Thanks to ya all who responded to Geno Andrews call for speakers for the DVD Magazine shoot. Let me know how that experience was for you.

What are you doing for the holiday weekend? Remember last weekend I cleaned out my office? The plan for this weekend is to paint it. Well I'm not exactly painting it my friend Marlene is. She painted my bedroom a few days ago and it is incredible and most unusual. I really love it.

This week I’ve included a comprehensive article by our master speaking/media coach Jack Barnard called Media Speak. Jack says, “If you speak for any reason, or have a book to sell, or have some kind of product or service to pedal, you need to tweak the way you verbalize your content. You need professional media training." Jack will be one of the media coaches at Get The Word Out Symposium Master the Message, Master the Media, www.getthewordout.info. Also I’ve included a list of Media Directories for you that I have compiled that you will find quite useful.

July 15th is the next deadline for speaker/author copy to get listed for August in the directory www.speakerservices.com since '92. Are you are interested in growing your business through speaking and connecting with audiences who want to hear your message? If your answer is yes then www.speakerservices.com is the right venue for you.

Here's what some of our speakers are saying...

You have created a system that is PRICELESS. Speaker Services Directory is the best marketing tool that I have invested in. I literally had to stop using the service because I got so many calls and speaking engagements and I am still getting referrals to speak thanks to you.
— Sabrina Gibson, Speaker, Author, Bottomline 2 Marketing, Inc.

When I first set out to pursue public speaking, I asked every speaker I knew how to get started. The same answer came from everyone: Start with Susan Levin's Speaker Services - it's the only way to go. Well, they were right. Susan has been so helpful and supportive, going far beyond providing a directory service. Her instructions, advice and recommendations have gotten my speaking career off to a roaring start. Thanks and blessings, Susan!
— Moira Shepard, Speaker, Triumph Over Trauma

E-mail susan@speakerservices.com for the listing guidelines or call me 310-822-4922 to discuss your needs.

I’m off to Atlanta on Friday the 8th of July for the National Speakers Association Convention and will be back in the office on July 13. I can be found in the Marketplace area with SPEAKERS ETCETRA- booth 406. If you are there please make sure to stop by and say hello. I look forward to meeting you.

Susan Levin
Speaker Services
310-822-4922
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New Speakers/Authors 7/05
See all speakers: http://speakerservices.com

Vanessa Besack -- S. California
PR expert shows how to get your message across to a vast audience - on a shoestring budget.
Branding, Business Building, Marketing, Public Speaking
http://www.speakerservices.com/speakers/detail/169

Dr. Sheila Forman, JD, Ph.D, CGP, S. California
Licensed psychologist spotlights the inner dynamics that cause us to behave in unproductive ways and offers solutions to get on track towards a more fulfilled and satisfying life.
Personal Development, Wealth Building, Eating Disorders
http://www.speakerservices.com/speakers/detail/168
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ANNOUNCEMENTS

Speaker Services Video Demo Showcase in Los Angeles, Sunday, November 6

Did you know that if you want to increase your speaker/author bookings and increase your income a 3 camera video demo is an absolute necessity for success? Many speakers as good as they are often times lose a speaking engagement to someone who has a great video demo. Most meeting planners and event coordinators will not even consider a speaker or trainer without seeing them in action.

See streaming samples and details at http://www.speakerservices.com/videoprod.html

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Have you signed up yet?

Complimentary Teleclass #1
Wednesday, July 20, 4-5pm PST
Get the Word Out through Marketing/Public Relations, Media and Networking

Register here: http://speakerservices.com/teleclasses/detail/52

Get the Word Out Symposium- Master the Message Master the Media producers Susan Levin, Speaker Services and Norma Thompson Hollis, SPEAKERS ETCETERA invite you to join us for a complimentary teleclass discussion with our faculty experts Nancy Cohen Kram, Nancy Greystone and Rhonda Sher on the Value of Getting the Word Out through Marketing/Public Relations, Media and Networking

We’ll discuss how to:
- Create a niche in the marketplace
- Position yourself to stand out
- Tie your topic to what’s topical and gain maximum exposure
- Understand where you and your topic fit into a show's big picture.
- Master the art of building a network of endless referrals
- Save you thousands of dollars each month in marketing and advertising costs
- Establish yourself as an expert through speaking
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Will you be there?
Get The Word Out- Master the Message- Master the Media Symposium in Los Angeles
October 1 & 2

See the program/register www.getthewordout.info

Save $100 by signing up before 8/15

Learn how to:
- Use publicity to position yourself as credible expert to create a lucrative speaking business that creates a steady stream of income, customers and leads
- Pitch to radio and TV stations and print media
- The secret to savvy media relations is understanding how editors think and knowing exactly what to do to help overworked reporters and frazzled news directors

Plus: Media Coaching and Pitch Fest and Web Radio Workshop and more

As my friend Dan Janel of PR Leads says, If you're not in the media talking about your expertise, you're at a severe disadvantage… because the busiest - and wealthiest - of speakers and authors are using publicity to build their businesses and their brand.
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ARTICLE

MEDIA SPEAK
Jack Barnard - jackp.barnard@verizon.net

“If you speak for any reason, or have a book to sell, or have some kind of product or service to pedal, you need to tweak the way you verbalize your content. You need professional media training. Two reasons:

1) Eventually — or if you're lucky, sooner — you want to be interviewed by all kinds of media — print, radio, TV, et al.

2) More importantly, we-the-people have been trained in sound-bite language. That's what we get in our commercials, our new programs, our interview segments.

• All About Media LANGUAGE
Question: What is a sound bite?

The soundbite
Sound-bites are those few words the media extracts from everything you said and puts on air, to show you at your best…or worst. Sound-bites should be planned by you, not found by them. Here are some tips:

Keep them short. Watch and listen to the media. Sound-bites are rarely longer than 15 seconds, and more frequently five to ten seconds.

Pithy: Concisely meaningful, forcibly convincing, terse, interesting. And juicy. Especially juicy.

Carefully crafted: take your time, test your efforts on colleagues or even the public. Make sure there are no unintended inferences or hidden meanings.

Specific meaning: Each message point should have a specific, clear intention with regard to the particular audience.

Specific effect: Each message point should be designed to generate a specific effect…arouse an emotion, stimulate an action, clarify a point, be memorable, create a background for other messages.

MEDIA SPEAK (The Questions)
v Audience…Who exactly is your audience?

v Message…What exactly do you have/need to say?

v Different Media…What language does this media speak?
• live interview • radio interview • panel • book signing • TV interview • print interview

You need to be able to speak your book/product/message/theme/
philosophy in various formats. In any media encounter or speaking opportunity, this is the key question: what is your intended outcome?

MEDIA SPEAK (The Default Form)
v Problem…State the problem/challenge
v Solution…Present the solution
v Method…Tell us how to do it
v Story/Example…Show us what you mean
v Interaction…Get the interviewer/audience member involved

MEDIA SPEAK (The Elements)
v Unusual …Surprise us, we all love the unpredictable
v Dramatic…Don’t be matter-of-fact, be interesting
v Fat off the bone…Get to the point in the most interesting way
v Images…Be visual, paint a picture
v Story/Examples…We are a storytelling culture
v Give a tool…Give something of value to the audience

MEDIA SPEAK (The Speaker)
v Authentic…Audience connects with you
v Interesting…We tune into you. Don’t hide behind our message.
v Surprising…Shatter our expectations

• The Bicameral Bridge: Help your audience across the bridge of your material.

v Pre-organize. Don’t make us do the hard work. Deliver your material already structured. (If we're having to ferret through your words to put them in understandable clumps, retention/attention is diminished.)

v Interesting: elicit feeling and paint a picture. Bottom line: Be juicy!

Exercise:
Create a sound-bite about a key element of your book/message/product/service:

• SPEAK YOUR BOOK
To be prepared for all contingencies, you need to be able to “speak your message” in:
• One or two sentences

• One minute (Default form: the one or two sentence answer illustrated by a story)

• Mini-talk (10-20 minutes)

• Keynote (45-60 minutes)

Fortunately, the process is modular. Once you have conquered the “one sentence” presentation, you can unfold the answer to a minute, to twenty minutes, to forty-five minutes.

• THE DIRTY DOZEN

Because you want to be in control of all PR, I suggest with all my clients that they get together the top 12 questions (or so) that they would like to be asked in any kind of interview situation.

The first three questions — regardless of how stated— are no-brainers: 1) What do you do? 2) How did you come to this work? 3) What’s the benefit?

There is a big difference between a radio, TV, magazine or newspaper interview, or a panel discussion or book signing (shining). What they have in common is: knowing as much as you can about the interviewers and their audiences. (Your approach — and the questions you want to answer — would be quite different if you were being interviewed by Howard Stern, as opposed to Oprah.)

Short answer: No more than two sentences.

Long answer: No more than a minute. Often, the long answer is the short answer with a story to demonstrate.

Dirty Dozen…
1) ________________________________________________________

2) ________________________________________________________

3) ________________________________________________________

4) ________________________________________________________

5) ________________________________________________________

6) ________________________________________________________

7) ________________________________________________________

8) ________________________________________________________

9) ________________________________________________________

10) _______________________________________________________

11) _______________________________________________________

12) _______________________________________________________

• SPEECH STRUCTURE
In 10 minutes the most you can develop well is one point. In twenty-five minutes: two points. In forty-five minutes: three points. For each point apply the five Finger Structure.

v The Five Finger Formula:
1) State your point

2) Tell us the reasoning behind that point

3) Give us an example to illustrate it (story/anecdote)

4) If appropriate, create an audience interaction to demonstrate the point (chance for the audience to get involved: exercise, sharing, etc.)

5) Wrap up the point (tell us what you just told us). Remember that the audience needs things carefully wrapped up to take in your points. Wrap it in a cute little bow: tell us what you just told us in a fascinating way.

Throw in a great opening that grabs us by the senses and points us to the door of your message, add a little humor and maybe some pathos to keeps us interested (both of which are digestaids), end with a closing that summarizes our time together and kisses the opening (please, somebody ask me what I mean by that), and you’ve got yourself a nifty little talk.

Remember, no matter how long you’re speaking — be it one sentence or one hour — know your purpose. What are you after? Selling books? Delivering a message? Getting new clients? Stroking your ego?

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Media Directories
RESOURCES for Media & Speaking
Complied by Susan Levin, Speaker Services

American College Media Directory
The ACMD includes contact information for 3,000 college newspapers, 1,000 college radio stations and 700 college TV stations.
http://www.amercollegemedia.com

Alternative Press Online Directory
Jump site for hundreds of leftist, feminist and alternative-lifestyle publications
http://www.altpress.org/direct.html

Association Meeting & Event Planners Directory® - Douglas Publications
More then 8,000 national association listings contains vital information such as the association name, street address, phone and fax numbers, Web site address, general e-mail address and contact names and titles. Event details include the type of meetings, locations, number of meetings, length of meetings, number of attendees, and the number of years booked in advance. And the directory
http://www.douglaspublications.com

Bacon's
Bacon's offers everything from excellent media directories to news release distribution services
http://www.bacons.com

College Newspapers
Get access to your college newspaper or any college newspaper in the U.S
http://www.greekspot.com/collegenews

Computer/Internet Media Directory
Links for computer, e-commerce and Internet magazines
http://www.online-pr.com/prcmpmed.htm

Directory of Associations in Canada
Micromedia ProQuest is Canada’s largest developer, publisher, and distributor of value-added reference information for the academic, library, K-12, government, and corporate markets
http://www.micromedia.ca

Directory of Conventions
Conventions & Conferences - Local & Regional Website Directory
http://www.wowdirectory.com

Directory of Local Daily and Weekly Newspapers
State by state, town by town listings of local newspapers and contact info
http://www.bizmove.com/media_directory/local-media.htm

Ecola
Jump site for more than 8,400 newspapers and magazines and 1,100 TV stations
http://www.ecola.com

Encyclopedia of Associations
Gale's Ready Reference Shelf uses the power of electronic searching to create an integrated resource that incorporates Gale's most popular general reference databases. Users can access more than 330,000 entries for associations, research centers, publishers, publications (ranging from newspapers and newsletters to periodicals and directories), databases, television and radio stations and more
http://www.gale.com

Financial Media Directory
200+ sites that report on the world of finance
http://www.online-pr.com/prfinmed.htm

Gebbie Press
Links to thousands of newspapers, magazines, radio and TV stations that are on the Internet
www.gebbieinc.com

Kidon Media-Link
Worldwide and multilingual directory for newspapers
www.kidon.com/media-link

National Directory of Magazines
Lists more than 17,670 business and consumer publications, including 14,000 magazines as well as tabloids, specialized newspapers and journals that carry advertising
http://www.marketresearch.com

National Ethnic Media Directory
Includes almost 2,000 media outlets representing the growing diversity of multicultural audiences in the U.S
http://news.ncmonline.com

National Trade & Professional Associations (NTPA)- Columbia Books
A directory which lists over 7,500 organizations, focusing on major U.S. national trade associations, labor unions, professional or scientific
societies, and technical organizations. Address, fax/telephone, and budget information is provided
http://www.columbiabooks.com

New Pages Guide to Alternative Periodicals
Find little-known magazines ranging from Aboriginal Voices to Yoga International
www.newpages.com

News365
Another media jump site, not as complete as Ecola or Newslink but contains topical Web sites that the others miss
www.news365.com

News Directory
You'll find more than 20,300 links to a wide variety of newspapers, magazines, TV stations and other sources throughout the world. Search by region, title or area code
http://newsdirectory.com

NewspapeLinks.com
The ultimate "newspaper portal," a comprehensive gateway to U.S. daily and weekly newspapers on the Web
http://www.newspaperlinks.com

Newslink
Find links here to thousands of newspapers, magazines, radio and TV stations worldwide
newslink.org

Radio-Locator
Radio station web sites by zip code, city, state, call letters, format or country
www.radio-locator.com

Trade Publications
Find hundreds of specialized industry publications here, from ABA Banking Journal to Wireless Week
http://www.tradepub.com

World Wide Arts Resources
Jumping-off page for publications in the visual, literary and performing arts
http://wwar.com/categories/Publications