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Services News, April 2005 http://www.speakerservices.com To leave list:see details below Content: Content: - Note from founder, Susan Levin - New & Renewing speakers/authors - Tips & Advice - Recommended Resources - Article: Top Ten Ways to Make Money Public Speaking, Tom Antion  A
Message from Susan LevinGreetings, I have been on a whirlwind since mid November hosting family members and friends at my home in Los Angeles. Today is my first day of alone time and it feels so great to be in the silence. I have lots to tell you so please read on. Let me ask you something. Would you like to learn techniques and tools that are essential for building your speaking business? On April 11 & April 18 I am teaching a teleclass offering advice and marketing strategies guaranteed to dramatically increase your income and success in speaking. If your answer was yes then sign up for The Business of Speaking: Create a Marketing Plan teleclass at http://speakerservices.com/teleclasses. Do you have a talk that you would like to turn into a book? It can be
done quite easily and you can learn how by attending the teleclass Have you ever lost a speaking engagement because you didn’t have a three camera video demo? Do you want to get paid for speaking and find that you are asked for a video demo and don’t have one? Do you know that if you want to increase your speaker bookings and increase your income a 3 camera video demo is an absolute necessity for success? Do you know that you need a video demo and you don’t have a big budget to bring in a professional crew? Speaker Services Video Demo Showcase is the answer to your prayers. On June 5 in Los Angeles we will be shooting 15 people in a showcase format with a live audience and 3 cameras. For a very reasonable fee of $1,295 you will receive three hours of coaching on content and production plus you will have a completely professional 7-8 minute video demo. To learn more and see streaming video samples go to: http://www.speakerservices.com/videoprod.html. I have 5 slots open at this moment. By the way we will not offer another showcase till March of 2006. Since I created my demo video with Speaker Services my fees have
been steadily increasing. I just landed two gigs for $5,000 & $6,000.
Your expert team helped get me to a whole new level of professionalism
in the way I present myself .. and I'm skyrocketing. Are you ready to speak and need an audience? Speakerservices online directory brings speakers/authors together with audiences since 1992. Learn how you can get listed with our service http://www.speakerservices.com/adv_pkt.html and please call me so I can learn more about your needs 310-822-4922 and guide you through the process. We work with beginning to seasoned speakers. I wanted to tell you what great relationships have come from my membership with Speaker Services. As an expert Networker, I never imagined the doors that would open as a result of my listing on your Service. Keep up the great work and thank you for being the awesome networker that you are. - Rhonda L. Sher www.2minutenetworker.com Let me fill you in on what I have been working on with Norma Hollis of Speakers Etc. & Black Speakers Online. We are producing a two day Symposium, October 1 & 2 in Los Angeles called Get The Word Out. The symposium is designed for speakers, authors, consultants, coaches, seminar & corporate and community leaders, entrepreneurs or any professional with an expertise who has product, idea, book or service and wants to build their business and brand, increase their visibility, customers, leads and income. We have a great line up of speakers who will be teaching us tools and techniques and insider secrets for speaking, networking, how to create publicity and marketing pieces that sizzle, how to contact the media and develop media savvy and interview tactics. Plus breakout sessions with media coaches of your choice and a fabulous opportunity to meet and pitch producers of talk radio, TV shows and magazine and newspaper editors and reporters. Please mark the date in your calendars and soon I will have more information on my website. Early bird special is $397 includes continental breakfast and lunch both days. Happy spring and don't forget to turn your clocks forward this weekend. Please don't hesitate to call me - I always answer the phone. Let me know how I can assist you. Susan Levin New & Renewing Speakers/Authors 4/1/05 Wendy Barlin: S. California Adoley Odunton & Deborah Deras: S. California Lisa Golshani: S. California Rori Gwynne: S. California Gerry Owen: S. California Moira Shepard: S. California TIPS & ADVICE Become a Media Darling Marriage Magic! Find It, Keep It, Make It Last is a refreshingly unique self-help book that speaks to those couples who stay together but whose relationship has become stale and flat. While many self-help books focus on teaching good communication skills, these authors’ unique approach is to identify something that is missing in the readers’ relationship. As a psychologist and a communications expert, we have discovered in our respective practices that to gain a sense of authenticity, people must first become aware of their own emotions and deal with them. This allows communication to truly serve its purpose without the burden of emotional barriers. So often, the couples that stay unhappily married feel lost in their relationship, with no sense of how they got where they are, and no idea where to go next. It is as though they have set out on a journey and have lost their bearings, with no map to get them back on course. As one or both partners read Marriage Magic!, with each ensuing chapter they will begin to see their journey come into focus. Marriage Magic! provides valuable tools to help people function in day-to-day situations and offers a renewed sense of hope. To purchase: www.authorhouse.com or www.amazon.com Pub note: Karen is one of our speakers-congrats STORIES WANTED I have a need for 20 writing parents for the second volume of my book,
BURNING THE MIDNIGHT OIL: How We Survive as Writing Parents. This is
a collection of interviews with 30 of today's most successful writing
parents from anywhere in the world. A parent must have actual children,
please; no "parents" to cats, dogs or other animals. Please
try to email me in English only, please. I am looking for a "successful" writing
parent who has either made strides in a chosen writing field (such as
commercial writing), had a script turned into a movie (small or big screen),
has had at least one book published and/or is a freelance writer with
several articles published. Please contact Dawn Colclasure at OLD RECIPES FOR HOMEMADE ANYTHING. I'm not referring totally to food
recipes here, but recipes for how to make paint, home remedies, preserving
food, making beer and wine, etc., anything with a tie to the past and
that has a folk flavor to it. I would appreciate any feedback I can get
with this project. Thanks to all. Send responses to billyjbowling@msn.com.
All contributors would be given source credit. Meetings trend report Key findings from Meeting Professionals International's Future Watch 2005 of interest to us: - Budgets: Buyers predict a 2% increase in spending on employee training in 2005. While meeting length will shorten slightly, number and expenditure will rise about 1%. Corporate spending continues to lead the growth. - Outsourcing continues with budgets doubling for meeting consultants and independent planners. What this means for experts: look for decision-makers to continue to move underground, making cold calls even more difficult. You'll have to know buyers by name to get past these gate-keepers. - Pack your bags: U.S. buyers indicate that 23% of their meetings will be international in 2005. Key destinations: Canada and Europe. Canadian buyers plan to stay close to home, using more of their city destinations in 2005. - Return on Investment: 67% of buyers responding always measure their
investment. How? 81% still use post-event attendee surveys. Bad news
for suppliers: these findings are usually not shared, nor are suppliers
asked for help in this area. WIN A $4500 MARKETING MAKEOVER It's sort of like Internet marketing meets American Idol. Nominate yourself
or a friend for a $4500 marketing makeover by 14 top Net marketing experts!
Suzanne Falter-Barns and her site, getknownnow.com, have put this together
and the Grand Prize is amazing ... everything from Oprah strategy training
to web site design and blog instruction. Register to win and you'll get
some great bonuses worth nearly $129 … just for registering. In
three weeks she'll pick four lucky finalists. They'll have one week to
get as many votes as they can (and hopefully you'll come back and vote
again, too.) The winner of the popular vote wins this amazing package
-- and their marketing won’t be the same again. Register right
now at www.getknownnow.com/MMMentry.htm http://www.getknownnow.com/MMMentry.htm 2005 DIY BOOK FESTIVAL CALL FOR ENTRIES LOS ANGELES -- The 2005 DIY Book Festival has issued a call for entries for its fourth annual program celebrating the success of independent authors and publishers. The DIY Book Festival will consider self-published or independent publisher non-fiction, fiction, biography/autobiography, children's books, teenage, how-to, audio/spoken word, photography, art, comics, 'zines, fan fiction, poetry and e-books published on or after Jan. 1, 2003. All entries must be in English and have been self-published or issued by an independent publishing house that has published less than 50 works since the entry cut-off point. Please note that authors published by Infinity Publishing, iUniverse, Lightning Books and other print-on-demand outlets are eligible for the competition. Deadline submissions in each category must be postmarked by the close of business on Sept. 25, 2005. Winners in each category will be notified by e-mail before Oct. 1. Entry forms are available online at www.diyconvention.com or may be
faxed/e-mailed to you. Send your tips or news items to tips@speakerservices.com Speaker Services: Recommended Resources New AudioAcrobat - Powerful and Easy Online Radio and Audio Content Development Tool AudioAcrobat is an audio recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any Website. AudioAcrobat is the easiest way to add great audio to your Web site and emails. Produce your own online radio show and broadcast to the world! Record testimonials of your clients and customers! It is the simple way to create audio with your telephone, PC microphone or by uploading files. It is absolutely painless audio recording! Use AudioAcrobat for: Learn more and try it out for 30 days for FREE: http://speakerservices.audioacrobat.com Speaker Services Best selling Teleclass
CD’s - 80 minutes, $49
each Special: To learn more and to see the entire list of products and to order: http://speakerservices/com/products Feature Article: TOP TEN WAYS TO MAKE MONEY PUBLIC SPEAKING SELL YOUR KNOWLEDGE This is my overriding principle that came from years of hard knocks trying to get people to hire me to speak. I get more speaking engagements than I ever had before when I quit trying to sell them and began selling my knowledge in as many different formats as possible. The idea is that infinitely more people can buy what you know through books, tapes, CDs, Ebooks and videos than could ever hire you to speak. Your name recognition because of your knowledge distribution makes speaking engagements much easier to come by because the people that could hire you have already heard you and your message on your knowledge based products. In the mean time, the money from the product sales keeps your business thriving. GET SPONSORSHIP You can get other companies to sponsor your speaking fee so they can be associated with your message when you speak. Stop and think of what kinds of groups would want to be associated with your message. Let's say you speak to the banking industry. Maybe mortgage, or mutual fund companies would sponsor you. Maybe bank equipment companies would. Think of anyone who would want to have exposure to your target audience then simply make a proposal to their public relations department. GET DIRECTLY PAID This is pretty straight forward. You speak to a corporation, association, civic group, or anyone who would hire you and they pay you directly. Most of the time you should try to get a deposit up front of about 50 percent and the balance either before the event, or the day of the event. You will use various methods to get hired. I have had the greatest success in my career getting hired to speak by promoting myself properly on the Internet. SPEAKERS BUREAUS A speakers bureau is a for profit organization that locates speakers for paying clients. The speakers bureau normally takes a percentage of your gross fee. The percentage is usually in the 15 to 30 percent range with the average fee being 25 percent. It is very difficult to start with speakers bureaus unless you are a bona fide celebrity and your fees are substantial. You must remember they get paid on straight commission and the higher your fee, the more they make. Also, unless you have a proven track record, a speakers bureau will be afraid to put you in front of one of their clients because if you bomb they could lose many more bookings from the same client. You must also supply the bureau with promotional materials that don't have your contact information so anyone that sees the material will contact the bureau directly and not you. PUBLIC SEMINARS This is another fairly simple idea, but that doesn't mean it's simple to do. Basically you promote your seminar to the public and they buy tickets to attend. You could also promote it to corporate management and get them to buy tickets for their employees to attend. I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email magazine. TELEPHONE SEMINARS This can be a form of public seminar, or it can be done for private groups. You arrange for a telephone bridge line (very inexpensive), or a conference call (can be VERY expensive). You have participants call in and you deliver the seminar over the telephone. This saves a tremendous amount of money on travel expenses for you and the participants along with all kinds of savings for the participants (travel, time, etc.) For visuals you can have the participants sitting in front of their computer while on the phone. You tell them what web page to visit to see your visuals. I have produced a CD set on this topic. http://www.antion.com/teleseminarkit.htm WEBCASTS This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar. TRAINING COMPANIES In this case a company hires you to deliver their programs to public seminar participants, or to participants all from the same private company. Career Track, SkillPath Seminars and Fred Pryor Seminars are examples of companies who hire seminar leaders. In some cases you can develop programs for the seminar company and get a higher fee for delivering that program and a fee each time it is delivered by another seminar leader. You also get a percentage of all the back of room products you sell. These companies can keep you on the road quite a bit so you better be ready to travel and don't think each event will be in the Bahamas . . .Your events are more likely to be in places like Toledo, Cleveland and Columbus. These are relatively low paying jobs when compared to the kind of money you can get promoting your own speeches and seminars. SPEAK FREE TO PROMOTE YOUR BUSINESS Many professionals speak or give free public seminars to help get clients. Attorneys, doctors, dentists, accountants, real estate agents, lawyers, home builders and many other people from a wide variety of professions give seminars to promote their business and to gain clients directly from the seminars. To do this effectively you must not spend the entire seminar promoting yourself. You must give the participants good information with the idea of establishing yourself or your company as the expert. There is certainly nothing wrong with showing people how complicated things are and even though they can do it themselves, it might not be a wise thing to do. For instance, you could be a plumber giving a seminar on how to remodel your bathroom. You tell the participants every little detail of how to do it and also tell them the perils if they do it wrong. No one will complain that you were just giving a sales pitch, but many will think to themselves, "Maybe this is too much to tackle by myself. Maybe I should hire this person to either help me or do it for me." SPEAK AS PART OF YOUR JOB Many companies have their own speakers bureau. Normally the only reason it exists is as a public relations tool to provide a good image of their company to the community. One of the ways you can speak for pay in your company is to volunteer to be in the speakers bureau. As long as you are on company time when you are speaking, you are indirectly getting paid to speak. If they always ask you to speak after hours on your own time, well that's a different story. You still might want to do it to continue to become a better speaker. Another way to get paid to speak in your job is to join the training staff of your company, or start one if one doesn't exist. You can simply target a problem the company is having and work up a program to train others in the company on how to solve the problem. Suggest a few sessions to your boss to see how it goes. If you get results, chances are they will want you to do the same program for others in the company. For a free in-depth report on what it's like and what you need to know to be a paid professional speaker either part time or full time visit http://www.antion.com/public-speaking.htm You can also get a free subscription to Great Speaking the largest ezine in the world on public speaking. http://www.antion.com/ezinesubscribe.htm Visit our blog at http://www.GreatPublicSpeaking.BlogSpot.com |
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