Market Your Book Beyond the Platform
Shel Horowitz

560,626 books were published in 2008 just in the United States. So how will yours get found, noticed, and SOLD?

Sure, you can sell from the platform. But don't you also want your book to be sold in places where you DON'T happen to be speaking?

560,626 books were published in the US in 2008. That's one-thousand, five hundred, thirty-six new books every single day of the year. Yikes!

And that number goes up almost every year. In 2007, it was 411,422. As recently as 2004, it was just 181,189--less than half of the number three years later. In 2002, just two years earlier, only 119,123 books were published. As recently as 1990, the number was only 46,736--only 8.8 percent as many.

In other words, an author or publisher releasing a book today has to work eleven times as hard to get noticed as authors and publishers did just nineteen years ago.

How will people find your book? And how will they decide to buy it?

Bookstores work pretty well for J.K. Rowling, Stephen King, and Nora Roberts. But unless you're as well-known as they are, they won't work so well for you. If you actually do get stocked by stores, most will only take one or two copies, and shelve them spine-out (so all the casual browser sees is the spine: that skinny panel between the front and back covers) in some category at the back of the store. And if they only take one copy, and someone buys it, you've just lost your placement in that store until the manager gets around to ordering another one. Oh yes, and after 3 or 6 months, if it hasn't sold, back it goes to the publisher--coffee stains, bent pages, and all. What can an author do?

Shel Horowitz can show you dozens of other ways to get your book noticed in the crowd. Some of what he might cover in the call:

* How to be seen as an expert and gain powerful publicity in the mainstream media

* How to use social media to build and monetize your reputation

* Why 3rd-party credibility is so important, and how to get it

* The success secret of most Internet millionaires, and how to harness it for your own book sales

 Shel Horowitz

Copywriter, speaker, marketing/publishing consultant, and author Shel Horowitz has spoken to writing and publishing groups from Boston to the Bay Area, including Book Expo America and several PMA Universities. He has published with two big New York houses, two mid-sized publishers, a subsidy house, and his own imprint. His seventh book, Grassroots Marketing for Authors and Publishers , is his third straight book to receive honors. An expert in ethical, effective, and affordable marketing, he has helped authors and publishers get the word out about their books--or get their books completed and published--since 1995.

As a copywriter/marketing and publishing consultant, Shel helps authors, publishers, and entrepreneurs with marketing plans, book jackets, website copy, press releases, strategic marketing partnerships, etc. He also turns unpublished writers into published authors, step by step--whether through a traditional publisher, setting yourself up as a self-publisher, or using a subsidy press.

Shel has gotten publicity for himself and/or his clients in the New York Times, Wall Street Journal, Entrepreneur, Woman's Day, Reader's Digest, the front pages of AOL, Paypal, and MSN, and hundreds of other media outlets. He has marketed via social media since 1995. He has helped one client partner with Paramount Pictures, and others to get superstar endorsements. He himself has formed profitable alliances with Southwest Airlines  and Guerrilla Marketing, among others, and has gotten dozens of endorsements for his own books ranging from a co-creator of the Chicken Soup empire to a former U.S. Secretary of Labor.

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