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| Program Schedule 10/08
Sunday, October 19 STRUCTURE As a presenter, you will be called upon to deliver in 30 seconds, 5 minutes, 20 minutes, 45 minutes, 2 hours — and everything in between. Without great speech structure, you really don't know how to balance information, story support and interaction. Jack Barnard has developed a dynamic overview that he calls the Template that gives you the freedom to flesh out, then organize any length speech (or workshop/seminar/training), including your signature speech. Also, from the Template, you can create nitty-gritty handouts and shrewd promo material. Creating a Template is like putting all the games, rides and attractions in the amusement park — later, depending on time allotted and actual audience. you can decide what rides you want to go on. The Template organizes three easy-to-understand points in which you take us deep, deep, deep! - Point One: The Problem. - Point Two: The Solution. - Point Three: The Action/Takeaway/How-to. This presentation will prepare you to speak to small to large audiences, one-on-one presentations, panel discussions, client and sales presentations. - Tap into a systematic approach for creating dynamite presentations - Prepare and organize an outline for any length presentation that speaks to small to large audiences, one-on-one presentations, panel discussions, client and or sales presentations - Enroll the audience in the problem before you solve it - Master the formula of spontaneity - Increase audience retention from 20% -90% - Create a "selling" handout Jack Barnard — the emcee for this singular event and one of its main presenters — is a master presentation and branding coach, a media trainer and writer: a true maverick in the business. He works with speakers, authors and entrepreneurs, both one-on-one and in groups. His original method emphasizes the uniqueness of the individual, focusing on the permission to bring forth one's distinctive style. He is also the developer of SourceWork, a playful technique of dynamic expression. Jack has facilitated hundreds of SourceWork events in both the US and Europe. Among others, Jack is the author of We Get Our Cue From You: The Communion Approach to Public Speaking and three CDs: The Soul of Speaking, Mesmerize Your Audience and Storytelling. http://www.speakerservices.com/about.html _______________ Susan Levin 11:30am-1:00pm  SPEAK YOUR WAY TO MORE BUSINESS Establish yourself as an expert through speaking - a powerful marketing tool that lifts your business or service to the next level. Begin now to build a profitable speaking business that gets your message out to the world. • Tap into powerful strategies for lead generation • Top ways to make money as a speaker • Turn your expertise into profits - Launch new product ideas easily and simply - Familiarize yourself with speaker marketing materials - The importance of Web 2.0 for your business, how it can improve your bottom line, increase online visibility Susan Levin, International Marketing Consultant and owner of Speaker Services since ‘92 will show you how to take your expertise and develop a myriad of products and services that will dramatically increase your sales. www.speakerservices.com & www.speakerscommunity.com
2:30pm-4:30pm STORYTELLING We are a storytelling culture and as a speaker you can tell us the point you are trying to make and we may understand it, but we get meaning through stories. The art of storytelling is a necessary part of successful speaking (whether keynote or training). People learn easier if they can visualize your idea. The ability to visualize a concept or idea enables the listener to see what is being said as well as hear it, and the subject matter then comes to life for them. - Create dynamic openers - Select stories for your audience - Use stories to illustrate points and state the point in addition to telling the story - Use language that engages the senses - Create magic moments in stories - Space stories at intervals to provide a change of pace and to reemphasize your message __________ Gina Ratliffe 5:00pm-6:15pm  SECRETS TO BUILDING AN ONLINE EMPIRE As entrepreneurs, the possibilities for creating wealth are abundant, provided the necessary marketing strategies are put into place. One of the most effective marketing strategies is learning how to leverage the internet to make passive, residual income. Gina Ratliffe, Life and Success Coach and creator of the renowned training program, How To Create Your At-Home Online Empire, will teach you how to set up the systems and structures you need to generate more leads, dramatically increase your client base and your list and ultimately create greater wealth for yourself. www.EstherExperience.com Gina will show you how to: - Design an e-zine and build an email following - Create revenue generating landing pages - Develop and launch money making products - Make money from writing articles or blogging - Attract power affiliates to your program - Learn about Autoresponders, Adwords, Social networking and more _________  Lisa Sasevich 7:45pm-9:00pm DESIGNING and PRESENTING IRRESISTIBLE OFFERS For those who love what they do but hate selling! Join Lisa Sasevich and discover how to - Exponentially grow your speaking sales using Irresistible Offers- Get massive results without being “salesy”- Maximize your profits with no marketing budget! In this action packed session you’ll learn: - How to dramatically increase sales during live presentations...big or small. - Simple, no-cost things you can do to instantly double or triple your sales conversion. - Ways to flesh out what a truly irresistible offer is, versus a bundle of fluff…Yes, they can tell! - Creative ways to give away a lot, have it cost you very little and support your growth goals at the same time. - A no pressure way to close delayers; those who need to “sleep on it,” or check with their spouse. - The secret to inspiring someone to act now...without being pushy or too “salesy”! -And most important, how to share the wealth of your wonderful and unique talents and receive wealth in return! It’s a disservice to let interested consumers walk away without securing the benefit of your fabulous products or services. They came to buy from you. Give them what they need to say “YES!” Heralded as “The Queen of Sales Conversion,” Lisa Sasevich has x-ray vision for seeing sales conversion opportunities and the creativity to convert them into gold! Lisa delivers high-impact, low-cost, customized sales-closing strategies for turbo-charging entrepreneurs and small business owners to great profits. For over 15 years she honed her skills with Fortune 500 companies like Hewlett Packard, Pfizer Pharmaceuticals and North American Title. After years of winning Top Sales Awards, she left corporate America and put her skills to the test for a small but promising seminar company. In just 3 short years, Lisa’s creative marketing ideas tripled their revenues from $300,000 a year to well over $1 million. And she did it all with no marketing budget! Lisa is the author of The Invisible Close Ebook and “Simple, Quick and Easy Ways to Boost Sales Without Spending a Dime.” To receive monthly Sales Nuggets from Lisa, subscribe at www.theinvisibleclose.com __________ Monday October 20 Jack Barnard  9:00am-11:00am MESMERIZE YOUR AUDIENCE Mesmerizing Your Audience is about connecting with your audience -- getting them on the "Us Bus" -- and then surprising them, taking them on the ride of their lives. Learn the formula for retention and dynamic audience involvement. Hook your audience with an engaging opening. Use the magical power of humor to connect with the audience. Use sharings, processess and exercises to enhance audience participation. Motivate, stimulate and move your audience with an effective and memorable close. __________ 11:30am-1:30pm MEET THE EXPERTS  Patsi Krakoff & Denise Wakeman Business blogging experts Patsi Krakoff and Denise Wakeman are known as The Blog Squad™. With two decades of business and marketing experience, Patsi and Denise help professionals set up and optimize great business blogs. They also operate a "blog crisis prevention program" - dedicated to extreme blog makeovers for boring blogs. Patsi and Denise offer pragmatic, no-nonsense, how-to guidance and are committed to helping professionals Attract, Sell and Profit by integrating blogs with other online marketing tools such as social media, newsletters and ecommerce systems. Patsi and Denise write on 9 blogs and have co-authored many blogging programs including "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog," and “The Blog to Book Project.” They frequently speak at conferences and workshops about business blogging and how to gain expert status through blogging. http://www.BlogSquad.biz ___________________________________ Meet Jean-Noel Bassior  SELF-PUBLISH YOUR BOOK - OR PLAY THE MAINSTREAM PUBLISHING GAME? Which option is best for you? You've just signed with a literary agent who can't wait to pitch your book proposal to mainstream publishers. And if they like it? Your agent does a book auction. How thrilling is that? And whether the advance is large or small, you can stroll through Barnes & Noble knowing that in a year and a half, your book will be on the shelf. A year and a half? That's right. Of course, it could be sooner if most of the book is completed. But chances are (if it's non-fiction) you've been focusing on the book proposal and sample chapters - because that's what you needed to find an agent or sell it yourself. And when the manuscript's finished (which may take up to a year), you'll be working with your editor at the publishing house to make it better. Then comes copy editing and 3-6 months in production. Still, the wait may be worth it, because when you go mainstream, everything's free: free editorial guidance, free cover design, and free distribution to bookstores around the country. But what if you don't want to wait that long? In that case, self-publishing may be the best choice for you. It's instant gratification, and Internet-inspired print-on-demand (POD) has made the old-style "vanity press" obsolete. Pre-POD, you had to order a zillion copies from the printer, for which you paid thousands of dollars for cartons of books that made great makeshift furniture. Contrast that with today's digital printing, when you're just a few hundred dollars away from a book with your name on the cover. But wait: If you self-publish, you've got a huge problem called "distribution." You have to do that yourself (or pay someone to do it), and guess what: The big chain Godzilla bookstores are not huge fans of self-published books. So should you self-publish or go mainstream? Let's explore which option is best for you at the Speaker's Summit. Jean-Noel Bassior is a journalist based in Los Angeles who specializes in celebrity profiles for magazines in the U.S. and abroad. Her work has appeared in Redbook, Parade, and other publications, and she's been coaching writers on how to play the publishing game for 20 years. She's the author of Space Patrol: Missions of Daring in the Name of Early Television (http://www.spacepatrolbook.com). For info about Jean-Noel's Book Mentor Program, call 310.285.3004 anytime for a friendly taped message. ______________________________ Meet Gayl Murphy Interview Tactics: Messages that Make A Million www.gaylmurphy.com  Gayl Murphy is a Hollywood Correspondent & Interview & Media Expert, Author of INTERVIEW TACTICS! How To Survive The Media Without Getting Clobbered! Gayl Murphy says, “The media is everywhere! Every time you communicate with a colleague, client or potential client, whether its in-person or electronically, you’re using the media! Even if you think the media is exclusively TV, radio, print, billboards, CD’s movies, magazines, newspapers, etc. It’s not.” Gayl’s extensive background as a news correspondent, Media expert, author and speaker allows her to redefine the media as: anyone, or anything that has the ability to take your message and move it forward. In today's highly competitive time-crunching and media-morphing world, working with this new defined media one-on-one and getting heard above the noise is about having arsenal of “Interview Tactics!” to get you there. Because being a STAR in ANY situation, on-camera or off, requires stepping up, asking questions or responding to them, pitching your products, peaking your listener's interest and wrapping it up in 30 seconds or less...because sometimes that's all the time you’re going to get. With my Interview Tactics! How to Survive the Media without Getting Clobbered you’ll learn REAL insider tectics - and how to successfully pitch yourself, your products and services, craft winning soundbites and how to give a killer inner-view of YOU! Including… Gayl Murphy is a veteran Hollywood Correspondent, Media & Presentational Coach, Speaker and the Author of Interview Tactics: How to Survive the Media without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview. As a veteran correspondent and contributor for ABC News, SKY News and the BBC, among others, Gayl’s done over 14,000 celebrity and newsmaker interviews. And she knows that working with the media is a give-and-take process and you've got to PITCH TO PROMOTE IT, so you can TELL IT TO SELL IT! http://www.InterviewTactics.com View Gayl's 2 min video ______________________________  Tony DeMaio, Chairman & CEO of BigMediaUSA.com Cost Effective Way to Reach Your Target Audience! Use Radio and Increase Your Credibility, Expand Your Marketing Efforts Easily, and Ultimately Grow Your Business, all at a Reasonable Cost. Hosting your own radio shows can be one of the best, high-impact, results-producing ways to leverage your brand and your marketing efforts. As a Radio Show Host, you can increase your credibility as an expert in your field and increase your client base exponentially – driving in more business. Discover how you can host your own radio show and reach thousands of listeners anytime, anywhere for very little money; and grow your business through the power of new media radio. Talking points: • What is new media radio? • How easy it is to be your own show host through a turn-key, simple process. • Use new media radio to enhance your credibility and visibility as an expert in the marketplace. • Create and build your brand, differentiating yourself from your competitors • Grow you client base and reach quality lead sources previously unattainable locally and worldwide. • Develop a quality lead generation system for your business. • Rise to the top of the Search Engine Rankings. • Increase your sales and generate new income all on small budget. _______________ 3:00pm- 5:30pm  HOT SEATS, HOT SPOTS An opportunity for gutsy participants to break through the old speaking walls and end up with a most unusual video selling product. A dynamic teaching demonstration for all participants. Magic is created before your eyes with these mini-coaching HotSpot sessions. 6-7 players maximum. Each player will prepare a 3-4 minute mini presentation (using what was learned in the SS event) which will be critiqued by Jack Barnard in the front of the room, then they will re-deliver their talk to the other participants. This mini talk will be videotaped so that can be used on a website, as part of video demo, youtube and as a way to excite potential clients about who you are and what you do. Cost for each player: $300 Sign up in advance to hold your hot seat
See hot seat samples
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