Prospecting for Speaker Engagements: Systematize the Booking Process
interview with Mary McKay

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As a booking agent and strategist, Mary McKay has booked over 2,000 paid speaking engagements for top producers, authors, experts, cultural heroes, business and industry leaders in the last two decades including Mark Victor Hansen, co-creator of the wildly successful series, Chicken Soup for the Soul and renowned Les Brown, recipient of the National Speakers Association's highest honor, The Speaker Hall of Fame, Council of Peers Award of Excellence (CPAE).

Mary’s success as a booking agent is a direct result of systematizing the booking process to uniquely position the speaker, optimize the appearance, generate referrals and enable more revenue potential through product sales.

·  The two reasons that speakers get hired

·  How to state your expertise in a way that compels your ideal client to want to get more info on your expertise

·  A 6-step formula for writing your USP

·  How to identify the person responsible for speaker selection

·  A 10-step formula for writing your own script

·  How ask the questions that tell you whether or not the prospect is a qualified lead

·  What documentation decision-makers need about you  

usp-formula.doc

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