Speaker Services E-News - 9/06
http://www.speakerservices.com

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Content:

 - Note from Susan Levin, founder
- New & Renewing Speakers & Authors, Sept '06
- Tips & Advice
- Article: How Networking Yourself and Your Business is Like Hosting THE TONIGHT SHOW!, Gayl Murphy

A Message from Susan Levin

Greetings,

I am just about back to a normal sleeping pattern from my European vacation. I was in Sweden, Italy and Switzerland. It was a great trip and the only upset was that my luggage did not catch up with me for 4 days. Friends loaned me clothes and I was forced to practice surrender and trust. Just as we were going onto Italy my brand new carry on suitcase showed up at the airport in Sweden. Was I ever happy to see it!

The 2nd annual MediaSpeak Symposium, Master the Message, Master the Media www.speakerservices.com/mediaspeak is coming up Oct. 5, 6 & 7. Will you be there? I remind you that the Symposium is not just for speakers and authors it is for anyone who has a service or product and has a desire for more visibility with print and broadcast media. Our excellent faculty will take you through the process of learning how to get to the point, how to generate PR and media materials, how to do a great interview with radio, TV or print. Our media coaches will assist you in getting your angle so you can pitch live to the media on the third day. Imagine if you were named as the expert in your field by People Magazine or perhaps an interview on Entrepreneur radio or your service or product was featured on a TV show. Would that make a difference? I expect it would.

If you have any considerations of why you should be attending the Symposium please feel free to ring me. 310-822-4922. A similar event takes place in New York for 2 days and it is $6,000. Early registration with us is a mere $597 and the extended $100 discount is good until Tuesday, Sept. 12.

The last of the complimentary teleclasses with some of our faculty for the MediaSpeak Symposium is scheduled for Sept.11. Just go to www.speakerservices.com see the third column and follow the link to register and I will send you the number to call.

Do you need a 3 camera video demo? Take a look at the streaming samples on the website at http://www.speakerservices.com/videoprod.html. I have 4 openings left.

Are you ready to speak to groups and need more audiences? That is exactly what our online directory www.speakerservices.com since ‘92 offers. We work with professional people and authors to assist them in growing their businesses through speaking. Unlike a speakers' bureau we are a paid listing service-meaning that you pay a flat fee for 6 or 12 months and all the calls go to you directly and we take no commissions. If this concept appeals to you call me 310-822-4922 PST of e-mail me on how to get listed. I seriously enjoy talking to clients on the phone and lending a helping hand and of course learning more about you.

I will be an exhibitor at the California Governors' Conference in Long Beach, Tuesday. September 26. If you are attending please stop by and say hello.

Some of my clients tell me they are booked out 6-12 months in advance to attend seminars and conferences. They have requested that I announce Speaker Services schedule for the rest of '06 and '07. Please make a note of the dates and if one of our events is for you let me know.

Sept 19 & Oct 26 - Market Yourself as a Speaker Workshop

Oct 5, 6 & 7 - MediaSpeak Symposium www.speakerservices.com/mediaspeak

Nov 5- Video Demo Showcase, 3 camera shoot (20 only) www.speakerservices.com/videoprod.html

2007
 Feb 1, 2 & 3 - Visionary Business Conference- Creating Business from the Inside Out www.speakerservices.com/visionarybiz
March 9-13 - The Game, A Speakers' Bootcamp (20 only)
May 3-5 - Speakers' Summit

All of these events are always posted on the home page of our website in the third column with a link for further information/registration.

Susan Levin
Speaker Services
310-822-4922 PST

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New & Renewing Speakers & Authors September '06
 See all speakers: http://speakerservices.com

see all speakers: www.speakerservices.com

Terence P. Dixon
Real estate/financial expert shows how to save $100,000 or more on your home mortgage, pay it off faster without extra payments, and turn your mortgage and home equity into a fortune with little-known concepts millionaires use to acquire tremendous wealth.
Debt Elimination, Finance, Wealth Building
http://www.speakerservices.com/speakers/detail/164

Meredyth Hunt
Certified Hand Analyst reveals secrets the hands tell that will help you communicate more effectively, access your creativity and build a balanced life.
Communication, Hand Analysis, Self Improvement, Work/Life Balance
ttp://www.speakerservices.com/speakers/detail/206

Diana Olson, MA, AICI, CIP, Author
Image and Etiquette Consultant reveals how to tap into your inner strength to radiate personal magnetism and the poise, savvy and self-confidence of successful professionals.
Etiquette, Image, Presentation Skills
http://www.speakerservices.com/speakers/detail/248

Ilona Neuberg
Expert shows how to buy out-of-state property – a lucrative, lifelong strategy that can give you financial freedom and allow you to live out your dreams.
Business Opportunities, Real Estate, Real Estate Investing
http://www.speakerservices.com/speakers/detail/249

Kathryn Tull, Author
Survivor of long-term domestic violence, nationally certified trainer and professional clinician lights compelling, educational path from recognition to triumph of self-recreation and empowerment.
Domestic Violence, Family, Personal Development, Women's Issues
hhttp://www.speakerservices.com/speakers/detail/246

Kelly Sullivan Walden, Author
Hypnotherapist and Warner Book’s author of I Had the Strangest Dream…The Dreamer’s Dictionary for the 21st Century shows you the keys to unlock the treasure chest of your nighttime dreams, so that you can make your daytime dreams come true.
Dreams, Personal Development, Spirituality, Women's Issues
http://www.speakerservices.com/speakers/detail/247

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Tips & Advice

W*I*S*H EVENT IN SAN DIEGO
Friday, September 22 at the Handlery Hotel and Resort, 950 Hotel Circle North, San Diego, Calif.

Join Aggie Kobrin with Conference and Expo Connections and Greg Scott Reid, The Millionaire Mentor, as they partner to bring you NOT JUST ANOTHER Conference & Expo, but a unique opportunity to hear and network with renown motivational and inspirational speakers, business leaders and exceptional guests.

Regular conference fee is $79. Mention Meetings and Mixers or a networking/business group and you receive a $20 discount. Only $59 for the entire day including lunch, more than a dozen speakers, the expo area, training, and a live taping of the Wright Place television show.

More information at www.tmmevents.com and www.conferenceandexpoconnections.net

Contact details: 1-877-303-3304 or 949-727-1211, aggie@conferenceandexpoconnections.net, julie@alwaysgood.com

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Create Web Movie Trailer for Your Book on a Shoe-String
>From John Kremer's Marketing Tips, johnkremer@bookmarket.com.

Had I known my book sales would skyrocket from creating a web movie trailer of my novel, I would have done it a long time ago. We live in a very visual multi-media world and it is important to, quite frankly, get with the times. People's attention spans seem to have shortened and since we live in what I call the A.D.D. Generation, it is important in order to grab their attention about your book to do something that will shock them or appeal to their need to be entertained.

With very little money for advertising (virtually nothing) I knew that the bulk of my audience would need to come from online. I knew the potential for a mass of readers could come from the internet, I just needed to find them.

First of all, youyou need to know exactly who your audience is. I know, I know, you say your "book appeals to everyone," and I'm sure that's true but what you need to do is focus your energy on one type of reader. Whether that's classified by careers, age, beliefs? Close your eyes and imagine your reader. What does he or she look like? How old is she? What is her age?

If you're writing a novel and you can't figure it out, just ask yourself who your main characters are? They are most likely the same demographic that your market is. Even if your main character is a Hodgebodge from the Planet Neptune in the 25th Century. How old is Hodgebodge, oh it's 400 years old? What is that in human years? Is it a he or she? It's both? Well, then appeal to the feminine side because most booksellers say females make up the bulk of their sales.

My novel is a coming of age love story called, Forever My Lady. It's about a Latino juvenile delinquent that struggles to turn his life around while in prison boot camp. And although I knew the story was universal and could easily appeal to a cross-over audience, I knew I had to make sure my web trailer appeal to Latinos and not just any Latinos, teens or young adults and not just teen or young adult Latinos but urban young adult Latinos that were bilingual and most likely Chicano. Be as specific as you possibly can and appeal specifically to them.

I went to websites and message boards appealing to that group and studied them for awhile. What were they talking about? What music did they listen to? What did they like? Not like? And having come from a background of writing screenplays, I designed a cinematic movie web trailer for my book that would appeal to that demographic.

I wrote it out in a half page script form, more like a list of what shots go next. And since I did not have the funds to go out and shoot a movie, I knew that we would be using mostly still shots and music.

I hadn’t the foggiest idea how to do a web trailer, but I knew that it would need to be in Flash so I put an ad on Craigslist.org in my area and other areas for someone to do a web media trailer. My budget was small so I let them know that right off the bat in the ad. I also let them know that I would provide a link to their company on the site and you know what? I must have had 50-60 responses overnight. I went through and checked out all the responses and finally chose one called SKWGraphics.com that read my script and put it together. We did go back and forth several times until it was just right but within 3-4 days Jason Dedon of SKWGraphics.com had it completed.

Now I needed music. Top directors in the film industry often say that the soundtrack is 51% of the movie. I agree and I needed music that would appeal to my demographic. I really wanted to work with Latinos because it’s so important to give opportunities to groups that are under-represented. So I put an ad on a message board for one and I included a link to my web trailer. I got several responses. One already had the perfect music done and he emailed it to me. I sent it off to SKWGraphics.com and told them exactly what part of the music I wanted and within a few hours the entire web movie trailer was done and on my site.

The response from the public was unbelievable. It gave fans of my book something new to look at and new readers found it intriguing enough to read the first chapter, send the link to their friends, and buy the book. My sales for the novel have gone up over 30% since I put the web media trailer on my site and I cannot recommend it enough.

— Jeff Rivera is the author of the award-winning novel, Forever My Lady. This self-published book recently sold to Warner Books. He also is available to design a movie web trailer for you. To find out more, visit him on the web: http://www.JeffRivera.com or email him at Jeff@JeffRivera.com.
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Article:

How Networking Yourself and Your Business is Like Hosting THE TONIGHT SHOW!, Gayl Murphy

As the definition of media is anyone, or anything that has the ability to take your message and move it forward, than networking and talking about yourself and your business is about one degree of separation from hosting THE TONIGHT SHOW.

Think about it, experts say that in 14-seconds someone determines whether they like you or not, and if you're not media-savvy when talking about yourself and your business; meaning you have no pitch, no hook and no sound bite - than chances are your networking efforts won’t exceed the time limit. (Sounds cruel and heartless I know, but that’s showbiz babe. Take it up with with my agent.)

But don't take my word for it, look at how fast YOU grab the remote and CLICK when some talk show host doesn’t hold your attention. CLICK!

One of the deadliest moves you can make when you're chatting-up your business, or sitting in for Jay, is not being prepared. Do your research. Know you skill set. Know the answers to these questions: What are you selling? Who watches your show? Who are your customers? Can you clearly state in 5 seconds what you do? What does your company do? What's your show about? Why would someone use your service? Why would someone watch your show? Got the answers? No? CLICK!

You are the expert when it comes to you and your business, and you must have the media skills to articulate that. This kind of focus demonstrates that you know what you've talking about and that you’re dead serious about who you are and what you do.

Want to keep your audience tuned in? Be willing to talk about yourself and your accomplishments, including your strengths. Everybody loves a success story. When was the last time Jay had a guest on the show that DIDN'T talk about their latest book, movie, money-making deal or time in rehab? It's this kind of information and detail shows that you’re working in your chosen field, as well as the caliber and quality of the clients you're working with. It positions you so that people know where you are in your industry.

If you're a chef and you were just hired to be Oprah's personal sandwich-maker, you'll want to mention that one for sure, as well as her favorite dish and how much she liked it! By the same token, if you just published your first book, you'll also want to tell the folks that you’re giving away free excerpts for download on your website. Give details and specific examples. Generalities are much too vague and can make you sound wishy-washy. CLICK.

Be positive and strong when talking about yourself and your business, even if your industry is under fire. Never bad-mouth the competition, or a co-worker regardless of how hard it might seem. Nobody gets to #1 by themselves no matter how many hard lessons they had to learn along the way.

Remember, talking about yourself and your business is supposed to be fun. Being interviewed is supposed to be fun! So make it so. And, be the star of THE ME SHOW, starring ME, or in this case...YOU!

You are invited to use, post, duplicate or otherwise, include this article in your newsletter, blog, 'ezine or website, but please include Gayl’s information along with it.

Gayl Murphy is a Veteran Hollywood Correspondent, Media Expert/Coach, Speaker and the Author of INTERVIEW TACTICS! HOW TO SURVIVE THE MEDIA WITHOUT GETTING CLOBBERED! http://www.InterviewTactics.com and http://www.GaylMurphy.com . Gayl will be speaking at the MediaSpeak Symposium.