Program Schedule

Thursday, May 3
Friday, May 4
Saturday, May 5

THURSDAY, MAY 3

Jack Barnard
9am-11am

SUPER STRUCTURE

As a presenter, you will be called upon to deliver in 30 seconds, 5 minutes, 20 minutes, 45 minutes, 2 hours — and everything in between. Without great speech structure, you really don't know how to balance information, story support and interaction.
 
Jack Barnard has developed a dynamic overview that he calls the Template that gives you the freedom to flesh out, then organize any length speech (or workshop/seminar/training), including your signature speech. Also, from the Template, you can create nitty-gritty handouts and shrewd promo material.
 
Creating a Template is like putting all the games, rides and attractions in the amusement park — later, depending on time allotted and actual audience. you can decide what rides you want to go on.
 
The Template organizes three easy-to-understand points in which you take us deep, deep, deep!
-  Point One: The Problem.
-  Point Two: The Solution.
-  Point Three: The Action/Takeaway/How-to.
 
This presentation will prepare you to speak to small to large audiences, one-on-one presentations, panel discussions, client and sales presentations.
 
 - Tap into a systematic approach for creating dynamite presentations
 - Prepare and organize an outline for any length presentation that speaks to small to large audiences, one-on-one presentations, panel discussions, client and or sales presentations
 - Enroll the audience in the problem before you solve it
 - Master the formula of spontaneity
 - Increase audience retention from 20% -90%
 - Create a "selling" handout
 
Jack Barnard — the emcee for this singular event and one of its main presenters — is a master presentation and branding coach, a media trainer and writer: a true maverick in the business. He works with speakers, authors and entrepreneurs, both one-on-one and in groups. His original method emphasizes the uniqueness of the individual, focusing on the permission to bring forth one's distinctive style.
 
He is also the developer of SourceWork, a playful technique of dynamic expression. Jack has facilitated hundreds of SourceWork events in both the US and Europe.
 
Among others, Jack is the author of We Get Our Cue From You: The Communion Approach to Public Speaking and three CDs: The Soul of Speaking, Mesmerize Your Audience and Storytelling. http://www.speakerservices.com/about.html

COMMUNION — COMFORT & CONNECTION

You've got your speech together, there you are in front of an audience. The audience is primed, they've read your promo material, they've seen you networking or being interviewed, they like the way you talk about your stuff, they're hooked on your command-brand, they bought into your marketing strategy. The Game is on, what does the audience want?
 
They want a grand slam, a slam dunk, a hat trick, a game-breaker. They want to be led, they want to be surprised, they want to be inspired to their greatness. They want a life-changing experience.

They want communion!

You can't fake it. Audiences know it, even if they can't explain it. You can bring us the best, beautifully branded, bonzai material and if you're in your head with it, if it's not encoded, if message and messenger aren't on the same page, thanks for your time, we may give you high ratings, but we get to go back to our lives, our old habits, our out-dated beliefs.
 
Authenticity rules!
 
- Increase your personal comfort zone, project confidence and competence
- Develop timeless tricks and techniques to overcome the Dread (fear of speaking)
- Build authentic one-to-one thousand connections with your audience
- Familiarize", not "memorize" your material
 
Sheryl Roush
2pm-3:45pm
 
MARKETING DESIGN:
HOW TO CREATE SOLID GOLD ONE-SHEETS

Are your marketing materials really working for you? Need fresh ideas? Discover golden nuggets you can use immediately on your one-sheet, brochure, website, postcard, business card, flyer... Bring YOUR printouts for instant application!

- Understand who your readers are - and what they need to buy/book
- Choose the best typestyles, colors and page layouts
- Capitalize on your uniqueness and branding
- Time-saving shortcuts for maximum effectiveness
- Learn easy ways to overcome creative blocks, write copy, and generate ideas

Sheryl Roush is a 32-year veteran in graphics and marketing design. She is an internationally top-rated trainer (8 countries), 5-time author on the subject, and considered NSA’s one-sheet guru. Her articles on one-sheets have been published in NSA’s Professional Speaker Magazine, and her “Solid Gold Speaker One-Sheets” DVD is endorsed by NSA presidents. A keynote speaker who understands the market, she has presented on programs alongside numerous celebrities. Sheryl branded NSA’s 2006-7 President Lenora Billings-Harris and designed all of her marketing materials.
www.SparklePresentations.com

BONUS OFFER: Submit your one-sheet in advance to be reviewed, only $25/side.
Email your PDF, or Word.doc, to Sheryl@SparklePresentations.com
Indicate “Speakers Summit” in the subject line.

Michelle Price
4:15pm-6:30pm

TURN YOUR CONTENT INTO CASH
Make More Dough From What You ALREADY Know

Michelle Price, new media strategist and information entrepreneur will explain step-by-step strategies for creating and marketing information products in different formats that sell.  Learn the latest trends and ingredients that make customers willing to pay premium prices for your packaged expertise

- Why multiple streams of income are necessary and possible for every author, speaker and consultant
- Identify different content delivery formats and which ones produce the highest profits
- Choose products that are simple and quick to create
- Examples of salable content probably sitting unexploited in your file cabinets right now
- Slice and dice content into separately salable pieces
- Pricing: meet the needs of speaking audiences and web site visitors and make big profits at the same time

Michelle Price is the secret weapon behind many successful business people including NY Times, Amazon.com  and Barnes&Noble.com best selling authors and Internet millionaires.  Her specialty is helping professionals find and attract their perfect online audience, then create follow-up systems that immediately boost visitor response and build online marketing momentum and generates leads for their business…

She delivers cutting-edge strategies that leverage what they already have to use the power tools of Web 2.0 marketing channels like blogging, podcasting, RSS feeds, social networking, wiki and more.Ultimately, this maximizes their Internet visibility, firmly establishes credibility and expands their community of influence online...

Michelle is Co-founder of SellMoreBooks.com and co-author of "The Author's Guide to Explosive Online Success Using No-Cost Internet Strategies" multimedia system.   Michelle is a member of the National Association of Female Executives, and was nominated for the 2005 Top 25 Black Business Women in America awards. www.sellmorebooks.com

7:45pm-9pm
LIFE IS AN IMPROVISATION

Thursday night at the Improv

Spontaneity is the soul of creativity, and it is certainly a Speaker's best friend. An audience senses when a speaker/presenter is in the moment, even if they don't know what to call it.
 
Jack Barnard has a rich theatrical background and has been an improvisational teacher and coach for thirty years. The exercises and techniques used in this evening event are customized for Speakers and Presenters. You will not only be expanding your comfort zone, you will also be developing your speaking mastery.
 
Count on it, you will jump start your Spontaneity • Creativity • Comfort  • Confidence
 
And you will have way too much fun!!!

FRIDAY, MAY 4

Jack Barnard
9am-11am

THE ART OF STORYTELLING
 
We are a storytelling culture and as a speaker you can tell us the point you are trying to make and we may understand it, but we get meaning through stories.
 
The art of storytelling is a necessary part of successful speaking (whether keynote, seminar, workshop or training). Pertinent stories take information from our heads to our hearts. Powerful stories give us a visual and an emotional set point.
 
People learn easier if they can visualize your idea. The ability to visualize a concept or idea enables the listener to see what is being said as well as hear it, and the subject matter then comes to life for them.
 
Storytelling has been used for centuries to pass on information. And using stories to illustrate and emphasize points today is still the best way to create picture images that help your audience comprehend and retain your message.
 
Every great speaker is a fabulous storyteller.
 
- Spice up your presentations through storytelling
- Develop three kinds of stories: personal, mythic and cultural
- Choose stories that sell your products and ideas
- Create a "story sandwich" (point-story-point)
- Learn the difference between your "front story" and your "back story"

Susan Levin
11:45am-1pm

THE BUSINESS OF SPEAKING:
CREATE A WINNING MARKETING STRATEGY

Establish yourself as an expert through speaking - a powerful marketing tool that lifts your business or service to the next level. Begin now to build a profitable speaking business that gets your message out to the world. You'll learn how to:

- Design an irresistible presentation kit that makes meeting planners want to hire you
- Customize your talks with targeted pre-program questionnaires
- Launch new product ideas based on solid game-plans
- Produce powerful video demos and streaming web videos
- Create powerful websites and e-zines 

Susan Levin is an international marketing consultant and founder of Speaker Services. She offers advice and marketing strategies guaranteed to dramatically increase your income and success through speaking. www.speakerservices.com

Rob Schultz
2:15pm-4pm

TURN YOUR EXPERTISE INTO PROFITS WITH CD's
 
In just the last few years, speakers and entrepreneurs gained access to an avalanche of cool affordable tools, placing the power to create lucrative audio CDs directly in their hands.
 
Unfortunately, the barriers to leveraging these tools seemed insurmountable.
 
No more!
 
In this highly interactive presentation Rob will walk you through the process step by step and demonstrate LIVE the revolutionary power of simple digital recording and editing techniques that unleash the magic of your presentations.
 
Rob will:
- Demonstrate a simple process utilizing the latest technology to record speaking gigs and convert them to CDs.
- Reveal the secrets for catapulting CD sales to a worldwide audience 24/7.
- Uncover affordable ways to develop CD products right at home and to outsource the entire process as sales accelerate.

Rob demystifies the audio production process and shares key strategies that make your products insanely profitable.
 
If you thought that creating affordable passive revenue recordings from your live gigs was a pipedream . . . think again!
 
Rob Schultz, creator of the Audacious Audio Product Success System, mentors solo professionals worldwide to catapult their profits with affordably produced, strategically targeted, ingeniously marketed CDs, MP3s, and streaming audio programs.
 
He recently added viral marketing to his toolkit, including the heartwarming CowWithADream.com, and the hysterically funny Entrepreneur Idol movie, created for the recent launch of Michael Port’s “Book Yourself Solid” campaign.
 
Rob honed his marketing and digital production skills, working for worldwide ad firms, including McCann-Erickson, and on major motion pictures, including:  Vanilla Sky, X-Men, Face/Off, Volcano, Broken Arrow & The Relic. www.AudaciousAudio.com

4:45pm-6:30pm
Michelle Price

MARKETING: WEB 2.0 STYLE

Web 2.0 is the "techy" catch phrase term for all of the new generation of interactive web content tools that can raise your visibility and build your brand online.

Michelle Price is a New Media & Web 2.0 strategist who will explain Blogging, Podcasting, Social Bookmarking, Social Networking, MySpace, You Tube, Google Video, Internet Infomercials & The Long Tail, Wikis and more. 

-  The importance of Web 2.0 for your business, how it can improve your bottom line, increase online visibility, ROI and marketing results
- Tap into new powerful tools and strategies for branding, lead generation, search engine visibility and PR
- Discover why blogs are fast becoming the "new" websites
- Identify the top 7 Web 2.0 trendy "in spots" to be seen online
- See examples of leading websites that have taken the next generation of the internet by storm and how it improves their bottom line.

7:30-9pm
Scott Hunter

BE AN OUTRAGEOUSLY SUCCESSFUL SPEAKER

In this highly interactive program, you will learn what it really takes to be outrageously successful in the speaking business. You will discover that success has very little to do with what you do, what you know and how hard you work. It also has little to do with your marketing materials, your platform excellence, or your topic. Truly successful speakers understand certain principles and use them to outperform the competition. These will all be discussed.

Topics to be covered include:
- The only factor that determines your success
- How to use the law of cause and effect to produce the results you want
- Why the telephone can be your best friend
- Get booked and get started in a short period of time
 
Scott Hunter has been a business coach for over 21 years, teaching the principles of business and personal success. He has been speaking professionally since 2001 and quickly earned his gold pin award from the Greater Los Angeles Chapter of NSA. He is already on track to receive his CSP. Scott identified a market, developed a plan, and was quickly earning a six figure income as a speaker. In this program, he will share his insights as to what it takes to be successful in this business.  http://www.scotthunter.com

SATURDAY,  MAY 5

Jack Barnard
9am-11am

MESMERIZE YOUR AUDIENCE
 
Openings, closings, humor, interaction
 
The Three E's of Excellence in the speaking world are: 1) Entertainment 2) Education and 3) Engagement. If you're a presenter, you better be entertaining, and you better be teaching us something that we don't know. But even at its best, if you don't make your message/topic about me, if I haven't been hooked on your style, thanks for the information but I'll forget it by the time I go to lunch.
 
An audience must be engaged. That engagement comes through the use of dynamic openings and closings, humor, and invigorating, relevant interaction exercises.
 
Whatever your topic, whatever else your purpose, you want to create impact with your audience.  Content is just one part of the equation. 
 
Getting the audience involved is the key to retention.  There must be some form of powerful, pertinent interaction! An audience doesn’t benefit or act until they make the speech or presentation their own.
 
- Become a magnetic presenter and tap into your innate creativity, spirit and sense of humor
- Hook your audience with an engaging opening and a memorable closing
- Use humor to create magical presentations
- Design audience interactions that exponentially increase results through powerful involvers
- Inspire action and capture attention that produces results 
 

Linda Hollander, The Weathly Bag Lady
11:30am-1pm

TOP 5 WAYS to ATTRACT CORPORATE SPONSORSHIP

Would you like to do what you love and have someone else foot the bill?  Have you ever thought about corporate sponsors for your business, book charity, speaking or events? America’s most successful companies partner with sponsors.
 
- Identify and attract potential sponsors
- Recognize the biggest mistakes most people make
- Create professional proposals that spotlight your assets and land you the big bucks
- Find out how much money to ask for (don’t sell yourself short)
- Learn the secrets for sponsors to renew again and again

Linda Hollander is known as the “Wealthy Bag Lady”.  She is the author of the #1 best-selling book, Bags to Riches: 7 Success Secrets for Women in Business. She is the industry leader in teaching entrepreneurs and speakers about small business success. As the founder of the Women’s Small Business Expo, she has engineered massive empowerment events that take place every year all over the country.
 
Her forthcoming book, Women Hold the Purse Strings, will give companies powerful strategies for marketing to successful women. Her corporate sponsors include Citibank, Fed Ex, Southwest Airlines, Staples, Health Net, Wal Mart / Sam's Club, Bank of America, Omega World Travel and IBM.  www.WealthyBagLady.com

 
Jack Barnard
2:30pm-5:30pm

HOT SEATS, HOT SPOTS
 
An opportunity for gutsy participants to break through the old speaking walls and end up with a most unusual video selling product.
 
A dynamic teaching demonstration for all participants. Magic is created before your eyes with these mini-coaching HotSpot sessions.
 
8 players maximum.
 
Each player will prepare a 4-5 minute mini presentation (using what was learned in the SS event) which will be critiqued by Jack Barnard in the front of the room, then they will re-deliver their talk to the other participants. This mini talk will be videotaped and wild-edited into a 90-minute HotSpot, that can be used on website, as part of video demo, as a way to excite potential clients about who you are and what you do.
 
Cost for each player: $250

Sign up in advance to hold your hot seat