Greetings,

Hope your summer was peaceful and productive.  Mine was and I visited with my good friends Diane and Scott in Santa Rosa, CA at Four Seasons Herbs.

The photo is a customer buying herbs in their shop.

I spent a few days in Berkeley and was treated to a great tour of Lucasarts Entertainment in San Francisco from my nephew Brett.

In today’s article by George Bruno: Good Speakers are Made, Not Born,  he shares that, “Good speakers become great speakers with the proper training.  Investing in professional speaker training can greatly improve your bottom line.”   Right on George will you invest in your training?

No matter where you are on the speaking path Speaker Services has something for you. Check out the Speakers’ Summit (3 for 1 offer),  Speakers’ Bootcamp, Market Yourself as a Speaker Workshop and the 3 camera Video Demo Showcase.  Don’t forget about the teleclasses and our membership club The Speakers’ Community (60 days complimentary). We work with professional people and authors in growing their business and income through speaking.

If you are seeking speaking invites you might consider purchasing a speaker listing in our online directory since ‘94 which brings speakers and audiences together.  Speaker Marie Elena Rigo wrote. “Just booked a Proctor & Gamble event next week, have a proposal out to a law firm and was solicited by ThinkPR for a Woman's Day Magazine 2-day event in late September.  So, I think it's working.”  Are you  ready to jump on the bandwagon?

Got questions or concerns?  I encourage you to call or e mail me susan@speakerservices.com.  I really like to talk to you and learn more about how I can assist you so you can speak your way to more business

Susan Levin
Speaker Services & Speakers' Community
310-822-4922 PST

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NEW AND RENEWING SPEAKERS/AUTHORS
September 2009

Dr. Cindy Brown, Author, S. California
Behavior Specialist, Executive Coach, Author shows you how to finally master your behavior, communication and relationships for personal and professional success utilizing her powerful breakthrough techniques and E.M.T.™ process.
Business Solutions, Communication, Personal Development, Relationships
http://www.speakerservices.com/speakers/detail/339
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Joy Chudacoff,  S. California
Founder of Smart Women Smart Solutions shows how to re-ignite passion and purpose, rev up your energy, create effective business and marketing strategies, and design the life you choose to live.
Business Solutions, Motivational, Personal Development, Work/Life Balance
http://www.speakerservices.com/speakers/detail/303
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January Jones, Author, Video, S. California
Radio host, author and chocolate expert transforms whiners into winners.
Baby Boomers, Family, Humor, Relationships
http://www.speakerservices.com/speakers/detail/337
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India Holloway, Author,  S. California
Healthcare specialist reveals how get rid of toxins that drain your energy and start listening to your body’s secret signals that guide you toward increased health and well-being.
Body-Mind, Healthcare, Lifestyle, Wellness
http://www.speakerservices.com/speakers/detail/340
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Ileana Kane, SF Bay Area, Marin County, San Jose
“Million-dollar Muse” shows how to make more money by doing what you love – and have more time off to enjoy it!
Marketing, Motivational, Entrepreneurship
http://www.speakerservices.com/speakers/detail/336
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Keri Newell,  S. California, Nationwide
Certified Matchmaker reveals secret strategies for dating, mating and relating that replace mystery and confusion with mastery and fulfillment.
Personal Development, Relationships, Self Improvement, Women's Issues
http://www.speakerservices.com/speakers/detail/298
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Marie Elena Rigo, Author, Video, S. California
Feng Shui expert, interior designer and life coach reveals how to transform your office and home to support success, productivity and peace of mind.
Business Spirituality, Clearing Clutter, Feng Shui, Interior Design
http://www.speakerservices.com/speakers/detail/304
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Kelly Sullivan Walden, Author,  Video Demo,  S. California, Santa Fe, Nationwide
Hypnotherapist and Warner Book’s author of, I Had the Strangest Dream…The Dreamer’s Dictionary for the 21st Century shows you the keys to unlock the treasure chest of your nighttime dreams, so that you can make your daytime dreams come true.
Dreams, Personal Development, Spirituality, Women's Issues
http://www.speakerservices.com/speakers/detail/247

SEE ALL SPEAKER LISTINGS
http://www.speakerservices.com/categories/allspeak.html
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EVENTS, TIPS AND ADVICE

Workshop

If your body and mind aren't in line, your business cannot succeed, especially in today's economy. Take a day off from the hustle and bustle of running your business and the stress of living your life to join us for an invigorating retreat, during which you will learn how to better manage your body and mind while simultaneously better tending your business growth.

Join speakers Linda Landon, Nora Wallace Walsh and Virginia Ginsburg

Saturday, September 27, 2009, La Canada, California
9:00 am - 4:00 pm

Early Registration: $249 (Price includes admission and lunch)

More info and to register: www.bmbstrategies.com
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Speak at College Bootcamp
December 4-7- James Malinchak

James will reveal some of his most closely guarded secrets for making Big Money in the college market.

Learn more

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The following tips are from John Kremer, www.bookmarket.com

The Small Business CEO magazine was launched on August 1st.  Check it out at http://www.smallbusinessceomagazine.com

They need lots of articles. Send article ideas to Stacy Larmore,Managing Editor. Email: editor@smallbusinessceomagazine.com.
Put "article submission" in the subject line.

Ric and Liz Thompson are the publishers of this new magazine. As a contributor, you'll also be able to list your upcoming seminars and teleseminars on their website.

and

U.S. High Schools List (9,600 schools!)

Jeff Rivera, author of the award-winning novel, Forever My Lady, has kindly offered to share a list of 9,600 U.S. high schools that he compiled.The list includes the name of the high school, city, state, and phone number. You can use this list to promote books to high schools or set up speaking engagements or author appearances.

You can get the list in Excel format by clicking here:
http://www.promotingyourbooks.com/USHighSchools.xls.

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Put Your Words to Work  Get to the Point from MarketingProfs

Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do something," she says in a post at her Marketing Interactions blog. In other words, it should have a job.

According to Albee "unemployed" content includes:

Informative copy that piques a reader's interest, but offers no obvious way to learn more or take action.
A topic that appears initially to match a headline's promise, but then veers wildly off course. Jargon that caters to search-engine optimization, not reader comprehension. In other words, Google loves it, but customers can't figure out what you're trying to say.

The solution? She recommends:

Writing for your audience. Engage readers with a welcoming tone and language they understand. Be a good host by focusing your attention on them. Offering substantial content. Get right to the point, then expand on it with relevant, high-quality material that involves your readers and invites interaction. In essence, make them happy they clicked on the link.

The Point: "If your content is not written with the express intention of helping your audience learn, understand or take action about something (or all three)," says Albee, "it's just sitting there on your web page, taking up space."

Source: Marketing Interactions
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ARTICLE

Good Speakers are Made, Not Born, George Bruno

Good speakers become great speakers with the proper training. Investing in professional speaker training can greatly improve your bottom line.

There is no downside to improving your speaking skills.

The key to effective speaking boils down to one thing: The ability to be able to tell a compelling story. I was taught years ago that effective advertising was reduced down to the acronym A-I-D-A, which stands for 1.) Attract their ATTENTION. 2.) Stimulate their INTEREST 3.) Create DESIRE and 4.) Move them to ACTION.

Creating an effective speaking presentation is not much different than those guidelines. When we speak, we are actually selling. We are trying to communicate or get someone to adopt truths, facts, inspire action, etc. How many times has someone in your life said to you, “It’s not what you say, it’s how you say it”? Most of us have heard that. We have all worked with very accomplished, well-educated people who are absolutely brilliant in their field, but when they spoke, they almost put us to sleep. How many of us have listened to an individual who was charismatic, compelling, and attractive and then when it was all done, you ask yourself, “What did they just say?” or you don’t remember a thing they said. It was all show with no substance. To get on the road to more effective speaking, you must master what you say AND how you say it. The best way is in a story-type format. In my sales training over twenty years ago I was taught that “facts tell, stories sell”.

Stories or story-type speaking bring a message to the heart and mind of the audience. One such method is what I call the PSOx3 speaking template. It is a no-brainer method for creating compelling speeches. This stands for presenting a Problem, Solution, and Outcome and doing it three times during the presentation. This humanizes the presentation and it allows the listener to relate to the issue presented. It creates a mental picture which makes the topic more memorable. Here’s an example. Let’s use a motivational topic that goes like this; “John Smith had only twenty dollars in his pocket. He was laid off with no possibility of being rehired. His position was outsourced overseas. He had two kids in private school and a baby at home. His wife worked part-time three days a week.

They could not make it on her income alone. They only had enough financial cushion to pay their bills for about three months. He knew he had to make something happen, and do it quickly. One day after paying his bills he actually had to make a decision whether to fill up his gas tank or buy groceries. This was the turning point in his life. It was either cave in to the desperation and depression or rise to the occasion and go into business for himself. He felt no one was going to hire an over-40 professional like him at the salary he had been accustomed to. One day while reading newspaper, he read a story about how a large percentage of attorneys were not getting the clientele they desired. He spotted a need. Problem leads to profit. He was skilled in writing marketing materials for a large company for the past twenty years. Why couldn’t he do it for another industry?, he asked himself.

This lead him to make his first phone call to a local attorney who confessed that his business was slow and he was at odds in how to get more clientele and increasing his referrals. John made an appointment with that attorney. He became John’s first client. That was 250 clients and three years ago. John’s now has three employees that all work as independent contractors from their homes. He also works out of his home. He and his staff meet in person once a week for brainstorming sessions to give the virtual company a more human feel.”

Now when you read the story of John, in a very short period of time, you are pulled in to his plight, feel his despair, and experience the hope he has with the advent of his new business. When this story is told, as opposed to just telling facts, you feel for John. When it is presented with pauses, increases and decreases in speech volume, and the appropriate body gestures, you are well on your way to creating a memorable speech. As in a good TV screenplay, you can clearly identify the problem, solution, and the outcome. The story of John is one you remember and isn’t that the reason why we do presentations at our work, places of worship, and service organizations?

George Bruno has been speaking in the private and public sectors for 25 years. He has been a guest and host on various talk radio programs in New York and Pennsylvania. In the early 80’s, he traveled on a drama team for three years performing in churches, prisons, and schools. In the late 80’s and early 90’s, he performed as an improv comedian in comedy clubs, café’s and fund raising shows in cities on the East Coast, including the renown Bonkers Comedy Club and the Chestnut Street Cabaret in Philadelphia.

Article Source: http://EzineArticles.com/?expert=George_Bruno

RELATED RESOURCES

Storytelling CD or MP3
Spice up your presentations through storytelling by Jack Barnard

Speakers’ Bootcamp - practice stories and organize them into your template
 
Short list of Speaker Services Products
http://www.speakerservices.com/products

- Speak Authentically: The Four Agreements® & Speaking Circles®  interview with  Linda Landon         

- Social Networking-Social Media interview with Mari Smith     

- Confessions of an Adrenaline Addict: How to achieve more with less effort interview with Deborah Deras     

- Painfree Selling from the Stage: Seed and Grow Rich interview with  Lisa Sasevich     

- Make More Money without Spending More on Marketing-Red Hot Copy interview with  Lorrie Morgan Ferrero       

- Be Unforgettable! Get the Audience Involved! interview with Kathy Bote

See all Products  http://www.speakerservices.com/products




 


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