Media Interviews that Gets You Gigs, Clients



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What if you go on TV and you don’t know what to do?

Can you “tell it to sell it?” If you can’t tell your story (who you are and what you do) to one person in 10 seconds or less, how can you tell it to a million?

Did you know that business networking is exactly the same as being on the “Today” show?

What if the Rachel Ray Show called you today, for a last minute replacement slot on the show for tomorrow, would you be prepared?

Can you pitch your business to anyone, any place, anytime or anywhere, regardless of whether or not they fit the profile of your typical target consumer? If not, why not?

Are you transparently clear about what problem your business solves? Can you describe it in 5 seconds or less?

Did you know that one hot story about you in the media can bring you an avalanche of new clients and even more press coverage? If so, do you know why? (Hint: Success in the media is about speaking their language, it’s about having an arsenal of engaging, media-savvy and sticky soundbites to get you there.)

One of the greatest marketing and PR tools for increasing exposure for you, your business, career, product and service lies in working with Media and telling your story; be it radio, TV, print, newspaper, podcast, website, blog or posting on your favorite social networking site.

Those famous Fifteen Minutes of Fame can make you a STAR - that is, if you're prepared for the media onslaught and have the savvy Media Skills it takes to tell your story in a way the Media will use it, post it and run with it.

My “Interview Tactics!” are HOW-TO media survival techniques give you the step-by-step power tools you need for going one-on-one with the press and the media so you can give that KILLER INNER-VIEW!

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