Greetings,
I am sending you the November E-Zine before the first as I am heading out on Wednesday morning to the ICF Conference (International Coaches Federation).  If you are there please say hello our booth is 114.  The conference is from Oct 31 thru November 3 and on the 4th we’ll be doing the Video Demo Showcase in LA .  Following the Demo is the Authors’ SpeakEasy Training http://www.speakerservices.com/authorsspeakeasy  Nov 9-13, (includes 1 camera shoot). This training is for authors and authors in progress. Learn to speak your book, deal with the media and get your niche pitch.

Do you want to learn How to Make a Six Figure Income Without Leaving Your Home?  Join us for a complimentary teleclass with my guest Chellie Campbell on Monday, November 12.  She is the Author of Zero to Zillionaire, The Wealthy Spirit and creator of nationwide workshops that ease financial stress.  Chellie has earned over ONE MILLION DOLLARS conducting public workshops and seminars. In this exciting interview, she will tell you exactly how to structure, market, sell and deliver your own workshops so you too can make big money speaking from home.  This call is FREE for all Speakers’ Community members. Not a member?  Join now to access the call and take advantage of my special FREE 60 day Speakers’ Community trial offer. Read more about it and the benefits and instant bonuses. Go to www.speakerscommunity.com  .  Join the club!


Susan Levin
Speaker Services
310-822-4922 PST
susan@speakerservices.com
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Meet our New & Renewing Speakers/Authors, November '07

See all speakers/authors: www.speakerservices.com

Kathryn Tull, M.A. - S. California- see her video
Survivor of long-term domestic violence, nationally certified trainer and professional clinician lights compelling, educational path from recognition to triumph of self-recreation and empowerment.
Domestic Violence, Family, Personal Development, Women's Issues
http://www.speakerservices.com/speakers/detail/246

Get listed in Speaker Services-  E-mail us and request the speakers' guidelines.

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TIPS AND ADVICE

5 Easy Ways To Backup, Protect and Secure Your Valuable Business Data......Using Tools You Already Own Teleclass. Wednesay, October 31. Patsy Bellah interviews Paul Wagner, Software Magician. All monies for this $37 teleseminar will be donated to the Amercian Red Cross

If a Natural Disaster strikes, will you be ready? Discover how easy it is to put precautions into place to ensure the safety AND future of your business. Sign up http://www.softwaremagician.com/backups
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Listen to the replay of the teleclass with Daniel Hall,
Speak on Cruise Ships http://www.speakerservices.com/teleclasses/detail/81
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Listen to a 60 minute teleclass with Lynn Klippel, BookShepherd as she interviews Jack Barnard and me on
How to Sell Your Book Via Speaking
Click here to listen http://instantteleseminar.com/?eventid=962796
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See what others are saying about our trainings
View Video Testimonials-
Click here to view : http://www.audioacrobat.com/playv/WHL0WfCx
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The Video Demo Showcase is 11/4 in Los Angeles.  We are shooting 16 speakers that day.  Would you like to witness the shooting?  Just drop me an e-mail speakerservices@ca.rr.com and request directions for the Video Demo Showcase.
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RECOMMENDED RESOURCES:

See all Speaker Services Resources: http://speakerservices.com/resources
(web & book cover designers, VA's,  credit card processing, audio recordings, book menotring and more)
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The Publicity Hound, Joan Stewart
tinyurl.com/yv7s9e

If you want publicity for your programs and your products, publicity expert Joan Stewart says you must stop pitching your programs and your products and start pitching your expertise. Joan, also known as The Publicity Hound®, is a publicity expert who also happens to be a professional speaker.

Her website will show you how to capture the attention of media people and have them coming back to you again and again for story ideas, background, commentary and interviews.

The Publicity Hound website is loaded with free tips and tricks and valuable educational tools. Get tips on selling books from someone who really knows how to do it. I recommend her enthusiastically. Visit her website to learn more tinyurl.com/yv7s9e

You might be interested in signing up for her free email tutorial called 89 Ways to Write Powerful Press Releases. It's a very long course. But by the time you're done, it will be like you have earned a master's degree in writing and distributing press releases online. You will also know more about press releases than most PR people.
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Radio Publicity-Alex Carroll
http://tinyurl.com/ysqdbr

“When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star.” — John Kremer

Radio Publicity Expert Alex Carroll shows you how to:
- Get Rich and Become Famous ...Being A Guest on Big Radio Shows without Spending A Dime On Advertising or Ever Leaving the Comfort of Your Home

His Comprehensive, Easy-To-Read, 177 page Radio Publicity Manual
- Tells You How To Get On Huge Radio Shows and How To Turn Your Free Radio Publicity Into A Small Fortune

He has a Database of the nation's BIGGEST radio stations which allows you to target yourself as a guest to the monster radio shows
The data that you receive for each show when you purchase my complete database of the top 1,364 radio shows includes faxes, e-mails, websites, categories, show descriptions, time slots, number of listeners, frequencies, markets, time zones, news directors, public affairs directors, program directors, and more ... for each show.

Three different Radio Publicity Packages for you to choose from:
The Radio Publicity Manual
The Advanced Package
The Millionaire Package

Depending on which package you opt for, you'll also receive a total of up to 7 bonuses.

Learn more and order go to http://tinyurl.com/ysqdbr



ARTICLE

Why The Need For Speaking Skills Can Only Increase
TJ Walker

Conventional wisdom says that the need for traditional public speaking skills will decrease because of the following trends:

1. More people will work at home so information will be passed along though email and phone calls, not formal presentations.
2. With a rise in terrorism and fuel prices, business people will travel less to professional conferences; therefore there will be fewer speaking opportunities.
3. More and more of the business world is migrating more of its functions to the Internet. And, as we all know, the web is made up mostly of pages of text.

Therefore speaking skills are going to be as relevant as knowing how to operate a slide rule, right?

Wrong!

Every assumption above is flawed.

1. The more people work at home, the more likely they are to join professional and business associations that meet in person and feature speakers.
2. People might complain about travel more, but every year more and more associations sprout up and grow. The number of conventions grows. The meeting industry is growing. All of this means that more professional people have to speak at them.
3. The biggest blunder is in assuming that the web will stay a primarily text-based place. Now that broad-band connections are widely available, video and audio are spreading throughout the Internet. And unlike advertising on big national TV or radio networks, putting video and audio on web sites is relatively inexpensive. Therefore, it is only a matter of time before every web site, even one-person- freelancer-web-sites-from-home, will feel obligated to have video and audio on their web sites.

Video and audio will soon be required on most web sites. The easiest and simplest video and audio will consist of one person talking. I don’t believe every small business will be required to spend a fortune on high production values, but those that don’t have simple and straight forward audio or video of one of their executives speaking will be missing tremendous opportunities.

Prediction: the single best way of using video and audio of the web will be for a primary spokesperson to explain the who, what, when, where, and why of a business to every web site visitor. Imagine capturing the typical conversation you have when a prospective client calls your office to discuss your products or services. Now, capture the essence of that conversation in video and audio. That’s what should be on your web site.

Prediction: Whether you are a senior executive at a major public corporation or a sole practitioner working from home, the need for you to be able to speak well and present your ideas in a captivating manner is only going to increase dramatically in the coming decades.

I now create multiple video and audio clips for the vast majority of web sites that promote my businesses.

TJ Walker, CEO of Media Training Worldwide, is one of the leading authorities on media and presentation training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including United States government officials, European Prime Ministers, and African diplomats.  http://www.mediatrainingworldwide.com/
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Could Your Book Idea Be the Next Best Seller? How To Determine Your Book’s Potential Appeal
by Dawn Josephson
 
Everyone has a unique story to tell. From explaining business processes to revealing our personal history, we all have a natural desire to share our experiences with the world. As a result, bookstore shelves are packed with numerous titles that promise to entertain, enlighten, and educate readers.

Perhaps, then, the old saying that “everyone has at least one book in them” is true. If so, how do you know whether your current idea really is book worthy or if it needs some fine-tuning to have maximum marketability?

Before you put pen to paper (or fingers to keyboard), put your book idea to the test. Use the following questions as a way to hone your idea’s development and create a manuscript destined for the best-seller list.
 
* Can you state your book’s purpose in 10 words or less?
Many new authors face the challenge of wanting to give too much information at once. Instead of focusing on one specific idea, they try to wrap multiple concepts into one book. This approach not only makes it difficult to organize your book, but it also overwhelms your readers.
With any good book, you can state the book’s specific purpose in 10 words or less. Realize that your purpose is not the same as your theme or plot. The book’s purpose is what you specifically want the reader to do or think as a result of reading your book. Now, a statement such as “to live a better life” or “to run a better business” is not specific. A purpose is not a generalization. It’s a specific action that you motivate the reader to embark upon.

For example, if you’re writing a business book, your purpose should be to help your readers improve one specific business function, such as its marketing efforts, its customer service, its project management, etc. Your purpose should not be “to teach business executives how to create better marketing materials, deliver improved customer service, establish long-term customer relations, increase employee retention, and locate the best new talent.” That’s simply too much for one book to cover. Keep your purpose specific so you can deliver targeted and useful information.
 
* Does your book have a specific audience?
While you certainly want a large audience to market your book to, you also want an audience that’s targeted to your topic. Simply stating that your audience is “business people” or “women” or “the general public” is not a targeted audience. Why? Not all business people have the same concerns, not all women are interested in the same topics, and not everyone in the general public will be able to identify with your ideas.
When you narrow your audience to include those with a specific tie to your theme or who fit a certain demographic, you gain a marketing edge that can position your book more effectively. So instead of stating that your audience is “business people,” perhaps you can narrow it down to “company owners,” “middle management,” or “entrepreneurs.” Rather than target the broad category of “women,” you’d have better sales by focusing on “women over age 50,” “working moms,” or “single women under age 35.” All these categories consist of a large number of people, yet they are narrow enough so you can streamline your message.
 
* Are you saying something new?
If you want people to invest the time and money to read your book, you have to tell them something new. Too many authors attempt to reword or rehash old ideas that others have stated over and over. While you should use other people’s works to substantiate claims or add credibility to your message, make sure your central idea is fresh and unique.

How can you make sure your approach is new? Incorporate the results of a survey you personally conducted. Include case studies from your own business or life. Interview people who can contribute facts and information. Add elements of yourself to punctuate your message. This is your book, so tell your story or stance on an issue. Many authors are afraid to state a new opinion on a topic that others have covered. They think they may turn people off or offend. Remember that people like controversy, so if your book can stir things up and make people think twice about something, you’ll have a greater chance of creating a buzz about your book.

* Are your writing skills up to par?
You could have the best idea in the world, but if your text is filled with errors, is poorly organized, or is difficult to understand, no one will want to read it. Before you write too much of your book, brush up on your writing skills by attending a writing class, studying a writing guide, or hiring a writing coach to help you correct your writing challenges. Also, educate yourself on what writing style appeals to your audience, and then strive to imitate that style. Gear your writing to your intended audience as much as possible.

If you’re unsure whether your writing skills make the grade, consult with a professional editor or ghostwriter who can rework your writing and bring it up to publishing standards. Don’t let poor writing skills ruin your best-selling idea.
 
Start Writing Now
Writing a book is no small undertaking. When you can answer “yes” to each of the above questions, you’ll be on your way to transforming your idea into a publishable piece of work. Take the time to nurture and develop your idea before you start writing so you can be sure to create the best book possible. A little pre-planning and foresight is all it takes to give your book the most market appeal.
 
About the Author:
Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach™. She is president of Cameo Publications, an editorial and publishing services firm, and is the creator of The Ground Rules® book series. As the author of "Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books," she is the go-to person the media turns to when they want reliable writing-related information. Contact her at dawn@cameopublications.com or 1-866-372-2636.
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And in the BLOG
www.speakerscommunity.com/blog

-  Public Speaking Skills Essentials
-  It's All About Community
-  Are you Ready To Sell More Books?
-  Specialty Booksellers #2 - S. California
-  Speaking Engagements at Colleges
-  Plan a Powerful Blog Book Tour
-  To Be a Better Public Speaker
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SPEAKER SERVICES
Trainings 2007-2008

Authors’ SpeakEasy
November 9-11 2007 and
2008 April 11-13 and Sept 19-21
http://speakerservices.com/authorsspeakeasy

BizSpeak & Video Workshop- I camera shoot
Feb 2-3 or July 12 & 13
http://speakerservices.com/videoprodhtml

2008:
The Game: Speakers’ Bootcamp
March 26-30 and July 30-Aug 3
http://www.speakerservices.com/services/thegame.html

Speakers’ Summit & Marketplace
May 1, 2 & 3, ‘08
http://speakerservices.com/speakerssummit07

Video Demo Showcase - 3 camera shoot
2007: November 4
2008: June 8 and Nov 2
http://speakerservices.com/videoprodhtml