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Speaker Services News, January 2005 http://www.speakerservices.com To leave list:see details below Content: Content: 1. A Note from the founder, Susan Levin 2. New & Renewing Speakers/Authors 3. Tips and Advice 5. Articles: Professional Speakers Can Add Commercial Sponsors to their Income streams, Dotti Walters No More Autograph Parties by Dan Poynter  A
Message from Susan LevinWelcome to our new e-zine subscribers and to 2005. Have you created your marketing strategy for 2005? Join me for a 2 evening 90 minute power-packed teleclass on advice and marketing strategies guaranteed to dramatically increase your income and success in speaking. The information, techniques and tools that you'll receive are essential to building your speaking business. THE BUSINESS OF SPEAKING: Creating a Marketing Strategy with Susan Levin, January 17 & January/24, 4-5:30pm PST, $89. The next teleclass series will be in April or May. In Los Angeles? Next workshop is January 31. You can sign up and learn more To learn more and to sign up http://www.speakerservices.com/teleclasses. Many of you know that we have an online directory since ‘94. Our service brings speakers and authors together with audiences. Are you looking for an audience? We can help. Scott Hunter, Professional Speaker, Facilitator, Coach, Author says, “One of your leads, Brinderson, has resulted in a gig for me next month in Torrance. Heck, I'd do 75 minutes locally for $2,500 every day of the week! Thanks, and keep those leads coming.” I encourage you to consider being part of our online directory community http://speakerservices.com. January 15th is the deadline for copy for posting your listing for February 1. Request the speakers guidelines from me. We work with beginning to seasoned speakers and authors on their talks as well as branding. Our team is highly qualified se our team: http://www.speakerservices.com/about.html to learn more about us. I often get calls or e-mails asking for recommendations. Take a look at my recommended resources: http://www.speakerservices.com/resources here you will find photographers to book cover designers and more. Twice a year we offer a Video Demo Showcase with a 3 camera shoot and a live audience. Our next showcase is April 17 in Los Angeles. By the way we include 3 hours of coaching on content and production on the video and I do have sample CD’s to send to you and you can see some streaming examples at: http://www.speakerservices.com/videoprod.html. This event always sells out. We have 6 slots open for those of you who need a one camera shoot for media or for your website on the 17th. Please query me if you are interested. I have a special fee for you which includes coaching as well. Are you wondering how to work with commercial sponsors? It is a big mystery for many speakers. If commercial sponsorship is on your radar screen I suggest you sign up for the Commercial Sponsored Speaking: Boost Your Speaking Career With Multiple Commercial Sponsors with Dotti Walters. Dottie's long and successful career in the professional speaking industry and advertising field gives her the know-how to quickly show you how to add thousands of dollars to your speaking fees by creating valuable win-win relationships with multiple commercial sponsors. The 2 hour teleclass on January 15 includes a 2 Hour Audio CD: "How to Find and Keep Commercial Sponsors" by Dottie Walters and Robin Raymer plus a 1 Hour of follow up consultation with Dottie....One on One! -plus a 2 hour Audio CD of this event. To learn more and to sign up http://www.speakerservices.com/teleclasses. I’ve also included a short article below from Dotti on suggestions on how to find commercial prospects. Do you know how to speak your talk for print, radio and TV and seminars? Take the fast track and join Jack Barnard, master branding and speech coach on January 27 for 90 minutes of quick tips on SpeakEasy for All Audiences. Each medium has different requirements however, you do need to speak in sound bites. Learn the tricks of the trade. To learn more and to sign up http://www.speakerservices.com/teleclasses. One of the joys of being a published author is being appreciated for your work. Getting a favorable response to your book from a crowd of people is an event most authors look forward to. But many authors and author-publishers misunderstand the purpose of a book signing and they attend unprepared. Dan Poynter says in the article I’ve included on No More Autograph Parties, never do an autographing; always offer a mini seminar and I agree. We welcome your comments and tips and advice. Please send all information to tips@speakerservices.com. Wishing you all the very best in 2005, Susan Levin Speaker Services 310-822-4922 or susan@speakerservices.com NEW & RENEWING SPEAKERS/AUTHORS - 12/04 Ardice Farrow: S. California Creative designer and writer for Lucasfilm, Disney and others reveals unique and innovative ways to take charge of your life and offers powerful tools to change the routine into the remarkable, the mundane into the miraculous. Inspirational, Personal Development, Women's Issues http://www.speakerservices.com/speakers/detail/148 Bob Lodie: Author, S. California, Nationwide Fortune 50 sales executive, business coach/strategist and author of Personal Success from the Inside Out, presents breakthrough MBA (Mindset-Behavior-Achievement) performance improvement model that blasts through barriers to personal and professional achievement. Business Building, Sales, Success http://www.speakerservices.com/speakers/detail/147 Merci Miglino, Author, Albany, New York, Nationwide Inspirational humorist shows how to discover the Diva or Adonis within you and tap the confidence, esteem and power that move you from backstage to center stage in your life. Leadership, Personal Development, Self-Esteem, Women's Issues http://www.speakerservices.com/speakers/detail/196 Gwen Johnson Medina, ChT: S. California Clinical Hypnotherapist teaches you life-altering methods to relax and breathe your way from negativity and pain to wisdom and joy. Finance/Investment, Personal Development, Relationships http://www.speakerservices.com/speakers/detail/149 Rick Sessinghaus: S. California Peak performance expert helps you break through limiting belief systems to embrace the life of a champion. Inspirational, Motivational, Personal Development, Professional Development http://www.speakerservices.com/speakers/detail/104 Mark Austin Thomas: S. California Veteran broadcaster and News and Program Director gives rare inside glimpse of how the news and entertainment media work and why we feel overloaded with information yet, at the same time, uninformed. Broadcasting/Media Relations, Race Relations, Spiritual Politics http://www.speakerservices.com/speakers/detail/146 Carl L. Young, MBA: Atlanta, GA, Nationwide Corporate accountant challenges you to move from “pencil-pushing” to “people-pleasing” as your primary path to profit. Business, Management, Motivational http://www.speakerservices.com/speakers/detail/105 TIPS & ADVICE Send your news, tips or advice to tips@speakerservices.com SPEAKERS WANTED: - David Laughray (david@awakenyourgreatness.com) If you are an experienced presenter on motivation, success, or entrepreneurial topics – and have a back-of-room products to sell - we invite you to speak at the Long Beach Business Expo (www.longbeachbusinessexpo.com). This monthly seminar series is presented to business owners and entrepreneurs every month at Long Beach, California. We are growing fast and looking for high-quality speakers that can offer content-rich presentations. To submit your speaker bio for consideration, register at www.getpaidforspeaking.com. Also, we have rooms available for daily or weekly rentals for workshops or seminars. For more information please contact Dr. David Laughray (david@awakenyourgreatness.com), the director of the expo. _______________________ Toronto – Announcing ExpoWorld Canada New Tradeshows & Exhibitions Directory : www.ExpoWorldCanada.com ExpoWorld.net Ltd. officially launches the ExpoWorld Canada Tradeshows & Exhibitions Directory, a fully comprehensive and easy-to-use 900 page printed reference manual and online research tool providing users the ability to gain immediate, timely and accurate access to over 3200 Canadian staged trade and consumer shows scheduled to take place in Canada during 2005. ExpoWorld Canada also provides users a quick, economical means to locate over 1000 show organizers, over 2000 event hosting venues and over 1000 industry suppliers located from Victoria, British Columbia to Halifax, Nova Scotia. _______________________ Recommended Resource: AudioAcrobat: http://speakerservices.audioacrobat.com I’VE BEEN USING AUDIOACROBAT for adding audios to my speaker services website and e-mails. It so simple to use and best of all it creates the html source code for you. Try it our for 30 days for free and see the many uses. Listen to a few recordings that our speakers have done: http://speakerservices.com/resources/detail/141 http://www.speakerservices.com/speakers/detail/84 http://www.speakerservices.com/speakers/detail/40. FREE teleclass on audioacrobat http://www.speakerservices.com/resources/detail/39 --Susan Levin _______________________ Among the many new California State laws that took effect on January 1, 2005 is one that effects all of us. Henceforth, drivers must use headlights whenever the windshield wipers are used for visibility or whenever weather makes it difficult to see another person or car at 1000 feet. You may wish to remember this even if you don't have a DMV driver's license exam in your near term future. - Godfrey Harris hrmg@aol.com _______________________ Get Motivated & Thrive in 2005 Seminar! Saturday, January 29, 2005, Marina del Rey, CA, 9-noon, $15 or $25 after 1/19. Don't Miss this Dynamic Seminar featuring Leon Shepherd, Sarita Maybin, Tony McGee & Wanda Peyton Los Angeles's top Motivational Speakers & Authors. To learn more and to register: www.GetMotivatedNow.net or call (310) 838-4242 Pub Note: Tony Magee, MS, MBA, The Destiny Doctor, Author and Wanda Peyton are Speaker Services clients _______________________ New edition of "U-Publish.com Many professional speakers have also written books. A new edition of "U-Publish.com: How 'U' Can Compete with the Giants of Publishing" by Dan Poynter and Danny O. Snow shows how to publish and promote your book at a fraction of the cost of traditional methods. Public release is expected in mid-January but insiders may reserve advance copies at a discount, at this location: http://www.u-publish.com/order.htm _______________________ Stories Wanted: INSPIRATIONAL NATURAL BIRTH STORIES needed for Journey into Motherhood: More Inspirational Stories of Natural Birth. For more information go to http://www.whiteheartpublishing.com/submitstories.htm --Sheri Menelli _______________________ STORIES ABOUT WOMEN WHO HAVE BEFRIENDED THEIR EX-HUSBAND'S EX-WIFE. I have a very unusual story and would like to hear from them. I am also looking for funny dating stories from men and women over the age of 50. --Pat Harris, pattycz@yahoo.com _______________________ QUOTES NEEDED FOR BOOK ABOUT LOVE. Poems, prose, quotes, scripture, clips (up to 250 words). Positive, inspirational, thought-provoking, reflective, romantic, spiritual, touching, lighthearted or downright humorous. If original, include your Name, Speaker, Author, Website.Deadline: January 10 - for release February 12. Send to: Sheryl Roush, Sheryl@SparklePresentations.com _______________________ There are many ways Professional Speakers can add Commercial Sponsors to their Income streams. -Dotti Walters First you must know where to look for prospects. Here is what to watch for: 1. Advertisements promoting companies that who sponsor other products and events. Example: Businesses allow customers to put the name of a local school on their purchase order form. The store then pays a percentage of the purchase to the school. This means the company is interested in children and families. If you speak for that audience, call them. 2. Advertising with a special offer - Example: "Free Seminar for the Latino Community on Launching a winning Business." This was taken from an invitation we received in our mail. The sponsors were a major office supply retailer, 3 major Latino Publications, a Major Latino TV Station, and large Banking institution. 3. Some corporations will also pay for the opportunity to distribute their information at your private seminars and to have a display. I have had speakers ask me "Why would a company want to sponsor ME?" Here is the answer: Because you are an authority in your field, and they want to reach your audiences. Your program is aimed at the market they want to expand to. You need to ask yourself, who wants to reach my audience? There are many different ways this can depending on your topic and market. _______________________ No More Autograph Parties by Dan Poynter DanPoynter@ParaPublishing.com http://ParaPublishing.com One of the joys of being a published author is being appreciated for your Work. Getting a favorable response to your book from a crowd of people is an event most authors look forward to. But many authors and author-publishers misunderstand the purpose of a book signing and they attend unprepared. Book signings are a form of product promotion not available to producers of other goods or services. But autographings are not a party in your honor—you and your book are not even known yet. Bookstores, both chain and independent, stage events to attract potential customers into their stores. The stores supply the venue; the author supplies the audience. Never do an autographing; always offer a mini seminar. Attract buyers to your autograph parties. —Terri Lonier, author, Working Solo. An "autograph party" says, “Come and appreciate me (and buy a book)”; a "seminar" says, “Come on down and I will give you something free (information) that will improve your life.” Always think of the benefit to the potential customer. How can you lure them out of the house and down to the store? Your appearance is a promotional opportunity for you and it will require hard work. Authors are celebrities; they are the draw. People think if you wrote a book, you know something. And, you probably do. Nonfiction books are written from the best research you can do, you direct your material toward a certain type of reader and you further explain your advice with your own experiences. Book writing is a journey. Often we do not know where the process will take us. We learn everything there is to know about our subject and, in effect, we are gaining an advanced degree in our area of interest: we do the research and then we do the paper. So, authors are pretty special, often interesting and do know quite a bit about their subject area. When my parents taught me not to write in books, they did not know they were raising an author who would autograph them. They turned my last book tour into a guilt trip. The store might publicize your appearance with a sign in the window for a few days and may place a notice in their event schedule. Attracting the rest of the crowd is up to you. These mini seminars may lead to longer ones for other groups at other locations—for money. Go for the exposure and go prepared. Your book deserves it. Dan Poynter does not want you to die with a book still inside you. You have the ingredients and he has your recipe. Dan has written more than 100 books since 1969 including Writing Nonfiction and The Self-Publishing Manual. For more help on book writing, see http://ParaPub.com |
UPCOMING EVENTS 1/15 Teleclass Commercial Sponsored Speaking: Boost Your Speaking Career With Multiple Commercial Sponsors, Dottie Walters learn more 1/17 & 1/24 Teleclass The Business of Speaking: Creating a Marketing Strategy, Susan Levin learn more 1/27 Teleclass SpeakEasy: Speak Your Message for all Audiences. Jack Barnard learn more 1/31 Los Angeles Workshop Market Yourself as a Speaker, Susan Levin learn more 2/21 Teleclass Get Booked at Adult Education Centers, Brian Marinelli learn more 3/14 Teleclass Get $100,000 in Free Publicity for your Books, Products or Services: Get Booked on Oprah & Dr. Phil and more Robert Smith learn more 4/17 Video Demo Showcase in Los Angeles, 3 camera shoot learn more |
