Make More Money without Spending More on Marketing-Red Hot Copy
Lorie Morgan Ferrero

Creating Web Copy that Sells

$29

Can’t figure out why your marketing materials aren’t converting more people into paying customers? Well, 9 times out of 10 the problem isn’t YOU. It’s the copy! There is no other skill directly responsible for bringing more money into your business than copywriting. Period. Even if you're not a writer, Lorrie shares tips and techniques to help your audience craft copy that gets their prospects to take ACTION! Lorrie’s powerful and effective presentation clearly explains:

• How to psychologically get clients excited about working with you by choosing specific words and phrases (so effective it’s hard to believe it’s legal)

• 3 easy templates for formatting a magnetic headline that reels clients in to read on (if they you don’t catch them with the headline, they’ll never read the rest of the copy)

• Exactly how to get your prospect to focus on VALUE over PRICE (with this technique, prospects understand what you bring to the table without scoffing over a dollar amount)

• Shhh - Insider copywriting technique that makes your copy connect so deeply with your prospects they will feel as if you’re only speaking to them (think about it…if we don’t know, like and trust someone, we don’t choose to do business with them)

• Hypnotic tactics that move prospects toward taking action to what you want NOW (signing up for your newsletter, buying a product, hiring you…whatever your goal is)

Lorrie Morgan-Ferrero founded Red Hot Copy (www.redhotcopy.com) in 1999 in an effort to work anywhere, raise her family, and still make a good living. Her background in journalism and acting prepared her for the competitive nature of copywriting.

Lorrie’s words have sold products in a variety of industries including, nutritional supplements, professional speaking, the seminar business, hypnosis, health & fitness, biz op, and entrepreneurial services. After working closely with household names like motivational speaker Les Brown and Mark Victor Hansen, co-author of “Chicken Soup for the Soul” series, Lorrie now focuses on educating entrepreneurs and copywriters how to get the job done the RIGHT way.

She is a frequent guest speaker (both on stage and in teleseminars). Lorrie has written two award-winning home study courses, teaches a world-famous Bootcamp teleseminar series, holds live workshops, and heads her own mentorship programs for copywriters and entrepreneurs. Lorrie is a direct descendent of Ralph Waldo Emerson but swears their writing styles are completely different.

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