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Meet our New & Renewing Speakers/Authors, March '09

See all speakers/authors:
www.speakerservices.com

March '09 FEATURED SPEAKERS/AUTHORS

Gary Brose , Author,  Video   -- Seattle, Washington
Expert in employee compensation programs shows how to build high-quality bonus plans that motivate employees and boost profits, productivity and customer satisfaction.
Business Solutions, Employee/Team Productivity, Team Building

Teri R. Fisher -- S. California, Nationwide
Business leader reveals secrets of Succession Planning, growing internal leadership and the importance of spending less time on tactics, more on vision and employee development.
Management, Motivational, Succession Planning

Carol Orsborn, Ph.D.,  Author, Video, Audio Clip   -- S. California
Boomer expert and author of 15 books about life-stage transitions shows women how to make the most of life at midlife, and marketers how to tap into the power of this savvy and resilient generation of women.
Boomer Women, Marketing, Midlife Transitions
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TIPS/ADVICE/LEADS

Write a Winning Book Proposal and Land Your Publishing Deal Teleclass with Linda Sivertsen
March 5, 12 ,19  (non-fiction only)

1. A template of a complete book proposal so you can start filling in the blanks and writing your proposal, right on the call!
2. Examples of some of my favorite real-world, best-selling book proposal sections to refer to over and over again.
3. The 3-week Teleclass, an hour per week, followed by our question-and-answer session.
4. Downloads of the call to listen to at your leisure

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Want a Twitter button on your site? — Rebecca Morgan

Go to twittermysite.com to generate a button that allows people to sign up for your tweets.
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SendInc.com-  Donna Gunter

Sending sensitive information via email isn't the safest move to make. Some examples of sensitive information include things like passwords, Social Security numbers, financial documents, tax returns, proprietary information,  legal documents, medical info, bank account info, etc.

With very few exceptions, email is sent and stored in plain-text. This creates the potential of your email being read by a laptop thief, a hacker, or even a nosey IT professional. Almost everyone occasionally needs to send information that you need to make sure only the intended recipient is able to read -- and that's where Send comes in handy.

To get started, simply create a fr*ee account at Send, compose your email using the form on their home page, securely upload any attachments, and click the Send Secure Message button.  Send encrypts your email using the same algorithm the NSA has deemed fit for the encryption of TOP SECRET information. The email is then sent on to the recipient(s). Each recipient opens an attachment containing the encrypted email and decrypts it with their own Send account - or they can quickly create an account for fr*ee.

Once encrypted, only one person can read the message -- your intended recipient. Even after the message is received by the intended recipient, the message is still secure. No other user of Send can read the message. If the message is forwarded to another email address (or intercepted in transit), only the original intended recipient can read it.
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More than 100 journalists from media outlets large and small will meet face to face at the National Publicity Summit
April 22-25 in New York

The journalists will sit across from authors, speakers, consultants, experts and others who will be pitching their ideas to get onto shows like "48 Hours," ABC's "The View," Fox News and the "Today" show.

Attendees will be delivering succinct, 10- or 15-second pitches and including all the enticing little "extras" that encourage a media person to say "tell me more."

Each year, only 100 people are accepted at the summit so that each can have enough face time with journalists.

You'll have to complete an application before you're accepted.

Visit http://www.NationalPublicitySummit.com/?10844 for all the details.
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Target College Blogs  - Joan Stewart

If you're publicizing something that appeals to a college audience, the school's newspaper and campus TV and radio stations should be on your targeted media list.

Don't forget about the blogs associated with those media.

I picked up a copy of The Marquette Tribune, the campus paper published by Marquette University in Milwaukee. Inside, I found four URLs leading to the newspapers blogs. They are devoted to student government, music and entertainment, Greek life, and club sports. Most of them accept comments.

I'm guessing that some college students who don't read traditional newspapers also don't read their college paper but, instead, search for information online, including these blogs.

Including college newspapers in your publicity campaign is one of the thousands of tips featured in the 2009 update of my ebook "How to be a Kick-butt Publicity Hound." When co-author Tom Antion and I updated it late last year, we added six new chapters on social media.

This is one of my most popular learning tools because it gives Hounds an overall view of hundreds of publicity tools and resources, and gives specific strategies on how to use them. Our eight new chapters include tips and strategies for using video, MySpace, Facebook, LinkedIn, Twitter, photo-sharing sites, and social bookmarking. If you're late getting started with social media, this ebook explains in easy-to-understand terms how to incorporate these sites into a publicity campaign.

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ARTICLE

12 Rules of the Speaker Marketing Game
written by Burt Dubin

We’re talkin’ about the game of being an expert at what you do. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen—and you’re not even history. You’re nuthin’, baby.

Abide by these rules and you smile all the way to the bank. I started out not even knowing there were rules. Within 4 years I’d lost my little all. $235,000 eaten up, gone beyond recovery. Money talks, right? Well, mine went without saying!

I learned these rules the hard way. You can too. You can learn the hard way. Do you really choose to do that? Nobody cares. Nobody will care. It’s your life. Now that I’ve had a chance to think about it, I prefer the easy way. I’d rather learn from other people’s goof-ups. So, let’s get started.

Rule 1:
Have something of value to offer your company or your market. Something you’re passionate about. Something that comes from the marrow of your bones. From your core. From your gut. From your essence. From your soul.

And when you offer it, be it. Allow it out of your pores, out of your heart, out of your deepest feelings and beliefs. Let it shine from your eyes, be reflected in your stance and your glance, radiate from your fingertips. Yes, from your eyelashes. Be on fire! Be so enraptured by what you offer that you magnetize your prospects, associates and clients to your services or products.

Rule 2.
Be a marketer first, an expert next. (Marketing, defined: Marketing is creating conditions by which others decide on their own that they want what you’ve got.) Be a marketer first—and then a deliverer of what you offer. Many fine professionals and business people do not survive because they think the world is going to welcome them with open arms. Sorry, no cigar. This is a painful lesson.

You either gotta be so dazzling, charming, entertaining, gorgeous, brilliant that your prospects and clients all but lose control, are beside themselves, go ape in your presence. Or be a fine marketer.

How to market is beyond the scope of this short piece. By whatever means, you just gotta attract those in your universe to desire what you offer.

Rule 3.
Have integrity. Integrity that is absolute. Would you go driving in a car with a tire that wouldn’t hold air? Would you go sailing in a leaking boat? Would you eat a spoiled fruit? When the skin of a fruit is broken open, the fruit begins to rot right there. Nature insists on integrity. Is integrity any less important in your commitments to your prospects, your associates or your clients?

Rule 4.
Be exclusive. Be one-of-a-kind. Be a specialist. Create your unique market position. Be special in your corner of your world. Be the only game in town. Know more about what you do than anyone else on earth. And don’t tell me you can’t do it. You can. I know you can. Your creator endowed you with a unique talent. A talent nobody else has. Engage it!

Rule 5.
Associate with brilliant achievers. Associate with people who are reaching for lofty outcomes and dedicating themselves to worthy attainments. To outcomes that make a vital difference for others as well as themselves. People who are super-positive. People who build you up by their presence. Shun ordinary work-a-day types who lack a sense of their latent magnificence.

Rule 6.
Invest in Brand You. After being in business for over two decades, I continue to invest tens of thousands of dollars in research each year. Not just dollars. Time. Probable 20 to 30 hours each week in pure research. Why? So I can stay on the cutting edge. And, not just time. Focus. Energy. Asking why. Contemplation. Meditation. Looking inside. Looking outside. Looking away.

Here’s the idea. . . Make yourself such a unique resource for the market you serve that there simply isn’t a #2. Be so far out in front that others who would compete with you can’t even shine your shoes. This is what I want you to do. You do it by using the brains your God gave you.

Rule 7.
Find your North Star. Set your compass by your North Star. Your North Star is your personal mission. The North Star allows mariners to set their course and stay on course. That’s what your personal mission does for you. Have a personal mission. Put it in writing. Be sure it is transcendent. You know your mission is transcendent when you awaken one morning realizing you no longer have your mission. Instead, your mission has you. You’re caught up in the rapture, the energy, and the power of your mission. You’re a mission samurai. You’re a warrior.

Now you’re hooked. Hooked to the magnificent destiny you’ve created for yourself. From this moment on you have a new and vibrant energy. It’s always been there. Waiting inside you. Waiting for you to release it.

Measure your every decision against your mission. Whatever action serves your mission is good. Actions that do not advance your mission are to be avoided. Create a mission. And a Mission Statement. Put it on your office wall, your refrigerator door, your bathroom mirror. Live it. Live it vividly. Let it govern your every action.

Rule 8.
Set specific goals. Measurable goals. Goals with deadlines. Goals that advance your mission. Then take the bit in your teeth. Go after those goals ferociously. Relentlessly. Let setbacks strengthen your resolve.

Rule 9.
Get debt-free as fast as you can. The wisest experts agree on this. Get out of the plastic trap. Then, invest your profits for the long-term.

Rule 10.
Make yourself one of the best anywhere.

“Be more of what you are. Be all of what you are.
Do what you love; do it with your whole heart.
Do it with passion and a clear vision of where you are going.
And a commitment to become excellent and the courage to face your fears and to be realistic and honest with yourself and to take complete responsibility for your future.

And if you do that and if every morning you wake up and hit the ground running you will be outstanding in your field!”

—Brian Tracy

Rule 11.
Raise your fees. Be worth more than your fees. Most entrepreneurs and consultants lack the courage to set fees that reflect the real value they deliver. This insight shows you why:

Most specialists, 83%, according to Tom Winninger, are the K-marts of their business. 17% of specialists are the Tiffany’s of their business. Which are you to be? Make yourself the best, the very best, at what you do. And charge accordingly.

Rule 12.
Get yourself a coach, a mentor. Get the very best you can find. Then trust this person. If you can’t trust this person, get somebody else. Open up. Tell your mentor where you’ve been, where you are, where you want to be. Get an expert in the field you’ve set your heart on. Someone who understands. Someone who has been around the track a few more times than you. Listen to what your mentor says. Abide by your mentor’s guidance. And march on to glory!

Burt Dubin, 20 plus year veteran of the business of speaking, mentors speakers and wanna-be’s world-wide. Burt works with people who want to be speakers and with speakers who want to be masters.

The words of his clients, the admiration and respect expressed for his work by some of the world’s most successful speakers, testify to the values you receive. For samples of the wisdom available to you, simply go to www.SpeakingSuccess.com

AND IN THE BLOG

- 10 Ways To Grow Your Business With Twitter
- How to Set Up an Online Affiliate Program to Sell Your Products and Services
- Speakers’ Summit ‘09 is the Pinnacle Opportunity

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TOP TEN WAYS TO MAKE MONEY PUBLIC SPEAKING
by Tom Antion http://www.antion.com

SELL YOUR KNOWLEDGE
This is my overriding principle that came from years of hard knocks trying to get people to hire me to speak. I get more speaking engagements than I ever had before when I quit trying to sell them and began selling my knowledge in as many different formats as possible. The idea is that infinitely more people can buy what you know through books, tapes, CDs, Ebooks and videos than could ever hire you to speak. Your name recognition because of your knowledge distribution makes speaking engagements much easier to come by because the people that could hire you have already heard you and your message on your knowledge based products. In the mean time, the money from the product sales keeps your business thriving.

GET SPONSORSHIP
You can get other companies to sponsor your speaking fee so they can be associated with your message when you speak. Stop and think of what kinds of groups would want to be associated with your message. Let’s say you speak to the banking industry. Maybe mortgage, or mutual fund companies would sponsor you. Maybe bank equipment companies would. Think of anyone who would want to have exposure to your target audience then simply make a proposal to their public relations department.

GET DIRECTLY PAID
This is pretty straight forward. You speak to a corporation, association, civic group, or anyone who would hire you and they pay you directly. Most of the time you should try to get a deposit up front of about 50 percent and the balance either before the event, or the day of the event. You will use various methods to get hired. I have had the greatest success in my career getting hired to speak by promoting myself properly on the Internet.

SPEAKERS BUREAUS
A speakers bureau is a for profit organization that locates speakers for paying clients. The speakers bureau normally takes a percentage of your gross fee. The percentage is usually in the 15 to 30 percent range with the average fee being 25 percent. It is very difficult to start with speakers bureaus unless you are a bonafide celebrity and your fees are substantial. You must remember they get paid on straight commission and the higher your fee, the more they make. Also, unless you have a proven track record, a speakers bureau will be afraid to put you in front of one of their clients because if you bomb they could lose many more bookings from the same client. You must also supply the bureau with promotional materials that don’t have your contact information so anyone that sees the material will contact the bureau directly and not you.

PUBLIC SEMINARS
This is another fairly simple idea, but that doesn’t mean it’s simple to do. Basically you promote your seminar to the public and they buy tickets to attend. You could also promote it to corporate management and get them to buy tickets for their employees to attend. I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email magazine.

TELEPHONE SEMINARS
This can be a form of public seminar, or it can be done for private groups. You arrange for a telephone bridge line (very inexpensive), or a conference call (can be VERY expensive). You have participants call in and you deliver the seminar over the telephone. This saves a tremendous amount of money on travel expenses for you and the participants along with all kinds of savings for the participants (travel, time, etc.) For visuals you can have the participants sitting in front of their computer while on the phone. You tell them what web page to visit to see your visuals. I have produced a CD set on this topic. http://www.antion.com/teleseminarkit.htm

WEBCASTS or WEBINARS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.

TRAINING COMPANIES
In this case a company hires you to deliver their programs to public seminar participants, or to participants all from the same private company. Career Track, SkillPath Seminars and Fred Pryor Seminars are examples of companies who hire seminar leaders. In some cases you can develop programs for the seminar company and get a higher fee for delivering that program and a fee each time it is delivered by another seminar leader. You also get a percentage of all the back of room products you sell. These companies can keep you on the road quite a bit so you better be ready to travel and don’t think each event will be in the Bahamas . . .Your events are more likely to be in places like Toledo, Cleveland and Columbus. These are relatively low paying jobs when compared to the kind of money you can get promoting your own speeches and seminars.

SPEAK FREE TO PROMOTE YOUR BUSINESS
Many professionals speak or give free public seminars to help get clients. Attorneys, doctors, dentists, accountants, real estate agents, lawyers, home builders and many other people from a wide variety of professions give seminars to promote their business and to gain clients directly from the seminars. To do this effectively you must not spend the entire seminar promoting yourself. You must give the participants good information with the idea of establishing yourself or your company as the expert. There is certainly nothing wrong with showing people how complicated things are and even though they can do it themselves, it might not be a wise thing to do. For instance, you could be a plumber giving a seminar on how to remodel your bathroom. You tell the participants every little detail of how to do it and also tell them the perils if they do it wrong. No one will complain that you were just giving a sales pitch, but many will think to themselves, “Maybe this is too much to tackle by myself. Maybe I should hire this person to either help me or do it for me.”

SPEAK AS PART OF YOUR JOB
Many companies have their own speakers bureau. Normally the only reason it exists is as a public relations tool to provide a good image of their company to the community. One of the ways you can speak for pay in your company is to volunteer to be in the speakers bureau. As long as you are on company time when you are speaking, you are indirectly getting paid to speak. If they always ask you to speak after hours on your own time, well that’s a different story. You still might want to do it to continue to become a better speaker. Another way to get paid to speak in your job is to join the training staff of your company, or start one if one doesn’t exist. You can simply target a problem the company is having and work up a program to train others in the company on how to solve the problem. Suggest a few sessions to your boss to see how it goes. If you get results, chances are they will want you to do the same program for others in the company.
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AND IN THE BLOG:
www.speakerscommunity.com/blog

- Book Marketing & PR Resources (posted on 3/3/09)
- Marketing Strategies and Tips to Position Yourself
- 11 Quick (and Good) Content Ideas for Your Ezine or Website
- Seven Proven Ways to Book More Speeches From One Presentation to the Next
- 50 Networking Thoughts Everyone Should Read
- Webinars Increase Communication Skills