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Speaker Directories|
Speaker Services- Media Lists & Pitch Letter/Press Release Service How Speakers/Authors benefit from Publicity - Visibility/Credibility - Cost-effective leads and sales - Build your brand - Generate business opportunities PITCH REPORTERS Now you can pitch reporters directly with the most accurate, up-to-date media lists in the business. Now, you finally have the ability to tell your story when you want to, directly to reporters who matter the most! This is the most complete, up-to-date list of media in TV, Radio, Newspaper, Magazine and online media outlets. You get complete information, including name, email, phone, fax, street address, preferred contact method, website, circulation, topics covered and personal notes to help you target the media and built rapport to get results. Each list comes complete with: Name Title Topics covered Profile information Phone Street address Media type (Radio, TV, print, online) Circulation figures Website SPEAKER SERVICES: Can customize a targeted media list for you. ________________ Each list is $150 (contacts vary from 500-5,000) You own the list & you may use it over & over again. Write your Pitch Letter $247 add to shopping cart Write your Press Release $299 add to shopping cart Press Release Makeover $247 add to shopping cart Now you can send your pitch letters or press releases directly to the reporters who can help you get the coverage you deserve so you can sell more products and services. Unlike other list, you can use your list as many times as you like, without any restrictions. Yes, some companies won't let you use their lists more than once without charging an additional fee. Available lists in the following subject areas: * Business and Finance * Careers and Entrepreneurship * Energy and Environment * Health, Wellness, and Beauty * Lifestyle * Technology Each list is $150 Local / Regional Newspapers Media List add to shopping cart * Number of Contacts Varies Per Region - Excel Chart (Compare to competitor's typical price: $1,500+) Financial Services Media List add to shopping cart • 5,000 Contacts - Excel Chart (Compare to competitor's price: $2,263) Includes: accounting, ATM and e-banking, bankruptcy, bond management, broker dealer, commodities, convertible securities, corporate finance, credit management, debt collection, derivatives, foreign exchange, fund management, hedge funds, IPOS, institutional investment, insurance, international currency, investing, investment banking, mortgage, mutual funds, options and futures, private banking, reinsurance, stock market and venture capital Personal Finance Media List add to shopping cart * 1,638 Contacts - Excel Chart (Compare to competitor's price: $263) Includes: bankruptcy, financial planning, insurance, personal finance, taxes Sales and Sales Management Media List add to shopping cart * 265 Contacts - Excel Chart (Compare to competitor's price: $263) Small Business Media List add to shopping cart * 734 Contacts - Excel Chart (Compare to competitor's price: $263) Careers and Entrepreneurship Careers and Employment Media List add to the shopping list * 387 Contacts - Excel Chart (Compare to competitor's price: $263) Entrepreneur, Small Business, Franchise Media List add to the shopping list * 376 Contacts - Excel Chart (Compare to competitor's price: $263) Workplace Issues Media List add to shopping cart * 1,340 Contacts - Excel Chart (Compare to competitor's price: $562) Energy and Environment Energy Media List add to shopping cart * 1,909 Contacts - Excel Chart (Compare to competitor's price: $1,263) Includes: alternative energy, bio fuels, diesel and gas engines, energy, energy deregulation, iron and steel industry, metal and minerals, mining, natural gas, natural resources, nuclear energy, oil and petroleum, solar energy and water power Environment Media List add to shopping cart * 2,425 Contacts - Excel Chart (Compare to competitor's price: $1,263) Includes: carbon emissions, climate change, conservation, environment, hazardous materials, pollution, recycling, sanitation, sustainability and water resources Family Issues and Parenting Media List add to shopping cart * 1,690 Contacts - Excel Chart (Compare to competitor's price: $663) Health, Wellness, and Beauty Beauty, Cosmetics Media List add to shopping cart * 1169 Contacts - Excel Chart (Compare to competitor's price: $689) Allure, Alternative Press, AM New York, Amabilia.com, American Spa Anokhi Magazine, AOL Stylelist, BeautyNewsNYC.com, Better Homes & Garden, Better Nutrition, Black Entertainment Television (BET) - Online, Glamour, Health Magazine... Ladies Home Journal.... Health and Wellness Media List add to shopping cart * 5,000 Contacts - Excel Chart (Compare to competitor's price: $2,297) Family Circle, Fitness, Glamour, Harvard Health Letter, Mayo Clinic.com, New York Times, Oprah Winfrey Show (yes, it is included, with a health/wellness editor!) Dr. Nancy - MSNBC, Dr. Oz - Discovery Health, Dr. Phil Show - Harpo Productions... Nutrition, Diet and Weight Loss Media List add to shopping cart * 655 Contacts - Excel Chart (Compare to competitor's price: $629) Lifestyle Affluent Lifestyles, Luxury Media List add to shopping cart * 744 Contacts - Excel Chart (Compare to competitor's price: $474) Cooking and Baking Media List add to shopping cart * 1,211 Contacts - Excel Chart (Compare to competitor's price: $585) Families and Parenting Media List add to shopping cart * 822 Contacts - Excel Chart (Compare to competitor's price: $474) Fashion Industry Media List add to shopping cart * 2,824 Contacts - Excel Chart (Compare to competitor's price: $1,343) * Also includes Accessories and Apparel Food and Food Industry Media List add to shopping cart * 4,887 Contacts - Excel Chart (Compare to competitor's price: $1,583) Home Decorating, Furnishing, and Remodeling Media List add to shopping cart * 2,074 Contacts - Excel Chart (Compare to competitor's price: $1,228) Romance and Relationships Media List add to shopping cart * 300 Contacts - Excel Chart (Compare to competitor's price: $263) Women’s Interest Media List add to shopping cart * 964 Contacts - Excel Chart (Compare to competitor's price: $674) Technology Computer Hardware, Software and IT Media List add to shopping cart • 5,000 Contacts - Excel Chart (Compare to competitor's price: $463) ____________ Even though I have a very good publicist, I uncovered hundreds more reporters who could be interested in writing about my books! Your media lists are comprehensive and up to date! - Ross Bernstein, Publisher, Bernstein Books So far I have a total of 4 hits off just ONE e-mail blast to my targeted BullsEye Publicity media list - from a local reporter, the Kansas City Star, The Wall Street Journal, and Boston.com! - Revi Goldwasser, Founder, Interview Tips and Secrets, www.InterviewTipsAndSecrets.com ____________ WHAT THE MEDIA CARES ABOUT: They want to know about your expertise and how you can help them do their jobs more easily. • Can you help them write a good story? • Can you give a lively radio interview without constantly hawking your service or book? • Can you offer free advice for their audience? • Can you create a clever quiz on your topic of expertise for a national magazine? • Can you talk in pithy sound bites that will make their viewers smile? • Can you take a strong position on a controversial topic that will make their readers angry? • Most importantly, can you offer solutions to people’s problems? ____________ PITCH LETTERS VS. PRESS RELEASES Pitch letters are letters personally written to individual journalists, writers, or editors (and more recently website owners and bloggers) that pitch a specific story idea to them for coverage. Differences Between Pitch Letters and Press Releases by Gina Hoover Pitch letters and press releases both pitch a potential story to members of the media. However, there are a few key differences: 1. Pitch letters aren’t mass-distributed like press releases. They’re personally addressing individual editors or writers. 2. Pitch letters can be used in cases not newsworthy enough to warrant a press release (such as trying to solicit reviews for a book or product that’s no longer brand new). 3. Pitch letters are generally shorter than press releases, because it’s just a pitch saying why something should be covered, as opposed a press release which has to give more background details. 4. Pitch letters are less likely to get lost in the huge pile of press releases that some journalists receive daily. 5. Pitch letters are more tailored to the needs of certain publications, from their target audience to their editorial calendars. 6. Pitch letters can be more promotional in nature than a press release can be. For example, if a company unveils a new product and sends a review copy to a journalist, the accompanying pitch letter would detail features and specs, rather than simply promoting the news angle of it being new. Pitch Letter Follow-Ups In most cases, following up with a journalist or editor after sending a pitch letter is appropriate, although some journalists dislike the follow-up process. The best way to follow up about a pitch letter is through a simple phone call. The idea is to offer additional information, without turning the call into its own sales pitch. If the story idea is turned down, there’s no need to try to pressure someone to cover it, but it’s perfectly acceptable to try to find out why the story idea wasn’t appealing, so the pitch letter can be re-worked before sending it to additional media outlets. Never re-send the pitch letter to a journalist that already rejected the story, even if it’s re-drafted with a somewhat different angle. Susan Levin, 310-822-4922 PST E-mail: |
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