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Services News, August 2005 http://www.speakerservices.com To leave this list see bottom of this page-you can manage your subscription Content: Content: - Note from founder, Susan Levin - New & Renewing speakers/authors -Tips & Advice, Requeusts - ARTICLES - How to Turn Your Keynote into a Book, Dawn Josephson - Rules of the Speaking Game, Burt Dubin
Did you know that I am an International Marketing Consultant for speakers? Why don't you take a few minutes and fill out the assessment form http://speakerservices.com/assessment_form.html and I will be delighted to offer you a 15-20 minute complimentary consultation. We've added nine new speakers to our directory this month. Their talks range from Cruises, Travel Safety, Vacations to Sexaul Abuse/Recovery, Teens and Communication to Birth Doula and Childbirth Preparation and then some. There is an audience for everyone because there are thousands of speaking possibilities each day around the country. We bring speakers and audiences together since '92. Here's what a few of our speakers have said about our services: Speaker Services has been instrumental in helping me develop my workshops
and practice. I have had the opportunity to speak to a wide variety
of audiences all over the country thanks to Susan and her online directory.
One of the best investments I have made in my business. You have created a system that is PRICELESS. Speaker Services Directory
is the best marketing tool that I have invested in. I literally had
to stop using the service because I got so many calls and speaking
engagements and I am still getting referrals to speak thanks to you. There are quite a few events and happenings coming up and I have included a calendar below for you to see what we have planned. Don't forget there are 13 days left to receive a $100 discount for Get The Word Out Symposium www.getthewordout.info. This month I have included two short articles written by my colleagues Dawn Josephson on How to Turn Your Keynote into a Book and Burt Dubin on the discussing the Rules of the Speaking Game. Hope you are enjoying your summer and I look forward to seeing or talking to you soon. Regards,
New & Renewing Speakers/Authors for August 05 Whitey Brewer- MA, Ph.D. Godfrey Harris Dr. Nancy Irwin, PsyD, C.Ht. Keith Ivey Dianne Legro Iris Messina Dorothy Pederson Caitlin Philips, M.A., C.Ht. Lisa Marie Platske Doug Sawin Barbara Seymour Speaker Services Calendar of Events 8/8 & 8/15 Teleclass 8/10 Complimentary Teleclass NEW 9/28 Los Angeles Workshop 101 & 10/2, Los Angeles 11/6, Video Demo Showcase
TIPS, ADVICE & REQUEST Send your news to susan@speakerservices.com NSA/GLAC Summer Symposium 2005 September 15-18, Speak at Colleges -- Make $250,000+ a year
in one of the most overlooked, lucrative niches. Everything you need
to know who books, when, how, etc. http://www.collegespeakingsuccess.com/levin Speakers wanted Baby Boomer Career Issues First International Women’s Teleconference A Doctor's Prescription for Marketing Corporate Speakers New digital recorders -- Fire "Captain Bob" captbob@eatstress.com) You can record an existing audio tape into the Olympus and upload it with the USB connection to capture segments to be used for a new CD product. I can mix and edit the recorded sessions from the Olympus with software
from Propaganda to produce new products and podcasts. Stories Wanted INSPIRATIONAL. Woodland Gospel Publishing, a division of Woodland
Press, LLC, is seeking inspirational writers for several biographical
projects pertaining to the Southern Gospel industry. Sample writing
submissions can be mailed to: Woodland Gospel, c/o Writers, 118 Woodland
Drive, Suite 1204, Chapmanville, West Virginia 25508. Woodland Press
is also jurying non-fiction Appalachian history. For more information,
e-mail: info@woodlandpress.com SUICIDE. Non-fiction author is currently seeking interview
subjects and/or personal stories for a new book. If you've had a close
friend or loved one complete (commit) suicide and feel you were impacted
by their death, please consider volunteering to be interviewed, or
contributing your story, to a new book intended to help survivors
of suicide in coping with their loved one's death. Contact Karen Mueller
Bryson, Ph.D. at Transcribe your seminars into a book or home study course Have you checked out AudioAcrobat? AudioAcrobat is the easiest way to add great audio to your Web site and emails. Produce your own online radio show and broadcast to the world! Record testimonials of your clients and customers! It is the simple way to create audio with your telephone, PC microphone or by uploading files. It is absolutely painless audio recording! Learn more and try it out for 30 days for FREE: http://speakerservices.audioacrobat.com Speaker Services Recommended Resources Audio Recording, Book Design, Book Mentoring, Book Shepherding, Book
Writing/Editing, Branding. Business/Intellectual Property Copywriting/Text
Editing, Credit Card Processing, Editorial/Publishing, Marketing Tools
& Resources, Media Training, Photography PR Leads, Presentation
Skills, Presentation Technology Skills, Public Relations/Marketing,
Radio Lists, Speak at Colleges Bootcamp Technology Tools & Resources,
Tips/Booklets, Video Production Services, Virtual Assistants, Voice
Transcription Service, Web Design/Web Hosting, Web Programming/Consulting Turn Your Keynote into a Book Dawn Josephson is a professional speaker, internationally acclaimed
author, and the Master Writing Coach™. She is president of Cameo
Publications, an editorial and publishing services firm, and is the
creator of The Ground Rules™ book series. Dawn may be contacted at 843-785-3770, http://www.masterwritingcoach.com Rules of the Speaking Game by Burt Dubin We're talkin' about the game of being an expert who speaks. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen, and you're not even history. You're nuthin', baby. Abide by these rules and you smile all the way to the bank. I started out not even knowing there were rules. Within 4 years I'd lost my little all. $235,000 eaten up, gone beyond recovery. Money talks, right? Well, mine was never to be heard from again! I learned these rules the hard way. You can too. You can learn the hard way. Do you really choose to do that? Nobody cares. Nobody will care. It's your life. Now that I've had a chance to think about it, I prefer the easy way. I'd rather learn from other people's goof-ups. So, let's get started. Rule 1: Have something to say. Something you're passionate about. A topic or issue that comes from your bones. From your core. From your essence. From your soul. And when you say it, be it. Be your message. Allow it out of your pores, out of your heart, out of your deepest feelings and beliefs. Let it shine from your eyes, be reflected in your stance and your glance, radiate from all your fingertips. Yes, from your eyelashes. Be on fire! Be so enraptured by your feelings and desires that you magnetize your audiences before you even open your mouth. Rule 2. Be a marketer first, an expert next, a speaker last. (Marketing, defined: Marketing is creating conditions by which others decide on their own that they want what you've got.) Many fine speakers do not survive because they think the world is going to welcome them with open arms. Sorry, no cigar. This is a painful lesson. You either gotta be so dazzling, charming, entertaining, gorgeous, brilliant that audience members all but lose control, are beside themselves, go ape in your presence. Frank Sinatra and Elvis had that rare quality. Most speakers don't. How to market is beyond the scope of this short piece. By whatever means, you just gotta attract those in your universe to desire what you offer. Rule 3. Have integrity. Integrity that is absolute. Would you go driving in a car with a tire that wouldn't hold air? Would you go sailing in a leaking boat? When the skin of a fruit is broken open, the fruit begins to rot right there. Nature insists on integrity. Is integrity any less important in your commitments to decision makers who can hire you to speak? As speakers we commit to show up maybe thousands of miles away on a certain day. We commit to be ready to go on. And to be as represented, even better if possible. And what about your integrity with regard to each of your audiences. Space precludes my going on and on. You've got the idea. Rule 4. Be exclusive. Be one-of-a-kind. Be a specialist. Create your unique market position. And a unique topic position. Be special in your corner of your world. Be the only game in town. Know more about your topic or issue than anyone else on earth. And don't tell me you can't do it. You can. I know you can. Your creator endowed you with a unique talent. A talent nobody else has. Engage it! Rule 5. Associate with brilliant achievers. People who are reaching for lofty outcomes and dedicating themselves to worthy attainments. To outcomes that make a vital difference for others as well as themselves. People who are super-positive. People who build you up by their presence. Shun ordinary work-a-day types who lack a sense of their latent magnificence. Rule 6. Invest in Brand You. In this, my 22nd year in the speaking business. I continue to invest tens of thousands of dollars in research each year. Not just dollars. Time. Probable 20 to 30 hours each week in pure research. Why? So I can stay on the cutting edge. And, not just time. Focus. Energy. Asking why. Contemplation. Meditation. Looking inside. Looking outside. Looking away. Here's the ideas Make yourself such a unique resource for the market you serve that there simply isn't a #2. Be so far out in front that others who would compete with you can't even shine your shoes. This is what I want you to do. You do it by using the brains your God gave you. Rule 7. Find your North Star. Set your compass by your North Star. Your North Star is your personal mission. The North Star allows mariners to set their course and stay on course. That's what your personal mission does for you. Have a personal mission. Put it in writing. Be sure it is transcendent. You know your mission is transcendent when you awaken one morning realizing you no longer have your mission. Instead, your mission has you. You're caught up in the rapture, the energy, and the power of your mission. You're a mission samurai. A warrior. Now you're hooked. Hooked to the magnificent destiny you've created for yourself. From this moment on you have a new and vibrant energy. It's always been there. Waiting inside you. Waiting for you to release it. Measure your every decision against your mission. Whatever action serves your mission is good. Actions that do not advance your mission are to be avoided. Create a mission. And a Mission Statement. Put it on your office wall, your refrigerator door, your bathroom mirror. Live it. Live it vividly. Let it govern your every action. Rule 8. Set specific goals. Measurable goals. Goals with deadlines. Goals that advance your mission. Then take the bit in your teeth. Go after those goals ferociously. Relentlessly. Let setbacks strengthen your resolve. Rule 9. Get debt-free as fast as you can. The wisest experts agree on this. Get out of the plastic trap. Then, invest your profits for the long-term. Rule 10. Make yourself one of the best anywhere. "Be more of what you are. Be all of what you are. Do what you love; do it with your whole heart. Do it with passion and a clear vision of where you are going. And a commitment to become excellent and the courage to face your fears and to be realistic and honest with yourself and to take complete responsibility for your future. And if you do that and if every morning you wake up and hit the ground running you will be outstanding in your field!" (Brian Tracy) Rule 11. Raise your fees. Be worth more than your fees. Most speakers and consultants lack the courage to set fees that reflect their value. This insight shows you why: Most speakers, 83%, according to Tom Winninger, are the K-marts of the speaking business. They enter through the Training Department door. 17% of speakers are the Tiffany's of the business. They enter through the Executive Suite. Which portal are you to penetrate? Rule 12. Get yourself a coach, a mentor. Get the very best you can find. Then trust this person. If you can't trust this person, get somebody else. Open up. Tell your mentor where you've been, where you are, where you want to be. Get an expert in the field you've set your heart on. Someone who understands. Someone who has been around the track a few more times than you. Personal Achievement Institute, 800-321-1225, info@speakingbizsuccess.com |
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A Message from Susan Levin
