Greetings,

Tomorrow August 1 we begin the 5 day Speakers’ Bootcamp Intensive speakerservices.com/services/thegame.html . We have 10 attendees from out of town and 8 locals. I will post photos on the blog for you to see what’s going on in a few days.

BTW: We moved the blog please check it out at http://www.speakerscommunity.com/blog. On the blog are many posts with terrific information and tons of resources for you that you will never see in my e mails. Latest posts include: 5 Best Ways to get Media Attention for your Business, Speak on Cruise Ships, Book Review, Magazine Resources, Speak at Commencement Ceremonies, Authors’ SpeakEasy.

On the way home from the NSA Convention Jack and I discussed the need for a workshop just for authors. Many of the publishers and book marketers and authors were asking for it. Take a look at what we put together for Authors’ SpeakEasy http://www.speakerservices.com/authorsspeakeasy .

I have about 6 openings left for the BizSpeak and Video Workshop September 15 & 16 http://www.speakerservices.com/videoprod.html#bizspeak
This is a one camera shoot with a workshop and quite reasonably priced. It is great way to personalize your website and you can send it to google, my space, you tube and then some.

If you need a 3 camera shoot, the Video Demo Showcase http://www.speakerservices.com/videoprod is November 4 and I have 8 openings left (out of 18). Be sure to look at the streaming samples for both the one and three camera shoots.

As you may know we are offering the third annual MediaSpeak Symposium http://www.speakerservices.com/mediaspeak07 October 11-13 and I expect that we will have a great crowd. There is a complimentary August teleclass with Michael Dresser and Dr Letitcia Wright-faculty of the MediaSpeak Symposium. You can sign up for the teleclass at http://www.speakerservices.com/teleclasses/detail/80. Michael will be discussing: How to Sell Books on the Radio, TV or any other Public Venue without sounding like a Salesperson and Dr. Wright will be discussing Publicity 2.0: Online PR.

Here’s what a few of last years' attendees said:
The MediaSpeak Symposium was a fabulous training on how to approach the media and speak your message in a way that is arresting and newsworthy. For any professional who wants to be seen and heard by millions, this is an event not to be missed!

- Chellie Campbell, Speaker & author of The Wealthy Spirit and Zero to Zillionaire

What phenomenal results! I pitched nine people and got five offers simply and only because of what I learned at the Symposium. I have never had such an immediate application of a newly learned skill with such positive results.
- Pam Hogan, Trainer, Author Keeping People out of Prison one Training at a Tim

BTW: You have an opportunity to pitch live to radio, TV and print media on the last day of the Symposium. Don’t forget to sign up by 9/1 and save $150.

Please note that at the end of this e-mail are the 2007-2008 dates for all of the upcoming events. Mark your calendars so you do not miss out on anything.

Enjoy the article on Let Bloggers Create Publicity for You by Joan Stewart.

Best regards,
Susan Levin
Speaker Services
310-822-4922 PST

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Meet our New & Renewing Speakers/Authors, August '07

See all speakers/authors: www.speakerservices.com

Anutza Bellissimo- Author  
Certified Anger Management Facilitator shows how to transform negative emotions of anger and stress into positive feelings of power and success.
Conflict Resolution, Emotional Fitness, Stress Management
http://www.speakerservices.com/speakers/detail/291

Whitey Brewer MA, Ph.D. 
Use Body Linguistics to work smarter and conquer difficulties in every area of your life.
Body Linguistics, Communication, Conflict Resolution, Leadership
http://speakerservices.com/speakers/detail/25

Barbara Matthews 
Gerontologist offers new options for aging with purpose and passion, resources and solutions for caring for elders, and inspiration for professionals working in eldercare.
Elder Care, Healthcare, Senior Issues
http://speakerservices.com/speakers/detail/263

Ursula Mentjes, MS, ACC - Author - Video  
NLP business coach offers powerful strategies that catapult businesses and individuals to unlimited success!
Business, Goal Planning, Sales
http://speakerservices.com/speakers/detail/227

Jeffrey Miller. DDS
Dentist reveals latest advances in cosmetic dentistry and shares inside secrets your own dentist may not want you to know.
Beauty, Dentistry, Health, Self -Care
http://www.speakerservices.com/speakers/detail/290

Gerry Owen- Demo  
Meet the ethical and relationship challenges of the 21st century by using your body's emotional wisdom to create greater personal and professional success.
Business, Ethics, Relationships
http://speakerservices.com/speakers/detail/60

Get listed in Speaker Services-  E-mail to susan@speakerservices.com and request the speakers' guidelines.

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TIPS AND ADVICE

Put up an online press room
- Fern Reiss

Physical press kits – a fancy folder, glossy photos, detailed bios of company principals, press releases—are passé: Journalists don’t pay much attention to them anymore, and they’re almost always suggested by PR agencies as a way to produce a pretty deliverable without much effect.  But online press rooms can be very powerful. Remember to include high quality resolution photos of yourself and your book; press releases (including press releases that mention your other press attention), and full contact details.

Check out http://www.publishinggame.com/media.htm and http://www.expertizing.com/media.htm for more ideas.
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Leap Day – COACHES GIVE BACK
ONE DAY. SEVEN COACHES. UNLIMITED POSSIBILITIES

September 29 2007, 10:00am - 3:30pm, Marina Del Rey, $49 includes lunch and a percentage goes to charity. Learn more- www.leapday2007.info or call 310.398.6724  or 323.939.1770

I will be there-please join us.
 
Bring your business, relationship, family, body, and life challenges and tap into your own wisdom with the guidance of skilled coaches
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The First San Francisco Writing for Change Conference will be held at the Wilsey Conference Center in Grace Cathedral, August 23-25, 2007. Dedicated to nonfiction books about change, from the personal to the planetary, we'll cover business, culture, the environment, health, the media, personal development, politics, social issues, spirituality, and technology. Keynoters" Rachel Naomi Remen, "Kitchen Table Wisdom," Philp Zimbardo, "The Lucifer Effect," and Riane Eisler, "The Real Wealth of Nations." 150 writers will network with editors, agents and writers. $395 includes breakfasts, lunches, and party.

For information call Elizabeth Pomada at 415 673-0939. Or visit www.sfwritingforchange.org
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3 Day Selling with Intention Intensive with Ursula Mentjes
August 27, 28, & 29th

Potential Quest, Inc. is thrilled to introduce The 3-Day Selling with Intention Intensive course guaranteed to move you to the next level in sales! 

In 3 days you will learn the 10 Principles of Selling with Intention, develop a 90-Day Sales Plan, and be immersed in coaching for the next 90 days to hold you accountable until you reach your sales goal!

Call or e-mail to register:  951.689.8002 or Contact@potentialquest.com
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Online and Offline Magazine Resources

Blog Book Reviewer
Nancy Yanes Hoffman, a member of the National Book Critics Circle, writes reviews for her blog at http://writingdoctor.typepad.com. Check
out her blog to see the type of books she reviews. In addition to being a reviewer, she is also a medical writer for physicians, patients, and
healthcare professionals. Send review copies to NYH Communications Group, Nancy Yanes Hoffman, 16 San Rafael Drive, Rochester NY 14618; 585-385-1515; Fax: 585-385-3858. Email: nywriter@rochester.rr.com.
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Southwest Spirit magazine
Send info to Southwest Spirit, Pace Communications, 2811 McKinney Avenue #360, Dallas TX 75204-8600; 214-580-8070; Fax: 214-580-2491., Email: letters@spiritmag.com or tips@spiritmag.com. For freelance authors, send ideas to ideas@spiritmag.com. Web: http://www.spiritmag.com.
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Shelter Magazine is an elegant bi-monthly magazine that is all about living well. Each issue helps the reader to make the
right decision when planning to change the look of their homes or apartments. How to find the right perspective when
designing a new house, how to select the right color when repainting and changing your home, new life selections, whether
to live in a large and roomy home, or to find something warm and cozy, colors that make living more comfortable and
successful, gardens that add to the joy of living, where to live...the city or the country, how an art collection can change the
way you decorate your home. Lisa Vincenti, lisa@shelterinteriors.us is the editor-in-chief, (718) 624-2660; Jennifer Jones,
jennifer@shelterinteriors.us, (845) 201-0009 is managing editor, and Arianne Nardo, arianne@shelterinterior.us is their product/
fabric editor, (773). Shelter Magazine is located at 854 West Waveland, Ste. 2, Chicago, IL 60613, (773) 360-8225.
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Penthouse Magazine is softening its image, and attempting to make the magazine more of a men’s lifestyle magazine,
rather than being totally raunchy. Publishers Marc Bell and Daniel Staton, who bought the publication from Bob Guccione in
2004, have added talent to the publication. Diane Silberstein has been made president and publisher, and Mark Healy is the
new editor-in-chief. He had been an article’s editor at GQ, and in his new position, he plans to position Penthouse as the
sexual lifestyle authority. Of course, one of the subjects that the magazine will be involved with is a lively and contemporary
discussion about sex and relationships. The magazine will continue to emphasize humor and have many service features, as
well as car and electronics reviews, health and grooming advice. The editorial offices of the magazine are located at 2 Penn
Plaza, 11 floors, New York, NY 10121, (212) 702-6000: Editorial@pmgi.com
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Blast Magazine is a new Internet magazine focuses on what is hot right now, including the latest fashions, cultural issues,
technology, sports, gaming, music, and entertainment. The online publication features up-to-the-minute updates, news
stories, and fresh daily reviews. The publication features full-length stories and feature columns, and is updated several
times daily with new content. They have a staff of over 30, including writers, photographers, and designers from all over the
East Coast. Suggestions go to editor John Guilfoil at guilfoil.j@theblastarea.com, or by phone at (203) 430-1101. Check them out at www.theblastarea.com.
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Book Marketing Network: 482 and counting!
John Kremer- www.bookmarket.com

If you haven't joined the Book Marketing Network yet, you should. The network now as 482 members -- all of who are sharing inspiration and tips.

Shouldn't you join the network? It's free. I started it up, but it is really operated and controlled by its members. Start a conversation. You'll be surprised at how many wonderful, talented, and generous people are already on the network. Check it out at: http://bookmarket.ning.com
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Blog Tours and Virtual Author Tours:
http://www.bookmarket.com/blogtours.htm
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Blogging Services and Search Engines:
http://www.bookmarket.com/blogging.htm
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PR Guest and Lead Services: http://www.bookmarket.com/PRguests.htm
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Widgets for Your Blog or Website: http://www.bookmarket.com/widgets.htm
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Podcasting How-to and Resources: http://www.bookmarket.com/podcasts.htm
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PR Services and Agencies: http://www.bookmarket.com/101pr.htm
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Social Network Websites: http://www.bookmarket.com/socialnetworks.htm
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RECOMMENDED RESOURCES
See all Speaker Services Resources
http://speakerservices.com/resources

The Publicity Hound, Joan Stewart
tinyurl.com/yv7s9e

If you want publicity for your programs and your products, publicity expert Joan Stewart says you must stop pitching your programs and your products and start pitching your expertise. Joan, also known as The Publicity Hound®, is a publicity expert who also happens to be a professional speaker.

Her website will show you how to capture the attention of media people and have them coming back to you again and again for story ideas, background, commentary and interviews.

The Publicity Hound website is loaded with free tips and tricks and valuable educational tools. Get tips on selling books from someone who really knows how to do it. I recommend her enthusiastically. Visit her website to learn more tinyurl.com/yv7s9e

Speakers also might be interested in signing up for my free email tutorial called "89 Ways to Write Powerful Press Releases." It's a very long course. But by the time you're done, it will be like you have earned a master's degree in writing and distributing press releases online. You will also know more about press releases than most PR people.
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Radio Publicity-Alex Carroll
http://tinyurl.com/ysqdbr

“When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star.” — John Kremer

Radio Publicity Expert Alex Carroll shows you how to:
- Get Rich and Become Famous ...Being A Guest on Big Radio Shows without Spending A Dime On Advertising or Ever Leaving the Comfort of Your Home

His Comprehensive, Easy-To-Read, 177 page Radio Publicity Manual
- Tells You How To Get On Huge Radio Shows and How To Turn Your Free Radio Publicity Into A Small Fortune

He has a Database of the nation's BIGGEST radio stations which allows you to target yourself as a guest to the monster radio shows
The data that you receive for each show when you purchase my complete database of the top 1,364 radio shows includes faxes, e-mails, websites, categories, show descriptions, time slots, number of listeners, frequencies, markets, time zones, news directors, public affairs directors, program directors, and more ... for each show.

Three different Radio Publicity Packages for you to choose from:
The Radio Publicity Manual
The Advanced Package
The Millionaire Package

Depending on which package you opt for, you'll also receive a total of up to 7 bonuses.

Learn more and order go to http://tinyurl.com/ysqdbr
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Cruise all over the world for FREE
http://www.speakerscruisefree.com

Did you know that you can cruise all over the world for free? Yes, you can cruise free by simply speaking about information you already know. There is a simple eight step process by which you can get started on a lifetime of free cruises.

All you have to do is share information on your hobby, passion or interest, and it is easy to learn how you can do it..

Meet my recommended resource Daniel Hall. His book Speak on Cruise Ships will provide you with a step-by-step process to get your foot in the door on how to cruise free.

To learn more and order Daniel’s book Speak on Cruise Ships http://www.speakerscruisefree.com

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ARTICLE

Let Bloggers Create Publicity for You
- Joan Stewart, The Publicity Hound

Here’s a terrific strategy to add to your public relations toolbox.

Promise yourself that you’ll add bloggers to the list of people who you will contact about events you’re sponsoring.

I know, I know. Some of you have bosses who don’t care about bloggers or what they write. All your boss cares about is front-page coverage in your local daily newspaper. Or an appearance on a big show like “Good Morning America.”

It’s time to educate the boss. Tell him or her that media coverage is great if you can get it. But not everybody who will want to know about your product, service, cause or issue reads newspapers, and circulation within the entire newspaper industry continues to erode year after year. As for that TV talk show, even if you get your 15 minutes of fame on “Oprah,” the publicity is here today and gone tomorrow.

Bloggers, on the other hand, are in a position to rapidly spread the word about you. And what they say will remain online for months and even years, waiting to be found by people who are searching for information on a topic that’s related to your event.

Why blogs are so powerful for publicity

Here are the reasons why pitching to influential bloggers can bring you far more publicity than traditional media:

Bloggers usually write about niche topics. So if you’re sponsoring an event for, say, women accountants, you can pitch it to bloggers who blog about accounting and those who blog about women in the workplace. Targeting your message like a laser saves you a lot of time.
 
Unlike websites, blogs are updated frequently. For that reason, the search engines love blogs and often give them a high position in the list of items you see when you search on a particular topic. This is called the organic search list.
 
Four out of 10 journalists say they read blogs when looking for story ideas or researching their articles. In fact, many journalists are starting their own blogs.
 
Bloggers, unlike journalists, frequently link to each other’s postings. So if one influential blogger writes about your product, other bloggers might link to it, thus creating viral publicity and hitting audiences you never knew existed.

Where to start your blog research

When you’re ready to publicize your event, you can start researching bloggers by using Technorati, a search engine for blogs. Just type a topic into the search box, hit Enter, and Technorati will return to you a list of blogs that include information about that topic.

Or, you can simply use a search engine like Google and search for “garden blogs” or “accounting blogs” or whatever the topic happens to be.

Once you’ve found a blog that looks like a good candidate for your pitch, spend some time reading it so you get a good feel for the kinds of content the blogger writes about. Pay particular attention to whether the blogger refers to people who have emailed them to let them know about something. That’s a good indication the blogger is open to receiving a pitch.

One of the very best ways to get a blogger’s attention before you pitch is to post a comment about a topic they discuss at their blog. I’ll sometimes post two or three comments within a week or two at a particular blog before pitching that blogger with my idea. Why? Because I want the blogger to recognize me when I pitch.

I have my own blog, and I pay close attention to everyone who posts comments there. It shows me they’re willing to become involved in the conversation, not just contact me when they want something.

What not to say to bloggers

It's best not to pitch information about your product or service as part of a comment or it will look too self-promotional. It’s better to email the blogger, catch their attention and hope they write about the event.

Don’t say things like “It would be nice if you mentioned this in your blog” or “Perhaps you might want to blog about this.” Just tell them about whatever you want them to know, and let them decide if they want to include it as a blog item.

During a teleseminar I conducted with Denise Wakeman and Patsi Krakoff (aka The Blog Squad), we gave participants a long list of mistakes to avoid when pitching. You can learn more about it from the recording called "How to Pitch the Best Bloggers and Create a Publicity Explosion."

Now, you’re ready to start contacting bloggers. Just remember that the more narrowly you focus, the better the results. Pitch only bloggers whose audiences would be interested in your event.

It's time to start creating some great viral publicity.

Check out Joan’s website and learn more and remember too she is one of out recommended resources. Learn more http://tinyurl.com/yv7s9e
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SPEAKER SERVICES
Trainings 2007/2008

BizSpeak & Video Workshop- I camera shoot
Sept 15 & 16, 2007
2008: Feb 2-3 and July 12 & 13
http://speakerservices.com/videoprodhtml

MediaSpeak Symposium07
October 11,12, 13, 2007
2008: Oct 16-18
http://speakerservices.com/mediaspeak07

Authors’ SpeakEasy
November 9-11 2007 and
2008 April 11-13 and Sept 19-21
http://speakerservices.com/authorsspeakeasy

2008:
The Game: Speakers’ Bootcamp
March 26-30 and July 30-Aug 3
http://www.speakerservices.com/services/thegame.html

Speakers’ Summit & Marketplace
May 1, 2 & 3, ‘08
http://speakerservices.com/speakerssummit07

Video Demo Showcase - 3 camera shoot
2007: November 4
2008: June 8 and Nov 2
http://speakerservices.com/videoprodhtml