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Speaker Services News, February 2005 http://www.speakerservices.com To leave list:see details below Content: Content: 1. A Note from the founder, Susan Levin 2. New & Renewing Speaker/Authors 3. Tips and Advice & Info 5. Article: Top Ten Trends 2005, Larry Chase, Web Digest For Marketers  A
Message from Susan LevinMany of you ask me how you can be proactive and get more bookings in various arenas. Have you looked at the Adult Education Centers as a possibility? There is money to be made in that market. On February 21 I am offering a teleclass on Getting Booked at Adult Education Centers with Brian J. Marinelli. The teleclass includes the CD of the class plus handouts with templates and a list of resources so you can get started right away. It’s a only $49 and if you can’t make the teleclass you can order the CD in advance and it will be sent to you a few days after the class. The information is below for your review. By the way the teleclass on Getting Booked in the College Market with James Malinchak was fabulous. I learned so much and several folks who attended the telelcass have told me that they thought it was one of the best teleclasses we have offered. There is lots of money to be made in the college market and James tells you just how to do it. The CD is available and it is $49. Go to this page to order: http://speakerservices.com/products. Do you need a Video Demo? We are taking reservations for the April 17, 3 camera shoot in Los Angeles. I have 10 openings for the 3 camera shoot and 6 openings for a one camera shoot. Take a look at http://www.speakerservices.com/videoprod.html for streaming samples and more information and feel free to call me and talk to me about your concerns. 310-822-4922. We always sell out-so don’t hesitate. For this issue I am sharing with you the TOP 10 TRENDS FOR 2005 according to Larry Chase of Web Digest For Marketers. Great tips and advice that you could use right away to help you grow your business. Best regards, Susan Levin 310-822-4922 or toll free 877-773-2800 _______________________ NEW & RENEWING SPEAKERS/AUTHORS - 2/05 See all speakers: http://speakerservices.com Sari Ehrenreich, S. California, Nationwide nterior designer empowers you to redesign your home as if you had hired a seasoned professional - and make it both eco- and family-friendly. Environmental, Interior Design, Lifestyles http://www.speakerservices.com/speakers/detail/153 Anita Eubank, M.A., C.E.T. Author, Sausalito; Northern & Southern California Spiritual healer provides powerful tools for transforming your life through energy healing and creative visualization. Spirituality, Inspirational, Alternative Healing, Creativity http://www.speakerservices.com/speakers/detail/154 Carol Francis, S. California Expert psychotherapists from Carol Francis & Associates rev up your passion for life with their fun, dynamic talks on a wide range of topics - from personal and professional to spiritual. Diversity, Lifestyles, Spirituality http://www.speakerservices.com/speakers/detail/150 Stan Hakes, S. California Management consultant reveals secrets of increased productivity and how to run your organization more smoothly and effectively. Customer Service, Employee/Team Productivity, Leadership http://www.speakerservices.com/speakers/detail/109 Bill Rose, S. California Attorney expert transforms you into a Negotiation Warrior who wins by applying the powerful secrets of internal and external negotiation. Entertainment Law, Mediation, Negotiation, Real Estate http://www.speakerservices.com/speakers/detail/151 Sooz Sovern, CAP/CFRP, S. California Networking expert reveals inside secrets that allow you to connect with anyone, increase sales and referrals, get past gatekeepers, and put the fun back in fundraising. Communication, Fundraising, Networking http://www.speakerservices.com/speakers/detail/152 _______________________ TIPS & ADVICE Send your news, tips or advice to tips@speakerservices.com _______________________ SPEAKERS WANTED: - David Laughray, david@awakenyourgreatness.com If you are an experienced presenter on motivation, success, or entrepreneurial topics – and have a back-of-room products to sell - we invite you to speak at the Long Beach Business Expo (www.longbeachbusinessexpo.com). This monthly seminar series is presented to business owners and entrepreneurs every month at Long Beach, California. We are growing fast and looking for high-quality speakers that can offer content-rich presentations. To submit your speaker bio for consideration, register at www.getpaidforspeaking.com. Also, we have rooms available for daily or weekly rentals for workshops or seminars. For more information please contact Dr. David Laughray (david@awakenyourgreatness.com), the director of the expo. _______________________ Teleclass: Get Booked at Adult Education Centers with Brian J. Marinelli "The Charisma Coach" Monday, February 21, 4-5:30PST, $49 includes CD & handouts The Adult Education market is an exciting and lucrative market in the world of public speaking; however, you must know the "ins and outs" in order to profit from it. Brian J. Marinelli, professional speaker and seminar leader, will provide you with a step-by-step formula to breaking in to this niche market. Register and more info: http://speakerservices.com/teleclasses - Why you should want to speak at Adult Education Centers - The difference between Adult Education Centers and Continuing Education Programs - What to say and what not to say when first approaching an Adult Education facility - How to create marketing materials that will make Adult Education Centers want to hire you - The type of programs and seminars that Adult Education Centers buy and which programs they don't - The best way to send marketing materials to an Adult Education Center (fax, e-mail, etc) Plus, every participant of this teleseminar will receive lecture notes, which includes a listing of Adult Education Centers across the country. Brian J Marinelli is an award-winning speaker, personal coach, and interpersonal communications expert who presents the majority of his seminars at Adult Education Centers. He is author of the e-book "Keys to Charisma". Brian is a member of the Professional Speakers Guild and has been a member of Toastmasters International since 1997. He holds a B.A. degree in Technical Writing from the University of South Florida. _______________________ Scam alert from Nigerian orders - Patty Kreamer, patty@ByeByeClutter.com In March 2004 I received a declined credit card order for $1000 worth of books and product from Nigeria and my radar went up. After 9 months of going back and forth by email, the order increased in quantities for a total of $3986 (s/h alone was over $1200). I kept hearing that "pastor Dorothy's" ministry donor would be sending me a money order soon (even though I insisted on Western Union). Finally, last week I received a $7000 money order from Bank of America. My sister works at B of A -- she verified that the money order was counterfeit. The scammers hope you will deposit the money order and send the product right away before it clears. They get your product, you pay for the shipping, and then they email for you to send back the extra $3000 in hopes you will send it quickly. You lose your product, the shipping amount, and the $3000 you refunded or $7000! I kept emailing them that I would not ship anything until the check cleared, but I imagine that they hope the large sum will blur your senses and inflame your greed enough to forget the possibility of fraud. I was 99.99% sure all along that it would end up this way, but that .01% kept me interested to see how it panned out. The scammers go into a bank, buy a $10 money order, and make laser copies of it with new amounts. I spoke with corporate security at the Bank of America, but they said they have no way to stop this. So it's our job to beware! Pub note: This happened to me as well and luckily we did not send anything however, I did produce the products requested which cost me about $700. Beware please. _______________________ 2 Places to Promote Your Small Business Book - Michelle Price, michelle@sellmorebooks.com - Popular web site, The Small Business Advisor http://www.isquare.com, is looking for small business books to review. If you'd like your title to be considered, send a review copy, and press release to: Robert Sullivan, 10814 Fawn Drive, Great Falls, VA 22066 They're also looking for business tips, hints, tidbits and articles of interest to small business owners. E-mail your submissions to mailto:bobs@isquare.com. - Another place to submit your email business articles or excerpts, is the Small & Home Based Business Library at: http://www.bizoffice.com/library/library.html. Email your submission to mailto:library@bizoffice.com _______________________ CONSCIOUS LIFE EXPO & CONFERENCE: February 11-13 I’ll be speaking on Marketing Yourself as a Speaker on Friday February 11 at 6pm at the Conscious Life Expo & Conference 2005, LAX Hilton, 5711 W. Century Blvd, Los Angeles, Get together with kindred spirits, meet your soul mate, and explore strategies for a wholistic future… Conscious Life Expo & Conference will rejuvenate your career, your well being, your spirit, your authenticity, your relationships, your passion for life and your relationship to the planet. Stay for the weekend! Great rates for Expo + Hotel For tickets, rates, info & more: www.consciouslifeexpo.com Toll Free: 1.800.367.5777. _______________________ Speaking Our Word with Julie Daniels A Presentation Workshop For Writers March 6-11, 2005 Esalen Institute-- Big Sur, CA, www.esalen.org Learn dynamic and empowering voice and presentation techniques, to promote your writing and speaking skills for success in 2005! Contact the instructor Julie Daniels at teechspeech.com or call (818) 623-8960 _______________________ Need a Conference Space in the Silicon Valley Bay Area? - Cathy Theobald, ctheobald@larkspurhotels.com I am Sales Manager for a Hotel with Conference Services in The Silicon Valley Bay Area. Call 408.558.4284 if you'd like to make any inquiries into The Pruneyard Inn. _______________________ ATTENTION SPEAKERS & AUTHORS – Get MAJOR Exposure FREE! Jiggerbug.com is the nation’s largest online audio book rental company and we are looking for speakers, authors, and trainers with audio products to consider for inclusion in our online rental catalog. Having your products listed on Jiggerbug.com is a great opportunity to get your message and your name in front of thousands of a highly qualified and targeted market. You can join the ranks of Tony Robbins, Dan Brown, Stephen King, John Grisham, Deepak Chopra, Wayne Dyer, Carolyn Myss, Nora Roberts, Patricia Cornwell, and many others. Jiggerbug members can rent as many audio books & programs as they want for one low monthly price. The titles are shipped directly to their door along with a prepaid return envelope. Shipping is always free and there are never any late fees. Jiggerbug.com is currently offering a free one week trial campaign nationwide that is getting authors and speakers major exposure. Please e-mail Josh@jiggerbug.com for more info. _______________________ STORIES WANTED >From Dan Poynter http://www.parapublishing.com SPA BLISS/HORROR STORIES. Author is looking for stories about spa experiences with either stressed-out or "bliss-blessed" therapists, aestheticians and stylists. Have you ever come away from a spa experience more stressed than when you went in? Or were so transformed in a positive way that you now make it a habit? All replies anonymous. Contact: robin@robinsilverman.com or 701-787-0946 _______________________ DIETS. I am looking for personal stories of both success and failure with any and all diets. Please contact Edita: publisher@thewavegroup.com _______________________ CONTRIBUTORS WANTED for collaborative book titled "Sales Gurus Speak Out! (Publishing Summer 2005). Co-Publishers Kathy Glover Scott and Adele Alfano have created the best-selling books series ‘Experts Who Speak...Speak Out! (5 volumes) with a half million dollars in sales for speakers and trainers. Would like to hear from men and women with proven expertise in sales training. For more info, please contact Adele at adele@diamondwithin.com _______________________ AudioAcrobat: http://speakerservices.audioacrobat.com I’VE BEEN USING AUDIOACROBAT for adding audios to my speaker services website and e-mails. It so simple to use and best of all it creates the html source code for you. Try it our for 30 days for free and see the many uses. Listen to a few recordings that our speakers have done: http://speakerservices.com/resources/detail/141 http://www.speakerservices.com/speakers/detail/84 http://www.speakerservices.com/speakers/detail/40. FREE teleclass on audioacrobat (40 mins) http://www.speakerservices.com/resources/detail/39 --Susan Levin _______________________ Speaker Services: Recommended Resources http://speakerservices.com/resources Audio recording, credit card processing, radio lists to PR Leads and more Welcome to our new resources: Accent Digital. Ron Arciaga Nikki Kilgore Website Development, Upgrade or Re-design. Your website is your most important presentation. Are you making the right impression? Fast turnaround; custom design; dozens of templates starting at $499.00. Copywriting, stock photography, customized e-greeting cards. Business Consulting: Jump-start your business with our practical, hands-on assistance that covers your unique needs. _______________________ Media Training, Michael Dresser • LEARN how the audience hears and fit your message to how they relate • Learn how to say things in such a way that your audience experiences a personal recognition of your presentation • LEARN how to bridge back to your message with every question, always working back to your main point somewhere in the answer • LEARN how to keep the audience focused on how they would be ahead or gain from reading your book • LEARN how to sell your book and NEVER ONCE sound like a salesman. FREE consultation _______________________ TOP 10 TRENDS FOR 2005 Larry Chase Web Digest For Marketers www.wdfm.com & www.SearchEngineForMarketers.com 1. Email Marketing Still Has Staying Power: One year ago, many were proclaiming the death of email marketing because of too much unsolicited email, reduced click-throughs, and so on. But, it still is just about unbeatable for return on investment for legitimate true blue Internet Marketers, and will continue to be so. 2. Multimedia Picks Up Steam: It's a long way from enjoying the universality of the email platform, but Multimedia has finally got traction. Even I admit it, and I was a naysayer for a very long time. When done right, response rates are increased due to the higher involvement of the user. The trick is to use the magic of sight and sound appropriately and not gratuitously. 3. Vertical Search Finding its Niche: People don't want zillions of relevant search results; they only want a handful of the best. Market-specific directories like my www.SearchEngineForMarketers.com will continue to gain momentum in their respective industries. 4. Blogs Bloom Bigger: Look for ads to start showing up in some types of blogs. Other blogs will be used for branding purposes, or for SEO reasons, or simply because you must express yourself and hope there are people out there who will read your stuff. If a blog gets updated, but nobody reads it, did it really happen? 5. RSS. Really. What some call "Real Simple Syndication" is being used by many email newsletters as a way of avoiding email filters. For newsletters that cater to early adopter audiences, it's more apt to pay off first. Figuring out how to monetize RSS, i.e., designing good and useful ad formats that aren't so intrusive but are effective enough to have advertisers repeat buy, will also need to happen. 6. More Online Media Reps: According to eMarketer, online ad spending will overtake radio in the foreseeable future. Follow the money. 7. Webinar Marketing Loses Secret Status: The sponsored model, when done right, is an exceptionally cost-effective and time-saving way to obtain very qualified leads, especially in the b2b space. You advertise the event (like some do in Web Digest For Marketers); people register to attend, and you have someone in your org get in touch with them thereafter. Compare the costs to that of a trade show. 8. Direct Marketers Take Over the Internet: Oops, sorry. It's already happened. What advertiser in his or her right mind won't look at response rates to their messaging when they're so easily available? At the very least, it's market research of the first order. Branding will always have its place, but most media people I know are glued to those response rates. It's only natural. 9. Cost of Clicks Continue to Climb: Because of click-fraud (where your competitors have teeming hordes of people constantly clicking on your pay-per-click listings in search engine results) and because the cost of clicks are getting so high for so many keywords, new models will need to surface. Google's AdSense might have sprung from such thinking. Anyway, we need more of those venues where sellers can find qualified buyers. This is another argument for vertical search engines. See Trend #3. 10. Commercial Content: Marketers will continue to conger up offerings to their target audiences that will actually be welcomed by the recipient. I often see well targeted, well-written ads get more click-throughs than many of the reviews in Web Digest For Marketers. Valuable commercial content is key. It keeps in mind solely the interest of the reader's needs just then, so how can the reader not like it? People pay lots to wear the Nike logo or shorts with Coke's logo emblazoned on them. Why shouldn't people have a similar affinity to your firm's good services, products and people? Advertising which screams "Me Me Me" is doomed. Messaging that says "You You You" is where it's at. |
UPCOMING EVENTS 2/21 Teleclass Get Booked at Adult Education Centers, Brian Marinelli learn more 2/24 Los Angeles Workshop Market Yourself as a Speaker, Susan Levin learn more 3/14 Teleclass Get $100,000 in Free Publicity for your Books, Products or Services: Get Booked on Oprah & Dr. Phil and more Robert Smith learn more 4/11 & 4/18 Teleclass The Business of Speaking: Creating a Marketing Strategy, Susan Levin learn more 4/17 Video Demo Showcase in Los Angeles, 3 camera shoot learn more |
