Greetings,

Where did the summer go?  Are you refreshed (it's hot here in LA)  and ready to jump into the fall?  We have 4 events planned for the Fall- BizSpeak and Video Workshop, MediaSpeak Symposium, Authors’ SpeakEasy, the Video Demo Showcase, several complimentary teleclasses plus the Speakers’ Community Membership site will be live within a month and we will be exhibitors at The International Coaches Conference in Long Beach, CA at the end of October.  We are ready, how bout you?

Do you know what a huge impact video is playing on You Tube, My Space, Google?  Wouldn’t you like to get your message out to the world?  Finding ways to market your business, product or service can be a challenge.  Have you considered creating a one camera video to personalize your website? We can make that happen for you if you attend the BizSpeak and Video Workshop http://www.speakerservices.com/bizspeak.html , September 15 & 16.  In addition to posting your video on your website and blog it can be distributed to the various distribution centers as well.  Anyone who has a business, service or is an author should have video on their website.  I am willing to bet ya that those who do get much more business then those who do not.  Anyhow, we have 6 slots open out of 20 for the workshop in 2 weeks.

I sure hope that you plan to attend the 3rd annual MediaSpeak Symposium http://www.speakerservices.com/mediaspeak07, October 11,1 2 & 13.  PR and media exposure are essential elements to your success.  The Web has changed the rules of PR.  With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR.  Come on out to the MediaSpeak Symposium and learn the latest cutting edge information and also participate in the Pitch Fest.

As Jill Lublin speaker at the MediaSpeak Symposium says. “Publicity is the art of building positive and favorable interest in you, your product, or your service.  It’s about creating a “buzz”, an identity, and name recognition in the marketplace.  It’s about getting your message across.  It’s telling others who you are, what you do, and why it’s important.

Publicity is a powerful marketing tool—the all-important “P” that builds business longevity and healthy profits. Everything is publicity—it’s a 24/7 activity! Publicity is about how you are perceived by others: each personal interaction you have, each time you present yourself to others, you’re promoting you.  Publicity success is all about being consistent and persistent in building your credibility, visibility, and name recognition. Publicity Rule Number One is “honk your own horn!”  Remember, it’s not who you know, but who knows you!”  Read the programhttp://www.speakerservices.com/mediaspeak07 .

Patsy Bellah weighs in today on  Repurpose and Repackage - Make Everything You Do Count More Than Once.  Often times speakers throw the baby out with the bath water when a meeting planner does not have the budget the speaker wants.  Check out at least 15 ways to negotiate fees and reasons to consider a lower fee in the article below.

Have you been following Market Yourself as a Speaker blog http://www.speakerscommunity.com/blog? 

Recent posts include:
8 Steps to Speaking Engagements: Opportunities for Marketing, Business Development, and Thought Leadership
Ten Top Ways to Make Money Public Speaking
Authors and Speakers:  Don't Pitch your Books or Programs as Story Ideas
Tip Announcement Services
Speaking Your Way to More Business
Want More Business?  Speak Up!
Hone Your Speaking Skills


Susan Levin
Speaker Services
310-822-4922 PST
susan@speakerservices.com
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Meet our New & Renewing Speakers/Authors, September '07

See all speakers/authors: www.speakerservices.com

Debra Deras, Author & Valentino Ferreira,  S. California
Success coaches, authors and entrepreneurs reveal proven formula to help busy people get out of overwhelm while doubling income and productivity.
Diversity, Law of Attraction, Motivational
http://www.speakerservices.com/speakers/detail/296

Guru Meher Khalsa. Los Angeles
Life Coach and Yoga Master shows how to tap your inner wisdom to find the solution to any problem and the secret to true Life Coach and Yoga Master shows how to tap your inner wisdom to find the solution to any problem and the secret to true happiness and personal fulfillment.
Happiness, Motivational Empowerment, Personal Fulfillment, Self Improvement
http://www.speakerservices.com/speakers/detail/293

Dr. Karen Gail Lewis, Author, Cincinnati, OH, Washington, D.C. , Nationwide
Marriage and family counselor rescues relationships by building a solid bridge across communication gaps.
Baby Boomers, Midlife, Relationships, Women's Issues
http://www.speakerservices.com/speakers/detail/292

Angie Milhous, St Louis, MO
Executive coach shows how to unmask the belief systems (“bs”) holding you back and blast the barriers between the success you have and the success you want.
Business Solutions, Communication, Visionary Business
http://www.speakerservices.com/speakers/detail/295

Richard Villasana, Author, San Diego, California
The “Mexican Guru” shows how to tap the trillion-dollar Mexican market, slash competition and reap big rewards.
Business, Communication, Cultural Diversity, Global Business
http://www.speakerservices.com/speakers/detail/297

Kelly Sullivan Walden , Author , S. California
Hypnotherapist and Warner Book’s author of, I Had the Strangest Dream…The Dreamer’s Dictionary for the 21st Century shows you the keys to unlock the treasure chest of your nighttime dreams, so that you can make your daytime dreams come true.
Dreams, Personal Development, Spirituality, Women's Issues
http://www.speakerservices.com/speakers/detail/247


Get listed in Speaker Services-  E-mail to susan@speakerservices.com and request the speakers' guidelines.

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TIPS AND ADVICE

Virtual Assistant with over twelve years of experience working with speakers, authors, coaches and consultants seeks busy client who is overwhelmed with the details keeping them from the work they love.  More information at http://www.davisvirtualassistance.com/services.htm

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Leap Day – COACHES GIVE BACK
ONE DAY. SEVEN COACHES. UNLIMITED POSSIBILITIES

September 29 2007, 10:00am - 3:30pm, Marina Del Rey, $49 includes lunch and a percentage goes to charity. Learn more- www.leapday2007.info or call 310.398.6724  or 323.939.1770

I will be there-please join us.
 
Bring your business, relationship, family, body, and life challenges and tap into your own wisdom with the guidance of skilled coaches
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CD Product Mastery: Creating Lucrative CD Audio Products Workshop with Rob Schultz of Audacious Audio
Wed., Sept. 8th, 9am – 6pm, The Olympic Collection

This powerful, live one-day workshop will walk you through each and every step in the process of creating profitable CD products. Whether you’re an established in your field or just starting out, CDs can catapult your profile and your bottom line. But only if you know the secrets to getting it done easily and affordably, with a guide to help you avoid the pitfalls.

Rob Schultz, founder of AudaciousAudio.com , and the creator of the Audacious Audio product success system has helped hundreds of coaches and solo-professionals discover the secrets to their own audio gold mine. In this one-day workshop he will show you how to jump start your own passive revenue stream.

For more information http://www.icfla.org/Public/Meetings-Events/Workshops/index.cfm
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Speak on Cruise Ships- Complimentary teleclass with Daniel Hall

Wednesday, September 26, 10am-11:15am PST,  Register Now http://www.speakerservices.com/teleclasses/detail/81

Did you know that you can cruise all over the world for free? Yes, you can cruise free by simply speaking about information you already know.

Cruise lines are constantly scouting for prepared people who will share their passions, hobbies, or craft projects with other passengers as an onboard speaker

We'll discuss:,
•  Myths surrounding becoming a cruise ship speaker
•  How to identify viable speaking topics
• The process to become an approved speaker
•  Mistakes to avoid to become an approved onboard speaker
• Tricks & tips for breaking into cruise line “enrichment” programs
•  How to approach cruise ship companies or agencies that handle booking of speakers

Daniel Hall is the author of Speak on Cruise Ships. His book teaches you a step-by-step process to get your foot in the door on how to cruise free.
To learn more and order Daniel’s book Speak on Cruise Ships. http://tinyurl.com/ytlwcb

Read my blog entry http://www.speakerscommunity.com/blog/2007/07/06/speak-on-cruise-ships/ on The 6 Fatal Mistakes That Will Prevent You From Cruising FREE As An Approved Onboard Speaker

To register for a workshop or for more information:  http://www.speakerservices.com/teleclasses/detail/81
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Hello to Your Greatness, Business Symposium  For New and Emerging Business
Saturday, November 3, 2007, 9:30 -3:30 pm, Dr. Ida Greene
 
This seminar is a must for new and emerging businesses and entrepreneurs who want to take their business to the next level with a 100% ROI.  We have a dynamic team of leader who will show you how to find your market niche. Develop a personal plan for success; provide financial management of your business and teach you how to negotiate anything.
 
Because of the generosity of our sponsors, this event is priced at just $49.95 per person, enroll a friend free, continental breakfast, top notch business networking.  619-262-9951 or visit our web site at: www.selfesteemcenter.org, Location Crowne Plaza Hotel, 2270 Hotel Circle North, San Diego CA 92108

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RECOMMENDED RESOURCES
See all Speaker Services Resources
http://speakerservices.com/resources

The Publicity Hound, Joan Stewart
tinyurl.com/yv7s9e

If you want publicity for your programs and your products, publicity expert Joan Stewart says you must stop pitching your programs and your products and start pitching your expertise. Joan, also known as The Publicity Hound®, is a publicity expert who also happens to be a professional speaker.

Her website will show you how to capture the attention of media people and have them coming back to you again and again for story ideas, background, commentary and interviews.

The Publicity Hound website is loaded with free tips and tricks and valuable educational tools. Get tips on selling books from someone who really knows how to do it. I recommend her enthusiastically. Visit her website to learn more tinyurl.com/yv7s9e

Speakers also might be interested in signing up for my free email tutorial called "89 Ways to Write Powerful Press Releases." It's a very long course. But by the time you're done, it will be like you have earned a master's degree in writing and distributing press releases online. You will also know more about press releases than most PR people.
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Radio Publicity-Alex Carroll
http://tinyurl.com/ysqdbr

“When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star.” — John Kremer

Radio Publicity Expert Alex Carroll shows you how to:
- Get Rich and Become Famous ...Being A Guest on Big Radio Shows without Spending A Dime On Advertising or Ever Leaving the Comfort of Your Home

His Comprehensive, Easy-To-Read, 177 page Radio Publicity Manual
- Tells You How To Get On Huge Radio Shows and How To Turn Your Free Radio Publicity Into A Small Fortune

He has a Database of the nation's BIGGEST radio stations which allows you to target yourself as a guest to the monster radio shows
The data that you receive for each show when you purchase my complete database of the top 1,364 radio shows includes faxes, e-mails, websites, categories, show descriptions, time slots, number of listeners, frequencies, markets, time zones, news directors, public affairs directors, program directors, and more ... for each show.

Three different Radio Publicity Packages for you to choose from:
The Radio Publicity Manual
The Advanced Package
The Millionaire Package

Depending on which package you opt for, you'll also receive a total of up to 7 bonuses.

Learn more and order go to http://tinyurl.com/ysqdbr
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ARTICLES

Fees and Negotiating and Reasons to Consider a Lower Fee

Have a form made up and ready when potential customers call. List: Who, What, Where, When, Why and How. When they ask you to speak for their group, smile and say "Tell me more." After you get all the rest of the information ask this question: "What is your budget for this program?"
 
When clients say they need to negotiate and reduce your fee, do not give them a bargain price for no viable reason. Find a way to exchange value for value. When you do this, customer will have respect for you and the quality of your services you offer. If you do not value your work, no one else will.
 
Reasons to Consider a Lower Fee
 
- Showcase Opportunities to Prospective Buyers: If working for this client has marketing opportunities for other speaking, consulting, or product sale. Audiences of speakers bureau representatives, meeting planners, and association or corporate executives fall into this group.
 
- Barter part or all of your fee: If the client has a service or product that is of real value to you, barter part or all of your fee in exchange. Speakers have traded speeches and seminars for new automobiles, long-distance dialing credits, boats and many other valuable things!
 
- Exchange part of your fee for an ad in their company or association publication: If the audience might prove a good market for your books, cassettes, products, and other services. An ad is a concrete value which has a price which you can negotiate.
 
- Exchange part of your fee for an ad their event program brochure. These ads can bring you cash sales. An ad is a concrete value which has a price which you can negotiate.
 
- Trade should be taken at least in full dollar-to-dollar retail value of the item, or even more. The mark-up on items the client barters is often 75 percent over the wholesale cost. Exchange your normal "listed" full fee, for the value in retail list price on their items.
 
- Sell a large number of product with the presentation.  If the buyer pre-purchases a large number of your products as training materials or gifts for attendees, offer a volume discount. For example, if your regular is $3,000, and the client needs 1,000 of your cassette albums on the subject to present to the attendees, and the albums retail for $89.95 each you might offer them for 50% off retail with your full speaking fee. Or, discount your speaking fee to $2,000, and offer 30% off the retail album price.
 
- The client usually has a separate budget for educational materials. See if you can negotiate product sales as part of that budget.
 
- If you are skilled at several topics, do several at the same meeting or event. Offer to do one of your other topics at a lower, or no fee, if they buy the first one at full price. They get the advantage of paying only one set of expenses (plane tickets and hotel rooms) and gain an additional program at a bargain price.
 
- Sell a second presentation at the same event
 
- Sometimes there is another budget for special sub-groups attending this event: spouses, children, managers, presidents, etc., who will be attending the conference. Find out who is in charge of this program, suggest they call this person, or let them know you will call them and see if you can work out the trade.  They are able to combine the two budgets.
 
- Sell multiple dates in the same contract. If the client needs several speakers or seminar leaders during the year for different audiences and/or locations,  offer to present a series of performances at a lesser fee.
 
- When they tell you, "Cut your fee on this talk, and then we might use you in a series." In which case you reply, "This program will cost full price, but I will be glad to add a clause stating: 'If a series contract is signed within one year of this date, $_____ will be deducted from the series price."' This is a business approach. Remember, the person you are negotiating with may not be with the company or association next year, or even next month. So get full price for this program and put the future discount into the contract. While it may seem tempting to accept a "cut rate" on the date at hand with the hope of a future contract, it is not a good idea. This offer might be made only to reduce your fee. with no real intention of offering a future series. In addition, you might pass up other bookings because you are holding a series of dates
 
-  Another way to negotiate multiple contracts is to write all of the dates of the series on the original contract, with a deposit due on all of them, including the first one. The balance on each contract date would be paid two weeks before each program day. Stay in touch, and bill the client appropriately, with a copy of the contract sent each time. Bookkeepers also change.
 
- If a customer is sincere in their promises, they will not hesitate to sign a firm contract for a series at the lower rate. If the dates are not set, just write into the contract, "four programs within ____ [their time frame]."
 
-  Sell a set of articles. Offer to write a set of, perhaps, twelve monthly articles for your client's own publication. Discount your regular price for the articles because you offer volume of 12 or 24 articles, but charge full price for the presentation or training.
 
-  Ask if the buyer is willing to pay you in full at the time the booking is made, instead of half with the contract and the balance two weeks before on the date of the presentation (see more on cash discounts later in this chapter).
 
-  A discount is offered by most suppliers, in most industries. Most businesses, big or small, like a discount. Consider offering a discount for paying 100% immediately, including expenses, with the signing of the contract.  Then, after the event, you are not chasing money, but able to be in the position to do follow-up. Besides, when you are calling to chase money, you cannot be asking for referrals, another booking or a thank you letter.
 
- See if the company will pay for transportation, hotel, and meals for both you and your spouse which extend beyond the dates of the meeting so that you can have a vacation. Often, a large convention has complimentary rooms and discounts on airfares. This is a perk which costs them very little, but can mean a wonderful time together for you at a beautiful resort.
 
- No matter whether you charge for each item you included, or offer a "package" deal, use an itemized bill which spells out the high value of each item the customer will receive. Have the invoice say, "Actual value,"  then the special negotiated fee you will be charging the customer.
 
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Repurpose and Repackage - Make Everything You Do Count More Than Once
by Patsy Bellah

What a concept—do less work and have more products. That’s what you get when you repurpose or repackage. Make everything you do count more than once.

The dictionary definition for repurpose is to use or convert for use in another format or product as in repurposed the book as a compact disk.
Repackage means to package again into a more attractive package.

I like to use the definition: Make everything you do count more than once. This is a phrase I’ve been using for years.

So, if you’ve already written a book and you’re wondering where to get your next product or article, extract something from that book for your article. Or record the book and combine the audio and the transcript for a new product. Or turn the book into a home study course.

If you have to write a report for work, repurpose and publish it as a magazine article. Get your teleseminars transcribed and package them together as an audio and a transcript. Put more than one teleseminar together and have a book.

If you write a White Paper for your business or company, turn it into a brochure or a Special Report, or a magazine article.

If you write a magazine article, that can become your next speech. Why put more work into something when you don’t have to because you’ve already done it, even though it was for another purpose.

You can put different products together and repackage them to make another product, or just to make it a more attractive package. For example, if you have an audio, that’s worth X$. If you get the audio transcribed and package the two together, that’s worth XX$. You could combine that with something else, perhaps some consultation services, and now it becomes XXX$.

Many marketers will take two different products that they sell separately, but which together complement each other, and turn them into a more attractive package by repackaging them together and charging less than if you bought the two packages separately.

My goodness. All of a sudden you have umpteen different products and you haven’t had to create anything new. These are products you already have and you repackage or repurpose them to make them count more than once and to be more attractive.

Having a transcript of your audio products plays a big part in being able to repurpose and repackage your products. At Great Transcriptions we transcribe your audio products and return them to you as a Word document to be packaged with your audio and marketed as another product. At Great Transcriptions.com, we help you “Immortalize Your Words.”

Patsy Bellah is the owner of Great Transcriptions where the spoken word becomes the written word. Check us out at http://www.greattranscriptions.com For more information about recording your information products, read “How To Get Your Info-Product to Market With Lightning Speed!” for only $29.95 at http://www.lightningfastinfoproducts.com

Article Source: http://EzineArticles.com/?expert=Patsy_Bellah

As I promised in my last tip, here's 8 quick tips on making your website irresistible to producers ... (Please forward this e-mail
to anyone it might help)

1. Be sure you have a clearly labeled media page on your website.

2. Your media page should have all of your direct contact info  (cell phone, home phone, office phone and e-mail) at the top ... as well as a nice picture of you.

3. Your picture should have a caption under it with your name and credentials. I'll talk more about credentials in a future tip,  but for now just know that there are two kinds of credentials:

* Letters behind your name ... MD, Phd, CEO, Professor, etc.  * Personal experience ... "Ex-Airport Security Screener" (reveals how get through security with your clothes on)

Both are qualified to speak on their topics, however the media often prefer the guest with the real first hand experience.

4. If you have been on any major shows or networks, feature their little logos or icons prominently on your media page. They give you enormous credibility instantly.

5. Same goes for mastheads of major newspapers and magazines that you've been featured in.

6. If you've worked for or with any major companies ... make a  "Clients include" list and use their little logos too.
 
7. Feature celebrity quotes prominently if you have them.

8. Most importantly, you need to have short audio or video clips  of you talking (preferably being interviewed) so they can hear  you and/or see you in action.

I use a service called Audio Video Acrobat to host and play the audios and videos on my site:

Susan’s note:  Try it for 30 days for free http://speakerservices.audioacrobat.com

Patsy Bellah may be contacted  (310) 840-2957, Bellah Business Support Services,  E-Mail: ContactUs@GreatTranscriptions.com, www.GreatTranscriptions.com

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SPEAKER SERVICES
Trainings 2007/2008

BizSpeak & Video Workshop- I camera shoot
Sept 15 & 16, 2007
2008: Feb 2-3 and July 12 & 13
http://speakerservices.com/videoprod.html

MediaSpeak Symposium07
October 11,12, 13, 2007
2008: Oct 16-18
http://speakerservices.com/mediaspeak07

Authors’ SpeakEasy
November 9-11 2007 and
2008 April 11-13 and Sept 19-21
http://speakerservices.com/authorsspeakeasy

2008:
The Game: Speakers’ Bootcamp
March 26-30 and July 30-Aug 3
http://www.speakerservices.com/services/thegame.html

Speakers’ Summit & Marketplace
May 1, 2 & 3, ‘08
http://speakerservices.com/speakerssummit07

Video Demo Showcase - 3 camera shoot
2007: November 4
2008: June 8 and Nov 2
http://speakerservices.com/videoprod.html