Speaker
Services E-News - 7/06
http://www.speakerservices.com
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Content:
- Note from Susan Levin, founder
- New & Renewing Speakers & Authors, 7/06
- Tips & Advice
- Article: MAXIMIZE YOUR BIZ-ABILITY THROUGH VIZ-ABILITY
A
Message from Susan Levin
Greetings,
In less then 14 days we will be in the Speakers' Bootcamp Intensive http://www.speakerservices.com/services/la.html#camp. We have folks attending from all over the world and the country. Jack Barnard and I are very excited and looking forward to meeting the folks who heard the call. I do have a few openings at this time. Call me or e mail me if you find that you can make it.
Are you a speaker, entrepreneur, spokesperson, author, business or sales executives who is interested in advancing your business, products, service or cause when you talk to the media? I have put together a stellar Symposium for you where you will learn how to get and use publicity from our master faculty. Do you realize that media exposure is a critical element of your success? How would you like to work hand in hand with media coaches who will show you how to communicate the exact message you want - speak in sound bites so that you can pitch live to Broadcast and Print Media? Yes live-up close and personal at the second annual MediaSpeak Symposium www.speakerservices.com/mediaspeak Oct 5, 6 & 7 in Los Angeles.
Partial list of Media:
Radio: Shrink Rap- KCSN. Peter Tilden & Ashely-KZLA, Help Your Self -KRLA, Beyond Words- KCLU, Hispanic Business Radio-KLSX & KWKW, Enlightening Relationships-Karma Air, The Aware Show-KPFK, National Lampoon Networks, Midlife Miracles- Healthy Life Net, Coping With Caregiving-wsRadio, Entrepreneur Magazine Home Business Show-wsRadio, NPR National News Magazine. Women's Radio
TV: The Wright Place, AMC, TV Guide Channel, The Gregory Mantell Show, Voices of Tomorrow
Print: Los Angeles Sentinel, Entrepreneur Magazine, Costco Connection, Magical Blend Magazine, Awareness Magazine, Vision Magazine, Malibu Chronicle, People Magazine, La Opinion, Avocate Magazine
I want to give you a taste of the caliber of one of our media coaches and today I am highlighting Ann Convery. Ann Convery is an author and media trainer who works with top professionals in a wide range of fields including politics, medicine, law, business, health, beauty and entertainment. For over seventeen years she has prepared executives, professionals, speakers and authors for media such as CNN, 60 Minutes, Oprah, The Today Show, the New York Times, The Los Angeles Times, Vogue, and People.
For the next several months I am going to post articles that relate to the MediaSpeak Symposium. Enjoy the article by Raleigh Pinskey MAXIMIZE YOUR BIZ-ABILITY THROUGH VIZ-ABILITY. Raleigh is one of the presenters at the Symposium
"The Symposium blew me away. In my own experience, and in observing other participants' experience, whatever limitations one felt with regard to getting their message to a greater audience, all the resources were there to move forward as far as the eye can see. Resources ran the gamut, from technology to strategic positioning information straight from the horse's mouth to real world contacts to emotional and spiritual support. Even the presenters seemed surprised and delighted. From the opening remarks, which set an intention for the greatest good for all, to the closing comments, which confirmed the individual and collective successes beyond expectations, every detail had been covered to maximize the opportunities.
What was perhaps most remarkable was that in an industry - the media - which is stereotypically cut throat and cold-hearted, the atmosphere was of professional genuine interest and support. It was business, all right, but business on the up and up, business we can all be proud to be part of."
- Har Simran K. Khalsa, 2005 attendee
October will be here before you know it. Get out your calendars, mark the dates October 5, 6 & 7 and send me a deposit to hold your space.
Best regards,
Susan Levin
Speaker Services
310-822-4922
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New & Renewing Speakers & Authors -7/06
See all speakers: http://speakerservices.com
NEW & RENEWING SPEAKERS/AUTHORS -7/06
see all speakers: www.speakerservices.com
Les Berman -- S California
Credit and bankruptcy expert empowers you to use the credit system to correct, strengthen and boost your financial position to the highest possible level.
Credit, Debt Elimination, Mortgage Finance
http://www.speakerservices.com/speakers/detail/199
Morgana Rae, MRC, CPCC, MPNLP. -- S. California
Master results coach, author and magazine columnist Morgana Rae offers new perspectives and easy-to-implement tools for effortlessly attracting wealth and success.
Metaphysics, Prosperity, Success, Women's Issues
http://www.speakerservices.com/speakers/detail/238
Cynthia Rowland -- Los Angeles, Long Beach, Orange County
Lift your face instantly with Facial Magic - proven exercises that rejuvenate facial muscles, restore contour, revitalize skin and give you a youthful face without surgery.
Alternative Healing, Anti-Aging, Beauty
http://www.speakerservices.com/speakers/detail/198
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Tips & Advice
RBN Major Annual Business Expo, Tuesday, July 25 at Joe's Garage Automotive Museum At the Tustin Auto Center - 36 Auto Center Drive, 5:30 p.m. to 8:30 p.m.
This event is in collaboration with: Anaheim Chamber of Commerce, British-American Business Council, Conference & Expo Connections, Fountain Valley, Chamber of Commerce, Hispanic Chamber of Commerce, Irvine Chamber of Commerce, Laguna Niguel Chamber of Commerce, Lake Forest Chamber of Commerce, LeTip of Orange County, Millennium Exchange Club of OC, Newport Beach Chamber of Commerce, Orange Chamber of Commerce, Santa Ana Chamber of Commerce, Team Women Network, Tustin Chamber of Commerce
150+ Exhibitors & Over 1,000 Attending! Complimentary Food & FREE Valet Parking! Music, Door Prizes & Lots of Networking!
To Attend: Only $15 at the door (No Reservations are Required) www.RBNexpo.com
I will be one of the exhibitors at the event. Please stip by and say hello.
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2012 Your Choice-The Ascension Symposium
September 29-Oct 1 2006, Santa Fe, NM
Celebrate the "Joy-volution"! This amazing weekend is co-sponsored by Magical Blend Magazine, World Talk Radio and The TOSA Center! Sri Ram Kaa and Kira Raa have invited a few of their special friends to gather for amazing energy, music, and answers to your most important questions about these times!
You will enjoy clips from the New Celestine Prophecy Movie and learn about this exciting adventure directly from James Redfield. Experience first hand the passion of Dannion Brinkley and his prophecies for these times, be inspired and empowered from Dr. Terri Cole-Whitaker and engaged with the gifts of the Inkan prophecies from Michael Peter-Langevin. Learn about Conscious Evolution from Barbara Marx Hubbard.
Of course, Sri and Kira will be presenting new material from 2012, and the In-Soulments are sure to be stellar! Also, the Sunday morning panel will feature all the Keynote speakers in an in-depth roundtable about these times and your participation in them!
Beyond a traditional conference, come Experience the true gifts of these times by opening your heart, participating as a conscious co-creator, and simply receiving the JOY that is YOU! This weekend is sure to be one you will long remember and always cherish.
Musical guests are being finalized, and stay tuned for pre and post symposium events! This amazing event is already filling to capacity and limited to 300, so reserve your space today, and check back regularly for more exciting announcements!
Register between June 1/06 - July 31/06 for the following discounts $295 http://www.2012ascensionsymposium.com
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Article:
PROMOTE & PROSPER
'MAXIMIZE YOUR BIZ-ABILITY THROUGH VIZ-ABILITY'
by Raleigh Pinskey
Growing up, I was taught that my reputation was worth more than gold. As I began doing business and establishing myself in my field, I became acutely aware that the message I learned as a child transferred to how business should be conducted as well. It was not long before my clients would come to expect the lilting refrain of 'What image do you want to project?' Or, 'How does your marketing image affect your business? I would encourage them to design their business cards, mission statements, audio-on-hold message, and choreograph their marketing outreach with image on their mind.
For me an image is the representation of a person or thing - a counterpart, a likeness, a mental picture, an idea, an impression. This total created impression then transfers a picture to the mind. But here is the best part. Alone this definition serves as merely a series of words, but fused with a call to action, the words can become a powerful vehicle for business success. The way to execute a call to action is to present your image to others, to promote yourself.
Statistics from the Small Business Institute show that one of the top two reasons businesses fall in their first year is lack of promotion. Promotion,
defined by Webster's Dictionary is 'the stirring up of interest in an enterprise,' and in this case the enterprise is you.
In my consulting practice and my seminars, I find that the biggest problem I encounter in getting people to promote themselves has to do with the lessons they learned in childhood. When I ask what messages they were given I get, 'Don't brag.' 'Don't make waves.' 'Don't tell people your ideas, they'll steal them.' 'What makes you think you have anything to offer?' 'Don't take risks.' 'Don't stick your neck out so others can break it.' 'Don't be more successful than your father.' And of course the classic orientation, 'Don't talk to strangers.'
Look inside yourself for the message you got as a child, and shift your emphasis from denigration into prosperity and success consciousness. Ghandi
said that if you don't ask, you don't get. Think of promotion as asking for the prosperity and success you not only want, but that you deserve. I believe that success is a built in feature of our birthright. Now you might not always get what you want, but if you don't ask you won't get.
Another problem I encounter is the association the word 'promotion' has with the word 'hype.' 'It's sleazy, cheap and unprofessional' is the response I often get. What I ask you do to is approach and experience the art of promotion from a different angle. How about replacing hype with enthusiasm or passion. From here on in, I would like you to think of promotion as the outward manifestation of the enthusiasm or passion for your products or services.
The third aversion I encounter is the perception one has to the cost involved in promotion. Believe it or not promotion does not have to break your budget or your bank. There are many no cost ways or low cost effective promotions to get your name and benefits in front of your target over and over again.
What kinds of promotions are most successful in enhancing your image?
- Promotions that are about giving and not taking
- Promotions that offer benefits rather than features
- Promotions that are selfless not selfish
- Promotions that educate
- Promotions that solve a problem
- Promotions that fill a need
- Promotions that change their quality of life
In other words, promotions that benefit others will benefit you. Information, strategies and technologies that help people improve their lifestyle, body, mind and spirit. Here are five credible, field-proven promotions from '101 Ways To Promote Yourself' that fit these criteria.
- Give seminars or teach a class. You don't have to go through the expense of a hotel room. Utilize the meeting space within your community, religious or business affiliations. The effortless way is to speak on a program or at a service club, adult education facility, or at a business or religious organization.
- Joint venture with complimentary professionals, much like a team. Expand each other's data base and knowledge base by working together
on a newsletter or special report. Present educational events on your collective product and services. Send articles on your subject field or general helpful information either written by you or intellectual properties of others to your collective database monthly, bi-monthly or quarterly. Your clients will thank you for caring about them and their business welfare.
- Place your goods and services in charity auctions. Along with the goods and services you provide, you are also a consultant with vast knowledge in your field of expertise. Attach a one-on-one informational session along with your goods and services to enhance the price. This also acts as a way to showcase what you have to offer. Depending on the type of event and the participants, I build on a menu of my books and audiotapes, a promotional materials evaluation, writing a media release, a one-hour business promotion strategy consultation to seminar or retreat for their association or employees.
- Host your own TV show. Public access television offers free studio time, along with their crew and equipment. Take this opportunity to reach out to the people you want to engage in business, thank or enjoy. Show the tape in your store or waiting room. Transcribe the tape and send it out as a special report.
- Mentor others. Either set up your own program or join up with an existing program. If you mentor high school students, invite their parents to join in the session. If your time or staff is limited, sit on the board of organizations that encourage mentoring and help set up the program.
- Sponsor events. Name recognition on the brochures and program is ot only great visibility, but a way to connect with the business and service community on a different level. Money is not always the object. Often times you can barter for services. Sponsoring events is a meaningful way to network.
- Hold a contest or give an award. If you're a linen store align yourself with the table accessories stores and a restaurant to hold a table setting and concept contest. If you're in the apparel industry ask the public to contribute new designs.
- Use the above strategies to generate a story in your local papers, on your local TV or radio stations. The exposure can be worth thousands of dollars to you in free exposure, 'free advertising.' It's true that actively reaching out takes more time, energy and effort, but the benefits show up in increased business, lead generation and referrals, name recognition, but most of all, customer appreciation.
Now then, how is your business image? Is it all that powerful of a business success vehicle that it can be for you? Are you out there helping educate your target market on the benefits of your products and services? Are you informing them on facts and figures or tips and trends? Are you helping them improve their quality of life or are you sitting behind your desk waiting for your image to sprout wings and come to you?
My hero, circus impresario P.T. Barnum said, 'Without promotion, a terrible thing happens... NOTHING!!' You might have built the better mousetrap or have the solution to community issues, but if you don't tell your target market where you are, how they can buy your goods or engage your services, how are they going to beat a path to your door? Put all your preconceived notions aside and stamp out that terrible NOTHINGness. Grow an image that's worth more than gold, and grow a business that will bring you gold in many different shapes and sizes.
Promote and prosper!
Raleigh Pinskey is a speaker and consultant on Viz-Ability Marketing. She is the author of '101 Ways To Promote Yourself,' 'You Can Hype
Anything,' and many audio series on self-promotion. See the entire catalog here: http://promoteyourself.com
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