A Message from Susan Levin

I just returned from the East Coast where I was closing down my mother's home and getting her organized in her new digs in a retirement home. It was a quite a challenge to accomplish what I managed to do in a week and I did it. I would be remiss if I did not mention my sadness and horror at what was going on in the South as I was busily working away. As I was sorting through her belongings I kept thinking about what I could do to contribute and help and the answer was revealed. My aunt and uncle are making sure that all the clothing, linens and household goods are given to the proper agencies. When I got home on Saturday I donated money to several of my favorite charities. My heart and prayers go out to all of our friends and family members who have been been touched by this horrific happening.

For the last six months I've been sharing information with you on how to get your word out. Today I have included many tips and advice from your colleagues on how to get more visibility.

We are gearing up for the Symposium in Los Angeles, Get The Word Out, Master the Massage, Master the Media, October 1 & 2. We are looking forward to meeting our friends from various parts of the country and Canada. The early bird registration fee of $397 has been extended till the end of September and at the door it will be $497. I encourage you to take a look at the program www.getthewordout.info and sign up asap.

Stop by and say hello to me if you are at GLAC NSA's Summer Symposium in Palm Springs, September 16-18. I am an exhibitor there and one of the meet the experts.

I have a few openings for the Video Demo Showcase in Los Angeles on November 6, http://www.speakerservices.com/videoprod.html and if you would like to be in the audience rsvp to me and I will send you the information.

Regards,
Susan Levin
Speaker Services
310-822-4922

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New & Renewing Speakers/Authors for September 05
View all speakers: http://www.speakerservices.com

Cheryl Acrey, S. California
Stress management consultant reacquaints professionals with their inner guidance system to make better conscious choices, attract positive reciprocal energy, and deflect negativity - in the workplace, in relationships and in health.
Communication, Leadership, Sales, Stress Management
http://speakerservices.com/speakers/detail/187

Kevin R. Catlin, S. California, Nationwide
Former fish salesman turned successful entrepreneur reveals how to overcome the self-destructive and self-imposed restraints we place on ourselves and bring confidence, achievement and self-worth to our lives.
Coaching, Motivational, Team Building
http://speakerservices.com/speakers/detail/27

Jessica Duquette, S. California
Master organizer known as "The Diva of Letting Go" shows how to turn clutter, chaos and overwhelm into creativity, order and energy.
Clearing Clutter, Lifestyles, Organizing, Time Management
http://speakerservices.com/speakers/detail/189

Teri R. Fisher, S. California, Nationwide
Business leader reveals secrets of Succession Planning, growing internal leadership and the importance of spending less time on tactics, more on vision and employee development.
Inspirational, Leadership, Self-Esteem
http://speakerservices.com/speakers/detail/34

Niruby James, S. California
Motivational speaker gives you a burst of positive energy, re-energizes your life, and creates a more dynamic you.
Communication, Presentation Skills, Team Building
http://speakerservices.com/speakers/detail/184

Judith Rogala, Author, S. California, Nationwide
Personal management trainer, CEO in multiple industries and FedEx senior VP, shows executives how to create a company culture that brings out the best in people and motivates them to work to their full potential.
Business Building, Leadership, Motivational
http://speakerservices.com/speakers/detail/185

Mike Taylor, S. California, Nationwide
"Stubborn English bloke" who doesn't let multiple sclerosis stop him from business success or swimming the English Channel inspires audiences to focus on opportunity - not obstacles - and live a life of challenge, love and creativity.
Inspirational, Motivational, Success
http://speakerservices.com/speakers/detail/183

Carl L. Young, MBA, Atlanta, GA, Nationwide
Corporate accountant challenges you to move from "pencil-pushing" to "people-pleasing" as your primary path to profit.
Business, Management, Motivational
http://speakerservices.com/speakers/detail/105

Speaker Services Calendar of Events

9/14: Complimentary Telelcass- Get the Word out to the Media
Discussion with our faculty experts Jacquie Jordan, Pat Tobin, Gayl Murphy, Judy Jernudd, Adam Gilad on Getting the Word Out. Register: http://speakerservices.com/teleclasses

9/28: Market Yourself as a Speaker, Susan Levin
Learn more/register: http://speakerservices.com/services/la.html

101 & 10/2, Los Angeles
Get the Word Out, Master the Message, Master the Media Symposium
Learn proven techniques to speak and market your products or services, build and brand your business, increase your visibility, customers, generate leads and attract media attention. Pitch live to the media.
See program: http://www.getthewordout.info

11/6, Video Demo Showcase
3 camera shoot in Los Angeles
See streaming samples
http://speakerservices.com/videoprod.htm

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TIPS, ADVICE & REQUEST

Send your news to tips@speakerservices.com

Increase fee -- Monique Achtman - monique@adita.com
Include in your speaking fee that each attendee receive a copy of your book or product. This will ensure that people will get your book or product and adds to the value of hiring you as the keynote or professional speaker.

NSA/GLAC Summer Symposium
September 16-18 in Palm Springs. Check out the national-caliber faculty and the local bargain price by visiting their website www,nsaglac.org for more information or contact info@nsaglac.org _________________

Manifesting Abundance with John James Santangelo
Normally $99 - Complimentary to Speaker Services clients Saturday Sept. 24th, 2005 10am-2pm, Westlake Village, California To register and receive 'free' tickets through email call ( 818 ) 879-2000 or http://www.johnsantangelo.com/ma.html
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FREE BOOK PRESS RELEASE DISTRIBUTION SERVICE
-- Kim Dushinsky, Marketability. http://MarketAbility.com Send your book publishing or book industry related press release to industry professionals subscribed to Heliographica Book News - Heliographica's newsletter with information on the book publishing industry and new book announcements. Submit your press release here: http://press.heliographica.com
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Stories/Information Wanted
Contact requesters directly.

We're writing a book to help parents with daughters manage the minefield of TEENAGE DATING. If you have an amusing "DAUGHTER AND DATING" story (first date, boyfriend meets parents, setting curfew, etc.), please send it along. Contributors will be acknowledged in the book and sent a copy. Email Laura Buddenberg at buddenbergl@girlsandboystown.org or Kathie McGee at mcgeek@girlsandboystown.org
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Publishers Marketing Association is seeking persons familiar with creating and DELIVERING EDUCATIONAL PROGRAMS TO DIVERSE AUDIENCES VIA THE INTERNET through what is called internet-based learning, e-learning, and the like. Anyone who has direct experience in design, development, programming, and management of such services is invited submit his/her name for possible inclusion on this committee. Please be specific as to your previous experience in working on a similar project. You will be contacted within the month of September. Please submit your name and qualifications to Jan Nathan at jan@pma-online.org _________________

Examples of BUSINESS-BOOK SOUND BITES --Jean Palmer Heck, Jean@real-impact.com http://www.real-impact.com
Both good and bad - that have been used. I prefer ones that are business related, but every day ones will be accepted also. I'd appreciate it if you have any documentation as to where you heard or read the sound bite.
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NOW ACCEPTING STORIES for Chicken Soup for the African American WOMAN'S Soul -- Dr. Wright, 909-635-2040, www.wrightplacetv.com Deadline November 2005 for Aug. '06 release email Stories to: AfAmSoul@aol.com
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Places to submit press releases for FREE

-- prleap- http://www.prleap.com/
-- WebNewsWire- http://www.webnewswire.com/submit.html
-- webwire.com- http://www.webwire.com/
-- cadenasmarketing.com- http://www.cadenasmarketing.com/
-- click2newsites.com- http://www.click2newsites.com/
-- ClickPress http://www.clickpress.com/cgi-bin/releases/add.cgi
-- dime-co.com http://www.dime-co.com/
-- eboomwebsolutions.com http://news.eboomwebsolutions.com/addnews.php
-- eWorldWire / PR F.ree http://www.eworldwire.com/
-- expressseek.com http://www.addpr.com/addrelease.php
-- f.ree-press-release.com http://www.free-press-release.com/submit/free-press-release.php
-- I-NewsWire http://www.i-newswire.com/submit_free.php
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10 Benefits Of Submitting Articles To E-zines
Scott F. Geld, http://www.MarketingBlaster.com/contact.html

1. You, your website, and your business will become well known for the articles you provide to e-zines.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You can obtain more exposure if there is an archive directory of articles exists on the e-zine publisher's website. It's possible people will want to view past issues before they commit to subscribing.
5. You will receive advertising at no charge. In effect, you can use the money you make to advertise in e-zines that do not accept your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. People will begin to trust you. They are more apt to make a purchase of your products if they enjoy reading your article. You can then earn more profits.
10. You could establish an agreement with an e-zine where they would promise to publish your article. You could offer to place an article of theirs in your e-zine and they could place yours in theirs. Both of you win in this situation.

Use the Power of Your Voice to Attract More Clients
Jeanette S Cates, PhD, The Technology Tamer, info@techtamers.com

We are speakers; therefore, it only makes sense that we have audio on our web sites. But until now, it has been complex and tedious to add audio to your site - actually, you needed a "techie" and a week. Now it only takes a phone call and a single line of code.

Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance your reputation as an expert. Here are several ways you can start using audio on your speaker site.

1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying "Listen to a short welcome message" then a button to start the audio. Keep it brief and tightly targeted to the people you've brought to the site.
2. Give them a sample of your presentation. You can record this sitting in your office or use a clip from a live performance. Either way, your visitors will be able to hear your style and form a closer bond with you as a presenter.
3. Provide client testimonials. One of the most powerful techniques for using audio is to ask your clients to record a short audio testimonial. Ideally you can capture this with a tape recorder at a live event or have them call and record it on the phone. The audio testimonial, combined with a photograph of the person giving it, gives a powerful picture of who you are and why a newcomer would like your services or product.
4. Answer questions. If you have FAQs, consider answering some of them with audio. Sometimes it's easier and faster to explain something verbally than to write the entire explanation. Plus, they'll be able to hear that golden voice again!
5. Provide the latest information. Record a weekly update on news from your industry, then add it to your site. It gives people a reason to return to your site and gives you the status of being an up-to-date expert. You can even alert them to the newest update with a brief email message.
6. Offer a mini course using email with audio explanations. Instead of all of the material being written, you can change the pace and put a lot of information into a short space by offering some segments via audio. This is especially effective if you want to share a short meditation or visualization exercise.
7. Demonstrate your coaching or consulting techniques by using a short audio clip from a client call.
8. Walk them through a process. If you have a form you want visitors to complete, use audio to walk them through the sign up. Remember to pace your remarks so they can easily complete the tasks as you're talking.

Regardless of the technique you use, you owe it to yourself and your clients to start using audio on your site. It's faster than ever and you should be taking advantage of that easy-to-use technology.

Pub Note: I've been using AudioAcrobat for almost a year and it is fabulous. Take a look at http://speakerservices.audioacrobat.com to see how it all works and you can sign up for 30 days for FREE. Here's what my clients are saying about the service:

This is the best business tool since sliced bread!! It gives business people a new and innovative way of contacting new and existing customers. As a Speaker/Consultant, this will save me time and money.
-Judith Munson, Speaker/Consultant

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Online PR Tools That Increase Business
Riki Trafford, http://www.1dmom.com

Everyone knows the media and public love good PR. But, does PR work its charm in the same manner online? If it's handles appropriately, good PR is even better through the Internet where a captive audience awaits its news.

In many ways, by their very nature, a website is a superb PR campaign. Since websites spread the work about your service or product and are highly visible to the public, websites make great PR tools. According to some experts, websites hold the potential to exceed traditional routes of PR. If you think about, why go online if your presence doesn't increase your ability to be noticed in a positive light and increase your bottom line?

Many PR tools online are great for attracting positive attention. Some venues that are equipped for showing your message to an interested audience and spreading your market range are as follows:

1. Blogs and Newsgroups. You can position yourself as a guru or expert in forums that encourage worthwhile discussions on topics related to your business. Visitors will anticipate all the latest news from their source - you.
2. Online Yellow Pages and Organizations. The public often sees what businesses belong to organizations. So find related groups and become a member. In your client's eye, your listing increases your integrity and legitimizes your capabilities. Also, make yourself easy to find by listing yourself in online directories like the Yellow Pages. Include more than your business name in these directories. Other facts to include are your website and keyword or phrases that tell about your specialties.
3. Special Feature Articles and Press Releases. Inside publications online, you can submit releases and articles that are newsworthy. As you build a relationshipwith these publications, arrange to publish feature articles that directly relate to your business. Inside each release and article, include your web address so visitors can seek more information. If submitting to publications is too time intensive, arrange for an online PR firm or service to do it for you. For a fee, these firms will submit your material to up to fifty or more online media sources.
4. Newsletters and E-zines. You can spread your own PR via your own e-zines, requiring visitors to subscribe before receiving relevant information about your industry, services or products. By offering short course material in the e-zines, your visitors can experience first-hand your knowledge and start building a relationship with you.

The main reason to employ PR tools is to bring business your way. Stick with PR campaigns that draw in business rather than sucking up valuable time and money. If the campaign doesn't work at first, restructure it or toss it out to pasture. Remember, not every PR is measurable financially; some PR is meant to acknowledge current relationships or increase image. Still, all PR actions online should ultimately shoot for increasing revenue.

A few other PR pointers to bear in mind when mapping out an online PR campaign are:

- Since the Internet is seen globally, use extremely clear communication.
- Only immediate information is considered newsworthy.
- Keep download time to a minimum and feedback professional since visitors expect this level of interaction.
- Even though Internet PR costs aren't as high as PR in pr

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