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| PROGRAM The Speakers' Summit 2010 is co-produced by Susan Levin and Jack Barnard
Susan Levin is a marketing coach for speakers and authors and owner of Speaker Services. Susan will be delivering several talks during the Summit and sitting on a panel with Meeting Planners, Speaker Bureaus. Speaker Services offers marketing and training services for professionals who are interested in growing their business and income through speaking. Her company brings speakers/authors together with audiences since 1992 through her paid listing service www.speakerservices.com Grow your business through speaking. Jack Barnard –– the emcee for this singular event and one of its main presenters — is a master presentation and branding coach, a media trainer and writer: a true maverick in the business. He works with speakers, authors and entrepreneurs, both one-on-one and in groups. His original method emphasizes the uniqueness of the individual, focusing on the permission to bring forth one's distinctive style. He is also the developer of SourceWork, a playful technique of dynamic expression. Jack has facilitated over four-hundred SourceWork events in both the US and Europe. Among others, Jack is the author of We Get Our Cue From You: The Communion Approach to Public Speaking and three CDs: The Soul of Speaking, Mesmerize Your Audience and Storytelling. Jack will begin each day with a two-hour, interactive, in-depth training. These are work sessions designed for all speakers — regardless of experience — that he calls Barnard’s Blitzes. The three days follow a sequence that touches on the natural progression for speaker success. Friday’s Blitz: The Foundation; Saturday: The Ancillaries; Sunday: The Connection. Roll up your sleeves, unzip your mind, follow the leader, dig deeper... The Audience Wants an Experience...the speaker is the bridge between the audience and the information. The speaker enables the experience. ___________ Friday, March 12, 9am- 9pm 9am-11am Jack Barnard FRIDAY’S BLITZ: THE FOUNDATION Structure...Branding...Sound-Bite Training...Media Mastery...The Niche-Pitch Discover the supreme importance of structure — which organizes your material so that you can speak to any audience, for any length of time in the language that brings the greatest response. Knowing the ins & outs of super-structure underlines why you must enroll the audience in the problem before you solve it, the importance of demonstrating each major point with a pertinent story. Bottom line: audience retention is increased from 20% -90% and all that unnecessary pressure is taken off memorization. Super-Structure...  Command-Branding... Every speaker needs a dynamite brand. Period! Most people — even when well branded — have no idea how to exploit their brands. If you’re not yet branded, you’ll learn how to get it together; if you have a brand, you’ll discover how to better use it as a shortcut for meeting planners and audiences. The Art of the Sound-Bite If you can’t excite us in thirty seconds, chances are, we don’t want to hear you for thirty minutes. We-the-people are media-trained. That's what we get in our commercials, our news programs, our interview segments. We’re sound-bit! We like to be talked to this way and we get antsy when we're not. You’ll understand the value of having a half dozen different niche-pitches to call on. Speakers tend to give us too much information ___________ 11:30am-12:30pm Brent Scarpo  GET BOOKED TO SPEAK at COLLEGES and HIGH SCHOOLS Even during economic challenges, colleges have large budgets for booking speakers and must do so for a multiple of reasons, primarily to educate those students who are paying activities fees for said speaking programs. You'll learn how to find and contact the college gatekeepers who can book you for lucrative speaking gigs and much more, including: - Recognize the top ten topics that colleges are looking for - Learn the best times to connect with the college and high school bookers. - Discover which departments have budgets - Identify the key people who do the bookings. - Generate marketing materials that will get you booked. - Align yourself with college conferences and showcasing opportunities Brent Scarpo has been speaking successfully in the college and high school market for over ten years. He has reached over 1 million college students during that time and has presented one or more of his six speaking programs in each US State including Puerto Rico. In addition, Brent is a high school and college life coach and was recently honored on The Today Show and won their national contest, "Everyone Has A Story" http://www.brentscarpo.com ___________ 2:15pm- 3:15pm Ursula Mentjes PROSPECTING FOR SPEAKING ENGAGEMENTS  Master the Art of Speaking and Selling with Intention Decision-makers today are busier than ever and difficult to find. Gatekeepers screen calls, spam filters trap emails and voice mail blocks access. Everything in sales starts with a conversation and if you cannot reach the decision-maker to begin the conversation otherwise your sales will go nowhere. Ursula will share insiders tips and strategies to show you how to attract and reach prospects and close sales - Discover the problem that you solve for your clients and the best way to communicate it to the decision maker - Generate questions that will sustain the interest of the decision maker and move them to action to hire your - Create your “Top 25 Target Client List” - Get in the door with decision makers utilizing a FREE speaking offer - Develop a voice mail message that gets your call returned - Learn how to “close” the speaking opportunity - Develop a proven formula to create the perfect speaking business plan for YOU in 2010 Ursula Mentjes is the founder of Sales Coach Now, as well as an inspirational Speaker, Author and Certified Sales Coach who specializes in NLP to help her clients double and triple their sales. Ursula honed her skills at an International Technical Training company, starting her career in sales in 1996 and advancing to the position of President in 2001 when the company's annual run rate was approximately $20,000,000.00 and she was just twenty-seven years old. She was responsible for increasing sales by 90% in one year. Ursula is passionate about helping individuals and businesses reach their greatest sales goals, so in 2004 she founded her own Professional Sales Coaching and Training firm. She is also the author of Selling with Intention and One Great Goal, President of NAWBO-IE, founding member of BRC, a 2006 Graduate of Leadership California, 2007 Spirit of the Entrepreneur Awards Finalist, named one of 951 Magazine’s 51 to watch in 2008 and recipient of the 2009 NAWBO-IE A.N.I.T.A Award. www.salescoachnow.com ___________ 3:45pm - 5:15pm Meeting Planner Panel  Mark Mikelat is a business growth expert and an award winning strategist for small business growth. As the founder of Speaker Lounge, a leads service for professional speaker, trainers, coaches and consultants, he provides business leaders the opportunities to connect with their markets to explode their business growth. This strategy along with his Aspirations Message™ provides businesses the power to connect with their clients through values-driven authenticity. He can show you how to find the speaking opportunities in your market, connect with your audience and build powerful, client relationships. To learn more about Mark, visit www.BuildingAspirations.com  Keith Ivey As the President and Executive Producer at one of America's most effective live presentation production companies, Keith Ivey produced over 300 live trade show presentations over a period of ten years. His clients have included Dell Computer, Unisys, IBM and Fujitsu Computer Corporation. He will share with us how to be a trade show spokesperson/presenter. Michael Macfarlane, Walters International Speakers' Bureau ___________ 7pm-8:30pm Greg S. Reid  THINK and GROW RICH: THREE FEET FROM GOLDTurn Your Obstacles into Opportunities! The world is going through changes. The difference between those who collapse and those who thrive is found in recognizing hidden opportunities around them. Best-Selling Author, Motivational Speaker, and Acclaimed Filmmaker Greg S. Reid, is a moving messenger for today’s challenging times. Hailed as the modern voice of inspiration, Greg delivers a fast paced, story-formatted presentation that informs, entertains, and educates your audience on the power of turning their “Obstacles into Opportunities”. Insightful steps to get ahead in Work and in Life - Power of Mentorship Attain what you want by helping others achieve their goals. (A message taken from Greg's #1 best-selling book - The Millionaire Mentor) How to gain Influence - Alliance Sequence © We are the reflection of those we associate with most, hang around winners and become one too. (A message taken from his #1 best selling book Positive Impact) Live a life of Sustained Abundance - Pass It On Teaching how simply WISHING for success just doesn’t cut it. (Lessons taken from his Internationally acclaimed Film) Stay on course through challenging times - Think and Grow Rich: Three Feet From Gold Champions are created by the standards they set... (Messages shared from his latest #1 best selling book/film – Three Feet From Gold) Through these inspirational real-life stories, Mr. Reid offers his audience genuine direction about having passion for what you do, finding one’s own Success Equation, choosing great counsel, and above all: How to turn our Obstacles into Opportunities. www.alwaysgood.com ___________ Saturday, March 13- 8am-5pm 8am-10am Jack Barnard SATURDAY’S BLITZ: THE ANCILLARIES Supporting material to bring your presentation to life: Openings...Closings...Storytelling...Humor...Involvers...Handouts An audience must be engaged. That engagement comes through the use of dynamic openings and closings, humor, and invigorating, relevant interactive exercises. Openings/Closings A dynamic, pull-out-the-stops opening can be the critical difference. First impressions count. Fair or foul, audiences rush to judgment about the credibility and authority of a speaker. Ninety seconds into your presentation, they will have already formed opinions about your speaking style and your topic — maybe even about you, your parents and your children. So knowing how to hook your audience with an engaging opening can make a memorable difference; and then learning how to move your audience with a memorable closing that “kisses” the opening can save an otherwise pedestrian talk. We live in a storytelling culture. Our movies are two-hour stories, our sitcoms twenty-two minute stories, our songs three-minute stories, our commercials one-minute and thirty-second stories. We-the-people are so used to absorbing through stories that when we don’t get them, the medicine doesn’t go down as sweetly.  Storytelling Every great speaker is a fabulous storyteller. You’ll learn how to spice up your presentations through storytelling; the three kinds of stories: personal, mythic and cultural, and when to use; how to create magic moments; how to engage the senses. Humor... Of all the sweeteners, humor is the sweetest. We all love to laugh. Humor relaxes the audience, breaks the tension and creates an opening. The audience opens up their bellies for you to put the gift in. It’s a digest-aid. Most folks don’t think they’re funny, so it can be transformational to learn why having fun and being funny create the same result with an audience; also, we’ll explore the different forms of humor that work best in presentations. Involvers... Content is just one part of the equation. Getting the audience involved is the key to retention. There must be some form of powerful, pertinent interaction! An audience doesn’t benefit or act until they make the speech or presentation their own. Jack will highlight a dozen different ways to design powerful audience interactions; how to create interactive processes appropriate for your topic(s); how to create a "selling" handout that audiences want to use and take home. ________ 10:30am-11:30am Adam Urbanski MAKE AN EXTRA $250,000 to $1,000,000 A YEAR WITH HIGH-IMPACT, HIGH PROFIT COACHING PROGRAMS The Internet is littered with programs promising to teach you how to make extra money by creating and selling info-products. But no one is teaching speakers how to instantly position themselves as the go-to experts, quickly add high-profit “back end product” to their business by hosting your own coaching programs and masterminds. Learn how to: - Find opportunities for adding big-ticket coaching programs to virtually any business - Increase the sales of your products and programs by offering a mastermind groups - Create a coaching program that doesn’t require you to facilitate it and can still command a high price! - Increase your high-ticket programs with quality participants - Double or triple your program enrollment with one specific strategy that is commonly overlooked Adam Urbanski, president of Marketing Mentors Inc.,is a results-driven marketing strategist helping entrepreneurs and professionals who want to attract new sales, increase profits and make owning a business or professional practice more rewarding and fun. He’s taught his strategies to thousands of people through training programs ranging from short presentations and workshops to 90-day courses. http://www.themarketingmentors.com Listen to a preview conversation with Adam. Click here 1:15pm-2:15pm Sabrina Gibson  GENERATE RESULTS with SOCIAL NETWORKING Gain prospects, referrals, clients and traffic to your website Social media has profoundly altered the way we market and communicate. Social networking offers businesses and individuals both networking and marketing opportunities, all at no cost. However, if you don’t know how to make your social networking site work for you, you might end up losing business instead of gaining it. Learn insiders secrets to: - Build your business with social networking and increase your online visibility - Develop a social media strategy presence across the key social media platforms - Leverage and create content, connection, and community - Explore why it’s never about the sale, it’s always about the relationship - Produce and distribute content that can be shared and extends the voice of your brand, product and company - Discover how articles writing, blogs, Utube can create brand awareness and buzz and create a viral campaign - Partner with business professionals Sabrina Gibson has worked with thousands of business professionals across the globe helping them leverage Social Networking. Her simple marketing solutions and “back to basics” methods have helped companies immediately increase their sales online in 120 days or less. Guaranteed. Sabrina is the CEO of Smart and Sticky Marketing, an interactive online marketing company. The company, located in Orange County, CA provides “smart and sticky” websites, Membership Websites and coaching in Social Networking. She has created a powerful and unique group coaching program for business professionals who would like to leverage Social Networking. Sabrina is the author of the book “From Zero to Million Dollar Sales” which gives users a simple step by step process to effortlessly grow their business. www.SocialNetworkingRockStar.com ___________ 2:30pm- 3:45pm SPEAKERS' PANEL Getting the Gigs  Nancy Solari is a certified iPEC coach and motivational speaker, she's been in the trenches and clawed her way out so that others won't have to. In her interactive talks, webinars and teleclasses, Solari shares the insights she's gained from living with vision loss and shows you how you can harness the powerhouse of energy that lies within to create amazing results in your own life.http://www.livingfullout.comAn inspirational speaker who offers help and hope, Nancy tailors her talk to fit your group's needs. While her primary focus is on women entrepreneurs and those with visual disabilities, she offers a variety of popular topics and is open to requests for industry or event-specific topics. ___________  Deborah Deras is a charismatic speaker known for her high-energy presentations and interactive style. She is the CEO of Synergy Unlimited, a professional development company that provides busy professionals with the tools to achieve more with less effort. She co-authored a book entitled, Confessions of an Adrenaline Addict: How to Achieve More with Less Effort. Ms. Deras is a professor of Counseling at the University of Phoenix. She has been a keynote speaker, trainer and emcee for over seven years. http://www.synergyunlimited.net
___________ Barbara Niven is an Actress, Speaker and Performance Coach. She has definitely been living her dreams as one of Hollywood’s busiest actresses and hosts for over twenty years, and served on the National Board of Directors for the Screen Actors Guild. She says she is living proof that anyone can make his or her dreams come true, at any age. Her motto? "Every moment you have a choice, to move toward your dream or away from it. Don’t settle for less than wonderful in your life – and don’t give up five minutes before the miracle!" In between film assignments, Barbara is in demand as a Performance Coach for actors, hosts, speakers and executives. In her studio she videotapes sessions for instant replay & feedback, and has a teleprompter available to work on scripts. She also coaches by phone and Skype. If you’d like her to help you polish your performance skills, email her Barbara@BarbaraNiven.com. You can check out her website at www.BarbaraNiven.com to find out more about her, including private coaching & classes, speaking topics and appearances. Sunday, March 14, 9am-5pm 9am-11am SUNDAY’S BLITZ: THE CONNECTION Ultimately, real results, true movement comes down to something that is all but invisible: the authentic connection that the speaker makes with the audience and his/her ability to be in the present moment. Only in the present moment does the magic happen. If you have all the ducks in a row,
Way, way too many speakers give us the same ol' pap/crap/claptrap in chic, glossy packaging. A clever brand, a nifty acronym, a cool acrostic — nothing wrong with that of course, the brand is important — but if we speakers don't go deep, we may be entertaining but we're failing our mandate. “If you're coming from the heart, you have the right to speak the truth.”
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FROM PASSION TO PROFITS 11:30am-1:00pm In this presentation you will learn: - How to arouse child-like curiosity at your very first point of contact, where a stranger is hanging on your every word and move you make. Joel Bauer is the author of three book on Wealth, Marketing & Influence, mentor to Mark Victor Hansen & Francis Coppola, featured in Wired Magazine & The Wall Street Journal, advisor to Motorola, IBM & General Motors, seen regularly on ABC, NBC, CBS & CNN retired at 43. View video of Joel
2:30pm-4:00pm Susan Levin, Jack Barnard, Barbara Niven VIDEO VIDEO VA VA VOOM! Video is truly coming into its own in terms of viewership. There’s no reason why your business can’t capitalize on this. Video is one of the top forms of viral marketing on the web, and viral marketing is one of the most effective forms of marketing period.  Susan Levin: Add Video to Your Marketing Mix Website zingers, YouTube, Twitter, Facebook, Linked In, PR release/pitch letters, IPhones, book trailers…you name it, the world has gone viral. Video use has exploded! Susan will fill us in on the varied and still-expanding uses of video product in the speaker & presentation arena.
Barbara Niven: Every presentation is a performance! You must touch both hearts and heads to give people a memorable experience. Actors know how to do this, and speakers can take their cue from them. Actress and Performance Coach Barbara Niven will go one-on-one with a couple of volunteers, using proven acting techniques to upgrade on-camera skills. Watch the process and get tips on equipment, lighting and performance so you can produce and create your own quality videos.
___________ 4:30pm-5pm WRAP UP/CLOSING
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Want to know how to make tens, even hundreds of thousands of dollars in extra income each and every month without even leaving your home to deliver another speech? Adam will show you exactly how to do this by creating your own high level, easy to deliver coaching programs. 
Presence...Here Now Here Now
Speaker’s Mandate: The Ability & the Willingness to Take Us Deep. 
Joel Bauer
