WRITE TO SELL!
CREATE PROMOTIONAL PIECES THAT SELL BOOKS
Dawn Josephson

The secret is to create a powerful book press kit that gains the attention of the media, bookstore buyers, and distribution houses. In this informative program, Master Writing Coach Dawn Josephson will present the newest promotional writing techniques that can help you sell more books.

Whether you're a newly published author or a multi-volume "old pro," whether you've self-published or gone with a traditional press, no matter what your book topic or genre, you will learn strategies you can put into play immediately. Through real-life samples of promo pieces that sell, Dawn will show you how to:

1) Create cover letters that get noticed
2) Write press releases the media loves
3) Construct compelling book reviews that draw attention
4) Develop an author bio that makes you irresistible
5) Sell more books with a winning sell sheet
6) Get your foot in the door with an informative catalog sheet
7) Design a give-away item that makes you memorable
8) Organize an article that positions you as the expert
9) Put all the press kit pieces together professionally and effortlessly

Based on Dawn Josephson's internationally acclaimed book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, this program will give you the skills to successfully promote your book, your newsletter, your article series, your workbook, or any other published materials to the media and to sales outlets. Dawn cuts through all the hype and takes a practical approach to understanding, creating, and using a press kit to propel book sales.

Dawn Josephson, the Master Writing Coach, empowers leaders to master the printed word for enhanced credibility, positioning, and profits. Through one-on-one coaching, dynamic keynotes, and informational workshops, Dawn teaches clients how to write irresistible books, articles, and marketing pieces that position them as the expert. She also assists with idea development for written works.

Dawn got her first piece published at age 8. Today she has over 1500 published articles and 20 published books to add to her list of accomplishments, many of which are published under her clients' names. Her client list includes high-ranking political attorneys, Ivy League college professors, CEOs and executives of major corporations, and professional speakers awarded both CSP and CPAE designations.

Dawn is a member of Publisher's Marketing Association, Who's Who Among Entrepreneurs, the National Association of Women Writers, and the National Speakers Association. As a result of her hard work and creativity, Dawn has been appointed Vice-Chair of the National Speakers Association Writer's and Publisher's Professional Expert Group for the 2004/2005 year.

Order a copy of the 80 minute CD recording for $49 includes (s & h)

Fill out our secure online form


Or call 310-822-4922, susan@speakerservices.com