speakerservices.com/speakers/detail/86
Kelly Sullivan Walden: Author, S. California
Popular media guest, spiritual counselor and hynotherapist shows how to turn drama into phenomena and "blissipline" yourself to live a life of love and miracles.
Inspirational, Spirituality, Personal Development
http://www.speakerservices.com/speakers/detail/92
Andrew Susskind: Los Angeles
Life Transition Coach reveals how to clarify your unique vision, set effective goals, and take your life to the next level.
Coaching, Personal Development, Goal Planning
http://www.speakerservices.com/speakers/detail/84
North Wood: S. California, Nationwide
Laws of personal change, techniques for reaching goals, creativity, talent, and live classical music.
Creativity, Entertainment, Motivational, Personal Development
http://www.speakerservices.com/speakers/detail/75
Carol Woodliff: S. California
Certified Hypnotherapist and coach helps you design and create the life of your dreams.
Personal Development, Stress Management, Success
http://www.speakerservices.com/speakers/detail/90
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A note from the founder Susan Levin
February was one heck of a busy month for me and I'm holding onto my hat for March! This Saturday, March 6 we are doing our 3-camera Video Demo Showcase in Los Angeles. We are shooting 18 people and you are welcome to be in the audience for FREE. We'll be at the Beverly Hills Country Club, 3084 Motor Ave, (at Manning) from 1-6pm, business attire please. This is a great opportunity for you to see what goes on behind the scenes, educational, fun and a way to support our speakers. Need a demo? October 9th is the next showcase.
"Digital Audio leads the headlines of the business section more times than I can count says Rob Schultz of Audacious Audio. And those 'early adopters' who are learning to create their own audio products and web-based audio messages are reporting dramatic increases in sales." On Saturday, March 27 Rob will be teaching a workshop for Speaker Services in Los Angeles. Here's a sampling of what you'll be learning:
- How to spin-off tapes & CDs from your existing niche, workshops and eBooks
- Using tapes, CDs and streaming audio to attract clients to your more lucrative programs and services
- Semi-passive revenue: the profit powerhouse most novice producers ignore
Check out the details at http://www.notthesameoldcow.com/PAGES/AUDACIOUS/Audacious_Live.html and sign up now-don't get left behind!
I am sure if you are like me you are always looking for FREE PR that will generate more business. Right? Have you considered writing and submitting short articles to opt in e-zines? Did you know that you can add your information to the end of the article and drive traffic to your website which can result in thousands of dollars worth of business?
Book coach, Judy Cullins offers three of the top reasons to go this route:
1. It's totally free. Once you subscribe to 5-10 opt-in e-zines such as aabusiness-subscribe@yahoogroups.com, aainet-subscribe@egroups.com. free-content-subscribe@yahoogroups.com, you can start submitting your professionally edited articles that relate to your service or products.
2. You can reach from 10,000 to 500,000 of your targeted audience each day that you submit an article. These people subscribe to the opt-in ezines and surf the top sites in their fields to get free information. When your articles get published, you will be at the top of well-known online small business people who provide a great service.
3. You will spend far less time promoting Online than more traditional ways. When you spend your time each week writing a short article from 300-800 words (about an hour for each), you can then delegate the submissions to your low-cost office computer assistant. Total time promoting? Less than six hours a week.
Perk your interest? It does mine. Join us for a two part teleclass series Match 25 and April 8 at 5pm PST for $59. RSVP to susan@speakerservices and I will fill you in on the details and sign you up.
Speak Like a Pro is back with Jack Barnard on March 29 in Los Angeles. In this dynamic interactive class you will learn the communion approach to public speaking and presentations. Jack teaches the three C's: Content, Connection and Comfort and calls it the holy trio. You can't have one without the other. Jack is a master teacher and to boot he's fun too. You can read more about the class at http://speakerservices.com/services/la.html.
People are always asking me for recommendations for web site designers, head shots, book editing, book cover designers, PR, credit card processing, intellectual attorneys. Folks please take a look at our Resource Directory http://speakerservices.com/resources/index.html where you always find the best of the best folks in the industry.
Have a great March and keep your eyes open for our redesigned website-should be rolling it out later this week or next. I almost forgot-I'll be announcing a FREE 2 hour Q & A Teleclass on the business of speaking with me and our master presentation, branding coach, Jack Barnard and perhaps some surprise guests.
Susan Levin
Speaker Services
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TIPS & ADVICE
Business Resource: Monstertrak.com
Christine Kloser info@newentrepreneurs.com
Need help in your business and can't afford to pay a high hourly fee, or don't have the budget to pay anything? Help is on they way. For only $25 you can post a job listing on Monstertrak and have it posted at the school of your choice. This is the resource I used when I hired my intern. Simply visit www.monstertrak.com to register and post your job description.
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Add audio clips to your Web site -- Bill Lampton
(drbill@ChampionshipCommunication.com)
Can you imagine going to an author's Web site and not finding book excerpts or sample articles? Or visiting a famous chef's Web site and not seeing recipes? Or not hearing songs on a singer's site? You would wonder why those were missing, wouldn't you? Well, picture the reaction of prospects who visit your site and don't find sound. Surely they wonder why you are not offering several samples of one of your most prominent and persuasive selling points: your voice. Consider these ways you can enliven your Web site, and demonstrate your vocal prowess with audio clips (all of which run two minutes or less):
1. You welcome visitors to your site.
2. You welcome them to a section, such as your speeches/seminars description.
3. You describe your consulting service.
4. You give the first minute of your most effective keynote.
5. You summarize the benefits of working with you.
6. You quote the strongest testimonial you have received this year.
Use your imagination, and you will create other appropriate sound clips. Instead of disappointing visitors, your site will stimulate more interest and more business.
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Cameo Publications is a leading Editorial and Publishing Services firm for professional speakers and business leaders. By assisting authors through every phase of the publishing process, from idea creation to finished product, Cameo Publications produces high quality books that educate and entertain readers worldwide. Since 1998, Cameo Publications has helped hundreds of corporate and motivational speakers expand their market reach by enabling their audiences to take the message home. E-mail: publisher@cameopublications.com
Website: www.cameopublications.com
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You can now download a FREE eBook with FREE distribution rights entitled: "How to Distribute your Self-Published Book."http://www.bookcoaching.com/reports/DistributeYourSelf-PublishedBook.shtml
You can now download a FREE eBook with FREE distribution rights entitled: How to Write a Top-Selling Book"
http://www.bookcoaching.com/reports/WriteATopSellingBook.shtml
Offered by Judy Cullins http://www.bookcoaching.com/opt-in.shtml, Judy@bookcoaching.com
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Radio Guests Wanted
Romanus@kickstartguy.com
Romanus Wolter, "The Kick Start Guy", hosts a 20-minute segment on Entrepreneur Magazines radio show. The segment tapes live every Friday at Noon PST and is archived on www.wsradio.com. If you would like to be a guest, please have a topic of interest to entrepreneurs and that provides "action steps" people can take to succeed in their businesses and in life. You can find out more at www.kickstartguy.com and by emailing Romanus at: Romanus@kickstartguy.com
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STORIES WANTED
1. GENOCIDE OF THE UINTAH UTES:
Broken TreatiesBroken Promises. I amsearching for additional information on what happened to this tribe and what Indians had to do to survive. I am looking for local Utah and
regional examples of how governments have violated treaties and what Indians have done to fight back or cope.
--Brian McClung, 702-360-8162, brianmcclung_lifepreservers@juno.com
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2. TEACHERS! I am collecting humorous stories that come from the
classroom. Kids are kids and they say and do outlandish stuff. Please
share your funny experiences with me at www.donnablock.com
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3. GIVE US YOUR DEFINITION OF AN "AMERICAN HERO" and see your name in print! We are looking for short definitions of what an American Hero is to you of 3 sentences or less for our book titled: Modern Day Heroes®: In Defense of America. You can email co-author Pete Mitchell at pete.mitchell@ModernDayHeroes.com or see http://ModernDayHeroes.com and click on the "WOW" button.
--Pete Mitchell
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4. DOES YOUR PERSONALITY TYPE INFLUENCE YOUR WEIGHT-LOSS EFFORTS? Anyone who is interested in finding out their personality type (according to the Myers-Briggs Type Indicator) and are willing to share their weight-loss challenges and successes, how many times they've tried losing weight and what approaches they've tried. I want to chronicle the ups and downs individuals have had with weight loss and by trying an approach right for their type, find long-lasting success. Contact roberta@advantagediets.com
--Roberta Schwartz Wennik, MS, RD
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5. DO YOU BELIEVE IN DRAGONS? Tell us why in 50 words or less! Mail to: Libris Draconis Press, 1296 E. Gibson Rd. #279, Woodland, CA 95776, by April 15 2004. All entrants will receive a FREE GIFT, and on May 1 2004 one will be chosen at random to receive an autographed copy of 'Ten Dragon Tails' by Candy Taylor Tutt. webdragonz@lanset.com
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Send tips or advice to
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ARTICLE
Rules of the Speaking Game by Burt Dubin
Personal Achievement Institute, 800-321-1225, info@speakingbizsuccess.com
http://www.speakingsuccess.com
We're talkin' about the game of being an expert who speaks. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen, and you're not even history. You're nuthin', baby.
Abide by these rules and you smile all the way to the bank. I started out not even knowing there were rules. Within 4 years I'd lost my little all. $235,000 eaten up, gone beyond recovery. Money talks, right? Well, mine was never to be heard from again!
I learned these rules the hard way. You can too. You can learn the hard way. Do you really choose to do that? Nobody cares. Nobody will care. It's your life. Now that I've had a chance to think about it, I prefer the easy way. I'd rather learn from other people's goof-ups. So, let's get started.
Rule 1: Have something to say.
Something you're passionate about. A topic or issue that comes from your bones. From your core. From your essence. From your soul. And when you say it, be it. Be your message. Allow it out of your pores, out of your heart, out of your deepest feelings and beliefs. Let it shine from your eyes, be reflected in your stance and your glance, radiate from all your fingertips. Yes, from your eyelashes. Be on fire! Be so enraptured by your feelings and desires that you magnetize your audiences before you even open your mouth.
Rule 2. Be a marketer first, an expert next, a speaker last.
(Marketing, defined: Marketing is creating conditions by which others decide on their own that they want what you've got.) Many fine speakers do not survive because they think the world is going to welcome them with open arms. Sorry, no cigar. This is a painful lesson. You either gotta be so dazzling, charming, entertaining, gorgeous, brilliant that audience members all but lose control, are beside themselves, go ape in your presence. Frank Sinatra and Elvis had that rare quality. Most speakers don't. How to market is beyond the scope of this short piece. By whatever means, you just gotta attract those in your universe to desire what you offer.
Rule 3. Have integrity.
Integrity that is absolute. Would you go driving in a car with a tire that wouldn't hold air? Would you go sailing in a leaking boat? When the skin of a fruit is broken open, the fruit begins to rot right there. Nature insists on integrity. Is integrity any less important in your commitments to decision makers who can hire you to speak? As speakers we commit to show up maybe thousands of miles away on a certain day. We commit to be ready to go on. And to be as represented, even better if possible. And what about your integrity with regard to each of your audiences. Space precludes my going on and on. You've got the idea.
Rule 4. Be exclusive.
Be one-of-a-kind. Be a specialist. Create your unique market position. And a unique topic position. Be special in your corner of your world. Be the only game in town. Know more about your topic or issue than anyone else on earth. And don't tell me you can't do it. You can. I know you can. Your creator endowed you with a unique talent. A talent nobody else has. Engage it!
Rule 5. Associate with brilliant achievers.
People who are reaching for lofty outcomes and dedicating themselves to worthy attainments. To outcomes that make a vital difference for others as well as themselves. People who are super-positive. People who build you up by their presence. Shun ordinary work-a-day types who lack a sense of their latent magnificence.
Rule 6. Invest in Brand You.
In this, my 22nd year in the speaking business. I continue to invest tens of thousands of dollars in research each year. Not just dollars. Time. Probable 20 to 30 hours each week in pure research. Why? So I can stay on the cutting edge. And, not just time. Focus. Energy. Asking why. Contemplation. Meditation. Looking inside. Looking outside. Looking away. Here's the ideas Make yourself such a unique resource for the market you serve that there simply isn't a #2. Be so far out in front that others who would compete with you can't even shine your shoes. This is what I want you to do. You do it by using the brains your God gave you.
Rule 7. Find your North Star.
Set your compass by your North Star. Your North Star is your personal mission. The North Star allows mariners to set their course and stay on course. That's what your personal mission does for you. Have a personal mission. Put it in writing. Be sure it is transcendent. You know your mission is transcendent when you awaken one morning realizing you no longer have your mission. Instead, your mission has you. You're caught up in the rapture, the energy, and the power of your mission. You're a mission samurai. A warrior.
Now you're hooked. Hooked to the magnificent destiny you've created for yourself. From this moment on you have a new and vibrant energy. It's always been there. Waiting inside you. Waiting for you to release it.
Measure your every decision against your mission. Whatever action serves your mission is good. Actions that do not advance your mission are to be avoided. Create a mission. And a Mission Statement. Put it on your office wall, your refrigerator door, your bathroom mirror. Live it. Live it vividly. Let it govern your every action.
Rule 8. Set specific goals.
Measurable goals. Goals with deadlines. Goals that advance your mission. Then take the bit in your teeth. Go after those goals ferociously. Relentlessly. Let setbacks strengthen your resolve.
Rule 9. Get debt-free as fast as you can.
The wisest experts agree on this. Get out of the plastic trap. Then, invest your profits for the long-term.
Rule 10. Make yourself one of the best anywhere.
"Be more of what you are. Be all of what you are. Do what you love; do it with your whole heart. Do it with passion and a clear vision of where you are going. And a commitment to become excellent and the courage to face your fears and to be realistic and honest with yourself and to take complete responsibility for your future. And if you do that and if every morning you wake up and hit the ground running you will be outstanding in your field!" (Brian Tracy)
Rule 11. Raise your fees.
Be worth more than your fees. Most speakers and consultants lack the courage to set fees that reflect their value. This insight shows you why: Most speakers, 83%, according to Tom Winninger, are the K-marts of the speaking business. They enter through the Training Department door. 17% of speakers are the Tiffany's of the business. They enter through the Executive Suite. Which portal are you to penetrate?
Rule 12. Get yourself a coach, a mentor.
Get the very best you can find. Then trust this person. If you can't trust this person, get somebody else. Open up. Tell your mentor where you've been, where you are, where you want to be. Get an expert in the field you've set your heart on. Someone who understands. Someone who has been around the track a few more times than you. Someone like...someone like ...well...me.
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