Speaker Services E-News -4/09
Training, Marketing and Development
http://www.speakerservices.com

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Content:
-  Note from Susan Levin, founder
-  New & Renewing Speakers/Authors
-  Tips & Advice, Leads
Articles: 7 Proven Ways to Book More Speeches from One Presentation To the Next
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Note from Susan Levin, founder

Message from Susan Levin

We just finished the 5 day Speakers' Bootcamp.  Lorenda Phillips, Executive coach said, Susan Levin and Jack Barnard are brilliant, not only did I learn how to put an effective presentation together and I got a dynamite brand!

Speaker and author, Karl LaRowe shared, By the end of  the second day I knew that this was the best decision I've made in my speaking career.  By the fifth day I was completely blown away.  The Bootcamp was amazing!
 Next Bootcamp is July 30-August 3.

April is a busy month for me.  On April 2 I will be teaching my first webinar.  Over 60 people signed up for it. I'll be talking about Top Ways to Make Money as a Speaker. Later in the month I am speaking at the Small Women's Business Expo and at the For You Network. 

For the Speakers' Community I am interviewing Jack Barnard and we'll be talking about Speak Like a Pro and later on in the month I will be talking with Nikki Leigh about Virtual Blog Tours.  This is a great and inexpensive way to get the buzz out about your book or services to other blog owners.

Join us if you can.  Did you notice that I am offering 60 days complimentary so that you can give us a trial run and take advantage all the benefits that are being offered.  There is literally thousands of dollars of training on your desktop. 

I have ramped up my offline and online networking as I am spreading the word about the 3rd annual Speakers' Summit, May 2 & 3.  Did you notice I am offering a 3 for 1 deal? Glance to the right hand column to learn more.

Enjoy the info packed article compliments of my colleague Burt Dubin: 7 Proven Ways to Book More Speeches from One Presentation To the Next.

Susan Levin
Speaker Services
Speakers Community
310-822-4922 PST

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Meet our New & Renewing Speakers/Authors, April ‘08

Click here to see listings of Featured Speakers/Authors
http://www.speakerservices.com/categories/featured.html

Anutza Bellissimo, CAMF, Author    Los Angeles, S, California
Certified Anger Management Facilitator shows how to transform negative emotions of anger and stress into positive feelings of power and success.
Conflict Resolution, Emotional Fitness, Stress Management
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Barbara Matthews  Inland Empire, Northern San Diego County
Gerontologist offers new options for aging with purpose and passion, resources and solutions for caring for elders, and inspiration for professionals working in eldercare.
Elder Care, Healthcare, Senior Issues
_______

Julie Thong, Video, Author  S. California
Dynamic speaker, author, entrepreneur and “life-changer” tells how the same strategies she used in a daring escape from Cambodia’s communist regime helped her achieve great health, time and the American dream – and how anyone can overcome any obstacle.
Business Opportunities, Change, Health, Inspirational, Personal Development
_______

Fredda Wasserman, Video,   S. California
Psychotherapist shows how to relax, recharge, and revitalize your life and your career.
Healthcare, Self -Care, Stress Management, Work/Life Balance

See all entire list of Speakers/Authors:
www.speakerservices.com

TIPS/ADVICE/LEADS

 
Book Signing
Our client Charlie Scola aka Party Charlie  - Celebrity Party Planner and Caterer The Ultimate Guide to a Successful Party May 8, Borders Book Store, Westfield Century City Mail, Century City, Ca- 5:30-8pm  rsvp[ rsvp@charliescola.com
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The rate of affluent US Internet user participation in online social networks increased dramatically to 60% in January 2009, from 27% in January 2007, according to The Luxury Institutes's latest WealthSurvey "The Wealthy and Web 2.0."  Read more http://www.emarketer.com/Article.aspx?id=1006060&src=article1_newsltr

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Turn One Product into Three
Joan Stewart, http://www.PublicityHound.com

If you create information products, don't make the big mistake that most information marketers make.

They create one product. Then they fail to understand all the ways they can turn that product into two additional products, or three, or four, or even five, with just a little more work.

For example, let's say you've written a book that sells for $25 in the bookstores. Why not create a spiral-bound workbook that ties into the topic of your book and that you can sell at your website?

For a third product, host a teleseminar, record it and sell it as a CD or MP3 file. But don't just offer the audio. Hire an inexpensive transcriber and offer the product as a downloadable PDF for all those people who prefer to learn by reading and not by listening.
______________________________

ARTICLE

7 Proven Ways to Book More Speeches from One Presentation To the Next
by Burt Dubin
 http://www.speakingbizsuccess.com

Here’s how to make every presentation lead to requests for you to speak again at other events. Make building your reputation and enhancing your perceived value the primary function of every presentation.

Here are seven tested, proven methods I’ve discovered from my study of the skills of the masters of the professional speaking business. Use this concentrated wisdom to improve your speaking business skills from booking to booking!

1. Satisfy the decision maker and the meeting planner

- With your skills, credentials, experience, books, articles, and media coverage.
- Make your program description show exactly what your presentation delivers.
- State your recommendations, guarantees, and endorsements.

2. Exploit your window of opportunity

With associations that have annual meetings, make your initial contact about one month after their last annual meeting. Ask when their planning starts for the next meeting. Ask when the theme is selected. The time window for booking your presentation opens at that point. This window to book more speeches lasts as little as one month.

Decisions on keynote speaker and other general session presentations are made first. This may be 3 months before Breakout Session presentations are selected.

Study your market and know that market intimately. Think like your market’s decision makers

Neuroeconomics-How-Executives-Think think. Get the right promotional materials before the right person at the right time. It is a critical to demonstrate your professional skills at this time.

3. Give decision makers and meeting planners the value they want

- Provide in-depth knowledge, wisdom, and strategies on a topic or issue that is hot at the time.

- Offer two, sometimes three programs. For example, offer a keynote speech for the major program followed by a breakout session addressing the “how-tos”.

- Offer also to speak on a panel or lead a presentation to senior executives. Use your skills and ingenuity. Deliver extra value. Offer pre-event presentations or training, too. Add value every way you can.

4. Generate areas of expertise

- Topic expertise. Get known as the skilled specialist – the expert who speaks.
- Platform artistry. Showmanship skills are everything.
- Promotional expertise. Market yourself professionally.
- Negotiating skills. Make their booking you win-win.
- Credibility as an expert presenter in your topic. (See 5, below.)

5. Develop your credibility

- Become a celebrity.
- Publish articles and books.
- Document your skills and accomplishments; be recognized; earn academic degrees and industry certifications.
- Create a proven track record.
- Develop a client list. Big names are best.
- Earn magnificent evaluations.
- Keep your fees appropriate, even a bit less than you’re worth.
- Seek prestige engagements. Target well-known prospects.
- Answer your office phone professionally.
- Upgrade your promo kit and your brochure.
- Upgrade your demo tapes, both audio and video.

6. Make yourself worthy of higher fees

- Improve your topic expertise, presentation skills, negotiating skills.
- Ask for what you want. Be prepared to reject inappropriate offers.
- Relate any difference in fees to the total meeting budget, total head count at your session, cost of the luncheon or banquet per person.

7. Fit the Budget without altering your fee structure

- Offer multiple programs at the same engagement.
- Offer multiple engagements of the same presentation.
- Offer to split travel expenses between meetings of other organizations at the same time in the same city.
- Offer a flat fee; combine speaking fees and expenses into one quote.
- Offer a product sale arrangement. Sell product and reduce your speaking fee.
- Offer a separate presentation the next day at no extra charge.
- Find a sponsor. Have a profit-making organization or member sponsor or co-sponsor your presentation, paying all or part of your fee.
- Offer to barter for something they have that you want, for example a free booth at their trade show or a master videotape of your presentation.
- Offer to permit the association to market videos and recordings of your presentations as well as your products and you share the revenue with them.

Susan Levin
Speaker Services
310-822-4922 PST

  And in the Blog

-LinkedIn 101: How To Unlock The  Power Of This New Online Tool
- One-Sheet Says it All
- Data Dump Before Your Speak
- Creating a Powerful Video
- What is a Webinar?