ONE-SHEETS

How to Write, Craft and Design
 Your Speaker Marketing Materials

Want to get more business?
Time to target your marketing efforts?
Are you attracting your ideal customers to you?
Need a boost in your graphics and copy to get better results?

Tap into the MOTHER LODE of MARKETING

Discover GOLDEN NUGGETS for writing EXPLOSIVE COPY
and learn tips to use today for DYNAMITE DESIGN


Attract Meeting Planners to HIRE YOU!!!

One of the least expensive and most effective marketing tactics that speakers, trainers, authors, coaches and consultants use to GET HIRED are called One-Sheets: one sheet of paper, usually two-sided, loaded with photos and copy text proving they are the best match for their needs.

More than ever today, professionals and service providers are using speaking in front of audiences and network organizations to spread the word, build awareness of their business, and get hired.

These one-sheets, like a “spec sheet” for a product, are designed for meeting planners to quickly review information needed for booking the speaker, and show how YOU are an expert in a certain area.  There are significant elements and an ideal placement for each item on the page, maximizing effect, rapport and results.

Are your marketing materials really working for you?

Need fresh ideas?

Discover nuggets you can use immediately on your one-sheet, brochure, website, postcard, business card, flyer...

Bring your laptop and make the changes on-the-spot.
Walk away with something you can USE right away!

In this hands on interactive workshop you will learn how to:
•    Understand who your readers are - and what they need to buy/book
•    Choose the best typestyles for your image and industry
•    Identify the best color combinations to use to attract attention
•    Design in the most effective page layouts for your message
•    Capitalize on your uniqueness and branding
•    Use time-saving shortcuts for immediate campaigns
•    Learn ideal photo and text placement for maximum effectiveness

Polish your one-sheet copy and...
•  Learn easy ways to overcome creative blocks, write copy, and generate ideas
•  Clearly state who you are and what you do
•  Convince readers quickly that you can solve their problem
•  Streamline your message: less is more
•  Punch up your copy: write lean, lively prose
•  Hook readers on WIIFM: What's In It For Them
•  Focus, Focus, Focus: The key to successful one-sheets

What this is NOT:
This is not a typical Seminar format where you sit in rows of chairs and listen.

What this IS:
This is an Interactive, Hands-On Workshop
Tables with elbow room, electricity, and desktop printers provided.

We mean HANDS-ON!
Facilitators work WITH YOU throughout the DAY.

This is LIMITED to ATTENDANCE based on personal attention!

MORE FOR YOUR MONEY:
You will be provided a list of things to prepare, email in advance and bring.
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Saturday, July 11, 9:00am-7:00pm
Marina del Rey Hotel, Marina del Rey, CA
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Many years ago I learned from Sheryl how to write and design a flyer or
one-sheet.  I still use the tips and strategies I learned from her every
time I write one.  This is brilliant info and if you don't know what Sheryl
knows you're at a disadvantage when putting together your marketing
materials.  You go, Sheryl.
- Denise Michaels, Author, "Testosterone-Free Marketing" A Business Bestseller

Sheryl has been designing my One Sheets for years - and they WORK!  If you are within striking distance of this program and your One Sheet needs work, you can't afford to be anywhere else. 
- John Reddish, GetResultsCoach, Consultant, Coach, Author, Speaker & Trainer

SHARING A WEALTH OF KNOWLEDGE:

Your Expert Facilitators: Sheryl Roush, Jean-Noel Bassior,
Susan Levin, Jack Barnard

Sheryl Roush is active in the field of speaking and training, as a 20-year Professional Member of the National Speakers Association, a 22-year active member of Toastmasters International, and Past President of the ICF/San Diego Professional Coaches Alliance. Sheryl is an internationally top-rated trainer on marketing communication in 8 countries.

Blending those real-life insights, she is also a Marketing Design Expert, with 35 years of experience in advertising, marketing, graphics, photography and printing. Her college degree is in commercial art. She currently owns a publishing company, and has owned five graphic design studios in San Diego, and is a 4-time international design award recipient. She is a 12-time published author, with 5 books published in graphic design, one of which is the course book for the University of Ottawa in Canada.

As a designer, she is considered NSA’s one-sheet guru. Her articles on one-sheets have been published in NSA’s Professional Speaker Magazine, and her “Solid Gold Speaker One-Sheets” DVD is endorsed by NSA presidents. Sheryl even “branded” one of NSA’s recent Presidents, which enable the speaker to double her fees, and book her calendar solid two years in advance.

A keynote speaker, Sheryl has presented on programs alongside numerous celebrities, including: Olivia Newton-John, Marcus Buckingham, Jane Seymour, Geena Davis, Suze Orman and a host of others.

A dedicated member of Toastmasters International, Sheryl was only the 3rd woman in the world, out of 4 million members in 93 countries to earn their elite Accredited Speaker designation for professional speaking, and is receiving The Presidential Citation this August.
www.SparklePresentations.com

Jean-Noel Bassior is a journalist who specializes in celebrity interviews. Her work has appeared in many publications, including Redbook, Parade, McCall's, Woman's World and AARP The Magazine, and she's been syndicated worldwide by Knight Features (London). She's the author of Space Patrol: Missions of Daring in the Name of Early Television, a saga of live TV, and she has been featured on many talk shows, including "Coast to Coast A.M." with George Noory.

Host & presenter Susan Levin is an international marketing consultant and founder of Speaker Services.  Speaker Services offers training, marketing and development services and an online directory for professionals who are interested in growing their business and income through speaking. She offers advice and marketing strategies guaranteed to dramatically increase your income and success in speaking.

Workshop Tuition: $425 Use coupon code SGOS & pay $297

Includes a 30 minute follow-up review or consultation with Sheryl

310-822-4922 PST •  E- mail susan@speakerservices.com

Cancellation Policy:  No refunds after July 1, 2009

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