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SPEAKER SERVICES NEWSLETTER, June 2004
http://speakerservices.com
NOTE TO AOL MEMBERS. With AOL 9.0, you have to permit mail or your this newsletter will be placed in your bulk sender or unknown sender list. Please add susan@speakerservices.com to your "people I know" list so that you will be sure to receive every issue of this newsletter.
Everyone Else: Please contact your IT department or ISP and instruct them to "whitelist," approve, and let through the e-mails from
susan@speakerservices.com
To leave list: susan@speakerservices.com leave in subject line
In this issue:
1. A Note from the founder, Susan Levin
2. New & Renewing Speakers/Authors
3. Tips & Advice
4. Stories Wanted
5. Recommended Resources
6. Feature Article: Top Ten Marketing Trends In The Speaking Industry, Vickie Sullivan
*****************************************
From the founder, Susan Levin
Hi there,
This month's feature article, Top Ten Marketing Trends In The Speaking Industry is written by speaker marketing extraordinaire Vickie Sullivan. I am interviewing Vickie on June 29th in a teleclass format where she will be discussing the latest trends in the industry and how to get high fee engagements followed by a Q & A. If you can't make the teleclass make sure to order the CD.
In Los Angeles on June 5th? We still have room for you in the live seminar with Rob Schultz, Create Cassettes and CD's and Audio Streaming Workshops. This is the third time we are offering this seminar and I promise you that you will be armed with tons of information and strategies when you leave. By the way this is also the last live seminar with Rob for '04. Don't miss out. See http://www.speakerservices.com/services/la.html for details.
As an entrepreneur since 1970 with several successful businesses behind me I've always recognized the need to have several streams of income for my business model–– sorta like multi tasking. When one stream is not active another will be. However, they all work together with a common theme. For me it is about marketing and training speakers.
Here are my streams or the pieces of the pie: Web Directory since '94, Live seminars in Los Angeles on Speaker Marketing, speaking engagements, private consulting on speaker marketing, CD's and books for speakers, home study course, monthly e-zine, video demo showcases and teleclasses. What are yours?
Five years ago I was offering teleclasses and created 13 audio cassettes and then I took a break till more folks caught onto the concept. Now is the time! Teleclassses are done from your home or office though a bridge line. You can have as many as 100 people on the line and it can produce great income plus you can be talking to people all over the country or the world. I think the E-Zine Queen, Allie Brown said teleclasses are cash cows. Have you thought about offering teleclasses? At Freeconference.com you can get a free bridge line, you can record the teleclass (see my resource list) and pre sell the CD for folks who can't attend and also package it in with the fee for folks attending. Do you have an e-book or a special report? Why not include it in the fee?
You might be saying well I don't have a good e-mail following so how can I attract attendees? Create an alliance with another presenter who has a good e-list and split the profits.
The CD from the Teleclass Write and Self Publish Your Book in 60 days or Less with Linda Coleman Willis is available-See http://www.speakerservices.com/products to order.
Here's what I've lined up for you for the summer teleclass series.
See details or how to order the CD if you can't attend- http://speakerservices.com/teleclasses
Will you be in the one of the teleclasses?
We have 4 openings for our 3 camera shoot Video Demo Showcase, October 9 in Los Angeles. If you need a video demo don't hesitate to call me and see details http://speakerservices.com/videoprod.html.
Let me know if I can assist you in any way. Please call me at 310-822-4922.
Best regards. Enjoy the holiday weekend.
Susan Levin
Speaker Services
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NEW & RENEWING SPEAKERS/AUTHORS FOR June 2004
See Entire List of Speakers/Authors
http://speakerservices.com/categories/allspeak.html
Jane Caroline Artz S. California & U K
Self-empowerment coach helps you heal your past and create the future of your dreams.
Professional Development, Stress Management, Women's Issues
http://speakerservices.com/speakers/detail/110
Whitey Brewer MA, Ph.D. S. California
Use Body Linguistics to work smarter and conquer difficulties in every area of your life.
Body Linguistics, Leadership, Communication, Conflict Resolution
http://www.speakerservices.com/speakers/detail/25
Stan Hakes S. California
Management consultant reveals secrets of increased productivity and how to run your organization more smoothly and effectively.
Employee/Team Productivity, Leadership
http://www.speakerservices.com/speakers/detail/109
Isaiah McGee, Author, Los Angeles
Holistic empowerment coach facilitates the release of binding parameters of thought and perception, allowing the actualization of true purpose and fulfillment.
Coaching, Spirituality, Wellness
http://www.speakerservices.com/speakers/detail/111
Arlene Rosenberg, Scottsdale, AZ, Nationwide
Executive success coach trains and inspires you to reach your full potential – both personally and professionally.
Change, Professional Development, Success
http://www.speakerservices.com/speakers/detail/112
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TIPS and ADVICE
ACCESS NEWS ARTICLES FROM HUNDREDS OF ONLINE NEWSPAPERS, MAGAZINES, PERIODICALS, JOURNALS AND OTHER NEW SOURCES. Each story includes a one or two paragraph summary at http://www.newstrove.com/ --Marcus Allen ______________
RESEARCH: FORECASTING THE FUTURE
http://www.wfs.org/
http://www.iftf.org/
http://www.burrus.com/
http://www.herman.net/
http://www.toffler.com/
http://www.trendtalk.com/
http://www.InnovationResource.com
______________
NEW BOOKSTORE TO FEATURE SELF-PUBLISHED BOOKS. "A Novel Idea" is opening a bookstore in Las Vegas (and planning future stores) that will rent shelf space to self-publishers for $5 per month, six months minimum. Authors will send in five books on consignment. A Novel Idea will promote the store and books. Checks for any sales will be paid to authors on a
monthly basis. See http://jackferm.net/asset1.htm
--Dan Snow, U-Publish.com
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STORIES WANTED
How did you meet your PRINCE?
Marilyn Anderson, author of NEVER KISS A FROG: A Girl's Guide to Creatures from the Dating Swamp - is writing a new book -- this time about PRINCES!
One of the sections will include stories of how different women met their PRINCE. Marilyn is looking for fun stories, great stories, heartwarming stories, or cute ways that you or someone you know met their "Knight in Shining Armor" They can be short - one paragraph or a few paragraphs (or maximum up to about 700 words) or even just a few lines, describing how you met.
Also, she would like to know WHY is YOUR GUY a PRINCE? What does he do - or what did he do -- or what traits does he have -- that makes him your prince. HOW did you know he was your Prince? Or WHAT WAS THE FIRST TIME you REALIZED he was your prince. Etc.
Real names will not be used in the book, unless you want them to be. At the end of your story please include an authorization allowing Marilyn Anderson to use your story.
E-mail Marilyn any of your information to: frogerella@aol.com and put "My Prince" in the subject line.
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I am in charge of a story contest sponsored by Simon and Schuster and the actress Marlo Thomas. We are seeking stories from PEOPLE IN ALL WALKS OF LIFE WHO HAVE BEEN CHANGED BY THE POWER OF WORDS-- by hearing the right words at the right time.
The winning story entries will be published in a sequel to Marlo Thomas's New York Times best-seller THE RIGHT RIGHT WORDS AT THE RIGHT TIME (Atria Books/Simon & Schuster, Inc.). Proceeds from the sale of the new book will go to St. Jude Children's Research Hospital.
- See www.rightwordsbooks.com
______________
I am looking for young people (aged 14 to 30) who are living with SYSTEMIC LUPUS ERYTHEMATOSUS. I'd like to hear about your experiences - diagnosis, treatment, feelings, coping strategies - and include them in my guide for other young, recently diagnosed patients. All information will be kept strictly confidential.
- Jaclyn Law, Antidote Media, lupusbook@hotmail.com.
______________
Speaker Services Recommended Resources
My recommendations-check these folks out
http://speakerservices.com/resources
Need assistance in the following areas?
Audio/Sound Recording, Book Design, Book Mentoring, Book Shepherding, Book Writing/Editing Branding, Business Image Consultant, Business/Intellectual Property, Copywriting/Text Editing, Credit Card Processing, Duplicating Services, E-Zine Newsletters, Editorial/Publishing, Photography, Presentation Skills, Public Relations/Marketing, Public Speaking Success. Radio Lists, Tip/Booklets, Video Production Services, Virtual Assistant, Web Design/Web Hosting, Web Programming/Consulting
_______________________
ARTICLE
Top Ten Marketing Trends In The Speaking Industry, Vickie Sullivan
1. It’s all perspective. With increased competition for the association market and increased cynicism in corporate, everyone’s looking to dazzle. Best choice? Quasi-celebrities, such as sports figures, Olympic gymnasts and professional comedians. Evidence: Second City Comedy Troupe now has a speakers’ bureau … and past Olympic gymnasts are going for as low as $2,000 per day! Interesting note: some decision makers now know that not all celebrities can speak, so they are being more careful.
2. The search for something different. The biggest complaint heard from many decision makers is that speakers "all sound alike." Stories, although different, are not enough to give a competitive advantage. Sophisticated audiences have heard messages like "do what you love," "change is good" and "the power of the mind." Unless you "own the show," you must have more insightful messages.
3. The path of least resistance. Decisions on speaker selections are becoming more and more subjective, based on personal observation or top quality referral. Why? Two reasons: One, not only have the number of speakers calling on people risen exponentially, they are all saying the same thing. Everyone’s innovative, insightful and a barrel full of laughs. Everyone has a solid track record with double-digit years of experience. Decision makers don’t know who to believe anymore. Two, videos are not representing the speakers accurately. Therefore, the feeling is to not trust anyone you haven’t seen yourself. Research from National Speakers Association and Meeting Professionals’ International show that 94% of the speaker selections are from word of mouth referrals – only 25% from speaker proposals.
4. The paradox of timeframes. Timeframes are polarizing in the market. Corporate markets are waiting longer before making a commitment (no telling what will change in six months: lengthening timelines for new discoveries (like you!)). For the unfortunate ones on the outside, it can get mighty cold, as some association markets can go for three or more years before using a speaker the committee hasn’t heard of before.
5. Credibility rules. "You have credibility with our people" is the biggest compliment a speaker can get. It also opens the doors quickly (usually with short timeframes) for establishing the trusted advisor relationships. Think quickly and seize opportunities to leverage in longer term contracts (and don’t just think speaking!).
6. It’s free!! Don’t even think that you are going to get that big proposal without giving something up at no charge. The larger the $$, the more hoops you have to jump through, so be prepared to give demo presentations, spend the day learning about them "on you," and other stuff. Speaker selection committees in corporate markets are now asking for auditions (on your dime) for the finalists. Another interesting development: asking for a 20-25% cut on budget at the last minute – they figure you have so much time invested in the project that you won’t walk away.
7. New kids in town. Our tax dollars are at work in the education business as community colleges and universities join forces to compete against us. College professors are being hired as low as $250 per day to teach classes at corporate universities and for ongoing training in the corporate markets. The good news: many of them are boring and lack experience "in the field."
8. Corporate universities are expanding services. They now include training for other companies. They have to recoup that massive cost in some way. Companies with a lot of publicity, such as Disney and 3M, are charging $10,000 per week for executive and managerial training programs. (And are getting plenty of takers!) For vertical penetration: certifying inhouse trainers.
9. Beyond implementation. Interaction is taking on a whole new role in corporate training. The status quo is now developing case studies that match the challenges faced in the work environment, and giving plenty of time for teams to form and come up with solutions. Also new is combining one-on-one coaching and consulting within the project.
10. Departmental training of front-line people. This is quickly disappearing for external trainers and speakers. Alternatives are computer-based training, corporate universities, inhouse certified trainers (see #8) and public seminars. One idea: head to the Association hills to work with small business owners and others that can’t go these routes. But be aware, the springboarding will be similar to that of humorists and motivational/inspirational speakers.
Since 1987, Vickie K. Sullivan, President of Sullivan Speaker Services, has generated six-figure revenue streams for hundreds of experts and industry leaders who use public speaking as a marketing tool. Sign up for her free newsletter at http://www.SullivanSpeaker.com.
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Previous issues are available at
http://www.speakerservices.com/nl/index.html
To contribute information to this newsletter send via e-mail to:
susan@speakerservices.com. Letters and comments are happily accepted.
************************
Book Speakers/Authors:
http://speakerservices.com.
Get Listed in the Directory:
http://speakerservices.com/adv_pkt.html
Workshops:
http://www.speakerservices.com/services/la.html
Video Production Services: http://speakerservices.com/videoprod.html
Speaker Audio Tapes/Books
http://speakerservices.com/products/index.html
************************
Speaker Services
Susan Levin
4023 Meier Street
LA, CA 90066
310-822-4922
FAX: 310-822-9025
Toll free- 877-773-2800
e-mail: mailto:susan@speakerservices.com
website: http://speakerservices.com
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