Greetings,

Are you a business owner, speaker, author, consultant, coach or an entrepreneur who would like to grow your business and increase your income through speaking?  In today’s business world it's important to communicate your ideas effectively, whether you are selling a product, delivering a speech or a  workshop, designing a proposal or asking for sponsorship. A great presentation makes the difference.  Are you attending professional conferences that enhance your business?  The 2nd annual Speakers Summit is right around the corner, May 3, 4 & 5 www.speakerservices.com/speakerssummit07 it’s a comprehensive hands-on training designed to expand your knowledge and open up new channels of information for your business. 

Here’s the lowdown of the speakers on the ‘07 program.  Michelle Price is offering two sessions:  How to Turn Your Content Into Cash and Make More Dough From What You ALREADY Know and Marketing: WEB 2.0 STYLE . Web 2.0 is the "tetchy" catch phrase term for all of the new generation of interactive web content tools that can raise your visibility and build your brand online.

Rob Schultz will be talking about How to Turn Your Expertise Into Profits with CD's.  In this highly interactive presentation Rob will walk you through the process step by step and demonstrate LIVE the revolutionary power of simple digital recording and editing techniques that unleash the magic of your presentations.

Sheryl Roush, the Queen of One Sheets will present How To Create Solid Gold One-Sheets and she has a fantastic. BONUS OFFER:  submit your one-sheet in advance to be reviewed, only $25/side. Email your PDF, or Word.doc, to Sheryl@SparklePresentations.com Indicate “Speakers Summit” in the subject line.

Scott Hunter will talk to us about How to Be an Outrageously Successful Speaker and Linda Hollander will teach us The Top 5 Ways to Attract Corporate Sponsorship.

Our master presentation, branding and media coach extraordinaire Jack Barnard will be taking us through Super Structure, Communication — Comfort & Connection, Life is an Improvisation, Storytelling and How to Mesmerize your Audience.

Plus we have 8 Hot Seats which will be video taped and critiqued by Jack and you will leave with it a CD.  Psst; a few spots have been grabbed up already. ($250)

Do you think you could benefit from the Summit?

Starla Fortunato our resident photographer will be back to shoot you!  Great deal $295, make-up and 24 digital photos on a CD when you leave.  Check her out on the Marketplace page http://www.speakerservices.com/speakerssummit07/marketplace.html and give her a call for an appt. at the Summit.

BTW: Did you know that  would you could  attend the Speakers’ Summit for 1/2 off the regular price?  Guys we are talking $497 total for 3 days you get to bring a buddy – you each pay $250.

This is possible if you sign up by March 30 and you invite a colleague or friend who wants to boost their business through public speaking and learn the inside secrets of becoming a speaking master.

Bringing a pal is a great way to get the support you need to implement all of the powerful information you will learn at the Summit.

See the program & register:  http://www.speakerservices.com/speakerssummit07 .

Do you need a Video Demo (3 cameras)?  I just posted a new streaming video demo compilation of six of our speakers who created video demos with us recently.  Take a look at http://speakerservices.com/videoprod.html – the next Video Demo Showcase is June 10.  I included some tips about video demos in this e-zine and we are also offering a complimentary teleclass q & a about demos on April 2- see http://speakerservices.com/teleclasses/detail/50 for more info and to register for the teleclass.

Hot off the press:  August 24 and 25 we have a  brand new workshop called BizSpeak and Video Workshop.  The first day we will teach you how to speak your business and on the second day we will video you so that you can personalize your website with a two to three minute Video Segment.  A video can improve your impact, credibility and build relationships with potential clients.   Watching a video is much easier that reading a block of text.  See www.speakerservices.com/videoprod.html for more info.  It’s a steal for $497.

Enjoy the Tips for Locating Niche RSS Feeds by Sharon Housley.

Best regards,

Susan Levin
Speaker Services
310-822-4922 PST

New & Renewing Speakers & Authors- 3/07

See all speakers: http://www.speakerservices.com

Click on the links to see the complete speaker listings and contact info

Chellie Campbell, Author, see streaming video demo
Author of Zero to Zillionaire, The Wealthy Spirit and creator of nationwide workshops that ease financial stress shows how to make more money – and have more time off for fun!
Finance, Motivational, Prosperity, Success
http://speakerservices.com/speakers/detail/204
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Robert Forster
Academy Award-nominated actor and motivational speaker Robert Forster will speak to your group for free or to benefit charity.
Inspirational, Motivational, Self-Esteem
http://speakerservices.com/speakers/detail/133
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Ida Greene, Ph.D., Author
International Business/Life Coach, RN, NLP practitioner and author of 15 life-changing books shows how to harness the powerful Law of Attraction to make any dream a reality.
Cultural Diversity, Law of Attraction, Motivational Empowerment, Conflict Resolution
http://www.speakerservices.com/speakers/detail/271
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Linda Landon, See streaming video demo
Business and life coach inspires you to unleash your creativity, accelerate your business to the next level and live the life of your dreams.
Inspirational, Leadership, Success
http://speakerservices.com/speakers/detail/91
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Anthony Mora, Author
Media Expert/PR consultant teaches why good PR is the only marketing tool that can successfully reach your target market and establish you as a local and national expert in your field.
Media Branding, Media Marketing, Media Placement, Public Relations
http://www.speakerservices.com/speakers/detail/272
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Maya Rasak, M.F.T.  Listen to audio
Transformational therapist offers new tools to heal your broken heart and create a stress-free existence.
Alternative Healing, Relationships, Stress Management
http://www.speakerservices.com/speakers/detail/205
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Carol Woodliff, Listen to audio
Certified Hypnotherapist and coach with 20 years management experience helps you tap into your power to live well.
Alternative Healing, Stress Management, Success, Work/Life Balance
http://speakerservices.com/speakers/detail/93

Tips/Advice/Announcements

Send tips and advice to: tips@speakerservices.com

TeachingBooks.net loves to share information about books and authors with teachers across the continent.
- Tip from John Kremer's Book Marketing Tip of the Week- JohnKremer@bookmarket.com

To get featured, email Carin Bringelson, their information manager, at carin@TeachingBooks.net with the following information:

1. The URL of your website
2. URLs to any interviews you've done
3. URLs to any book guides about your books (including ideas on how to
use your books in a classroom.

They also sponsor an Author Pronunciation Project. To participate, call 866-243-2314 and leave a recording explaining how to pronounce your name accurately.

For more information about all their services, check out their website: http://www.TeachingBooks.net 
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CONVERT DOCUMENTS, IMAGES, MUSIC, AND EVEN VIDEO
Upload the file on their site and enter your email address. Usually within an hour you'll receive your converted file. See http://www.zamzar.com/
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PROMOTION WITH A HIGH-TECH TWIST (http://www.websavvywriter.com)
Dan Poynter -  http://ParaPublishing.com

If you participate on a social networking site, don't forget to promote your book to your network. Social networking is expected to reach 45 percent of web users (a total of 68.8 million people), which represents a huge potential market for promoting your book. Looking for some sites to try? Consider LinkedIn, Ryze, or Xing for a business-oriented audience and MySpace or Friendster for a more general audience. Be sure to select sites that fit your target reader profile and follow the required etiquette of each site in terms of promotion. In general, you'll get better results as an active participant than as a mere promoter.

Susan's Note:  This is one of the presentations that is being offered at Speakers’ Summit in May.
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March 27  complimentary teleclass #2 with faculty of the Speakers’ Summit, Jack Barnard and Linda Hollander
We’ll be talking about All about Speaking and How to Attract Corporate Sponsors
Register for http://speakerservices.com/teleclasses/detail/76
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Listen to the replay or download the mp3 from Complimentary teleclass #1 with Michelle Price and Rob Schultz, Turn your Expertise into Products -  http://speakerservices.com/teleclasses/detail/75
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Listen to the audio replay about the Speakers Bootcamp Q & A about The Game and then some....Jack Barnard and Susan Levin
http://www.speakerservices.com/teleclasses/detail/74


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Articles

Why VIDEO DEMOS
Susan Levin

Your demo video is like a five to seven minute sales call.   A quality three camera professionally produced demo video let's your client know that you are a professional, experienced and in-demand speaker.  A poor quality video has the opposite effect, and will usually not be watched at all. 

Stream your video and post it on your website so that you can be seen right away.

Make a CD or DVD of your demo to send out to to the planners when it is requested.

A quality demo video can:

- Help you get in the door and past the "gatekeepers" to the decision makers. 
 
- Make a quick and great impression.

- Show your unique style and how the audience responds to you.
   
- Entice potential clients.  Grab their interest so they'll want to hear more of your presentation.
  
- Give you a quality tool to reach thousands of potential clients by streaming on the web.
  
- Increase the caliber of your bookings.
   
- Get you hired and increase your income!

What planners look for:

A great video demo can be your ticket into places you could have never reached without it.  It can increase the number and the caliber of your bookings.  It can be sent through the mail, used on your website, and even sent by e-mail.  For most serious speakers and trainers, it is an absolute necessity for success.  

Many meeting planners and executives will not even consider a speaker or trainer without seeing them in action.   So your video demo can get you in the door, but then you have one chance to impress your prospect quickly.  There is a lot of competition out there, and most professionals have a demo video.  To stand out from the pack it’s essential for your video be creatively and intelligently designed, with excellent quality.   It can mean a significantly higher income. 

It makes sense to invest in a demo, but to increase the return on your investment, you need to design your demo to target, reach and persuade those who have the power to say yes or no to you.  With that type of planning, you're shooting at your target with laser guided precision! Without great planning and execution, you are just shooting arrows with a blindfold on. 

Of course every speaker and trainer is unique, so each video should be unique.  The tone, pace and image of your video will differ from others because of who you are and what you do.  However, there are some basic attributes that appeal to most decision makers.   It is up to you and your video production company to communicate that you have those qualities. 

Here is a list of things that planners consider when hiring you:

• Are you easy to work with?  The desirable speaker or trainer is organized, professional in all communications, and is flexible as opposed to “whiney” and demanding.  Make their job easier and they will use you again and recommend you to others. 

• Are you an expert in your topic?  They look for a presenter who can communicate effectively with impact, drawing in and captivating the audience.

•  Do you take the time to learn about their organization and customize your presentations for their people?  They want someone who will take the time to research, and then adapt your presentation so that it is relevant and appropriate to the culture and climate of their organization.

• Do you engage the audience?  Decision makers want  a presenter who will get the audience involved and invested.  They look to see if your audience seems sincerely interested and responsive to you, as opposed to someone who is just tolerated. 

•  Will you help the company achieve its’ goals?  If their goal is to create long term change, they need to be convinced that you can accomplish this before they invest in you.   If they are looking for entertainment, they want to know that what you do will achieve this for the majority of their people.

The more of these qualities you can demonstrate with your video demo, the more you will motivate the execs to choose you. 
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Tips for Locating Niche RSS Feeds
By Sharon Housley

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Financial Industry
If you are in the finance industry you can monitor currency exchange rates, bank rates and track investments using RSS feeds. Financial institutions have found RSS to be an optimum way to communicate CD rates, interest rates, currency conversions, and even investors are using to monitor stocks. Use RSS to track currency conversions, stocks, bonds, bank rates and other financial related information.

Locate feeds:
Financial Feeds - http://www.finance-investing.com

Security Industry
If you are in the security sector, or just want to stay updated on any security alerts, you can subscribe to a multitude of security related feeds. There are security feeds for virus alerts, avian flu information, homeland security alerts, and system vulnerabilities.

Locate feeds:
Security Feeds - http://www.security-protection.net

Medical Field
If you are a physician or part of the medical field it makes sense to stay informed of any news in medical fields. You can subscribe to feeds that discuss various exotic diseases, conditions, experimental treatments, and monitor drug trials.

Locate feeds:
Medical Feeds - http://www.medical-feeds.com
MedWorm - http://www.medworm.com
HubMed - http://www.hubmed.org/
NHS - http://www.library.nhs.uk/rss/directory/default.aspx

Health Career Job Feeds
If you are in the medical field and interested in monitoring industry jobs, subscribe to RSS feeds for specific types of positions or specific locations.

Locate feeds:
Health Career Net - http://www.healthcareernet.com/feeds/feedsdirectory.aspx

Real Estate
Are you looking for a new home, or perhaps just considering investment property. Subscribe to RSS feeds for specific regions, so that you are notified instantly when a new home becomes available in a specific town or area.

Locate feeds:
Realty Feeds - http://www.realty-feeds.net
ML Podcasts - http://directory.mlpodcast.com/directory/directory.php
RealtyFeedSearch - http://www.realtyfeedsearch.com/

Religion
Is religion an important part of your life, but you don't have as much time as you would like? Consider subscribing to faith based sermons, or bible studies. Churches, ministries and are using RSS to reach their congregations, schedule events and even to broadcast sermons. Podcasting is becoming mainstream with young devout populations. The progression and adoption are a natural step as youth bring technology to their faith.

Locate feeds:
Religious Podcasts - http://www.religious-podcasts.net
Godcasts - http://www.godcast1000.com/
Church Podcasts - http://churchpodcasts.com/

Automotive
If cars are your thing, a variety of RSS feeds exist from user car feeds to automotive news and car forums.

Locate feeds:
Automotive Links - http://automotive-links.mustangv8.com/RSS-directory/index.php

Legal Feeds
If law is your area of expertise monitor weblogs with emphasis on the law or legal related issues and concerns, or follow court rulings using RSS feeds.

Locate feeds:
Blawg - http://www.blawg.org

Sports
Are you a sports fan? Want to stay informed about your favorite teams or athletes? Perhaps you just want some tips to improve your game, sports feeds of all types exist.

Locate feeds:
Sports Feeds - http://www.sports-feeds.com
Sports podcasts - http://www.sportspodcasts.com

Educational
Are you an educator? Education has always been a great source of collaboration. It should come as no surprise that teachers and educators are sharing their educational podcasts and RSS feeds.

Locate feeds:
Educational Podcast network - http://epnweb.org
Educational Feeds - http://www.educational-feeds.com

Political Feeds
Are you a political pundit, attempting to follow politics debates or monitor the ins and outs of the latest political issues? Use RSS to stay up to date on your favorite candidates or issues.

Locate feeds:
Political Feeds - http://www.political-humor.net

Government Feeds
Want to know what bills your representative voted for or perhaps you have a specific issue of concern you would like to stay current on. Subscribe to local, state or federal government feeds to stay abreast on the latest issues related to the operation of the government.

Locate feeds:
Government Feeds - http://www.government-central.com

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.