| Speaker Services News, July 2004 http://www.speakerservices.com To leave list:see details below Content: In this issue: 1. New & Renewing Speakers/Authors 2. A Note from the founder, Susan Levin 3. Tips & Advice 4. Recommended Resources 5. Feature Article: Online Mentorship Programs: Cash in on Your Expertise by Marcia Yudkin 6. FREE Speaking Opportunities, Susan Levin NEW & RENEWING SPEAKERS/AUTHORS July 2004 See Entire List of Speakers/Authors http://speakerservices.com/categories/allspeak.html David C. Aaronson: Greater Los Angeles area The Growth Coach shows business owners and self-employed professionals how to work less, make more and restore balance to your life. Business Building, Motivational, Success http://www.speakerservices.com/speakers/detail/114 Kevin Catlin: S. California Former fish salesman turned successful entrepreneur reveals how to overcome the self-destructive and self-imposed restraints we place on ourselves and bring confidence, achievement and self-worth to our lives. Coaching, Motivational, Team Building http://www.speakerservices.com/speakers/detail/27 Jim Collister: Author, S. California Lifestyle and relationship coach/author reveals secrets of creating vibrant, lasting relationships and how to move from a wounded past to a blissful future. Communication, Relationships, Personal Development http://www.speakerservices.com/speakers/detail/117 Teri Fisher: S. California, Nationwide Consultant demystifies "unspoken rules" of business and personal success. Business, Motivational, Personal Development http://www.speakerservices.com/speakers/detail/34 Jim Dolenga: S. California Attorney demystifies and demonstrates the advantages of pre-65 Social Security for individuals, employees and employers. Disabilities, Legal Issues, Social Security http://www.speakerservices.com/speakers/detail/120 Dr. Shiva Lalezar: S. California Board Certified Family Physician reveals latest advances in preventive health care and cutting-edge screening tools, and shows how to protect health before disease forms. Alternative Healing, Health/Nutrition, Women's Issues http://www.speakerservices.com/speakers/detail/115 Steven Lowe: S. Caifornia Intellectual property attorney shows how to protect your ideas and other Intellectual property and avoid pitfalls that stand in the way of success. Entertainment Law, Intellectual Property, Legal Issues http://www.speakerservices.com/speakers/detail/121 Lucy Postolov, L.Ac: Los Angeles Anti-aging and facial rejuvenation to cancer support, infertility and female disorders, nationally known acupuncturist/herbologist and expert in Integrative Medicine reveals life-changing breakthroughs. Chinese Medicine, Healthcare, Wellness http://www.speakerservices.com/speakers/detail/118 Tony Robinson: Author, S. California Author of A Child’s Guide to Wisdom shows how to teach children wisdom, discipline, a work ethic, courage and many other principles, so that they’ll develop a positive approach to life. Family, Parenting/Children, Spirituality http://www.speakerservices.com/speakers/detail/113 Pat Sendejas: Author, S. California Feng Shui consultant teaches you how to optimize health, wealth and balance in your personal and professional lives. Alternative Healing, Environmental, Feng Shui http://www.speakerservices.com/speakers/detail/6 Rhonda L. Sher: Author, S. California Networking coach/author puts you on the fast track to generating unlimited referrals and exponentially increasing your business. Networking, Professional Development, Sales http://www.speakerservices.com/speakers/detail/119 Dr. Victoria Simon & Dr. Holly Pedersen: Los Angeles and surrounding areas Talk Works experts show how to eliminate anger, fear and stress from communication and achieve successful relationships with lovers, friends, family, work colleagues – even your boss! Communication, Relationships, Team Building http://www.speakerservices.com/speakers/detail/117 Bob Young: Northeastern Colorado Former Lockheed group president shows how to crack the code to extraordinary results with ordinary effort. Leadership, Motivational, Professional Development http://www.speakerservices.com/speakers/detail/76  From the founder,
Susan LevinHow do you like our new E-Zine look? Many thanks to Sam Levy, Net Man for his dedicated work in helping it to be birthed. The E-Zine is the same layout as our home page on our website which makes it very easy for you to navigate. Just click on the tabs above and you'll be on our website. Please notice that anything that is underlined is a link and by clicking on it you will be taken directly to the information. This month's article written by Marcia Yudkin is about Online Mentorship Programs: Cash in on Your Expertise. She offers great ideas on other income streams you can create with an online mentorship program. I'll be interviewing Marcia on July 19th in a teleclass format where she will be talking about why multiple streams of income are necessary and possible for every author, speaker and consultant and a dozen or so different content delivery formats, and which ones produce the highest profits. Remember if you can't make the teleclass make sure to order the CD. On July 28 Rob Schultz and I are teaching a teleclass on How to Create & Market Profitable Teleclasses. It is only $49 and includes PDF handouts and an MP3 for your review. By the way I interviewed Vickie Sullivan, marketing strategist in a teleclass format a few days ago and she sahred terrifc information with us. The CD is available. Go to Products tab above to order. If you glance to your right (only html format) you'll see a complete list of our upcoming events. Just click on learn more to read the details, sign up on our secure order form and or how order the CD's or go to http://speakerservices.com/teleclasses Do you need a video demo? We have 3 openings for our 3 camera shoot Video Demo Showcase, October 9 in Los Angeles. See details http://speakerservices.com/videoprod.html. See what our client, Scott Sorrell, President, Sales Adrenaline, Master Trainer, Author & Success Coach had to say about his experience. "I just want you to know that during the past year since I created my demo video with Speaker Services my fees have been steadily increasing. I just landed a gig for $6,000 for 6 hours, and another's almost in the bag for $5,000 for 1 hour. Your expert team helped get me to a whole new level of professionalism in the way I present myself ... and I'm skyrocketing. " - Scott Sorrell, President, Sales Adrenaline, Master Trainer, Author & Success Coach Please feel free to call me PST 310-822-4922 if I can be of assistance to you. I almost always answer the phone. Susan Levin Speaker Services Tips and Advice Enjoy the Journey...Innovate your Imagination National Speakers Association/Greater Los Angeles Chapter (NSA/GLAC) 20th Anniversary Summer Symposium, September 10-12, Palm Springs Learn from a national caliber line-up of topics and speakers. Reserve by July 16th for $169. Register online www.nsaglac.org. _________________________ DiversityBusiness.com Resource http://www.div2000.com/Resources/DivLists/2003 Here you will find marketing and research data of the Nations Top Corporations for Diversity Business Opportunities. Listing of the Top Diversity Owned Businesses in the U.S. and a Listing of the Top Diversity Owned Businesses in each state. FREE * Top 50 Diversity Owned Businesses in the U.S. by state * Top 100 Diversity Owned Businesses in the U.S. * Top 500 Diversity Owned Businesses in the U.S. * Top 50 Small Businesses in the U.S. by state * Top 500 Small Businesses in the U.S. * Top 500 Woman Owned Businesses in the U.S. Speaker Services Recommended Resources My recommendations-check these folks out http://speakerservices.com/resources Need help organizing book tours, speaking engagements, targeted e-mail campaign? Check out a new resource Beth Iacullo listed under PR/Marketing. Need assistance in the following areas? Audio/Sound Recording, Book Design, Book Mentoring, Book Shepherding, Book Writing/Editing Branding, Business Image Consultant, Business/Intellectual Property, Copywriting/Text Editing, Credit Card Processing, Duplicating Services, E-Zine Newsletters, Editorial/Publishing, Photography, Presentation Skills, Public Relations/Marketing, Public Speaking Success. Radio Lists, Tip/Booklets, Video Production Services, Virtual Assistant, Web Design/Web Hosting, Web Programming/Consulting ARTICLE Online Mentorship Programs: Cash in on Your Expertise by Marcia Yudkin Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program. Such a program charges a fee for people to sit at your feet and learn from you. The program would have a special focus (not for everyone) and offer information, resources, advice, insider tips and problem solving. While a mentorship program could take place in the "real world," it is especially easy to set it up, promote and run it online. Before I created my online mentorship program, MarketingforMore.com, in the fall of 2003, I did extensive research on fees and features of other programs. I looked most closely at seven examples whose fees ranged from $30 a month to just less than $600 a month. At the lower end of this spectrum, $30 a month didn't give members very much personal access to the expert around whom the program revolved, while at nearly $600 a month, a member received just about unlimited private access to the expert. Likewise, the program with the lowest fee accepted anyone who applied, while the higher fees required application, with no guarantee of acceptance. Features in the online mentorship programs I looked at included some or all of these: * Topical teleclasses or conference calls * Member newsletter * Member-only articles * Feedback and advice from the designated expert * Discounts on products and services * Free books, tapes or reports * Free in-person meetings * Group discussion board You should do this research yourself to see who has a program similar to yours, what they charge and what they offer. Join a couple of mentorship programs and learn from what you like and don't like in what they do. When you decide to go ahead, you can either buy a readymade software program for running such an online program or create your own web site. Membergate (www.membergate.com) is the best and most reliable such tool, with a one-time licensing fee of $3,500 and up. Since my husband is a programmer, we built our own site with a password-protected area and an online application for prospective members to fill out. However much or little you decide to charge, it's essential for members to feel they're getting their money's worth, and that means that you must offer quite a lot of member-only content, with fresh material added often. I not only quit one mentorship site but also asked for my money back because it didn't live up to the promise of listings that were updated daily and the site owner appeared to be nowhere in evidence. Be flexible in what you're willing to offer members. I started off thinking that a member-only discussion board was the best way for members to get feedback and advice from me, but I learned that while some members loved that, others preferred the exchange of ideas in a live conference call. So I added those to my program. Because I thoroughly researched and planned before launching my online mentorship program and have remained determined to have members think they're getting an unbelievable deal, MarketingforMore.com got off to a successful start and has continued to grow. Good luck cashing in on your expertise! Marcia Yudkin, marcia@yudkin.com is the author of 6 Steps to Free Publicity and 10 other books. She runs an online mentorship site, MarketingforMore.com, which supports business owners who are growing their businesses. Download her free report, "Charge More & Get It," at http://www.marketingformore.com/survey.htm . Or find out about her upcoming Marketing for More seminars at http://www.marketingformore.com/seminars.htm . FREE Speaking Opportunities Susan Levin One of the easiest ways to get speaking opportunities is to call a local school or a civic group, such as a Rotary or KiwanisClub. Civic groups need speakers every week and your audience will be business folks who may need your services. A list of civic organizations often can be found through your local Chamber of Commerce and on the internet. • Most groups plan their meetings several months in advance and if a group is booked, offer to be a backup speaker in case of cancellation. • Tell the organization’s program coordinator the topic you’d like to talk about, and how it relates to the specific audience. (When contacting an organization, start with the president. He or she can give you the name and number of the person who coordinates the organization’s programs.) There are many different titles for the person who does the bookings. • Send or e-mail an introduction of yourself and the talk you would like to offer. This introduction can be your one-sheet which includes your bio, photo and testimonials and the points you will cover in your talk. • Your handout or a one-page summary should include your phone number, e-mail address and website so people in the audience can follow-up questions, or invite you to speak to other organizations to which they belong. • Additionally, you can pass out an evaluation/rating form and ask your attendees some questions ie: what was the best point you got from my presentation and what could you put into action right away? Also ask them if they want to be on your e-mail list, want coaching/consulting, an upcoming teleclass etc. Collect these right away and raffle off a prize. Now you have hot leads and new e-mail names and the possibility for more business. Don't forget to followup. Resources SERVICE ORGANIZATIONS Association of Junior Leagues: www.ajli.org Civitan International: www.civitan.org Kiwanis International: www.kiwanis.org Lions Clubs International: www.lionsclubs.org Optimist International: www.optimist.org Rotary International: www.rotary.org Soroptimist International of the Americas: www.soroptimist.org United States Jaycees: www.usjaycees.org BUSINESS ORGANIZATIONS American Business Women’s Association: www.abwahq.org American Marketing Association: www.ama.org American Society of Association Executives: www.asaenet.org Business and Professional Women USA: www.bpwusa.org U.S. Hispanic Chamber of Commerce: www.ushcc.com |
UPCOMING EVENTS 7/19 Teleclass, Turn Your Expertise into Profits, Marcia Yudkin learn more 7/26 in Los Angeles Market Yourself as a Speaker, Susan Levin learn more 7/28 Teleclass Create & Market Successful Teleclasses, Susan Levin & Rob Schultz learn more 8/3 & 8/10 Teleclass Business of Speaking: Creating a Marketing Strategy, Susan Levin learn more 8/9 Teleclass, Write & Sell A Book Proposl Phil Goldberg learn more 8/30 Teleclass, Write to Sell! Create Promotional Pieces that Sell Books, Dawn Josephson learn more 10/9 Video Demo Showcase in Los Angeles, 3 Camera Shoot learn more |
