The following is an excerpt
from Market Yourself as a Speaker by Susan Levin
Creating & Marketing Speaker Products
Back-of-Room Sales (BOR)
As speakers we are in the information business
and are not limited to the spoken word.
You can take the same information from your presentation
and create several versions of it via product and customized programs
for individuals as well as companies.
- Products increase the value of your program and
your income.
- Audiences want to review the material at their
leisure.
- Increases your visibility and credibility in
your field.
PRODUCTS YOU CAN CREATE AND SELL:
- Audio albums of your talk or related subjects
(4-6 cassettes).
- Audio instructional tapes may include self-help
techniques.
- Workbooks may be sold in back-of-the-room or
included as part of a package for a fee seminar.
- Video tapes
- Training Materials
- Booklets
- Manuals
- Handouts
- Books
- Reports
- Computer software
- Transcription of your program
- Newsletters
- Anthologies
- Magazine Articles
- Posters
- Consulting sessions
- Topic related items i.e.: calendars/charts
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