PROSPECTING, MARKETING AND LANDING SPEAKING ENGAGEMENTS

Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience.

Decision-makers today are busier than ever and difficult to find. Gatekeepers screen calls, spam filters trap emails and voice mail blocks access.

SPEAKING IS A BUSINESS

 Here is what I will be covering how to:

- Identify your target market
- Discover the problem that you solve for your clients and the best way to communicate it to the decision maker

There’s no point in being a fine marketer until you have expertise to offer. And your expertise has gotta be in a specific niche. A niche where folks with cash in their jeans recognize your value and are willing to invest in what you alone know. Here’s how to select your niche: identify the topic or issue in which you’re willing to do endless and ongoing research for a market with the means to pay you.  - Burt Dubin

- Prepare a speaker/author presentation package which includes a one sheet overview that shares the benefits of hiring you and gets you booked
- Design an effective speaker website that gives a meeting planner everything they need to decide that you are the perfect speaker for their event
- Understand how decision makers decide who gets onstage
- Tips and strategies to show you how to attract and reach prospects

- Develop a voice mail message that gets your call returned
- Generate questions that will sustain the interest of the decision maker and move them to action to hire you
- Find conferences, associations, conventions, organizations colleges and meetings and key contact people that work with your specific area of expertise.

- Learn how to respond an effective response for a call for speaking proposals
- Top ways to make money public speaking
- Set fees and write contracts

- Explore directories that are published with lists of all the paying markets within a niche
-  Implement social media marketing concepts and establish relationships that boosts your visibility

- Understand how publicity and media can lead to speaking engagements
- Video rocks:  Critical Elements of producing a speakers' video demo

_________

REGISTER FOR 4 PART TELECLASS SERIES beginning 4/14-5/5

______

REGISTER FOR 1 DAY WORKSHOP IN LA 4/16

_________ 

 ABOUT SUSAN LEVIN

Susan Levin is the owner of Speaker Services. Her company markets, trains and connects professionals with audiences through the online directory www.speakerservices.com.

She is a speaker, workshop leader and a marketing strategist.  Her expertise includes: speaker marketing materials, lead generation, building and boosting an online and social media presence, creating speaker products and creating multiple streams of income.

Susan has worked with hundreds of business folks, entrepreneurs, experts, speakers, authors and coaches since 1992. Her advice and marketing strategies are guaranteed to dramatically increase your income and success in speaking and marketing.

What Clients are Saying:

Susan Levin is an expert in the field of Speaking and Training and has truly helped me launch my speaking career. In addition, she has connected me with phenomenal speaking opportunities and wants to see all of her clients and business associates succeed. I highly recommend Susan and her company, Speaker Services! 


- Ursula Mentjes, Author, Speaker

Susan Levin is the Holy Grail for speakers, whether they are just beginning or already making good money. She offers training in everything you need to know: putting your presentation together, writing a book, getting speaking leads and especially how to market yourself in the most current ways, including video and social media. She's made a huge difference in my speaking career and in the fees I make from speaking, and I can't recommend her highly enough.

- Barbara Niven,  Actress, Speaker and Presentation Coach