| Speaker Services News, May 2005 http://www.speakerservices.com To leave list:see details below Content: Content: - Note from founder, Susan Levin - New & Renewing speakers/authors - Tips & Advice - Recommended Resources - Article: The Four Essential Steps to Managing Your Speaking Business, David & Lorrie Goldstein  A
Message from Susan LevinThere is a buzz in the air about the Get The Word Out Symposium: Master the Message-Master the Media coming up October 1 & 2 in Los Angeles. Norma Thompson Hollis, SPEAKERS ETCETRA and myself have been working on this project since January and we are really excited about it. The event is for anyone who has a product, service or business and is interested in learning the inside secrets for speaking, publicity, marketing, pitching the media & networking. It is our intention that you will leave the weekend knowing how to build your brand & business, increase your visibility & customers, generate leads and attract media attention. Here’s a few of the learning strategies that will be offered: How to become a sought-after talk show guest who gets booked again and again, how to position yourself as the credible expert in your field, how to give a killer interview without getting clobbered, how to choose the best promotion strategies for print, TV, radio or Internet. We have a terrific line up of speakers and media coaches on the program. If you would like a sneak preview of our offerings take a look at the following link http://speakerservices.com/services/la.html and you can also register early at that link. We are working on our website www.getthewordout.info <http://www.getthewordout.info> and it will be ready by the beginning of June. The weekend ends with a pitching fest and so far we have a fabulous line up of producers of radio and TV, editors and reporters of magazines and newspapers and entertainment companies. Get your 2 minute pitch ready because you can reach out to all of these people and even get a minute of feedback from them. How would you like to pitch to E-Entertainment TV or the Weekend Entrepreneur Show on KPFK? You can if you attend. Mark your calendars now. I’ll be attending the Small Biz Marketing Summit in mid May produced by Adam Urbanski. I am pleased to hear that many of you have taken advantage of the complimentary teleclasses that he is offering with the experts who are speaking at the Summit . Hope to see you there. On June 9 I will be speaking at the Orange County Business Women’s Conference: www.businesswomenseries.com <http://www.businesswomenseries.com> on the Business of Speaking along with 20 other dynamite speakers. See the information below if you would like to attend. Are you going to be at NSA’s National Convention is July in Atlanta? If you are please stop by the exhibition hall and say hello. SPEAKERS ETECETRA and Speaker Services are one of the vendors. It will be great to put a face to our e-mail and telephone calls. Remember too that if you want to connect with the meeting planners and event coordinators who book speakers they are looking for you at www.speakerservices.com <http://www.speakerservices.com> . E-mail me for the listing guidelines susan@speakerservices.com. Since 1992 we bring speakers & authors together with audiences. The next Market Yourself as a Speaker Workshop in Los Angeles is Wednesday, May 25-see http://speakerservices.com/services/la.html for further information and to sign up. There is still room for you to be in the audience for our Video Demo Showcase, June 5 in Marina del Rey. We would be delighted to have you as out guests. E-mail susan@speakerservices.com for directions. Regards, Maureen O'Crean, MBA: S. California, Nationwide Mark Powers: S. California Gloria Wadsworth: S. California, Nationwide North Wood: S. California, Nationwide _______________________ “One of America’s Leading Publishing Pros” — Writers
Digest Also, featuring Monique Raphel High, acclaimed writing coach Join me and several hundred women from the Orange County entrepreneurial business community for this powerful daylong experience. The Business Women Series is intended to be a day of learning, sharing and exploring ways to grow and develop your business. Speakers, interactive workshops, panels, meet-the-experts, networking, vendors and so much more. Speakers include: Susan Levin, Speaker Services, Beth Krom, Mayor of Irvine, Mimi Donaldson, renowned motivational speaker, Jan Norman, award-winning journalist at the OC Register, Dr. Letitia Wright from The Wright Place TV show, Sonia English, co-founder of 5 Minute Networking and many, many more. Hear over 20 exceptional speakers covering topics like Marketing, Public Relations, Motivation, Finances, Business Structure, the Subconscious Mind and so much more. You will leave with new insights, business resources and prospects. For more information and a chance to win free admission and free advertising see www.businesswomenseries.com <http://www.businesswomenseries.com> or call 949-727-1211. Great exhibitor opportunities still available, but exhibit space is limited _______________________ Training Magazine (http://www.trainingmag.com) came out with their 2005 Top 100 last month (companies devoted to developing their employees), with IBM as #1 for the second year. Other statistics from the Top 100: - These companies spent $4.7 billion on training and development. These organizations are dedicated to learning and will invest accordingly.
If this isn't a good prospect list, I don't know what is _______________________ Virtual Assistant: Team Double-Click, Inc. provides virtual staffing solutions to small and home-based businesses so they can compete in today’s changing workplace. We have available over 1,500 virtual assistants, web designers, writers, speech writers, transcriptionists, audio techs, and graphics designers in our pool. All ready and able to serve your virtual staffing needs. Give us a call today at 888.827.9129 or visit us online at http://speakerservices.teamdoubleclick.com. Be sure to mention Speaker Services to be eligible for any promotions we have available. _______________________ The Marketing Man, Bart Smith A tremendous resource for authors, speakers, trainers, business owners and consultants who develop and market their own products and services. If you want to learn how to develop products and market products more effectively;
record high-quality, studio-sounding audio information products right from
your home, design incredible web sites that sell; build a speaking career;
learn how to record; start an eZine; use eMail broadcast programs; master web
site design software, record your phone calls, operate a shopping cart, run
affiliate programs ... and boost your income all at the same time then, you've
come to the right online business and marketing resource. Log onto http://www.SpeakerServices.TheMarketingMan.com TechTamers, The Technology Tamer™ Finding the right technology at the right time is critical to your success as a speaker. The collection of tools in the TechStore are designed for you- the speaker who uses technology Don't spend your time and money chasing the elusive "newest thing" on the internet. Instead, let TechTamers show you what works for YOU! And WHY! Learn the specific strategic secrets that will move your business to a more powerful and profitable online presence. The numerous products ie: special reports, e-books, online, free resources etc. are divided into categories by topic and by product type. Since TechTamers operates more than 15 websites, many of the detailed links will lead you to other sites. So look around. Find the tools you need. Click on this link to begin http://tinyurl.com/c3c32 AudioAcrobat - Powerful and Easy Online Radio and Audio Content Development Tool AudioAcrobat is an audio recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any Website. AudioAcrobat is the easiest way to add great audio to your Web site and emails. Produce your own online radio show and broadcast to the world! Record testimonials of your clients and customers! It is the simple way to create audio with your telephone, PC microphone or by uploading files. It is absolutely painless audio recording! Use AudioAcrobat for: Learn more and try it out for 30 days for FREE: http://speakerservices.audioacrobat.com STORIES/INFORMATION WANTED I need stories from both women and men who have or who are experiencing MENOPAUSE/ANDROPAUSE.
These stories will be used in my newsletter from my website http://www.menopauseinfo.org People love to read about what symptoms other people have experienced and how
you dealt with it to make life more comfortable and healthy. I do have a questionnaire
available to help you know what to write, so please contact me at cathy@menopauseinfo.org I am looking for stories from WOMEN ABOUT TAKING SMART RISKS IN BUSINESS. What risk have you taken that’s really paid off? Where were you in your
life/career/etc when you decided to risk? How did you know it was the right
time to go for it? Did anyone help you make that decision? Had you taken any
risks before that really didn’t pan out? Why not? Please send your stories
to lerner@creativeexpansions.com. Please write about two pages, and include
your name, email address, and phone number. CHICKEN SOUP FOR THE ENTREPRENEURIAL SOUL. Entrepreneurs have been inspiring
millions for decades. Now we invite you to contribute a true story, article,
or anecdote that will bring hope and inspiration to those who long to join
the ranks of entrepreneurs. We’re looking for inspirational, true stories,
1000 words or less, that will make readers laugh, cry, or sigh. Stories should
be positive, universal, and For each story selected in the book, a 50-word biography will be included
about the author and a permission fee of $200 will be paid. The submission
deadline is July 1, 2005. Send stories or request more information fromTerri,
at tolsen@eagleinstitute. Feature Article The Four Essential Steps to Managing Your Speaking Business Whether you’re new to the speaking industry or an old pro, speaking businesses are as unique as the speakers they represent. Regardless of the variety, however, there are four essential steps that drive the success of any business, speaking or otherwise. They are: 1) Develop a Strategy; 2) Build the Mechanism; 3) Implement; and 4) Renew. In developing a strategy, you state the destination and devise the roadmap to get there. Most people are so excited to speak or to start a business that they unknowingly skip this step and let business operations evolve on their own. Big mistake. The second step is building the mechanism that gets you there: the tactics. What is it that you need to put in place to ensure youll reach your goals? That’s what this step is all about. And finally, in steps three and four, you’ll need to implement and continually renew yourself, your deliverables and your office to keep pace and keep the dollars rolling in. #1 DEVELOP A STRATEGY Unfortunately, most adults lack such a strategy. Its not because they’re lazy or stupid, but because it doesn’t occur to them or they just dont know what one is. Seems funny that speakers, the people who teach others about goal-setting, miss this step. Picture what you want to have in terms of business style and lifestyle. Here
are some questions to ask yourself: Our business goals were simple: What are your goals? #2 BUILD THE MECHANISM HARDWARE SOFTWARE PRODUCT Myth buster: the highest paid speakers are not always the best speakers. Celebrities excluded, usually only experts rake in the big money. One bureau has more than 15,000 expert speakers in its database. Motivation is no longer a specialty; its a given. Content that reaches the buyers goals and has long-lasting effects will make you stand out. Can you achieve that? STAFF AND VENDORS If hiring, set up systems, structure and tools so new employees can do their jobs successfully. Hire carefully, with objectives in mind. And ask NSA members who are experts in hiring for helpful tips. External help (outsourcing) is essential, not a choice. Select only providers who enable you to meet the needs of your clients. Examples are a Webmaster, travel agent, videographers, limo companies, attorneys, insurance agents, PR and speakers bureau reps who earn business. Our first bureau, Speakers Corner in California, is still booking us strong today. The mechanism through which you structure your business determines how well you implement your strategy. #3 IMPLEMENT 1. Work the business daily. More than working the stage, you must pay attention
to all elements of your business. #4 RENEW At the 2004 Phoenix Convention, CSP, CPAE Joe Calloway talked to experienced speakers about Throwing Out the Old to make room for the new. That means reviewing what you did well and what you need to be doing to reach ever-changing markets. Managing a speaking business is much like managing any other business. Weve owned nine, and excluding products, the basics are the same. If you’re really interested in winning, the key to success in steps 2-4 is defined by how well you strategize in step 1. Once you develop a solid strategy, managing your business is simply following, tweaking and carrying out that plan. David and Lorrie Goldsmith are management experts and business strategists. They consult, write and speak on several areas of management from sales and marketing through technology. For five consecutive years David delivered the Keynote at Wharton School of Business and is currently an adjunct at NYU teaching New Product and Service Development. They can be reached at (315) 682-3157 or at david@davidgoldsmith.com. |
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