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Speaker Services News, September 2004 http://www.speakerservices.com To leave list:see details below Content: Content: 1. Message from Susan Levin 2. New & Renewing Speakers/Authors 3. Tips and Advice 4. Recommended Resource 5. Article: 7 Ways to Self-Promote Within Your E-zine, Alexandria K. Brown, “The E-zine Queen”  A
Message from Susan LevinI feel so fortunate to be living in S. Cal and only 3 miles from the beach. This past weekend I rode my bike along the bike path, walked on the beach and sat on the beach under my umbrella enjoying the ocean breezes, I also attended a wonderful outdoor concert on the bay with jazz singer Dianne Shuur. Hope you enjoy the rest of the summer and this holiday weekend. Many of may know that I am a strong believer in having an e-mail list and an e-zine. I've had my e-zine since 1997 and it is my number one way for staying in front of my clients and letting them know about my services. If you have a website and don't have a way to keep in touch with folks who pass through you are losing tons of business. I encourage you to create an e-zine or a tip of the month. It is a proven fact that it takes at least 6-7 times before a client responds to your services. I have folks who e-mail me or call me from 5 years ago or longer. They call when they are ready and if you are invisible they won't remember you. I've invited "the E-Zine Queen, Alexandria Brown to do a teleclass for us on How to Publish an E-Zine and Profit from it on Monday, September 20, 4-5:30pm, $49.. See http://www.speakerservices.com/teleclasses to sign up and if you can't make it preorder the CD. In this e-zine I've included a short article by Alexandria Brown on 7 Ways to Self-Promote Within Your E-zine. Enjoy. All of our past teleclass CD's are available for purchase at http://speakerservices.com/products along with the handouts. Need some support in your speaker marketing? Check out the Virtual Speaker Marketing Group beginning September 14- November 2 led by me. On the weekend of September 10-12 I will be in Palm Springs at the Summer Symposium for National Speakers Association/Greater Los Angeles Chapter (NSA/GLAC). There is still time to sign up www.nsaglac.org. Let me know if you'll be there and please be make sure to say hello to me. Maybe we'll have a chance to dance together at the 50's party on Saturday night. If you want to learn what goes on behind the scenes at a Speaker Video Demo Taping you are invited to be in the audience on Saturday, October 9 in Los Angeles for our semi-annual showcase where we will be shooting 18 folks. It's free and we'll even give you lunch. E-mail me at susan@speakerservices.com and I will send you the info. Our next showcase will be April 16, 2005. Remember too, if you want more speaking engagements speakerservices.com connects speakers/authors with audiences. Talk to me about getting listed on our website. Ask me for the speakers guidelines to get started in writing your listing. Also check out the tab above that reads Directory Listing for rates and advertising packet. We post new folks at the beginning of each month. Best wishes, Susan Levin Speaker Services 310-822-4922 NEW & RENEWING SPEAKERS/AUTHORS- 9/04 Jentana Dabbs, Author, S. California Image and Life Transformation therapist combines Timeline Therapy and emotional energy release to clear old patterns and help you create the life you deserve. Beauty, Motivational, Personal Development http://www.speakerservices.com/speakers/detail/130 Jonathan Goldhill S. California The Growth Coach shares powerful secrets for multiplying income, increasing productivity and freeing your time. Business, Leadership, Marketing http://www.speakerservices.com/speakers/detail/129 Michael Hingson San Francisco, Nationwide, International Guide-dog user who survived 9-11 reflects on trust, teamwork, ethics, animal-human bonds, and human values. 9-11, Motivational, Team Building http://www.speakerservices.com/speakers/detail/37 Gloria Martel, Author, S. California Facial expert shows latest breakthroughs in exercises and home routines that lift, firm and revitalize skin, reverse aging and take years off your face. Aging, Face Fitness, Face Reading http://www.speakerservices.com/speakers/detail/127 Wanda Peyton S. California Energy Management Coach teaches you how to expand your belief system and manifest your desires by monitoring the energy of your thoughts and feelings and activating inspired ideas. Inspirational, Motivational, Women's Issues http://www.speakerservices.com/speakers/detail/8 Laura Rubinstein -- San Diego, California Professional Coach and Hypnotherapist ignites the sparks of personal purpose and power for success. Motivational, Personal Development, Women's Issues http://www.speakerservices.com/speakers/detail/131 Gloria Wadsworth, S. CA, Atlanta, Washington, DC, Columbia, SC Motivational speaker inspires you to sell yourself and your product, build your team, and motivate your child. Parenting/Children, Sales, Team Building http://www.speakerservices.com/speakers/detail/126 TIPS & ADVICE LOW COST FULFILLMENT SERVICES Terry Braverman, tbraverman@comcast.net Authors -- No time or space to fulfill your book orders? Can't deal with excessive fees charged by most fulfillment services? 310/397-6543. ______________ STORIES REQUESTED CHILDREN & PETS John Wade johnwade@john-wade.com I am putting together a collection of anecdotes, child compositions, and photos pertaining to children and their pets. I have more information on a page on my web site: www.john-wade.com/kiddingaround.htm, ______________ BOOK ON FRIENDSHIPS meiko_patton@msn.com What is the nicest thing you have ever done for a friend or a friend has done for you? ______________ INTEGRITY IN THE WORKPLACE Tim Worden, Ph.D. Tim@integritytesting.com I am writing a book on methods to increase Honesty and Integrity in the workplace. I am interested in both positive stories about how integrity benefited businesses in the long run, and negative stories about how dishonesty ended up creating problems in the workplace. ______________ WORK AT HOME MOMS & DADS Frediric Talton fTaltonTCB@aol.com. We are compiling a collection of activities and ideas that home-based business owners can use to keep their children occupied while trying to work. Activities or suggestions should be geared toward children between the ages of 5 and 12. ______________ Market Your Book Before You Write Chapter One Judy Cullins It's best to start marketing while you write your book. It gives you the bigger picture of how your book with help your specific audience as well as writing more focused, organized and compelling copy faster. If you are nearly finished or already published you can still boost your book sales to make consistent monthly book income of $2000 plus. Know your book's "Seven Essential Hot-Selling Points" such as your thesis, audience or "30-60 second tell and sell." Then, you can hit the ground running when book is finished and When you activate your marketing plan before your make money right away your happiness comes when thousands, not hundreds read your unique message. Judy Cullins, Author of "Write your Print or E Book Fast!" and 20-year book coach who helps you manifest your book dream. Mailto:Judy@Bookcoaching.com www.bookcoaching.com ______________ Want more Speaking Engagements? Post a listing in our online directory http://www.speakerservices.com since '94. We bring speakers/authors together with audiences. Learn more http://www.speakerservices.com/adv_pkt.html and feel free to call me to discuss your speaking needs 310-822-4922. We post new listings every month. Connect with audiences you might not find on your own. ______________ Virtual Speaker Marketing Groups Now Forming The biggest issue for many professionals is doing the work and staying accountable. Would you agree? If this resonates with you then sign up for the Virtual Marketing Group that I am leading for folks who are serious about working on their speaking business and are willing to do the work. Group begins on Tuesday, September 14 thru November 2 Time: 8:30am-10am PST, 6- 10 people min. Program Fee: $199 for 8 weeks. This is a such a deal! Check out the added value bonuses worth $75-100 at http://speakerservices.com/teleclasses ______________ AUDIENCE REQUESTED FOR FREE On Saturday, October 9 in Los Angeles we will be doing our Video Demo Showcase with about 18 speakers. It's a 3 camera shoot and audience is vital to the production. We would love it if you would join us for FREE and support our speakers and get a taste for our video services and learn what goes on behind the scenes. If you can make it please e-mail me susan@speakerservices.com and in the subject line say audience for demo. Please nvite friends, toastmasters etc. ______________ Recommended Resource Los Angeles Photographer, Starla Fortunato $285.00 Head Shot Special What’s included? - Digital Photography - Shot on Clean White back drop - Studio or Outdoor Lighting - One Outfit Change * Additional Changes $50.00 each - Proof Sheet of Photos - Make-up for Women /Grooming For Men - High Resolution Photo CD @ the end of your session - All Usage Rights in exchange for photo credits - Parking On Line Portfolio www.starsimages.com 310 Washington Blvd suite 102A, Marina Del Rey Please call for your appointment 310-908 STAR ______________ Check out all of our Resources http://speakerservices.com/resources ARTICLE 7 Ways to Self-Promote Within Your E-zine, Alexandria K. Brown, “The E-zine Queen” We all know that an e-zine won’t attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won’t stick around for long. But let’s think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right? You have every right to toot your own horn in your e-zine, as long as you don’t drown out the useful content your readers are looking for. You work hard on your e-zine, so let’s make your e-zine work foryou! Here are 7 simple ideas on how to accomplish this: 1) Make sure your MAIN ARTICLE always provides information that your readers will find valuable. By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing. So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes! 2) Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE. I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional. 3) In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate. Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility. 4) Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them. Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject. A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...” 5) In each issue, offer a TESTIMONIAL from one of your clients or customers. I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.” I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it. 6) Tell us what YOU’RE all about! At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers. For example, here’s what I put at the bottom of every “E-zine Queen” newsletter: Marketing writer and consultant Alexandria K. Brown, “The E-zine Queen,” is author of “Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results.” It’s a step-by-step manual that walks you through the entire process. It’s available, along with “The E-zine Queen Resource Report” (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com. 7) Occasionally, make a special announcement in a SOLO MAILING. A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a regular issue of your ezine. Now, some e-zine publishers blatantly abuse this privilege, sending out announcements every two days about the latest and greatest product or affiliate program. If you do send out any solo mailings, keep it to a minimum (I'd say no more than one or two a month), and make sure they're truly newsworthy. Perhaps one of your special offers is coming to an end, you need your readers” help, or you”re offering a last-minute workshop and need to fill seats. Get the idea? IMPORTANT: Make sure to still include your masthead, contact info, and unsubscribe info in your solo mailings. This way your readers won’t mistake them for junk mail. (c) 2002 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual, “Boost Business With Your Own E-zine.” To learn more about her book and sign up for more FREE tips like these, visit her site at http://www.ezinequeen.com. |
UPCOMING EVENTS 9/14-11/2 Teleclass Virutal Speaker Marketing Group, Susan Levin learn more 9/20 Teleclass Publish and E-Zine-Promote Your Business-Get More Clients, Alexandria Borwn learn more 9/28 Market Yourself as a Speaker, Susan Levin, Los Angees Workshop learn more 10/4 & 10/11 Teleclass Business of Speaking, Susan Levin learn more 10/9 Video Demo Showcase in Los Angeles, 3 Camera Shoot learn more 10/9 AUDIENCE REQUESTED Video Demo Showcase in Los Angeles, 3 Camera Shoot e-mail susan@speakerservices.com say video demo audience in subject line. 10//21 Teleclass Get Booked to Speak at Colleges, James Malinchak learn more |
